Quiet, even if someone makes a sound of silent recitation, the atmosphere in the whole place is still that kind of quiet that makes people hold their breath!

When looking at this advertisement, everyone was reading quietly.

The reason why I am still so quiet after reading this is because everyone is experiencing these passages.

Chen Ou's face turned red and he looked at everyone excitedly. When everyone came to their senses, he asked word by word: "Do you think it's okay?"

Is it okay to use this advertising slogan to promote Jumei Premium Products?

The answer is enthusiastic and turbulent!

"Okay! Essence!"

"It's great. Just reading it once, I feel that these words represent our entire post-80s generation. There is no other advertising slogan that can resonate more than this one!"

"Director Lu, is this an advertising slogan you specially created for us?"

"Mr. Chen, why don't we just decide on it! I think if it is paired with a suitable scene and turned into an advertisement, the effect will be very good!"

Chen Ou got the feedback and felt confident. However, facing the huge cost pressure of advertising and distribution, he was still more cautious.

"Liu Pu, you are a professional, what do you think?"

Liu Pu licked his tongue, looked at Lu Heng first, and spoke in a very humble manner.

"When I heard that Director Lu was going to give us an advertising copy, I was very disdainful in my heart. I thought at the time, as a mere investor, even though Director Lu has all kinds of auras, when it comes to the advertising field,

I never thought he would come up with any good copywriting."

"But, obviously, Director Lu gave me a hard slap in the face for my disdain!"

Facing Liu Pu's modest gaze, Lu Heng smiled, but there was no big change.

He really doesn't have much say in this industry, so it's normal for people to react like this.

"Everyone has seen it, so I will analyze this advertising copy from a professional perspective."

Liu Pu cleared his throat, "First of all, the article is too long. With so many sentences, it is difficult to finish the video without a video of more than two minutes. You may not know that advertising time means cost! And you have to go to good TV stations and video websites.

Hair advertising means an investment of hundreds of thousands of dollars per advertisement! Therefore, in the advertising industry, everyone is striving to highlight the core selling points with the fewest advertising words. The best example is Melatonin. Come and go.

There’s only one way to go, but the effect is so amazing!”

After hearing this, everyone was stunned.

Aren't you here to analyze the benefits?

How did you start to catch the problem?

"Secondly, following the previous one, it did not highlight the core of the product. Do you see any mention of Jumei Youpin in these words? Is there any sentence that praises the benefits of our company? No, not at all, it's just at the end

It just mentioned Mr. Chen in one sentence."

"Finally!" Liu Pu smiled casually and said to everyone: "Finally, let me talk about its benefits! How do you feel after reading this advertisement?"

"I can answer for you! It is passion, emotion and longing. This is the essence of this advertisement! It has resonated with a generation of young people!"

"What has our generation experienced from birth to now? What evaluations have we received? Living in a small house, naked marriage, doubts, ridicules, the huge pressure on our elders to achieve brilliant results, raising the next generation makes us physically and mentally exhausted, but these will not defeat us, we

We will never be the beat generation. Just like what Mr. Lu said in his advertisement, we can live bruised and bruised, but we will eventually prove that this is our era!"

Too many surprises and admirations were presented at this supposedly serious quarterly meeting.

After the end, when leaving the venue, Lu Heng received admiring looks from everyone.

The entire Jumei Company is a young team born in the 1980s. Lu Heng is also a post-80s generation, although he is at the end of the 1980s.

The advertising copy he came up with was truly written into everyone's hearts.

Strictly speaking, starting a business is even more tiring than regular work.

This path not only involves huge work pressure, but also confusion about the future, challenges from peers, and even questions from investors from time to time.

But as Lu Heng wrote, dreams are destined to be lonely journeys. There is no shortage of miracles on this road!

In Chen Ou's office, Lu Heng sat down, and Chen Ou enthusiastically poured him tea until the other person also sat down, his face still rosy.

"Director Lu, your advertisement really touched my heart!"

Facing Chen Ou's excitement, Lu Heng was actually fine.

He rarely uses it when it comes to ism. If he uses it once or twice, he won't be too proud of it.

He knew very well that the advertising copy itself was something Chen Ou would write a year later, so the other party would have such a relevant feeling.

In fact, before Chen Ou Ti, there was a similar advertising copy, which also became a small hit.

"I am Chen Ou, the founder of Jumei Youpin. Living in a small house and naked marriage have all happened to us. Don't worry, the struggle has just begun. We who were born in the 1980s have been on the road. No matter how great the pressure is, we must live our lives.

Color, be your most beautiful self. Believe in us, believe in Jumei. I am Chen Ou, and I speak for myself.”

However, Lu Heng did not choose this copywriting, but directly chose the popular Chen Ou Ti.

His idea is very simple. Since there is a better choice, why settle for the second best?

As for whether it will not suit the trend of the times or whether it will fail, he is not worried at all.

Advertisement Advertising is something that is widely advertised and will be publicity to the public.

Chen Ou Ti, whose advantages have been verified by countless people, will achieve the same success even if it is taken out in advance, and it may even be better!

Lu Heng sipped his saliva, moistened his throat, and shook his head at Chen Ou.

"Don't get excited yet. What I gave you is just a copy. A real advertising plan requires other things. I won't pay attention to these things. You can just do it yourself."

Chen Ou said in surprise: "Aren't you going to participate in this advertising campaign?"

Lu Heng smiled and said: "I think Liu Pu is very suitable. He is a professional. You might as well leave this matter to him!"

Chen Ou thought for a while, nodded, and then shook his head decisively.

"Liu Pu, I will definitely let him participate. But I won't ignore it. I have to follow the whole process. This is no small matter. The company doesn't have much money, so every penny must be spent wisely. And this time

Including the advertising plan you proposed, the entire publicity fund has been spent more than 10 million, accounting for almost one-third of the company's funds, I am not that lenient."

Seeing the other person's funny look of nodding and shaking his head, Lu Heng smiled even more.

He could understand the other party's feelings, especially in his memory, Chen Ou always boasted that Jumei Youpin was a poor company, its corporate culture was a hanging silk culture, and he was never generous in spending money.

At this time, it was right for him to behave like this.

Lu Heng rolled his eyes and suddenly said: "Is the company short of money?"

Chen Ou answered generously, "I'm short of money! But just get used to it. There is no start-up company that is not short of money."

"Then why don't you consider external financing and recruit more powerful investors?"

Chen Ou looked solemn and looked at Lu Heng seriously.

Lu Heng said naturally: "Jumei Youpin is developing so fast now, and its valuation is not low. In the field of beauty sales, it is not only the first, but also the second. I believe there will be many investors willing to
Chapter completed!