Chapter 107 Advertisement
After the Chinese team arrived in Sydney, they started a week-long training camp in Campbell Town, Sydney.
During this period, they joined Oman team to play an undisclosed internal teaching match.
Then he went to Brisbane on January 6 to play the first two group matches here, and then went to Canberra to fight North Korea.
If they can return to Sydney again for the competition, that would be awesome. This means they will be in the Asian Cup final...
When the Chinese team was training in Campbell Town, Sydney, Gao Zheng's advertisement for Huawei finally met everyone.
Because the advertisement was originally too long, it was a five-minute short film that could not be played on the TV station, so the advertisement was spread on the Internet through a viral manner.
This communication method depends very much on the quality of the advertisement itself. If the shot is not interesting and attractive enough, it will not be able to form topics and reputations on the Internet at that time, and it will not be forwarded and recommended by enthusiastic netizens.
This commercial is based on Gao Zheng's own personal experience. It tells the story of a young man who loved football since childhood who has been trained under an old coach. Later, because of his outstanding talent, he was recommended to go to a European club by the coach. Before leaving, his coach gave him a Huawei mobile phone and told him to keep in touch when he goes abroad.
The advertisement does not clearly state that this team is AC Milan, but the elements of the jerseys are indeed a bit similar, all of which are red and black striped jerseys, so fans can know at a glance who they are talking about.
After experiencing the discomfort of language and living habits in this team, the boy worked hard to overcome these problems and finally shone brightly in the team, scoring consecutive goals, winning the recognition of teammates and harsh foreign coaches. He used Huawei mobile phone to talk to the coach video to share the joy of success.
Just when everyone thought the boy would be smooth sailing, the boy suffered a serious injury in a game. This serious injury almost completely destroyed the boy. The long injury allowed him to watch his former teammates succeed outside the court, and he was left farther and farther away by them.
Just when he was confused and painful, he received a message from his coach: "Do you still want to play football?"
The boy said goodbye to this club that once held hope and longing, returned to China, and started from scratch under the guidance of the coach, resumed training and found his state. The two seemed to be back to what he was when he was training under the coach.
Later, the coach waved his cell phone and found a European club for the boy who was willing to accept him from scratch, and sent him abroad again.
And this time, at the time of parting, the coach changed the boy's latest Huawei phone again, and still reminded him to keep in touch.
This time, the boy took the plane again on a journey with his coach's ardent hope and beautiful vision for the future. What was he welcoming him?
The story of the boy came to an end with the roar of the plane passing through the sky.
The song dreamitpossible that runs through the entire film also reached the end with Feng Shiyao's soft singing.
But the advertisement was not over yet, and a huge cheer sounded in the dark scene.
With cheers as the background, a crisp and rhythmic knock sounded in the darkness.
Accompanied by the sound of knocking, everyone found a back vaguely appearing in the dark scene. He walked into the picture from the direction of the audience, but the picture was still very dark, and it was impossible to see the specific situation of the figure.
Soon the back became clearer, because accompanied by the crisp sound of footsteps, light leaked around his body, gradually illuminating the environment and the main body of his figure.
Only then did everyone see clearly that this was a passage. In front of the passage was a bright white exit, and his back was walking towards the exit. This was a player wearing a red and white striped shirt at Atletico Madrid. The number 9 is printed on the back of his jersey, and the pinyin letter of a surname: "gao" is Gao Zheng!
As Gao Zheng walked into the exit of the passage, the cheers outside became louder and louder, like the tide that was constantly washing the embankment.
The sound of the tide is the original sound of Gao Zheng joining Atletico Madrid ceremony: "Welcome to... Gao Zheng from China!!"
The cheers reached their peak at this moment.
But at this time, he turned his head and looked behind him, revealing his side, which was indeed Gao Zheng!
He smiled slightly at the camera.
Retracted his gaze, faced the cheers, and stepped into the bright sunshine.
A dazzling white came over my face, filling the entire picture.
On a white background, Huawei logo and the slogan were shown: "dreamitpossible".
The advertisement is officially over here.
After Gao Zheng became famous, the media reported on a large scale. Gao Zheng became famous in China and was seriously injured when he went to AC Milan at a young age. The story of his career restarting was almost known to everyone.
So although Huawei did not promote that this is Gao Zheng's story, when you look at this advertisement, everyone knows that this is Gao Zheng's story. Despite some changes and jokes, this story is told by Gao Zheng.
This is a real thing, not a random thing. Because everything is powerful, it can move people.
The perfect blend of music and graphics, as well as storylines, does this.
Many people said they were moved and cried after watching this commercial. They were touched by the teenagers in the film’s pursuit and persistence for their football dreams, as well as their mentor’s deep love.
Some people also joked that Huawei is a film and television company that has been delayed by the mobile phone and communications industries.
Taking advantage of the popularity of the Asian Cup and the excellent quality of the advertising film itself, a viral marketing promotion was completed on Weibo, WeChat Moments, barrage websites and other networks.
For a time, everyone was discussing this advertisement, and everyone was discussing everything related to this advertisement.
It digital media focuses on Huawei brands and mobile phones, football media tells everyone the inspirational stories of Gao Zheng, and music and entertainment media introduce Feng Shiyao and her new album of the same name to everyone... and various self-media are busy using this advertisement to make chicken soup for the public.
But no matter which field the media is in, no matter what they say, they cannot avoid the upcoming Asian Cup in the end.
"... Although in terms of influence, the Asian Cup is far inferior to the World Cup and European Cup, and in terms of excitement, it is not as good as the American Cup. It is probably of the same level as the African Cup... But no matter what, this is the only intercontinental competition with our Chinese team. I think this is worthy of our attention, right? Moreover, the story prototype in this commercial Gao Zheng is also in the national team lineup of participating in the Asian Cup!
Chapter completed!