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130 [Unexpected Joy]

The autumn is clear and the sun is shining.

Chen Tao found a roadside bench and sat down, took out an envelope from his bag and said, "This is what President Yang sent to him. He is afraid that he will lose his mail to the school."

"What?" Song Weiyang smiled.

"He wanted to invest 15 million yuan to introduce a new canning production line and cover a 5,000-square-meter export processing workshop," Chen Tao explained. "Auntie (Guo Xiaolan) had a dispute with Mr. Yang and contacted me and Lao Zheng. Several of us shareholders had different opinions and were not sure about the situation, so Mr. Yang made a plan by himself."

Song Weiyang said in surprise: "Has he found an outlet?"

"Well," said Chen Tao, "Last month, the All-China Federation of Industry and Commerce held a Sino-foreign entrepreneur exchange meeting, hosted by the Guangdong Yinhai Group. The Federation of Industry and Commerce also invited you to attend, but you said that there is no big deal, so Mr. Yang went there by himself. He met canned dealers from Russia, Sweden, and Denmark. He didn't know what method he used, but he actually reached a cooperation intention."

"I'll take a look first." Song Weiyang opened the plan.

Yang Xin's plan begins with the introduction of the export of canned food in China

In the past two years, China's canned workshops have become bigger and bigger, not only has it squeezed a large area of ​​large factories to death in China, but it has also quickly seized the share of exports. Finally, just last winter, there was a problem with canning in those private enterprises.

In order to reduce costs and fight price wars and improve their product competitiveness, many private canning factories have begun to do evil ways.

They used saccharin instead of white sugar, and the raw material cost of 1 yuan was directly compressed to 5 cents, and mixed it into normal cans and exported to Europe and the United States, and inexplicably escaped quality inspection.

Although consumers cannot eat the difference between white sugar and saccharin, the glass bottle may break if the canned food with saccharin is at an environment of minus 18 degrees Celsius. Last winter, a large number of bottle cracks occurred in the canned food in Nordic and Russians. All of them were imported from China.

I've been playing hard!

Many Chinese canned brands, including decades-old brands, have directly collapsed in Europe's reputation.

But Westerners love to eat canned food, and every household buys it regularly. Canned food in Europe and the United States is expensive, far less likely than China canned food. European and American distributors urgently need Chinese canned food to make money.

So, canned distributors from Nordic and Russian came to China collectively, wanting to re-select trustworthy brands. These foreigners bought a lot of canned food for inspection and had already selected seven or eight brands. Xifeng canned food was among them, and they happened to meet Yang Xin at the exchange meeting of Chinese and foreign entrepreneurs.

The two sides hit it off.

Russian dealers are relatively rough. As long as the bottle is not frozen and cracked, everything is acceptable. However, Nordic dealers are much more demanding. They believe that some data of Xifeng cans do not meet the standards and need to improve the factory quality inspection standards.

Therefore, Yang Xin planned to build an export production workshop in Shandong Province and introduce production lines and quality inspection equipment to open up the European market in one fell swoop.

Both Guo Xiaolan and Song Qizhi disagree with this plan, believing that they spend too much money and that the export market has always been unstable. Maybe one day they will be over when encountering an anti-dumping bill.

Chen Tao also disagreed. She felt that she should make every effort to expand the beverage market and not put too much energy on canned food.

Zheng Xuehong, who was managing a branch in Shandong Province, stood on Yang Xin's side this time and suggested developing and producing new canned varieties.

Zheng Xuehong said that he found a white pear in Shandong Province, with a thin skin, thick flesh, juicy and no residue, which beat the so-called "tribute pears" in various provinces. Some people even called this white pear "fairy fruit". This white pear is very cheap and only has a market in the Yimeng area. Not to mention selling it to other provinces, even the local market in Shandong Province is relatively rare. The reason is that the skin is thin and fragile, and it is difficult to transport for long distances. It is more suitable for building a factory in the local area to make canned fruits.

However, countless canning factories in Shandong Province ignored white pears. Because after peeling, white pears will turn black and yellow in a short time, and their appearance is ugly, just like they are made of broken fruits.

Zheng Xuehong suggested improving the production process and speeding up the time from peeling to bleaching and cooking. Once the white pear canned food is successfully developed, it will inevitably beat the canned pears all over the world, and it is possible to dominate the global canned food market.

Song Weiyang carefully read Yang Xin's plan and smiled: "Old Yang and Lao Zheng are very good, and they have made great progress."

"Did you agree?" Chen Tao asked.

"Of course, agree." Song Weiyang said.

Chen Tao said: "Didn't you say before that canned food belongs to the sunset industry, so there is no need to invest too much energy?"

"That's because there is no opportunity to enter the Western market," said Song Weiyang. "The foreigners in European and American countries love canned food very much, and the sweeter they like it. Not only canned fruits, but canned vegetables and meat are also very popular. When they eat steak at home, they often open one or two bottles of canned beans as auxiliary dishes. If an American family has no canned food in the refrigerator, it means that the housewife of that family is not qualified. This is a huge consumer market. As long as they can gain a foothold, the annual profit will be easy to make tens of millions."

"That's true?" Chen Tao was quite surprised.

Song Weiyang signed the plan and stated his opinion: he agreed to call 15 million yuan to build an export workshop and add another 500,000 yuan to the research and development of canned white pears. He can contact French star Sophie Marceau and asked her to be a global endorsement for Xifeng Canned. In the third year, the bill must be reduced to less than 20 million yuan. If this price exceeds, the stars will be invited.

Sophie Marceau is ushering in the second spring of his career in recent years and is extremely influential in Europe, America and even Asia. It is very cost-effective to ask her to endorse her RMB 20 million.

This is the gap. Jiang Wen and Ge You are already considered top domestic stars. The 200,000 endorsement fee makes Song Weiyang feel expensive. Sophie Marceau's 20 million endorsement fee is like getting a bargain.

Song Weiyang is very grateful to those domestic colleagues who are doing evil ways. He actually wants to use saccharin instead of sugar. The cost of 1 yuan is reduced to 5 cents. It seems that he has made a lot of money, but in fact he is seeking death by himself. He canned food in Xifeng is free to find a good export opportunity.

Not only foreign markets, but also domestic Northeast, Inner Mongolia, Xinjiang and Tibetan markets, Xifeng canned food will probably also rejuvenate in winter.

Those small canning factories will not change even if they suffer losses, because the costs can be reduced too much, and the temperate and tropical markets are enough for them to eat. Why spend a lot of effort to stabilize the cold areas?

Of course, what makes Song Weiyang even more funny is the performance of Yang Xin and Zheng Xuehong. One has turned his attention to the international community, and the other can discover new business opportunities in normal times. Even if they are released to start their own business, they will probably be able to make a career, especially Zheng Xuehong, who has made great progress.
Chapter completed!
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