In the spring of 1985, millions of viewers in the United States saw an advertisement: a basketball rolled quickly to one end of the court, and a black guy waiting there easily hooked the ball into his palm with his feet wearing colorful sneakers and began to move the ball. At the same time, there was a harsh noise from the engine engine, and the roar of the engine became louder and louder, and the young man soared into the sky. This black guy was the NBA basketball superstar Jordan.

The last ten seconds of the advertisement are Jordan's "Walk in the Clouds". Even viewers who have never watched basketball games will sigh at Jordan's superb skills. This advertisement not only proves that Jordan has "special flying ability", but also implies that the pair of shoes under his feet also have a necessary connection with this.

The pair of shoes worn by Michael Jordan is the famous sports brand "Nike".

Before retiring, Jordan sighed sincerely, "Filnette and Nike turned me into a dream character."

Nate is the founder of Nike. He turned Nike, a small company into a super multinational company that surpassed Adidas, and also made Jordan the greatest star in basketball history.

Starting from Jordan, Nike began a series of star-making movements.

Liu Xiang, Kobe Bryant, LeBron James, Rooney, Ronaldinho, Federer, Nadal, Marion, Rahid Wallace, Stadameier, Robinho, Ronaldo, Ibrahimovic, Adriano, etc., these are all Nike's signed stars.

If you look closely, you will find that on these lists, many players are not stars with a humble and gentlemanly image in the eyes of the public. Ibrahimovic has a rebellious personality, Adriano and Rooney are not good kids. Even Ronaldo and Ronaldinho are often caught by people in nightclub carnivals. Kobe Bryant and LeBron James are not good at it. Even Chinese sport Liu Xiang is a relatively unique athlete, and he is definitely not an honest child.

In addition, Kahn is also the endorsement player of Nike. This guy is definitely not an ordinary person. Whoever bites the opponent's ears and pinches his teammate's neck on the court is a good person?

Nike has always had a tradition of signing controversial stars. From the beginning of its establishment, this brand has been looking for endorsements by those mavericks, strong personality, impetuous and offensive athletes.

Nike always likes to find those unruly movements to endorse, which has a lot to do with their brand culture and temperament. Nike was founded in 1968. When this small company was established, no one thought that this small company would pose any threat to the industry super giant Adidas at that time.

However, Nike developed rapidly like this. They aim to challenge Adidas and have been moving towards this goal. It can be said that Nike has always been presented as a challenger of Adidas, the world's number one sports brand at that time. Adidas represents orthodoxy, stability, and Germany's rigor and stereotype. Then Nike must take a different approach. They emphasize offense and unyielding temperament, which is aggressive, because if challengers want to survive, it is not possible to stick to the rules, and there is no way out for themselves. Only by constantly exposing their spears, attacking forward, and not taking the ordinary path can they have a future!

It is precisely because of Nike's culture and corporate philosophy that they always favor athletes who dare to challenge the secular world, dare to take unusual paths and are unique.

Someone once questioned Nike's behavior, and Nike's founder Nike once said, "This kind of (controversial) star is generally mixed with praise and criticism. Usually, there are many people who like him, and there are many people who don't like them, but they are definitely not unknown people. Because of them, Nike is more well-known, and because of Nike, they are more famous, which is a win-win situation.

Well, it is worth mentioning that Zhang Yang’s friend Cristiano Ronaldo is also the spokesperson for Nike.

Cristiano Ronaldo is not a good boy in the public sense. His strength is extraordinary, but it is also controversial. Many coaches of Premier League teams even angrily criticized Cristiano Ronaldo as the "diving king", mocking him for his like to fake falls, and Cristiano Ronaldo's personality is also quite ostentatious.

Therefore, Nike's current endorsement stars are Kobe Bryant in basketball, LeBron James, or Ibrahimovic, Cristiano Ronaldo and Ronaldinho, both of them are controversial and controversial topics.

Adidas is not the case. The image of their spokesperson is perfect. For example, Kaka and Beckham are both heartthrob images in the eyes of fans and the public. They are absolutely good men and good men.

Therefore, the negotiations between Adidas and Zhang Yang on endorsement have not been smooth, which is also because, in Adidas's view, Zhang Yang does not conform to their corporate culture concepts. This person is too arrogant and has a more rebellious personality than Ibrahimovic.

Adidas is worried about Zhang Yang, and for Nike, Zhang Yang is simply the most suitable one. A star with extraordinary strength, stronger than Cristiano Ronaldo's personal ability, and fucked more than Ibrahimovic, is definitely tailor-made for Nike!

Therefore, after Zhang Yang left AC Milan, which is under Adidas, Nike quickly found Zhang Yang's agent Jorge Mendes and negotiated on the invitation of Zhang Yang to endorse Nike.

Nike seems to be optimistic about Zhang Yang. Zhang Yang chose to join a "bad team" like Manchester City, which did not seem to affect their interest and confidence in Zhang Yang.

Regarding Nike's culture and corporate philosophy, these were analyzed to Zhang Yang by Melissa Terrio, which also allowed Zhang Yang to see the knowledge of the beautiful female anchor, not a vase.

"I'm transferring to Manchester City." Zhang Yang said with some confusion, "However, Nike doesn't seem to care about it." Zhang Yang said, "especially the prize of up to 20 million euros means they seem to be very concerned about Manchester City."

"It's not about Manchester City." Melissa Terrio analyzed seriously. This inadvertent "strong woman" temperament illuminated Zhang Yang's eyes. Melissa Terrio continued, "Nike is concerned about you, to be precise, they have more confidence in you."

"Tell me specifically." Zhang Yang said. He felt that he understood a little, but he was too lazy to think about it. Why should he take care of such a smart woman by his side?

Melissa Terrio gave a blank look, "From Nike's corporate culture and their development process, they started from grassroots and eventually grew up to surpassing Adidas and becoming the number one brand in sports. Therefore, they are very interested in starting from scratch and becoming a wealthy family through hard work, which resonates with the culture of their brand."

Zhang Yang nodded, which was exactly what he understood just now. He took the speech and said, "And if I can lead Manchester City to a series of championships, or even to top Europe, this is something worthy of publicity and is in line with the concept that Nike focuses on building. So-"

Melissa Terrio nodded, meaning that he was right. "Nike is an American brand, and they are also deeply influenced by American culture and advocate personal heroism."

If Zhang Yang can lead Manchester City to such brilliant achievements, then his influence will be huge. As the spokesperson of Nike, Zhang Yang will also bring great benefits to Nike. The 20 million euro bonus paid to Zhang Yang is not worth mentioning in the face of this huge profit. The biggest winner is Nike.

The next day, Zhang Yang said goodbye to Melissa Terrio at the airport. He will fly to Portland, USA, and meet with his agent Jorge Mendes and Nike's staff at the airport, and then rush to the Nike headquarters in Beaverton's "World Park" near Portland.

In the "World Park", there are Nike executives and nearly 100 media reporters invited to wait for a long time. Nike attaches great importance to the signing endorsement with Zhang Yang, and they have also made the signing ceremony quite grand and grand.

Several media outlets in mainland China, Hong Kong, Macao and Taiwan, also came to the scene. Zhang Yang is now the number one player in Chinese football. His influence in the Chinese sports industry is as famous as NBA superstar Yao Ming and track and field athlete Liu Xiang. He has a huge influence. These media naturally have been paying attention to Zhang Yang.

Nike's headquarters attaches great importance to the arrival of Chinese media, because Zhang Yang is a Chinese player, so it is natural and will be of great help to Nike's further development of the Asian market, especially the Chinese market.

They can use Zhang Yang's holiday to carry out a series of activities in China to promote and promote Nike. In addition, after signing the endorsement contract, Zhang Yang will also take time to shoot endorsement advertisements for Nike. At that time, in large and medium-sized cities in China, huge billboards for Zhang Yang to endorse Nike can be seen everywhere. Thinking of Zhang Yang's influence in China and such a huge marketing promotion, Nike's senior management is already imagining the huge benefits that will be reaped soon.

The signing ceremony was completed under the lens and flash of nearly a hundred media outlets.

Then Zhang Yang shook hands with the other party's headquarters representative, which officially announced that Zhang Yang became Nike's spokesperson. In the next four years, he will use his influence to bring benefits to Nike. Of course, he himself also benefits a lot, not only in terms of money, but also influencing will also rise to a higher level.

"Zhang, we believe that this will be a great cooperation," said Nike senior executive. "This even reminds me of the company's cooperation with Michael."

Nike executives are quite optimistic about Zhang Yang. When they delivered a speech, they even compared Zhang Yang to the signing of Nike with Michael Jordan back then, which is definitely a super compliment.

Zhang Yang was also very happy with Nike's compliment. Of course, he knew the importance of Michael Jordan to Nike. Since Nike said so, it means that Nike used all resources to promote himself.

His influence can bring profits to Nike, and Nike's vigorous promotion will also make Zhang Yang's influence greater. This is a win-win result.

"Thank you." Zhang Yang said with a confident smile on his face, "I am also very happy to be able to cooperate with Nike, and I believe that this will be a great cooperation."
Chapter completed!