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Chapter 1545 go all out

After watching the video posted by Xia Rufei's small PO, the editor-in-chief of "Marca" made a decision without any hesitation: "Write a manuscript now! Attach this video and push it to the first important news on the website homepage! At the same time, synchronize it to the pp and display it at the top!"

Although "Marca" is a real traditional media, mainly operating the vertical field of football, after so many years of development, especially after the rise of the Internet, they have followed the trend and quit their own websites, launched their own pps in recent years, and began to involve other sports fields.

Compared with traditional newspapers, websites and pps have unparalleled timeliness advantages.

Newspapers are subject to the time limit for distribution. Even daily newspapers only launch one issue every day. If many news that happens on that day misses the fixed edition time of the newspaper, they can only be put into the next issue, which will completely lose the timeliness of the news.

The website and pp are different, and can be updated in real time.

Therefore, although "Marca" still has many loyal readers, more young fans are still accustomed to obtaining messages through the Internet. A considerable number of their current user components are from the Internet, and many of them obtain the latest information through mobile pps.

Such explosive news naturally needs to be published on the website and pp as soon as possible.

Fernandez quickly said, "I understand! I'll do it now!"

As an editor on duty, he naturally needs to go on the work to write in person when encountering such sudden news materials. Moreover, those who can serve as editors on duty are usually senior writers. Fernandez often went out for news in the early years. Journalists and editors often do not separate the two industries. Today, such news releases are not difficult for him.

The editor asked: "Can you finish it with half an hour?"

Fernandez hesitated for a moment and said, "No problem! Make sure to complete it on time!"

The editor-in-chief said: "This whistleblower is definitely not just sent to our media, so you must hurry up! Avoid being snatched away by your peers. I believe our old rival, Ass, has already received the news. So... the first press release does not need to be too comprehensive. A brief statement of the incident and then hang the video on it. This is the key!"

"I understand!" said Fernandez.

"After the first article is sent out, you will immediately write the second comprehensive article. First, collect screenshots, videos and other materials about this time. I am worried that if Pablo noticed it, he will immediately delete the Facebook post he posted, so move quickly!" The editor-in-chief was very experienced. He instructed, "The comprehensive article should string together the whole thing with a timeline. All videos and screenshots should be accompanied by the evidence, including the video of Espanyol coach Ruby's speech at the press conference, so that the audience can easily see everyone's performance in this incident!"

"Okay!" Fernandez quickly recorded on the small notepad he carried with him.

"Go and do it quickly!" said the editor-in-chief, "I will always be in the office. After you write the manuscript, you will send it to my email address!"

"Okay, editor-in-chief!" Fernandez hurriedly trotted back to the station with his laptop in his arms.

He directly created a new wrd document and started writing manuscripts.

Fernandez basically mastered the "Spray Gate" incident. The editor-in-chief asked the first manuscript to be as concise as possible, so he did not need to query information, and wrote it quickly according to the routine of the press release.

In about fifteen minutes, Fernandez had finished a simple press release. He quickly checked the typos, and at the same time modified several places where the words were inaccurate, then saved the manuscript and sent it to the editor-in-chief in an internal email.

Fernandez spent twenty minutes completing the task assigned by the editor-in-chief. He did not leave the work station, but directly reported to the editor-in-chief on the phone, telling the editor-in-chief that the editor-in-chief's manuscript had been sent. Then he immediately began to prepare the materials for the second manuscript according to the editor's instructions.

The second article is a comprehensive article, which requires clarification of the timeliness of the entire incident and the remarks made by both parties in the past few days. The focus is naturally on the posts, videos posted by Pablo on Facebook, and the reprints of several pro-Barcelo media such as "Daily Sports News".

Of course, the incident of Chinese netizens spontaneously forming a group to fight for Facebook is naturally also indispensable.

Fernandez kept taking screenshots, saving videos, and nervously collecting all the materials related to the "Spray Gate" incident.

Before the work was completed, the editor-in-chief called over. He had revised the manuscript slightly and sent it back to Fernandez's email address, and asked him to publish it as soon as possible.

Fernandez quickly stopped his work, opened his email to download the press release that had revised the final version, then opened the backstage of his own website, and quickly pasted the revised manuscripts by the editor-in-chief.

Fernandez skillfully adjusted the format and then pasted the most important video into the manuscript editor in the backend of the website.

The backend of the website of "Marca" was just upgraded this year. It has a relatively complete function and is very convenient to operate. For example, this video by Xia Rufei was posted on Facebook. When the website forwards this video, it does not need to download it and then upload it to the website server. It is as troublesome as it is. You only need to click to insert the video on the manuscript editor, and then paste the network address of the original video. After publishing, a video frame will be automatically generated and the video with the Facebook address will be directly called.

This operation is the most time-saving. Otherwise, downloading videos, uploading servers, and transcoding will take a lot of time. When you need to compete with your peers for time, Fernandez naturally chose the most convenient way.

Of course, there is also a disadvantage to doing this, that is, once Xia Rufei deletes this video on Facebook, the video frame on the Marca website will not be loaded, because essentially, it is actually a video window nested on the content page, and this video window comes from Facebook.

Fernandez chose the most convenient method, and at the same time, he has downloaded this video from Xia Rufei's Facebook account. When he is free, he can upload it to the website server for transcoding. Then replace the video frame with the embedded link, which will be foolproof.

Fernandez quickly checked it out last, and after confirming that there was no problem, he immediately released the press release.

Then, he pushed the article to the first article on the website’s homepage news area on the backend of the website. This is also the most eye-catching position besides the website headlines. At the same time, the article was also synchronized to the pp.

The website and pp use the same background. Fernandez opens the pp's background menu and sets the manuscripts that have just been synchronized to the top.

He completed all the operations within two minutes and breathed a sigh of relief.

Then, he immediately refreshed his website and saw that the news had appeared in the first article in the news area. He clicked in and read it. The text was fine and the video could be played normally.

Then Fernandez opened the pp of "Marca" on his mobile phone and found that the manuscript had been displayed on the top, and everything was normal after clicking it.

Fernandez then breathed a sigh of relief. He picked up the phone on his desk and dialed the internal number of the editor-in-chief's office.

"Editor-in-chief, it has been published!" Fernandez said respectfully.

"I've seen it! It's a good job!" said the editor. "Fernandez, don't be busy preparing the second article. Now push this news to our official Facebook page and Twitter account first!"

In the era of mobile Internet, some powerful social media communication power are amazing, such as Facebook and Twitter, so many traditional media have opened official accounts on these platforms one after another.

With their professionalism and authority in content, these traditional media are more likely to attract audience attention than pure self-media.

This is the case with the official Facebook page and official Twitter of "Marca". The influence of these two accounts even exceeds that of the official website and pp. After all, there are fewer and fewer people who use web pages to browse news. It is also a cost of behavior to download a pp and open it frequently. Facebook and Twitter are different. Most people use it every day. As long as they follow the account of "Marca", they will naturally receive new pushes during use. This communication effect is actually stronger than that of official websites and official pps.

Therefore, the editor-in-chief naturally would not miss the social media platform, and immediately asked Fernandez to follow up.

"I understand!" said Fernandez.

As a duty editor, the first thing to do when you take over is to log in to all your backends, open your email address, and social accounts, so Fernandez can operate it directly on your computer.

The content is ready-made, and it naturally doesn't take much time to publish it. Two minutes later, the official accounts of the two social media platforms' "Marca" have already pushed the message.

Fernandez then continued to write a second more comprehensive draft.

Because there are a lot of materials that need to be prepared, it took him about forty minutes to sort out the context clearly, and then he spent another half an hour writing the manuscript.

After all, he sent the manuscript to the editor-in-chief's email address, then stood up and moved his neck, which was a little sore, and then walked to the editor-in-chief's office.

Fernandez knocked on the door and walked into the office and said, "Editor-in-Chief, the comprehensive draft has also been sent to your email address!"

The editor-in-chief nodded and said, "Okay, let me see! You'll wait here!"

"clear!"

The editor-in-chief downloaded the manuscript in his email, and said while reading it: "By the way, the page of the newspaper needs to be adjusted. This comprehensive manuscript needs to be on the front page tomorrow! Based on the length of the manuscript, consider which manuscript to remove the front page and how to adjust the page."

Fernandez couldn't help but complain secretly, but he knew that such explosive news must be on the front page of the newspaper, and he was mentally prepared. Who made him catch up on duty tonight? And he could hit his old rival Daily Sports News, even if it was a little harder tonight, he felt very happy.

So, Fernandez immediately responded: "Okay! After I have posted this manuscript, I will make adjustments immediately!"

:.:
Chapter completed!
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