Chapter four hundred and ninety-two good and many new models
"Is that so? Do you want to be famous? Or don't you?"
After looking at Wang Li, Liu Chang calmly made tea for himself. He has been a little free at home recently, and they actually have a famous tea here. Recently, Liu Chang has learned to start making tea and pretend to be a gentleman.
There are many things to do when making tea, such as having a good tea table and supporting tea making tools. These are not a big deal for Liu Chang, and it can be solved by spending some money. Good tea leaves are different, it depends on the origin.
The tea used by Liu Chang is called Jiangtou Gong Tea, also known as Jiangtou Yunwu Tea, which is a specialty tea here. It is a green tea with unique shape. Its leaves are pointed and long, and look like swords. After making them, it looks like thin ropes. After brewing tea with 90 degrees of water, you can see the tea leaves in the cup swelling and floating, and the leaves slowly unfold, like a light dancer, showing graceful dance posture.
After soaking, the tips of the leaves are facing upwards, and the petals are spread out slanted like flags, bright green in color, and the roots stand up like needles, sinking into the bottom of the cup, just like magnolia, colorful and amazing. A fragrance lingers into the nose, refreshing the heart, sweet and refreshing. When you enter the mouth, the taste is sweet, and you drink it all, the fragrance is exaggerating.
When Wang Li is not busy, she will come to Liu Chang's house to sit down and guide Liu Chang to make tea. By the way, she will watch Liu Chang make tea and drink tea and chat. He has been in the countryside for a long time now, and as long as he doesn't film, he has plenty of time to wander around.
Eating, drinking and having fun have now become his ultimate goal. What careers have been achieved for Wang Li, and for him, he doesn't want to pursue them anymore, because this is almost his ultimate, and he has only such ability.
"Haha, I'm fine. I'm pursuing the results I want to get with my heart. It's mine. If it's not mine, it's fine. It's almost done after reaching a certain level, and there's no need to be too high."
Wang Li replied with a smile, then took the tea made by Liu Chang and took a sip. After squinting his eyes and savoring it, he couldn't help but sigh. In terms of tea ceremony, Wang Li is actually much better than Liu Chang. He used to open an advertising company in Binhai and often made tea and entertained guests by himself.
"This tea has a mellow taste, a strong aroma, pure but not light, thick but not astringent. After drinking it many times, the soup color is still clear and the aftertaste is endless. It is not much worse than the famous teas outside. You said that there are such famous teas in our city, and we didn't know anything before! We have never drunk it."
Jiangtou tribute tea, a specialty in Xiangnan City, is collectively called Jiangtou tea because its main production area is Jiangtou, Dashi, Dongchong, Canzi, Pantang and other villages in Jiangtou Township, Xiangnan City. It is also called Jiangtou tribute tea because it was also called Jiangtou tribute tea in ancient times.
According to some information, the earliest cultivation time of Jiangtou tribute tea was said to be in the Qin Dynasty. Because of its pure and elegant taste, fragrant and refreshing, and endless aftertaste, it was listed as a treasure by the court and was specially used for the inner court. In the Tang Dynasty, it was regarded by the Li Tang Dynasty and listed as one of several types of tribute teas.
It is said that all Jiangtou tribute tea comes from the Yitaishan Xianren Rock in Longtang Village, Jiangtou Township, Xiangnan City. There are nine tea trees on this rock. Although they grow among rocky clouds, they are lush and leaves, which is better than tea trees in the fertile soil of the valley.
After the Qingming Festival, the rock lingers clouds all day long, and this scene continues until Guyu. On this day, the government organized unmarried girls to come and pick them, and then cook them by hand by the best local tea masters, and seal them to the palace before the Dragon Boat Festival.
In the Song Dynasty, Jiangtou Yunwu Tea was also a special tribute for the palace and became a royal royal ingredient. The Song Dynasty literary master Su Shi wrote a poem that "Thousands of trees on the river are about to be dark in spring, and one branch outside the bamboo is better."
Every year during the Grain Rain season, the tea trees grow soft and fine leaves, with fat sprouts, fresh and tender green. Tea farmers usually choose sunny days to pick them, stir-fry them in a pan after returning home, knead them finely, roast them dry, and seal them for storage.
When I was free, I put a small piece of tea in a cup and poured boiling water. Suddenly, a fragrance lingers into my nose, and the tea leaves in the cup stand up like needles, which is really a wonder. When I enter the mouth, the taste is sweet, and I drink it all, and the fragrance is intoxicating.
However, although this tea has a long history and is still very popular, as a person from Xiangnan City, Jiangtou Township is not far from Liu Chang and the others, and they have no idea that there is such a famous tea in their hometown.
It was not until Liu Chang and Wang Li returned to their hometown to develop and Wang Li was running around live broadcasting, but they realized that there was such a long-standing thing hidden in their city. Then there was the city's agricultural specialty exhibition, and Liu Chang also saw this tea.
Liu Chang was not very interested in tea, so he didn't care much. But Wang Li was different. This guy was very interested in food, drink and entertainment. He was also a little good at tea ceremony, so he promoted it vigorously on the live broadcast platform.
In addition, the city has also done some promotions. In recent years, Jiangtou tribute tea has not only been properly resettled and developed, but also has a reputation in the domestic tea circle and has become one of the five famous teas in Hunan Province.
When Liu Chang wants to drink tea, he can get the best tea, such as the tea on the nine ancient trees. Moreover, Xiangnan Agriculture has cooperation with that township, and both parties have in-depth cooperation in tea planting, promotion and sales channels. In terms of tea, Liu Chang doesn’t need to spend much money.
In order to satisfy his curiosity, Liu Chang even built a tea tree and planted it in his own reservoir. He wanted to see if the same tea could be produced then.
Because Liu Chang and his family also have one or two tea trees here, but they just planted them at home and drank them. The tea production process is very simple, just stir-fry them and then dried them, soak them in boiling water.
There is not much attention, and the tea is very bitter. Liu Chang couldn't even mention the tea leaves in his home. After transplanting the tribute tea, he wanted to see if there was a problem with the variety of tea, or the soil quality and environment.
"This is the effect of publicity. In the past, the leaders in the city only wanted to make money from their own pockets, and no one wanted to package and push these things out to make the people around us profit. Naturally, we don't know this anymore."
It’s not that Liu Chang looked down on the former leaders of his city, nor that he deliberately belittled them. After all, these people really did nothing and were just talking nonsense. You can tell by looking at their previous performance.
Looking at the various specialties in southern Hunan now and the economic benefits brought by these specialties every year, I feel that the leaders in the past were just a bucket of money. Without comparison, there is no harm. Although a city with rich specialties is obviously a city that only wants to develop violently. Apart from mining or mining, I can’t do anything else.
This also led to the fact that after the city did not dig coal, it could not even pay the teacher's salary. The city's public schools did not want to build them, but just wanted to make money by relying on this. This was no one else.
"Indeed, the former leaders in our city did a really bad job. The leaders who have taken office in recent years have done a lot of things. Even people like me who sell local specialties have made a lot of profits over the years. All the growers in the city have made a lot of money."
Wang Li sold local specialties for a while during live broadcast, and sold them during live broadcast, and promoted various local specialties in southern Hunan. The business is good, and he could earn a lot every month in those years.
Later, after the fame of various local specialties became popular, he introduced many channels and stopped selling them. He just occasionally gave some people with good relationships to contact others.
For Wang Li, selling local specialties is just a small show of her skills and helping to promote the development of her hometown. Liu Chang had discussed these with him, and Wang Li himself thought it was OK. He would not forget to dig wells when drinking water, and he would not forget to get rich.
Under his promotion, Jiangtou tribute tea, salted tangerine, chili and chopped chili, as well as lake wine, jar vegetables and rice noodles, etc., all came out of the province, gained a reputation in China, and also brought more consumption choices to tourism here.
There are many specialties in southern Hunan. In addition to the above, there are also rice flower fish, millet shrimp, and various freshwater fish processing products. Tea oil, bamboo fungus, various bamboo shoot products, yellow tea, honeysuckle, etc., which can bring a lot of harvest every year.
Especially for chili peppers, the peppers alone can bring a lot of benefits every year. For example, in Hunan, there are not too many products related to chili peppers.
Speaking of spicy food, people in Sichuan Province are not afraid of spicy food, people in Guizhou Province are not afraid of spicy food, and people in Hunan Province are not afraid of spicy food. Many people will think of these provinces. There are about 1,800 chili peppers in Sichuan Province, but most of them are spicy food, and most of them are compound chili sauces. They are made of various chili and spices. They are spicy and fragrant, and have a delicious taste. However, this method of mixing is rarely used by foreigners.
But Hunan Province is even more awesome. Hunan Province is a national pepper research base, with about 4,000 kinds of peppers, with a large variety, but only dozens of them are planted on a large scale. Hunan Province peppers give people the feeling that they are straightforward and spicy, dry and spicy. I will tell you that I am very spicy.
Moreover, the chili sauce eaten by people in Hunan Province has complex flavors, such as spicy, sweet, spicy and spicy. Some people say that if you eat a bite of chili sauce in Hunan Province, don’t be surprised if you taste the five flavors of sweet, spicy, salty and fragrant. The chili products here are simpler and every household can do them.
There are many varieties of chili peppers in Hunan Province, and many are planted on a large scale, but not many are truly famous. The chili pepper produced in Jiangtou and Liu Chang in southern Hunan is the most famous one among them. This variety is called Jiangtou pepper.
The characteristic of this kind of chili is spicy, with moderate spicyness, strong fragrance and good taste. It does not require spicy flavor to have a spicy effect. For people in Hunan Province, they may feel that it is a bit spicy enough, but for people across the country, this is very suitable.
So in recent years, Xiangnan City simply registered a brand of Jiangtou pepper for the peppers produced in its city, and then authorized them to sell them through Haoyeduo channels. Except for going to Xiangnan to buy them in person, it is difficult to buy these through other channels.
In order to cooperate with the development of southern Hunan agriculture, Haoyouduo has now specially set up a new terminal store and community fresh product stores in addition to large supermarket chains, in order to provide products provided by southern Hunan agriculture, as well as various specialty vegetables, fruits and melons in southern Hunan Province, as well as domestic development models.
This store model has been launched for several years, but it is very popular. It has now grown to more than 10,000 stores across the country, and the expansion speed is very fast.
The community fresh product store is not large in size, about the same size as ordinary convenience stores. It specializes in large and medium-sized communities in major cities in China to sell various agricultural products from Xiangnan Agriculture across the country, as well as meat and eggs.
The new store model focuses on high-quality, nutritious and healthy fresh products. For fresh products, consumers are most concerned about safety and quality. This new store with many innovative products has put forward a slogan: do not sell overnight meat, and all products are guaranteed.
Secondly, the sales model is also different from the traditional sales model. Because it is positioned as a mid-to-high-end community fresh food convenience store, the main consumer group is people with a certain level of consumption who are not so sensitive to prices. They will not compare prices because of the unit price of a few cents, but are more willing to come early to buy fresher and more secure products.
As for office workers, they also hope to buy fresher dishes. They won’t deliberately care about too much after a busy day, so they are the main consumer group after get off work in the afternoon. After these people consume, there will not be too much left in each store.
In addition, the new store model also divides different consumption intentions by targeting the consumption habits of different consumers. After 19:00 in the evening, the buyer is no longer the backbone of the store's consumption, and all products start to be discounted, with a discount of 10% every half hour.
For stores, the old men and mothers who come to rush to buy discounted dishes at night have never been the real marketing targets of new stores. They just give the backbone of clearing inventory in the store and attracting customers. With this kind of sales, there is no way to make money.
In this way, after 7 o'clock in the evening, there will be a long queue in the store, and the small store is crowded with people, and everyone is rushing to buy the dishes they want. The tension brought by discounts and promotions greatly stimulates consumers' desire to buy. At 23:00, the remaining fresh meat dishes in the store will be delivered to consumers for free, so that consumers don't have to worry about buying overnight meat.
Finally, there is another major change, which is the great emphasis on customer experience. For community businesses, the customer base is relatively stable, so it is particularly important to improve customer stickiness.
Chapter completed!