The long eyelashes blinked, and then a pair of eyes opened vaguely.

Lin Su subconsciously touched her back with her right hand, but unexpectedly came up empty.

She looked back and saw that she was the only one on the bed, and Lu Heng didn't feel it.

Frowning, Lin Su lifted the quilt and tiptoed out of the bedroom.

"That shouldn't be the case. He obviously came back last night."

As she muttered this, her eyes lit up when she walked to the living room. Sure enough, Lu Heng was crossing his legs on the sofa, holding a blue leather folder and looking at it slowly.

"What time did you get home last night?"

Looking at Lin Su lying on his lap, Lu Heng smiled and rubbed her messy hair.

"It's a bit late. You were fast asleep when I came back. Have you slept well? Do you want to sleep a little longer?"

"okay!"

Lu Heng was surprised. Lin Su on his legs had already adjusted the angle. He curled his legs up on the sofa, rested his head on Lu Heng's legs, and closed his eyes in a daze.

Shaking his head and smiling, Lu Heng continued to look at the unfinished documents in his hand yesterday.

In fact, there is nothing too surprising in the document that Li Xiangte passed over. Anyone who is a shareholder of Autohome can understand it more or less.

But perhaps Lu Heng didn't pay much attention to Autohome news, so Li Xiang specially sent a copy.

The contents of the document can be summarized into three parts.

Part One: With the continuous growth of automobile sales in recent years, according to authoritative statistical data, China has become the world's largest passenger car market.

Compared with this situation, the marketing budgets of global automobile manufacturers have increased significantly, and the amount of online advertising has also increased significantly.

According to a survey report by Autohome, from 2007 to 2009, the online advertising expenditures of automobile manufacturers and dealers in China increased from 1.5 billion to 3 billion, with an average annual compound growth rate of 100 million.

Forty percent, far higher than the 9 percent growth rate in traditional media such as television, print media and radio.

Moreover, if this expenditure budget is estimated three years later, it will be easy to reach 5 billion.

From this perspective, Autohome's future profits will definitely rise.

Lu Heng nodded, this investigation was quite authoritative.

Among other things, his Hengcheng Group has also placed a large number of online advertisements in the past two years, especially on Autohome. The car brands they represent also advertise in the name of local 4S stores, once dominating the sales of related models.

's layout.

If we only count advertising investment, even if Lu Heng is a shareholder of Autohome, the amount of money he has spent is definitely at the forefront of domestic dealers.

Then watching the second part, Lu Heng's lips turned into a smile unconsciously.

Among the automobile channels of China's automobile websites and Internet portals, in terms of average daily independent visiting users, average daily time spent per user and average daily page views per user, Autohome.com ranks first, completely crushing Bitauto.com.

Competitive websites such as Pacific Automotive Network and Aika Automobile Network.

Not only that, Autohome’s forum user activity is quite high.

Data shows that Autohome has the largest number of registered users of similar websites and more than 1,400 user forums.

As of the date of statistics, the average daily number of unique visitors to the user forum was 2.7 million.

The reasons for this gratifying result are not complicated. Li Xiang, CEO of Autohome, requires that any model that is about to be launched in the world must have a sub-forum on Autohome 3-6 months before it is launched to release its various details.

Indicators, parameters, performance, etc. attract users to spend a lot of time here.

Lu Heng rubbed his chin. It would be a bit far-fetched to say that Autohome was the leader of similar websites in the past.

After all, Bitauto.com was competing against him at that time. Basically, Bitauto.com had similar sections to Autohome.

The traffic volume of the two is similar, but with two years of development, Autohome has left it behind and consolidated its position as the industry leader.

As for the third part, Lu Heng just watched it for a while and felt touched in his heart.

The third part is the simplest. Last year, Autohome's overall net revenue reached 630 million and its net profit was 213 million.

If you only look at profits, any investor will pay attention to Autohome.

The reason is very simple. A large number of Internet companies listed in the United States have not yet achieved profitability, but Autohome has not only made profits, but has even exceeded 100 million.

And this growth rate is even more sensational!

Lu Heng was not that surprised. He knew very well where the cause of this result came from.

Obviously, it comes from myself!

When I first joined Autohome, I provided several ideas to Li Xiang. It is obvious that Li Xiang and the others fully adopted them and turned them into cash.

There are so many dealers across the country, almost every one of them has a dealer backend in Autohome. The franchise fee alone exceeds Autohome's previous advertising revenue.

And what they paid was only 1% of the reputational shares. For example, this time, the net profit of more than 200 million yuan, Lu Heng's share was only 2 million yuan. Autohome has made a lot of money.

So did you lose?

Lu Heng smiled and shook his head. He was definitely not at a loss. As for the reason, he didn't need to think too much. He had already analyzed it thoroughly.

After reading the blue-covered document, Lu Heng leaned on the sofa and fell into deep thought.

If it was just a simple report on the company's status, then there was no need for Li Xiang to go to so much trouble to send him a separate copy.

Obviously, he wanted to tell himself something through this document.

So what is this thing?

Lu Heng closed his eyes and thought for a while, then opened his eyes.

“We are now planning to go public!”

Lu Heng said calmly, without confirming with anyone, he only relied on the information revealed in the data to infer this result.

A website that provides content has become an industry leader, has a promising market prospect, and has already achieved profitability, so if it wants to further develop.

There is no other way but to go public!

Only by obtaining huge amounts of funds from the outside world can Autohome usher in a new development.

but

"Perhaps for other entrepreneurs, taking their company public will be something they can't wait to do, but for Li Xiang, his mood must be extremely complicated!"

Lu Heng muttered in a low voice.

There was a strange movement in her legs. Lin Su closed her eyes, spread her hands outward, and suddenly opened her eyes.

"I can't sleep anymore, I have to get up!"

Lu Heng smiled and touched Lin Su's smooth face, "Have you slept enough?"

Lin Su reached out and grabbed Lu Heng's big hand, rubbing it on his face, "I've slept enough! I made up for all the naps I missed this semester!"

"That's good, let's get up and have breakfast! After eating, I have something to go out for. Do you want to come with me?"

Lin Su looked up at Lu Heng curiously, "Who are you going to see?"

"Li Xiang, you know him."

"convenient?"

"What do you think?"

At Autohome, Li Xiang hung up the phone and sat on a chair. The heavy bags under his eyes had been reduced a lot, but his overall mental state was not very good.

An employee came in holding documents and wanted to ask for instructions on the work.

Li Xiang waved his hand, stood up and took his coat in his hand.

"If you have anything to do, wait until I get back to talk about it. I'll go out for a while!"

The employee opened his mouth and wanted to say that it was a very important job.

Li Xiang glanced at him impatiently and said, "Go to General Manager Qin next door for instructions. He can also give you an answer."

After speaking, he strode out of the company without waiting for the employee to say anything more.
Chapter completed!