Jackson Fulaklin, 23, is wearing a British-style dress and a felt hat, walking on the roads in Philadelphia in the wind and snow.

The carriage passed by him, the cold wind blew past his face, and he braved the wind and snow to the destination he was going to.

If you ask him what is different from other young people in this era, it is that he has a very powerful ancestor - Benjamin Franklin.

Benjamin Franklin is not only an inventor, politician, but also a tycoon in the printing industry.

In that era when inks and printing presses were still expensive, the newspapers he ran were already profitable and became famous in Philadelphia.

Unfortunately, that was only the glory of Benjamin Franklin.

For various reasons, Benjamin Franklin didn't leave much property to his descendants, and even the only remaining newspaper office was getting worse day by day in decades of competition.

Although Jackson Franklin loved the printing industry as much as his ancestors, his old father still firmly controlled the newspaper and scolded all his novel ideas as delusions.

To prove himself, he visited all other newspapers in Philadelphia.

It’s a pity that because of his identity, no newspaper is willing to retain him and let him achieve his ambitions.

Fortunately, recently, a large company called the American Press Group acquired a tabloid in Philadelphia that was on the verge of bankruptcy and began to launch a fierce attack on the newspaper industry in Philadelphia.

Jackson studied the Philadelphia Fresh newspaper of the American Press Group for two weeks and felt that the newspaper group had many novel operations. He felt that if he joined the newspaper, he would definitely prove himself, not only to prove himself to his father, but also to all those who had rejected him.

He went out with this strong belief, but when he went out, he found that he did not choose a good time.

The cold air blew unimpeded from northern Canada, blowing on the land of Philadelphia, making his face look like he was facing a knife.

"Horse oil! Do you want some refined horse oil?"

Even in such cold weather, there are still children trying their best to sell goods.

Jackson walked over without thinking about it, but when he saw the child's face covered in horse oil, as if he was not afraid of the cold, he took out a bank voucher and said, "Give me some."

The greasy animal oil applied to the face, forming a layer of insulation film. Although you can still feel the cold, the feeling of being cut by a knife has weakened a lot.

He continued to walk towards the newspaper address of the Philadelphia Fresh newspaper.

However, as a big city in the United States in this era, it is not so easy to go from one point to another so quickly.

"Dongdong!"

"Dongdongdongdongdongdong!"

Jackson knocked on the door, and the grease on his hand left a translucent mark on the door.

"Are you?" The door opened a small crack, and hot air came out from the small crack. On the other side of the crack, a beautiful girl asked.

"I...is this the newspaper of the Philadelphia Fresh?" Jackson said distractedly through the crack of the door, looking at the playful freckles on the girl's nose.

"Yes, this is the newspaper of the Philadelphia Fresh, but... but it doesn't sell newspapers here. If you want to buy newspapers, go find a newspaper boy!"

The girl said that, she wanted to close the door again.

Although Jackson felt cold hands and feet, he had not been frozen yet. He pressed his body against the door and said, "I... I am here to find a job!"

"Looking for a job? We didn't want to hire anyone!"

"I... came here myself! I think your career needs our participation." When Jackson said here, the little virgin's shyness completely faded, and his confident expression hung on his face.

"But..." The girl seemed to be saying something, but when she heard a man's voice coming from a distance from the door, "Let him come in."

"yes."

The girl responded, then pulled the crack open more and said, "Come in quickly."'

"Yes! I'll come in now!" Jackson got in like a catfish covered in slimy and slipped in.

As soon as he got in, he felt like he was wrapped in warmth.

The heat came from all directions and poured into him.

"Come with me."

He followed the girl in, admiring the newspaper of the Philadelphia Fresh.

This place is different from the location of other newspapers in Philadelphia. It is not that it looks dilapidated, but a kind of warmth similar to home.

Although it is warm and sleepy, there are many people busy in the houses that have been walking along the way.

The handyman walking around carrying documents had no time to stop for a moment.

He gradually became a little curious about why this place is so vibrant in this cold winter of the newspaper industry.

Finally, he was taken to the office at the end of the corridor.

The office door is open, and looking out from outside the door, you can see a middle-aged man who is not very old.

The appearance of this middle-aged man is not surprising, but he has a managerial charm.

"Let me introduce yourself first." said the man in the room.

"My name is Jackson Fulaklin. I have two years of work experience and can be proficient..." Jackson tried his best to say that he had repeated the words he didn't know many times.

"Oh? Is it Benjamin Franklin's Franklin?" The man closed his hands at the table, put his chin on his hands, and the eyes behind his glasses seemed to emit a wise light.

"Yes! But! I'm just his descendant, but I don't want others to regard me as his descendant..." Jackson said.

"Yes! I've heard of you!"

"ah?"

"Jackson Franklin, a bad person. He did not follow his father's arrangements and was determined to do something big. But how much do you know about the newspaper industry?

What other ideas do you have?"

"I...I! I'm good at advertising!"

"Like your ancestors?"

"No! The advertising I'm good at! It will definitely make the newspaper more money!" Jackson Fulaklin said firmly.

There are two ways for newspapers to make money: one is the cost of subscription and the other is the cost of advertising.

However, when there is no convenient mode of transportation, newspapers can only be distributed with one city as the core.

No matter how many of the advertisements are published, the number of advertisements that can be published is limited.

Even newspapers like the New Haven Daily are already a large advertising newspaper.

Although advertising can increase revenue, it will increase readers' disgust.

This violates their demands for the US newspaper group currently seeking more users.

"What's the difference between your advertisement? Can it not be annoying?" The man in front of him, who was supposed to be very busy, asked playfully like a cat watching a rat.

"Yes! My ads won't let readers plan!" Jackson said loudly, "Readers will like my ads! Because...my ads make money!"

"Interesting, let's talk..." The man named Blair who controls the entire American newspaper group finally got some interest.

Because of some younger boy, Blair now has no such feeling of worshipping the so-called genius.

What's the use of a so-called genius, no matter how smart it is, hasn't reached the level of that man?

It’s like making money by watching advertisements. Although it’s interesting, how interesting can it be?

"I have two ideas. One is that if the newspaper readers can recite all the contents of advertisements in the next issue of the newspaper, if they come to the newspaper to recite, they will be given a cash reward.

This...If this doesn't work, I have another idea.

That's...

Hidden treasures in the advertisement.

When we publish an advertisement, we declare that we have hidden clues in the advertisement. As long as we find all the clues, we can get the treasure.

In this way, those who want to get the treasure will carefully analyze our advertisements!"

"Is the ad gamified?" Blair asked.

"Yes! It's advertising gamification!" Jackson heard Blair's description and immediately agreed to it. "Advertising gamification! Advertising gamification! Why didn't I think of it? This is very new, right?"

"No, it's not new at all." Blair shook his head and said.

He casually took out a newspaper from the pile of newspapers beside him, and almost read it, so he put the newspaper upside down on the table and landed his fingers on a certain section.

Jackson, who was sitting at the other end of the table, saw this newspaper in normal positions for him, looking at the place where his fingers were.

There... is an introduction to the gameplay of advertising games.

"This...this is..." Jackson Franklin was a little panicked.

"This is the New Haven Times, and it is also the newspaper of the American Press Group," said Blair. "I think your imagination of the American Press Group may be a bit narrow-minded.

Do you think the US Press Group is the same as the tabloids like Philadelphia?

No!

no the same!

The American Press Group has the most professional team and the most extensive newspaper industry in the United States.

We have already practiced the ideas you think are wonderful.

We have thought about it before.
To be continued...