Principal Raphael was old after all, and the fatigue of long-distance travel made him tired. After a brief excitement, he fell into silence and looked drowsy. Senior Sister Qi Mengzhou also leaned on the seat with her eyelids fighting.

The business car came to the booked hotel. Although Luo Jia prepared housing for them in the second phase of the Star Warship, they also asked them to check themselves whether they needed to buy any furniture or something inappropriate in the furniture placement before they could check in.

So Principal Raphael will temporarily live in the hotel, and so will Senior Sister Qi Mengzhou.

According to Principal Raphael's request, Luo Jia did not prepare any grand welcome ceremony. After the four of them ate a simple meal in the hotel's western restaurant, they both returned to their rooms to rest.

It is really a hard job to fly across half of the earth to Shanghai. What they need now is quiet and slowly adjust the jet lag. If you have any questions, let’s wait until tomorrow.

"It's really interesting that Principal Raphael actually likes to play Douyin." After getting in the car, An Ran muttered.

Luo Jia disagreed: "As China's national strength becomes stronger and our culture is constantly invading the world. This is the cultural invasion we have been looking forward to for a long time. Not only do you not applaud this, but you find it strange. This is the most strange thing, right."

"TikTok is not called this name abroad, but tiktok. You only know about global sanctions against Huawei, but I'm afraid that the world is also boycotting and sanctions against tiktok, right?"

An Ran was stunned, "No, tiktok has reached the point where he is going to be punished?"

Luo Jia nodded slightly, "Yes, because tiktok is very popular abroad, and its popularity has even surpassed Facebook and Twitter. It has swept the world through cultural invasion."

"Those foreigners hold tiktok and watch it all the time. The magical Chongqing fascinates them, the Bund light show makes them crazy, and the scenery of Zhangjiajie and Jiuzhaigou fascinates them."

"Due to their different locations, when foreign media reported on China in the past, they always smeared us, treating us as a group of barbaric and ignorant yellow people, living in a barren and backward place."

"Although Douyin is not elegant, many people think it is a bit lo, but it is this kind of lou-like thing, coupled with the Internet, that has started the first battle for our cultural hegemony."

"Before Douyin, the Internet was the first to go global. In North America, countless people were crazy about the Chinese Internet. Like us, they waited to watch the English version update every day. For the first time in history, the power of Chinese culture invaded the most developed countries in the world. This is the charm of pop culture."

"Now, Douyin's re-emergence in global battles has allowed more foreigners to see the true appearance of China overnight. Foreigners imitate Douyin's drag show and imitate Douyin's various dances, and think that Chinese Hanfu is very charming."

"To be honest, this is something that the authorities have never been able to do in the past, no matter how much they spend, it is a truly universal global propaganda, but you think TikTok is very lousy. This is too much despising our own cultural industry, right?"

An Ran was silent and fell into deep thought. He never played Douyin, and he really thought this software was quite lo.

But he never expected that Douyin, which felt a little lo, would become the vanguard of the Chinese Cultural War. Douyin and the Internet have joined forces to sound the clarion call for Chinese culture to invade the world.

Luo Jia then said, "In fact, in addition to Douyin and the Internet, our TV series and variety shows have also gained a large number of users and fans abroad. Unfortunately, those who watch Chinese variety shows are all traditional Confucian countries, South Korea, Neon, Vietnam, etc., and their influence is relatively limited."

"Different from the Internet, their influence has reached Europe and the United States, which is a traditional base for cultural hegemony. Both Brother Bai and Sister Hei are learning the dance on Douyin. Whether North Americans or English people, they all dream of going to Zhongnan Mountain to gain enlightenment and practice immortality. I am very happy to see such cultural invasions."

An Ran was amused by Luo Jia. The foreigner with a big nose and yellow hair dreamed of practicing immortality and enlightenment. This is indeed a very interesting thing.

"In order to understand the cultivation of immortals or fantasy, foreign fans have also compiled a dictionary to explain what Dou Qi is, what realm of the cultivation of immortals is, how huge the risk of pursuing tribulation, etc.."

"If you read them, they don't understand and have a messy explanation, you will be euthanized!"

"In terms of Douyin, tiktok and Douyin are not interrelated, that is, you cannot see tiktok content on Douyin, and you cannot see tiktok content on tiktok."

"So, foreigners brought excellent domestic Douyin works to Tiktok, which was like being possessed. As long as there was a new way of playing on Douyin, they would immediately imitate them on Tiktok."

An Ran nodded repeatedly. Although Luo Jia explained that An Ran should not play Douyin or not, as a Chinese, he is certainly a favorite thing to do as a Chinese.

Regardless of whether it is pop culture or classical culture, after all, Douyin and the Internet are both part of Chinese culture. They can enter the global market and conquer cities and lands all over the world. Of course, Chinese people support them.

Luo Jia's expression became serious, "The most important thing is not actually Douyin and the Internet, but the cultural output channels established by these two existences."

"If we want to make our own voices all over the world, we must have our own channels, overcome the hostility of traditional media towards us, and reach the other side's mass class."

"This is called the right to speak. What you say needs someone to listen to to be effective."

"And, cultural invasion is also step by step. When neon culture invaded China, it was made by anime, followed by Keigo Higashino and Haruki Murakami. Korean culture invaded our country, and it was also the idol stars and Korean dramas.

"What happened after Neon Anime successfully invaded China?"

"Countless young people fell in love with neon culture since anime. After watching Gundam and Dragon Ball, they began to read Kensalo Oe and Edogawa Ranbu. In order to understand neon culture, they even went to learn Japanese."

"Secondly, starting from popular animation, Neon's cultural influence in our country has become increasingly deeper and deeper, and eventually some young Chinese people are trapped in neon culture."

"And our country has always had a misunderstanding that only Peking Opera facials, the Four Books and Five Classics are called Chinese culture, and the Hanban promotes these things abroad. They spent a lot of money but did not produce any results."

"It's ridiculous to think about it. Even our own children no longer read the Four Books and Five Classics. How could foreigners be interested?"

"The real cultural invasion should start with popular culture, Douyin, the Internet, TV series, variety shows, idol stars, meteor songs, and gradually enter the base camp of European and American cultural hegemony."

"When China can gain a significant voice in global culture, then people around the world will naturally learn Chinese and see Lao Tzu and Zhuangzi."

An Ran suddenly realized and looked at Luo Jia in surprise.

He couldn't understand what Luo Jia was doing in daily life!

In Luo Jia's eyes, Douyin has nothing to do with whether it is lo, but an important piece of chess piece for cultural invasion of the world. Does he look at all issues at the height of global strategy?

"Mr. Luo, I'm really convinced." An Ran sighed: "We don't dare to say which one is stronger in scientific research, but I'm really far from being as good as you in this strategic vision. You have studied so many things in a small Douyin. This is probably your talent."

Luo Jia smiled and said nothing.

Standing on the shoulders of extra-star civilizations, he looked at the problem with a broad perspective. As the saying goes, height determines vision, that's the truth.

Many people resist when they hear it is a popular thing, and think it is not elegant enough.

In fact, there is no need to do that. In this world, all existence has its own reasons.

Existence is the truth!

Luo Jia shrugged, "Actually, I have already told my college classmates about similar conclusions, but I just haven't told you. Before I started my business, I had a clear judgment on the future of Douyin."

An Ran smiled and said, "Then you should talk to me more about it in the future. I still sound extremely shocked now when your research results a few years ago."

The car soon arrived at the headquarters. It was already nine o'clock in the evening. An Ran and Luo Jia were both used to going to bed late, so they each returned to the office and continued to tinker with their own research projects.

The next morning, Luo Jia and Anran went to the hotel. Today, they were preparing to take President Raphael to visit the housing and then inspect the preparations for Star University.

Originally, Luo Jia didn't need to do this kind of thing himself, but he has made no progress in research on multi-links recently. He was just trying to relax. Besides, he did these things himself, which is also a respect for talents.

So he and An Ran picked up Principal Raphael and went to the Star Battleship Community.

As a residential area prepared by Xingchen Technology for employees, Xingchen Battleship has been opened to the second phase. Principal Raphael is very satisfied with the four bedrooms and two living rooms assigned to him. This is the largest residence in the company. Senior executives such as An Ran and Di Wuchang just live in the same apartment type.

According to Principal Raphael, the most important thing in his home is to have a large study room, because although others have arrived in Shanghai and have hundreds of boxes of treasured books, they are still on the way to check in. If the study room is not big enough, there will be no place for those precious books to be placed.

Apart from that, it doesn't matter anything else. He himself can't cook, so he should just eat in the cafeteria every day.

Qi Mengzhou was divided into two bedrooms and one living room, but she didn't even go to see it.

Luo Jianon guessed that she was already twenty-eight years old. The reason why she came to Shanghai was to live with An Ran, which was Qi Mengzhou's greatest wish.

With An Ran's intelligence, of course, he knew the senior's thoughts better than Luo Jia, but even if the relationship between them is good, marriage is always An Ran's private affairs. Luo Jia doesn't have to say much, it depends on him to decide.

After leaving the Star Warship Community, they went to the temporary school location of Star University.
Chapter completed!