Of course, Chen Xiao didn't believe that one or two warnings would make Cao Yong realize it. He could see this truth very thoroughly, but at least he also let Cao Yong know a sense of the situation. Even if it was superficial, he had to do enough to let the people know your position, not a villain like He Wangsheng who helped the evildoer.

Not to mention, even if many people know it well, they are happy to see such shows, which at least shows that these people are not out of touch with the masses and know that they care about public opinion!

But if I really pursue it, have I and my father never had any other thoughts in this matter? Well, I want to do so much, at least I have done what I should do, and helped the victims to the greatest extent. The ending is good for everyone.

I went to the hospital to visit Meng Yun and left some money through Lily. Although the two girls bluntly refused to charge it, saying that they had received great assistance from Chen Xiao, and even contacted the hospital for free treatment, Chen Xiao only said that the money was aid fund given by Taiwan. Thanks to Meng Yun for giving him the exclusive interview. After several refusals, the money was accepted.

Then, Chen Xiao drove back to the radio and radio station.

Because the reports on this injury case were timely and detailed, and especially the exclusive reporting rights, during this period, as the public's attention to the incident continued to heat up, the Star Sea Hotline, which has been coldly accepted by the market for a long time, ushered in an unexpected recovery, with the ratings rising from the initial 1.8% to an average of 3.1%, and even broke through the historical highest point of 4% during the highest period!

Because the viewership scope of urban channels only covers Xinghai Province, and the viewership share is mainly concentrated in Yunjiang City, the Taiwan Editorial Office generally only selects Yunjiang City as the benchmark for ratings.

This also means that during this period, the population of more than 8 million in Yunjiang City has an average of more than 200,000 visitors every day from 6:20 to 40 pm!

Although the results are not yet dazzling, for the column team that has continued to have a trough, it is undoubtedly a long drought that has a rainy rain, which has also surprised the leaders of the Taiwan Taiwan.

But if you want to rely solely on this to ensure the survival of "Star Sea Hotline" and the job of the No. 50 people in the column team, Chen Xiao certainly would not naively think that relying on a hot news is enough. A "accidental" opportunity is not enough to change the plans of Xu Fanglei and other Taiwanese leaders. What you really need to watch is long-term!

Regarding the disadvantages of "Star Sea Hotline", Chen Xiao also privately exchanged views with Lao Fang and other elderly people, and his ideas were quite consistent, that is, his long-term conservatism and stability and observance of old rules. Even if he wants to change, it will not happen overnight. He must subtly change the working style of the column group.

As for the personnel blood exchange, Chen Xiao never thought about it. Not to mention that the Taiwanese leader could not pass it. At present, there is no need to do so. After all, they all entered provincial radio and radio stations from thousands of troops. No one was three heads and six arms. This is enough to prove that these staff members in the column team are actually not worse than those in other column teams. They have been suppressed for too long and need to give them a reminder. It is time to rush...

…………

"Leader, you've just come here and missed our great historical witness moment."

As soon as he walked into the column office, Zhang Yiqian jumped in front of Chen Xiao with three jumps and two steps. The pink lining was accompanied by a snow-white jacket and tight casual pants always showed the youthful and active atmosphere.

Chen Xiao didn't mind her "irregularity". Even in the column group, the most comfortable thing was to enjoy the liveliness of this little assistant. He watched her standing in front of her, with her hands behind her back, and a meaningful clear smile, and said with a smile: "What made you happy like this? Could it be that our column has improved recently and the bonus has been distributed in the station?"

Zhang Yiqian breathed, drooped her little head, and sighed: "Hey, leader, I really misread you. I thought you were such a magnificent and honest person. It turned out that you were so philanthropic."

As he said that, he waved his hand casually and said, "Fat handsome, show it out for the leader."

"Okay."

As soon as he finished speaking, Kang Shuai made a difficult teleport with his impressive figure. He held a big red banner in his hands and poked his head out and smiled: "Head, the boss of the Mingfu Restaurant has just arrived in person and gave us this."

Because Chen Xiao always showed approachableness and was about the same age as the big guy, except for Zhang Yiqian who was still familiar with calling the leader, most of the others called him "head" and seemed closer.

Chen Xiao looked at it and saw the big red banner with four big words "Serve the people" written on it. At the same time, the General Office began to applause tacitly.

"Leader, this is the battle you have led us to achieve in advance. You are counting your first achievements. So, we plan to hang this banner directly in your office. What do you think?" Zhang Yiqian put her hands together in front of her nod, with a smile between her eyebrows.

Chen Xiao couldn't help but laugh and said, "I thought it was something. Such a little thing made you so happy. Just this ambition, tsk..."

Seeing that the little assistant pouted in dissatisfaction, Chen Xiao didn't care. He asked Kang Shuai to put the banner away first and looked around the staff. At noon, the number of people was the highest in a day, but there were only nearly thirty people. Most of the reporters and the camera still went to the news.

"While I'm talking about something now, I did a good job of choosing the news topics this time, and the public responded a lot. I'm sending us a banner..."

Chen Xiao smiled and said some warm words. He walked to the center of the General Office. Seeing that everyone's eyes were focused, he suddenly changed his tone and said, "The Taiwan leaders also expressed their preliminary affirmation of the achievements of our column team, but I still have to pour cold water on everyone. It is too early to impress the leaders and thus protect everyone's jobs."

Ignoring the staff's puzzled gazes, Chen Xiao turned around and picked up the marker, and wrote on the whiteboard standing behind him.

The editor-in-chief Lao Fang sat in front, frowned, thinking about what Chen Xiao was going to do. When he saw the words composed of strokes on the whiteboard, he was stunned.

Positioning-Product-Sales

A few quite concise words made everyone puzzled.

Chen Xiao first drew a circle on the "positioning" and said, "I don't need to say what the column group is now in the future. Everyone knows it. I don't say anything formulas. I just go to the main topic and analyze it with everyone."

As he said that, he typed the word "positioning" and said, "I'll take the most common marketing as an example. Many people know that if a company wants to make money, it has to go through the above three steps, and none of them are missing!"

Seeing some people nodding, Chen Xiao said slowly, "The first step is naturally to market positioning. Only by understanding the target market for profit can we create products that cater to this market to sell according to market demand. I believe everyone understands this, so I won't say much."

Then, Chen Xiao circled around the "product" and said, "Don't underestimate these two words. This directly affects whether the company can make a profit. No matter how well or accurately the market positioning is done, and there is no strong product, then everything is empty talk."

"In fact, we can compare our news to products. We are doing people's livelihood news. The target market is naturally the vast majority of people in Yunjiang City and even Xinghai Province. Only by making news that caters to the people of Xinghai Province can we make profits from this market!"

At this time, basically everyone understood what Chen Xiao meant. Many people praised it in their hearts and compared the news to products. Although it was a bit novel, it was undeniable that it was very appropriate!

However, Wang Zhensheng frowned, obviously adding a lot of profit to the news work, which made him feel a little displeased.

Chen Xiao didn’t have time to figure out the thoughts of so many people, and added four words to the “product”: Content is king!

"I have seen it clearly. This is the core of the news product. Only good content can attract the audience's interest. Now the domestic channels are so fierce and the programs are so diverse. If you want the audience to lock the remote control in our place, you have to do a good job of content. It's like a novel, where there are decent villains, conflicts and conflicts can you have a highlight. Even if the boxing champion Tyson stands on the ring, he has to have an opponent to fight and the audience buys it. There is never a need to expect anyone to watch the one-man show."

Many people's faces were already moved.

"I don't have media experience, and my colleagues here know more than me, but as an audience member, I know a good livelihood column, so that I can be vital and localized in order to have vitality and vitality."

Chen Xiao's voice was loud and he patted the whiteboard, saying, "Since I first started to join the column team, I never thought about any major reforms and changes. This is a provincial radio and radio station. It is enough to prove that your strength is definitely above most of your peers in China!"

Some people couldn't help but straighten their backs after hearing this!

This is more realistic than any long-term comment. How many domestic journalists can enter the TV station in the end, let alone provincial radio and radio stations, which proves that they have superior strength!

"I don't expect much from everyone, it's great if I can do it." Chen Xiao turned around and wrote a few huge words in the central position: Restoring the true nature of people's livelihood news!

"As long as the news compiled by everyone is close to the daily life of the people, I will guarantee that it will be sold. If you do well, one point is creativity and nine points is execution. Don't have any worries. Let's put your courage to do it. I will support it when the sky falls. I might as well say it straight. If "Star Sea Hotline" continues to be sluggish, I guess everyone will have to go their separate ways after the New Year. Now there is no way out. Or implement the new work unit in advance, or grit your teeth and try again. The choice is in your hands!"

Quietly, the entire office hall was silent, everyone's eyes were staring at the words on the whiteboard, and many people's expressions became solemn.

Yes! It’s time to this point, so I can only try it out, maybe there is still hope!

In fact, most of the reporters and editors of the column team understand these truths. However, in the past two years, they have been too rigidly restricted by their former producers and Wang Zhensheng. The way is completely based on the current affairs news. However, the senior officials have to be crushed to death. What can these workers change the status quo?

However, Chen Xiao's words now almost everyone present reached a consensus: Perhaps the young producer in front of him has little experience, but at least he is willing to let himself play!

"Of course, if you can really do the above points, and when the ratings rise, I will not only keep this column, but you will at least double the money you get. I will give you this guarantee today, just wait to see the report card you handed over. If I just came here to make a move, there is no need to talk to you so much. Now everyone is sitting in the same boat. If the boat doesn't sink, they have to work together. If anyone wants to give up, they can leave early and I will never stop them."

After talking for a long time, this is Chen Xiao’s main card game. The above principles are nothing more than allowing these people to slowly accept their ideas and understand their temperament.

Even in ancient times, when soldiers were called to fight, they had to give them benefits and feed their stomachs, otherwise anyone would be willing to fight the world.

When the emotional adjustment is almost done, I will make a profit, and I am still afraid that I will not be able to mobilize the work enthusiasm of these people?

Sure enough, when I heard that I could not only let go of my hands and feet to do news, but also get more money, many people's eyes became hot, and they were eager to try it out!

"Team leader Chen."

A discordant voice suddenly sounded, and Wang Zhensheng got up from his seat, looked calm and raised his hand.

Chen Xiao glanced at him, smiled and nodded, knowing that this old guy was looking for trouble.

Wang Zhensheng was in a very bad mood at the moment. He thought he was planning to hold a mobilization meeting, but he had already planned to take the opportunity to fight back and save him face in front of everyone. After all, in terms of professional theory, Wang Zhensheng believed that no one in the column group was involved, not to mention that Chen Xiao was still a layman.

But unexpectedly, Chen Xiao actually brought out the marketing theory, which caught him off guard.

What made him even more angry was that this guy actually labeled the news with a big profit label, covering it with a smell of copper coins, which completely overturned the news principles he had always followed, and made him unable to bear it.

This is simply trampling on the news!

Wang Zhensheng suppressed his anger and said, "I think what you said just now is not unreasonable, but if everyone follows the money, the news you make will easily lose constraints, and the news will be full of commercial colors. This will not only destroy the image of "Star Sea Hotline", but also smear the channel and even the headquarters. It is not advisable!"

For a moment, everyone present focused on Wang Zhensheng, like cold knives, hoping to go up and beat this immortal thing up. Not only did they join forces with the former producer to destroy the column, but now they still want to push everyone down the cliff, and they are just a guy who deserves to be killed!

It has reached this point, and I am still thinking about my bright and upright image all day long, so I have my brain stuck in the door!

In fact, you, Wang Zhensheng, are simply the culprit that led to the demise of "Star Sea Hotline"!

Even Lao Fang, who had always been diligent, stared at Wang Zhensheng with new and old hatreds, and he had the intention of hitting him with a camera.

However, Chen Xiao's face did not change color, his smile remained calm, and said, "Team Leader Wang is right. We can't discredit the headquarters..."

Did he want to step back?

Kang Shuai, Lao Wang and others were a little nervous, afraid that Chen Xiao would be afraid of Wang Zhensheng's old experience and gave up the promise he just made. Subtlely, everyone naturally tied their future to Chen Xiao.

Just as Wang Zhensheng was just feeling satisfied, Chen Xiao's eyes were restrained and he smiled: "That would be better. For the next development of the column group and to satisfy the headquarters, we will choose a compromise method. In the future, except for the topic selection planning meetings every Tuesday, each reporter's topics submitted by him must be signed by me. Only by obtaining my final recognition can it be implemented to avoid vulgar news!"

Old Fang looked surprised, and then he almost couldn't help laughing. He turned around and glanced at Wang Zhensheng, his eyes were like dead fish, and his mouth was so wide that it could be stuffed into his fist!

This time, Wang Zhensheng lost all the money. He wanted to object, but Chen Xiao deprived him of his power in a few words and humiliated himself!

But Chen Xiao’s surprise to everyone was not only that, but also almost made Wang Zhensheng fall into an ice cave.

"At the same time, after the news materials are collected, the editor-in-chief Fang will fully manage and produce them. After the editing, the editor-in-chief Fang will have no problem reading it and submit it to me for review. As for Team Leader Wang..."

Chen Xiao smiled harmlessly at Wang Zhensheng, thinking that this was the one you came to the door to be slaughtered. He said with a smile on his lips: "Team Leader Wang will have to work harder in the future. The daily work of the column team is heavy, which often leads to some poor communication situations, which greatly affects our efficiency. So Team Leader Wang should watch more, solve everyone's worries and problems as much as possible, and do a good job in communication."

Wang Zhensheng's face suddenly turned pale, his eyes full of disbelief, as if he had just been ravaged by several big men. He wanted to speak, but he found that his chest was blocked, as if he was holding it in a hurry, but he couldn't vent it.

Most of the staff in the column team were gloating, and some people even covered their mouths and held back their laughter, but they still made some laughter, which made Wang Zhensheng almost look dark!

The most important topic selection approval and review power of the column group fell into the hands of Chen Xiao and Lao Fang, and they were responsible for communication and communication. The reporter ran around all day long, and only then could there be a ghost if he could communicate with him!

What is obvious is that it undermines myself!

Wang Zhensheng was shocked and angry, and his eyes seemed to be about to spit out of fire after the thick lenses, so he wanted to speak out and object.

"Okay, the time is almost over, let's start work."

Chen Xiao didn't even look at him, his eyes swept across the faces of people from all directions, and said in a singular voice: "My words are all over the place. What should I do? In fact, everyone knows better than me. Everyone has different styles of behavior, but the key is to give your abilities and give a satisfactory report card to the News Center and even the General Office, so that everyone in this building can see that our "Star Sea Hotline" is not something that everyone can despise!"

A good leader does not have to do everything himself, but to give full play to the abilities of the people below!

At this moment, the members of the column group gradually got rid of the dispersion and gathered into a little!

;
Chapter completed!