In early October 2011, the rice mobile phone 1 was released. Huang Yifei also went to the press conference to meet Lei Jun, and even personally participated in the release of the rice mobile phone.

As a coder in his previous life, Huang Yifei naturally had contact with the digital electronics circle. If it weren't for Liang Feng to accidentally enter the sports academy to learn boxing, Huang Yifei's biggest possibility would be to enter the digital electronics field of mobile phones.

The reason is very simple, that is, the mentality of being a chicken head rather than a phoenix tail. Even if the computer is reborn and returned to 2006, the software system has been monopolized by Microsoft, and the hardware x86 architecture authorization is firmly controlled by Intel and Amd. Those with authorization such as VIA are no longer worth mentioning. If you can't bypass their patented weapon wall, you will never be able to become a phoenix head.

As for setting up a new mountain to create your own CPU architecture and system, Huang Yifei believes that he does not have this ability.

But mobile phones are different. There has not yet been a solidified monopoly in this regard. It is like the once arrogant Nokia. Who would have thought it would collapse overnight? Even if Android has a tendency to become king, there are still iOS and it that dominates, and other small systems such as WP, and can still live a life.

So as long as you develop a system that is excellent enough for your mobile phone, you can at least see some hope, although this hope is very slim.

However, Huang Yifei will always remember a saying, that is, the dream of not being ridiculed will not be very valuable to realize! Only in an atmosphere where everyone does not believe or look down on you can truly touch that distant dream!

At the Yanjing National Convention Center, the venue of 3,000 people is full, and fanatical fans and media have arrived at the scene, waiting for Xiaomi's new product mobile phone to be released.

Huang Yifei sat in the backstage in a straight formal outfit, and Lei Jun stood beside him, and the two chatted casually about the future of the rice company. Lei Jun, who is in his forties this year, is like a young man who has just graduated from college. He has experienced everything himself and is full of the passion that only entrepreneurship can be achieved!

Many people may not have imagined that it is not an exaggeration to call such a middle-aged man who started his business again as the godfather of the Chinese IT industry. When Lei Jun became the president, Tencent Little Ma Ge and NetEase Ding Lei were both small webmaster-level figures under him.

So this is what Huang Yifei admires very much. A godfather-level figure did not sit in the office and drink coffee leisurely and give guidance to the big guys. Instead, he chose to start from scratch in a strange field and create his own rice technology company. This requires perseverance and courage, and even more ambition!

It just so happened that Huang Yifei also became a guy with ambition, so they were far from satisfied with their current achievements. Because the current rice technology company is a cost-effective OEM factory. Apart from self-developed Flyui, there is no other thing with too much technology content, so it is not worthy of the name of any technology company.

Technology is the primary productivity. If you want to transform from a mobile phone to a real technology company, you need to start transforming now. Because once the company reaches a certain scale, it will be very difficult to turn around, because at that time there are so many bonds entangled with the interests of shareholders.

Just like Nokia back then, it was because it was too big to turn around, and it didn't have the courage to invest in the meego system. It held the Saipan system that could no longer keep up with the liberalization era and refused to let go. In the end, it even gave up its basic dignity and wanted to become a Microsoft brother to make a living.

Once a world-class company puts down its dignity and pride, it will not be worthy of the world-class title. Therefore, Nokia gradually disappeared into the long river of history, and could only make a little splash, which was completely incomparable to the time when it was at its peak.

As a time traveler of history, Huang Yifei knew that Xiaomi had encountered a huge bottleneck in 2016. Mobile phone sales plummeted, and profits were even left behind because of the three words cost-effectiveness.

Back then, Lei Jun asked Huawei's mobile terminal ceo Yu Dong on Weibo who could be ranked first in China. He may not have thought that in the past three or four years, he not only could not compete with Huawei, but also could not compete with the OV.

Huang Yifei didn't want to wait until he found out that he couldn't keep up with the times before thinking about the change. Now, he and Lei Jun, even in June, had $216 million in refinancing, and still had about 90% of the shares, because those financings, as venture capitalists, did not dilute too much equity. More importantly, the current valuation of Rice Technology has reached US$4 billion. This is a super company with a star of tomorrow!

"Mr. Lei, Mr. Huang, and the audience and reporters have arrived. The press conference will officially begin soon. You can go to the front desk."

When Huang Yifei heard the title of Director Huang, he didn't react because the fighting arena was more full names, Fei, boxing champion, etc. No one has ever used this title to describe himself. Even if he knew that he was the president of Longteng Promotion Company and the vice president of Kunlun Fighting, many people still regarded Huang Yifei as a simple boxer.

This is the real business stage. Huang Yifei is also the vice president of Rice Technology and a member of the board of directors, so his name has also become Director Huang.

"I understand, let's go there right away." Lei Jun nodded, then turned around and said to Huang Yifei: "Yifei away and go and release our annual heavy product!"

After saying that, the two of them walked out of the backstage and came to the front stage with cheers. However, Huang Yifei was sitting in the audience, and Lei Jun would step onto the stage and release the Rice Mobile 2, which will also be the biggest product of Rice Technology for the year.

At the press conference, Lei Jun not only introduced the mobile phone itself, but also focused on the increase in mobile phone production capacity, which will allow more people to buy rice phones! Since the beginning of Rice Phone 1, due to Huang Yifei's addition, this phone has become more popular than in history, which has made it more difficult to buy.

The phones were sold out in just a few seconds. This hunger marketing method has led many users to feel that they were fooled like monkeys, so the "monkey king" hats on the heads of Huang Yifei and Lei Jun are also wearing them deeper and deeper.

In fact, Huang Yifei felt a little wronged about this title. After all, the investment in the mobile phone industry is very huge. Based on the standard of 12,000 rice mobile phones, 2 billion is required to produce one million units. This is still the production cost, labor cost, the company's operating site and the promotion cost.

More importantly, in the mobile phone market, one million goods are not even a fraction of them. It is not uncommon for tens of millions of popular products. It is impossible to have tens of billions of financial reserves. Only those giant companies can have this strength and risk resistance.

The word "cost-performance ratio" means that the profit of this mobile phone is not high, so neither Huang Yifei nor Lei Jun took out billions of capital to stock up. He could only sell and produce while selling, and invested the money earned from selling into the next batch of production.

However, with the development of Rice Technology in one year and the success of the recent second round of financing, at least the funds have increased production. At the same time, Huang Yifei did not position the Rice Mobile Phone 2 at the price of 1999, but directly rose to the price of 2499.

Although mobile phones can occupy the market with cheap prices and allow consumers to gain benefits, too low profit margins will lead to a significant decline in the risk resistance of technology companies. The company's cash flow is easy to break and cannot impact Samsung and Apple's high-end prices will eventually make people inferior to domestic brands.

But as a Chinese company, more people should also let the development of technology be felt, so in addition to the release of Mi Mobile Phone 2, Lei Jun announced the Rice Technology sub-brand on the launch platform, focusing on cost-effectiveness to allow more people to use performance mobile phones to release Blue Mi Mobile Phone!

China is just a developing country. The largest price in the mobile phone market is actually a thousand-yuan phone. This price range was once monopolized by some Samsung's crazy mobile phones and some counterfeit phones, resulting in an extremely poor user experience.

The release of Lanmi mobile phones is no longer just a hobby for enthusiasts like Dami mobile phones, and pursues the limit of mobile phone performance, but allows more ordinary people to enjoy a faster and smoother mobile phone experience for less money!

When Lei Jun announced the release of Lanmi mobile phone on stage, the media and audiences in the audience couldn't help but stand up and applaud. This is what a responsible company should do. Making money is certainly the foundation of businessmen and companies, but while making money, you should also consider your social responsibilities and contributions.

After all, money is not enough to be lacking when there is no money, but when it reaches a certain point, it is not that lacking. Whether it is Huang Yifei or Lei Jun, neither of them is the kind of person who pursues luxury and enjoyment. They have more ambitions and a dream to prove that they can become a technology tycoon!

Lei Jun finished his mobile phone release. Just when all the viewers thought that the launch of the new rice mobile phone product was about to end, Lei Jun looked at Huang Yifei in the audience, and at the same time a flash light hit Huang Yifei.

When we saw this scene, the media friends and audiences present were full of curiosity. The mobile phones were released. Is there any tricks for the rice company?

"The spotlight hit Huang Yifei, it seemed that the press conference was not over yet."

"Does there be new products released? Dami mobile phone and Lanmi have already said that there are any new products?"

There were audiences confused, and some viewers sighed: "To be honest, when I saw Huang Yifei at such a mobile phone press conference, I felt that the picture was a bit unreal. I really didn't expect that when he made a rice mobile phone just like a ticket, it had already developed to such a level in a year."

"Yes, I really didn't expect that Huang Yifei could step in, which is completely unrelated to boxing and mobile phones, and he did so well. He is really a genius."

"More than this, it is said that the founder behind Whale Live is also Huang Yifei. However, Whale Live does not have a complete control, and a lot of capital has participated, so he has never attended activities related to live broadcasts. Huang Yifei is much more powerful than ordinary people think."

The audience in the audience was talking, but Huang Yifei stood up and walked towards the stage, shook hands and hugged Lei Jun, then took the microphone from Lei Jun's hand and stood in the middle of the release platform. Lei Jun also walked off the release platform and handed the venue to Huang Yifei.

Huang Yifei raised the microphone and said to the audience: "When I went on stage, I saw many friends showing surprise expressions on their faces. They must be thinking about what I will do on stage."

"I prefer simplicity and rudeness, so I don't keep it at all. I definitely didn't release any products when I went on stage, because the rice company has not released so many products. Today, I am standing on this stage and announcing about the strategic level of the rice company!"

Huang Yifei's words kept not saying what he was doing, but instead aroused the greater curiosity of the audience. Lei Jun went on stage to release the product as if it was tactical. You said you wanted to announce strategic-level things as soon as you came up. Could it be that it was more advanced than Lei Jun's products?

In the curious eyes of everyone, Huang Yifei said: "As we all know, from the release of the first product in October last year to September this year, Rice Technology has talked about it for almost a year. In this year, Rice Technology's sales reached a total of 4 million mobile phones, and its valuation reached 4 billion US dollars in just one year! I can say it is no exaggeration that this is a business miracle!"

When Huang Yifei said this, he felt an uncontrollable pride and excitement in his heart. Even though this was a business miracle in history, when he participated in it and built a rice business empire with his own hands, he was even more passionate!

Although 4 billion US dollars is just a valuation, it is definitely a huge miracle to do it in just one year! Huang Yifei can imagine that in just one or two years, the entire Xiaomi technology company will grow exponentially and can even go public!

Regarding the issue of listing, Huang Yifei discussed with Lei Jun this time. Lei Jun means that he will not go public for a period of time, and this time will last for ten to fifteen years! Because once he goes public, he will be subject to a lot of constraints and will not be able to do things completely according to his own ideas, and there is no such state of absolute control.

To be honest, Huang Yifei also wants to be like Hua Wei, with a deep foundation and sufficient cash, and then all employees hold shares to make employees more motivated. However, Huang Yifei does not have the development time for these 30 years. Rice Technology Company has to face various giants from the beginning, so only by going public can you obtain sufficient funds to complete what he wants to do next!

"In a year, we have achieved rapid growth, but this is far from enough. We focus on the online model, so that many people who like to buy mobile phones in physical stores cannot enjoy the services of Rice Technology. So starting today, we will build at least 50 Rice Homes in a year, and use direct sales to allow every person of every identity to enjoy the most convenient and efficient sales and after-sales service!"

After Huang Yifei said this, it caused even more applause. Because rice mobile phones can only be purchased online now and have to be sent back to the headquarters after-sales service, many people feel inconvenient. Especially for some elderly parents, they don’t even know the most basic network, let alone ask them to buy online, so offline physical stores must be launched.

At the same time, in order to ensure reputation and service quality, Huang Yifei did not adopt the franchise method, but instead had a direct sales method like Apple. Perhaps this is very difficult to lay Rice Home, and the funding requirements are astronomical, but this is the only way to ensure after-sales quality!

Listening to the applause from the audience, Huang Yifei made a booing move. Soon the applause on the scene stopped immediately, and everyone listened attentively to what Huang Yifei was going to say next.

"I've said before how to sell products, but everyone knows that as a technology company, if you just stand at the bottom of the market, then you will always be controlled by others. This year is 2012, and I believe many people have heard of a Mayan prophecy that this year is the end of the world."

"But I don't believe what the end of the world is, but I believe in the power of the future. So Mi Technology Company will join forces with Lianxin Semiconductor, a subsidiary of Datang Telecom, to establish Huaxin Electronic Technology Company this year to develop its own mobile CPU. But this is just the beginning. I don't know how long it will take for mobile phones equipped with Huaxin CPU to be launched in the future."

"But I understand one thing, no matter how long it takes, no matter how much I want to invest, I must develop my own CPU!"

Huang Yifei's decisive words shocked everyone on the scene, including the media and technology people!

Madman! This young man on the publishing station is definitely a madman. All madmen do such crazy things and dare to directly enter the research and development of mobile CPUs. Where did he get the confidence and courage to do this?

Not to mention the difficulty and success or not, the astronomical expenses brought by CPU will easily drag down Rice Technology. Perhaps if you can do such a thing, you can only use Huang Yifei not to be a professional businessman, but a professional boxer to do such naive and crazy things.

But after being shocked, everyone in the audience stood up and applauded with all their strength to express their respect for Huang Yifei's courage. As a new company that has been established for only one year, it is a matter worthy of respect to the development of Huaxin Electronics when it still needs to rely on financing and development. It has not even made much profit yet.

Looking at the reaction in the audience, Huang Yifei smiled faintly, because only he knew that he wanted more than just making money, because making money was not difficult for future people like him. What he had to do was to create a world-class top company, a Chinese technology company that foreigners could only look up to, just like Google or Apple today!
Chapter completed!