Chapter 44 Plan
Wang Xiaoming's strategy is absolutely illegal, accurate and forward-looking, but if you also want to advertise on CCTV and TV stations in various provinces and cities, such a large investment is not something that ordinary people can accept.
When Wang Kun proposed this advertising plan at the meeting of the Pipe Casting Factory, everyone was frightened by the advertising costs. You should know that the cost of advertising on CCTV is more than 400,000, not to mention the fees of TV stations in various provinces and cities. If the Pipe Casting Factory really wants to do such an advertisement, it means that the entire Pipe Casting Factory will have to pay out the profits in Guangzhou in the past few months. How can the people in the factory accept this?
You should know that people who work in a pipe factory basically have shares in a pipe factory, allowing them to get the profits they have obtained to advertise. This is even more uncomfortable than cutting their meat.
However, if you don’t advertise, Wang Kun really can’t solve the crisis that the casting pipe factory is about to come. But even so, the people in the casting pipe factory are not moved. You should know that the casting pipe factory has been established less than a year, but due to its business in Guangzhou, the cost of the casting pipe factory has been returned and profitable. In other words, if the factory divides the money, the shareholders of the casting pipe factory will have no risks. After all, the capital has been returned, and the rest is profit.
The concept of rural people is very simple. As long as you don’t lose money, it doesn’t matter if you make less money. So after Wang Kun proposed this advertising plan, most people in the casing and pipe factory, including the village party secretary Wang Laidong, would rather have less business in the casing and pipe factory. They also wanted to use the money as dividends.
Wang Kun knew what Wang Laidong meant. If the casting factory could recover the cost within one year and make a slight profit, Wang Laidong would be worthy of all the villagers in Wangjia Village. He would retire in a few years and really didn't want to take greater risks. You should know that the establishment of the casting factory in Wangjia Village last year was just following the current trend. At that time, the county and towns required that each village be able to adapt to the trend of reform and opening up, vigorously open village enterprises, and contribute to the reform and opening up.
There are more than a dozen natural villages in Santang Town, and more than half of them raised funds to run various collective enterprises last year and this year. However, they may either be the products produced are not suitable for the market, the products have not opened up sales, or the technology is backward. Anyway, these enterprises are basically hovering on the verge of bankruptcy and bankruptcy, and are not as vibrant as those self-employed or some small private enterprises.
The casting factory in Wangjia Village can be regarded as one of the best village-run enterprises in Santang Town. There is also a village-run red brick factory that is quite good. Their products are adapted to the current trend. Although they are not as big as the casting factory, their business is stable. Unlike the casting factory, they can become fat if they have business. If they don’t have business, they can stop production at any time.
Moreover, since the products of Wangjiacun Pipe Factory have been sold far away from provinces and even the leaders of the county have heard of them, the problems of Wangjiacun Pipe Factory have also made the town cadres pay attention to them. The reason why Lin Feng came to Wangjiacun this time was because he heard that Wang Kun had an advertising plan, which may make the Pipe Factory more brilliant, but it may also cause the Pipe Factory to go bankrupt and go bankrupt.
"Director Wang, we held a one-day meeting in the casting factory today, so we didn't eat in your factory tonight, mainly to discuss with you privately how confident you are in this advertising plan." Lin Feng was waiting for Chen Shuzhen to serve the dishes. Today, he held a one-day meeting with the main village cadres of Wangjia Village and the management cadres of the casting factory at the casting factory. There were very few people supporting Wang Kun's advertising plan. Maybe they also knew that Wang Kun's advertising plan might revitalize the casting factory, but at the same time, the risks needed to be taken are also great.
"Director Lin, the products produced by our casting and pipe factory have been verified by the Guangzhou Urban Construction Bureau, which shows that the quality of the products produced by our factory is still strong. However, due to its low popularity, others do not know our products. In the past, it was famous that wine is not afraid of deep alleys, but now it is different. Reform and opening up have been several years. We have to adapt to the trend of reform. If we don't advertise, our business will not be able to be carried out. But after advertising, maybe the business will come to our door automatically." Wang Kun said.
"How confident are you if you advertise?" Lin Feng asked.
"Fifty percent." Wang Kun actually had no confidence in his heart, but he believed in Wang Xiaoming. But now Lin Feng wanted to express his opinion. If something happened in the future, his statement today would be very important. If it was private, he might say more than 80%, but Lin Feng asked him formally, so he could only say 50%. After all, the casting and pipe factory is not Wang Kun alone, and he can't speak too much.
"Teacher Wang, 50% is equal to half and half, that is to say, it may be successful, maybe it may be a failure. If it succeeds, it would be okay, but what if it fails? At that time, I am afraid that the casting factory in our Wangjia Village will go bankrupt. The risk is greater than the reward. I think more people from the sales department will go out to conduct supply and sales." Wang Laidong said. If Wang Kun really implements his advertising plan, even if Wang Laidong is tied to the same boat with Wang Kun, Wang Laidong can only support Wang Kun unconditionally. Otherwise, if Wang Kun fails, Wang Laidong will have to bear the responsibility.
"Fifty percent is a little lower, but Director Wang, did you deliberately lower the chance because we came? In fact, don't have any ideological burden. We believe in your ability and believe that you will definitely think about the future of the pipe casting factory. The most important thing is that if this plan is successful, the pipe casting factory in your village will become a real star enterprise." Lin Feng said that when Wangjia Village proposed that Wang Kun be the village chief last time, Lin Feng supported Wang Kun. This time, Lin Feng came to Wangjia Village because he was very interested in Wang Kun's plan.
"Xiao Ming, Xiao Ming, go to the kitchen to bring the wine." Chen Shuzhen was serving the dishes, and at the same time, everyone had to serve a bowl of rice first. This is how eating in the countryside is. No matter how you want to drink, you must pack the rice first, so that those who drink can eat some food at any time.
"Okay." Wang Xiaoming took the wine to the living room. He was very sensible and was not afraid of bringing the barrel. He also poured a bowl of wine for everyone.
"Director Wang, is this your son?" Lin Feng asked Wang Kun with a smile when he saw Wang Xiaoming being so well-behaved.
"Yes, I'm in the first grade this year. He wants to skip the first grade next semester and go directly to the third grade." Wang Kun smiled and patted Wang Xiaoming's head.
"It seems that your son is very smart, Director Wang." Lin Feng smiled.
"Director Lin, although this advertising plan requires a lot of funds and the chance of success is only about 50%, I think it will not be a loss. If you advertise, it will have some effect." Wang Kun knew that if this advertising plan cannot be implemented, it would be meaningless to be a factory manager. What's the point of being a factory manager who is starting and stopping?
"It's hundreds of thousands, can you earn it back?" Wang Laidong occasionally tucked cold water.
Chapter completed!