Chen Chong controlled the projector and switched the two pictures repeatedly. After a while, he asked Li Kaiyuan sitting next to him: "Which one do you think is better?"

"The one with dragons will move." Li Kaiyuan was not sure and hesitated: "That stamp is not bad, you can choose it yourself, I don't understand these."

"Director Xu, what do you think?"

Ann Hsu smiled and said, "This is a matter of Mr. Chen's company, there is no need to ask me the director of the crew."

She has always been very low-key and does not express any opinions on anything that has nothing to do with the crew of "Crazy Job".

Chen Chong had no choice but to turn to Zeng Lizhen, "Which one do you choose?"

"Everything is good." Zeng Lizhen is a veteran in the workplace and refuses to make decisions on such matters. She said sleekly: "The elegant dragon has the same seal, and the beautiful seal."

"I just knew that asking you was a waste of time." Chen Chong waved his hand and asked Zhang Shuping, who was sitting at the end of the office, "Shuping, you are a professional, give me some advice."

"The seal is better." Zhang Shuping touched his chin, pondered for a while, and said, "The animation effect of the Golden Dragon is too round and weak. If it is harder and more three-dimensional, it would be better. The seal is rich in color and has a strong charm, and it matches the name of the company."

"Okay." Chen Chong nodded, handed the projector's operating board to Zhu Jiading, and said, "Mr. Zhu, let's use the second one, help me make it."

"Okay, no problem."

Chen Chong was choosing the opening logo for his "Oriental Charming Film Production Company". He originally planned to have a bad taste and get the movie screening license logo for later generations, but unexpectedly, the hand-painted animation images in this era are not three-dimensional enough to achieve the color change effect, which is a bit inappropriate and poor effect.

The second logo is based on the creativity of the Beijing Olympics, and a white seal with the four words "Oriental Charm".

Chen Chong is okay to draw some creative sketches, but LOGO is a fine job. The subtleties of each character and each color are different, and the final effect will be from heaven to earth, so he wants to find a professional advertising company to do it.

Chen Chong doesn’t know which advertising company is good in Hong Kong, but Chen Chong knows the name of a famous advertiser in Hong Kong - Zhu Jiading.

There are two reasons for knowing him, one is later Zhong Chuhong's husband, and the other is the author of the advertising slogan "I don't care about eternity, I only care about my past possession."

Then when he inquired, Chen Chong couldn't help but sigh that the world was so small that the distance between two strangers would not exceed the six-degree division theory of six people, and it really existed.

Zhu Jiading is now the deputy general manager of an advertising company, and the boss of this advertising company is Hu Shuru, the one who promised to invest in "Crazy Job" but gave up because of the unsuccessful turnover.

The business failed to make a good deal. After Anhua said that when Hu Shuru came to the door, Hu Shuru asked Zhu Jiading to take charge of the matter personally. The boss ordered that the deputy director and supervisor were naturally very efficient. After Chen Chong returned from the United States, the advertising company made more than a dozen LOGOs with different details and color matching. He chose two, put forward some new requirements, and then returned to the furnace to reprocess them.

The one I brought today was a version that was modified according to the requirements. Chen Chong finally made the decision. Zhu Jiading breathed a sigh of relief. This customer was too picky. Usually, he used the English abbreviation of the company's name to make a random job. This one was a lot of trouble. Not only did the font on the seal be written by a famous artist, but the pattern size and proportion, font thickness spacing, and color matching were all required, which made several employees of the company's art department exhausted.

"Mr. Zhu, please introduce the promotional plan of "Crazy Job" again."

"Okay." Zhu Jiading pressed the projector and projected the words "Crazy Job" promotional plan on the screen, and then said: "Crazy Job" was changed based on a real case. The murder of the two corpses in Longhu Mountain was once a sensation, but it has been eight or nine years since now, and many people have forgotten it, so we plan to hype this case again before the movie is released to attract the public's attention."

After pressing the remote control, a photo of a middle-aged man wearing a police uniform appeared on the curtain. Zhu Jiading continued: "This person was an assistant police officer in charge of the Longhushan murder case back then. He said he had some evidence to prove that the murderer was indeed someone else. We will arrange for reporters to interview him and then release the manuscript at the right time."

"Is there another murderer?" Li Kaiyuan grabbed Chen Chong's hand and asked timidly: "Is it true or false?"

"I don't know whether it is true or not." Zhu Jiading smiled and said, "I only know that he lost a lot of money because of gambling horses."

"What are you afraid of?" Chen Chong and Li Kaiyuan bit their ears. She was not so timid in normal times.

"That year, my mother happened to take me to Longhu Mountain to play. I watched the police carry the body away, which was very scary." Li Kaiyuan hugged Chen Chong's arm and whispered: "I have never dared to go to Longhu Mountain since then."

Chen Chong suddenly realized, no wonder Li Kaiyuan didn't go to the crew once, so he patted her little hand, comforted her for a while, and then continued to listen to Zhu Jiading's explanation.

"In addition to this police officer, we also found the person involved who found the body. After the murder case, there have been some strange rumors on Longhu Mountain. We can use these to connect them with the movies and attract the continuous attention of the audience."

"When the conditions are ripe, we will arrange a TV program to conduct interviews, striving to create a sensational effect."

"Official publicity is to increase the attention of the movie, and this plan is very good." Chen Chong nodded and praised, and then asked, "How to arrange the publicity in the theater?"

"We designed four posters." Zhu Jiading pressed the switch button four times in a row to display four different posters, "Black Wan Ziliang, white Zhang Aijia, red Zhao Yazhi, gray Xu Shaoqiang..."

Each poster has a close-up of a person's facial features, with weird expressions and depressing tones, making people crazy about their viewing.

Chen Chong signaled Zhu Jiading to play the poster back and forth. After watching it for a long time, he said, "These four posters are too literary and not suitable for sticking to the entrance of the theater. They need to be replaced and redesigned."

"Mr. Chen, this..."

"I know what you think." Chen Chong waved his hand, interrupted Zhu Jiading and said, "To be honest, I admire and like these four posters very much. I will publish them in a magazine."

"Since that's the case, I don't understand." Zhu Jiading was puzzled. He pushed his glasses and asked, "What is Mr. Chen's request?"

"According to the survey, most of the current movie audiences are ordinary working people." Chen Chong said: "They can't understand this implicit artistic style. I need to use the most direct way to show the blood, suspense, tension in the movie, stimulate these gimmicks, attract the audience's curiosity, and drive them into the theater."

"Mr. Chen is still considerate." Zhu Jiading complimented, and then ordered the guy sitting at the door to say, "Xiao Qi, write down Mr. Chen's request."

Ann Xu took a sip of the cigarette, and the red cigarette butts were very prominent in the dark. She asked, "What slogan is going to be used on the poster?"

"We want to set off the suspense atmosphere in these four posters, and do not intend to use promotional words." Zhu Jiading said a little embarrassedly, "According to Mr. Chen's request, we will study it when we go back and remade it."

"Just use the most scary movie ever made in Hong Kong" as the promotional lyrics." Chen Chong said: "You can follow this idea to make posters and create suspense and bloody atmospheres, not to be too refined, a little rough, or a little civilian."

"Okay, OK, no problem." Zhu Jiading agreed repeatedly. He turned off the projector and asked the guy to turn on the light, and then said, "What else does Mr. Chen have to do?"

"No more." Chen Chong stood up, shook hands with him, and said, "I am very satisfied with your work and did a great job."

"It's too much, it should be." Zhu Jiading politely said, "Since that's the case, let's say goodbye first."

After Zhu Jiading left, Anhua Xu said: "Mr. Chen, is it a waste to promote this kind of publicity?"

"Nothing." Chen Chong could see her concern at a glance, "Don't worry, I'm very confident in the box office of "Crazy Job" and will not lose money."

In the 1970s and 1980s, in any country or region in the world with an independent film industry, the film industry implemented a national-national resource allocation guarantee system. Only Hong Kong is a child without a mother and needs to find food on its own, which created an extremely commercial atmosphere for the Hong Kong film industry. It would not work without commercialization. If you make movies in other places, you will lose money, and if you have government subsidies, you will lose money when you make movies in Hong Kong, and you will have to run away.

So Ann Hui is very concerned about saving costs. She is worried that if the first movie is lost, no one will ask her to film in the future.

Chen Chong is an investor, so he was not worried, and Anhua Xu had no choice but to stand up and say goodbye, saying, "I'm going to the printing company, and the editing of "Crazy Job" is still a little short of it."

"Don't hurry, cut it well and do your best." Chen Chong reminded: "It will not be released on May 5th, and there is still time."

The so-called "nearby feelings are timid. The closer you get to the target, the more you become, the weaker you are. The system prompts that the completion of "Crazy Job" has reached 98%, and Chen Chong is a little scared. He always feels like "I'm going to hand in the paper, but I seem to have not done it here and I've written it wrong there."

After Shen Chong's last interview with Run Run Shaw, he took the opportunity to suggest that he had made a new movie and wanted to borrow Shaw's theater screening. Run Shaw agreed immediately and asked Shen Chong to contact the distribution department.

Since Jiahe started the satellite system, although Shaw Brothers' system has been stiff, it has begun to change slowly with the times. Zhang Che went to Taiwan to establish the "Changbow Film Company", made good movies, and got Shaw Brothers' theaters to be released. After setting a precedent, Lu Qi also did so. When Shaw Brothers had a blank period, he would also choose some independent film companies to screen works.

Shaw Brothers theaters usually sell works of independent film companies, but Shen Chong wants to sign a share agreement. He has Run Run Shaw's verbal agreement, but he does not make money by "Crazy Raid". He only has influence. So after talking to Shaw's distribution department a few times, the negotiation was successfully completed. Two weeks after being released in Shaw's theaters, the box office was divided into the first Thursday and the second Wednesday. Shaw Brothers only cares about the screening, and all other distribution fees are subject to Shen Chong himself. If the box office is not good, Shaw Brothers has the right to terminate the screening in advance.

If it is released in the theaters of Jiahe, Chen Chong believes that he can get a better share contract, but he hides his selfishness and wants to use "Crazy Tribulation" to shock Shaw Brothers, which is rigid in the system, so that they can truly feel the impact of the new wave. I hope that this empire that is immersed in the glory of the past can wake up and make some changes.

In this era, film marketing is still at a very early stage. Those with rich people go to newspapers to advertise, and those with poor people can do some posters.

Chen Chong wanted to play three-dimensional film marketing, but his film company was still empty, with no talent and no connections, so he simply outsourced the film marketing to the advertising company and provided several bad ideas for later generations to let them operate.

For example, if the Longhushan murder case is re-exploited, Zhu Jiading only needs to contact a few newspapers with business relationships. If the reporters will help run errands, the newspapers will cooperate with each other. Which one is first, how to publish, and what is posted, is very particular. If you don’t have connections, you can’t do these things well.

In later generations, a sensational movie had a marketing cost of about two-fifths of the total budget, so Chen Chong prepared 1 million Hong Kong dollars to market "Crazy Job". In this era, Hong Kong was considered a super crazy behavior.

Of course, due to insisting on printing all the shots, the crew overspending nearly 80%, spending more than 1.7 million in total. Including marketing, the total cost of "Crazy Job" is close to HK$3 million, which is considered a super big production among independent films. According to the accounting division agreement, the box office must be at least 8 million to make a profit. The current box office record in Hong Kong's history is only more than 8 million. (Note 1)

In fact, the ratio of production and marketing is not an exaggeration in later generations. Generally, the promotional cost of blockbusters exceeds half of the film production cost. "Blair the Witch" claims to have an investment of tens of thousands of yuan, and marketing costs more than 30 million yuan.

Just play with a big one, which is the usual belief after Shen Chong travels through time.

—————————————
Chapter completed!