168 Ambition [1500 Monthly Pass]
It was not until almost noon that Ajax woke up one after another, but soon started to play again.
The first question to bear is who will bring the championship trophy back to Amsterdam?
Van der Fate slept in the conference room all night with his trophy in his arms last night, and was naturally expelled from the shortlist, and others were in trouble for the fight for this power.
After running out of Berg's hotel, I don't know if it should be breakfast or lunch, so the team set off for the airport.
Yang Yang was a little uninterested on the way back to Amsterdam from Gelsenkirchen, and did not "sleep" like usual. Instead, he looked out the window with his eyes open and thought about something silently.
Van Gaal is leaving, Ibrahimovic, Van der Fate and Trabelsi are leaving, and now, even Van Basten is leaving. This is what Yang Yang told him in person when he met Van Basten when he returned to the hotel in the morning.
The current Dutch national team coach Edvocart will leave after the European Cup. The Dutch Football Association hopes that Van Basten can take over the team, which is a temptation that is difficult to refuse for Van Basten, who is determined to try to prove himself in the head coaching field.
The Netherlands' troika was the Dutch team that year. Rijkaard coached Barcelona, and Gulit previously coached the Dutch national youth team, but will officially take over Feyenoord's first team in the new season, and Van Basten will even take over the Dutch national team.
The three are all legendary superstars with great reputation in European football. Their brilliant careers laid the foundation for them, making their coaching starting point far higher than others.
The morning conversation was considered a farewell to Yang Yang. In addition to suggesting Yang Yang continue to train hard and consolidate his basic skills, he also hoped that Yang Yang would continue to study, which is completely different from others.
Van Basten believes that reading can make players better at thinking and analysis, and at the same time it can make players more understanding of planning and have better learning abilities. This is something that many players who have only played football since childhood but do not know how to learn do not have.
Yang Yang agreed on the spot because even if Van Basten didn't say it, he would continue to study. This was his promise to his parents.
The marches prepared by the club were officially kicking off.
The tentless bus carries all the players of Ajax's first team, carrying the three heavy championship trophys, the Champions League, the Eredivisie champion and the Dutch Cup, slowly walking along the way, from the airport to the original Olympic stadium in Ajax, and then heading south to the Amsterdam Athletic Stadium in Southeast New City.
Ajax fans, in groups along the way, spontaneously walked onto the streets, with great momentum.
Yang Yang also temporarily put down Li Xu in his heart and devoted himself to everyone's celebration and carnival.
He knew that this was the norm in professional football, and he could accept it, it just took some time.
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"Dad! Mom!"
After finally ending the team's celebration parade, Yang Yang quickly took the time to run to a high-end hotel not far south of the home court. After his parents and uncle Shen Ming's family came back from Germany, he arranged for him to stay here.
After a long separation, Yang Yongqiang and his wife felt very uncomfortable after seeing Yang Yang, especially Shen Lifang, who was so happy that she kept crying. After all, she hadn't seen each other for two years.
Unlike last night when he looked at Schalke from afar, her son was standing in front of him. She touched him and praised him for his muscles being strong. She pinched him but felt that there was no meat. He remembered to eat more and kept asking about Yang Yang's situation in the Netherlands.
Yang Yang was in a good mood and patiently answered his parents' inquiries one by one.
"Tonight the team will organize a celebration dinner. I heard that even the Dutch royal family and the prime minister will come." Yang Yang smiled and asked his parents whether they wanted to go, because this is something that can bring their relatives to attend.
But Yang Yongqiang and his wife hesitated for a while, but finally refused. They could not communicate with foreigners, and it was boring to go there. Instead, they were more interested in Yang Yang's residence and couldn't wait to see and visit.
So, uncle Shen Ming and cousin Shen Yuzhu both drove the car to take them to Odkelk's residence.
They were very satisfied with the place, but they heard that Yang Yang often had to cook by himself, and his parents felt distressed. After all, when he was at home, he was a young master who was not touching the water. Now when he was away, everything depends on himself.
While my mother and others were visiting Yang Yang's rental house, Yang Yang, his father, uncle and Wei Zheng, sat in the living room and chatted.
Cousin Shen Yuzhu and Wei Zheng are both going back to China. Yang Yang knew about the news before, but what they didn't know was that they both planned to work in Yang Yang's company, which surprised Yang Yang.
"I have thought a lot in recent times and have also learned about it from many people. I think Wei Zheng is right. Our country will hold the Olympics in 2008. In the past few years, it will be the golden period for the development of the sports industry, so I decided to build my own brand." My father Yang Yongqiang announced firmly.
Yang Yang naturally supported it, "But, Dad, it takes a lot of investment to build a brand."
His hometown of Quanzhou, Jinjiang, is known as the brand capital, especially sports brands, and there are countless. Although Yang Yang is not old, he has been influenced by many since childhood, so he is naturally familiar with it. He also knows more about how to build a brand.
"That's the traditional way." Wei Zheng smiled.
"What do you mean?" Yang Yang asked with interest.
"I have been specifically familiar with this industry this year. Many sports brands in Quanzhou are basically derived from a model, which is to find celebrity endorsements, advertise heavily, attract agents, quickly expand the scale and build the brand. This model investment is naturally very large, often tens of millions or even over 100 million."
Yang Yang nodded. This is indeed the case. For a long time, the sports channels of the state TV station were regarded as Quanzhou Jinjiang Channel because these sports brands advertise on them all day long.
"This model is relatively extensive and is easy to do in the early stage, but the company does not have enough control over agents and retail, and has high requirements for the company's own operations. As the saying goes, high investment and high risks, once the market does not recognize it, it is easy to lose a lot."
"Then what are you going to do?" Yang Yang asked curiously.
"I discussed with Wei Zheng and decided to be more steady, take your time, walk on both legs, continue to go through foreign trade and traditional wholesale, and on the other hand, we promote brands, but not the model of other manufacturers. We must follow the low-cost marketing route, and we must practice internal skills down-to-earth, control sales channels, and pay attention to independent product research and development."
As he said that, Yang Yongqiang and Wei Zheng had a lot of ideas on brand marketing, sales channel construction, etc., but Yang Yang was only aware of it. The only thing he understood was that many powerful brands in China are now focusing on the basketball shoe market, and then using basketball shoes to drive other fields. However, Wei Zheng suggested focusing on the running shoe market.
"Now more and more cities in our country are organizing marathons, and citizens' enthusiasm for running is gradually increasing. However, this area is not valued by domestic brands. Many marathon events are not satisfactory in investment. I think this is an opportunity to be a professional running shoe brand in China."
Wei Zheng obviously made full preparations around this area, and had come up with a complete set of feasibility plans to convince his father. Doing business is not Yang Yang's director. As long as his father approves, he will naturally support him with all his strength.
"What do I need to do?" Yang Yang asked with concern.
Since it is a family business, Yang Yang must have wanted to contribute.
"No need." Wei Zheng smiled and shook his head, "As long as you concentrate on playing well, you will be the greatest help to us."
Seeing Yang Yang confused, Yang Yongqiang explained: "Do you know? After you became famous, our factory's business became better, and the city leaders were also very concerned about the development of our company. Not long ago, we bought 200 acres of land at a very low price in the city's key economic development zone. Several banks also agreed to low-interest loans to invest in the expansion of the factory."
"Over the years, your mother and I saved some money. We originally planned to leave it to you, but now you have made a name for yourself in Europe, and we have no worries. Now that we have such an opportunity, we plan to take a try. My son is promising, and our parents cannot be too unreliable, right?" After saying that, Yang Yongqiang laughed heartily.
Yang Yang was very happy to see his father have such ambitions. He also believed that his father was steady by nature and never took big risks in business. Now he must be optimistic about this investment, so he has no reason to object.
Wei Zheng studied marketing in Amsterdam. Shen Yuzhu had studied fashion design in the Netherlands before, and Quanzhou's shoes and clothing are even more well-known in China, so both of them felt that they would go to Quanzhou to work with Yang Yongqiang and return to China in the past or two days.
On the contrary, Yang Yang will continue to stay in Amsterdam for a few days. When the national youth team flew from China to France, he will then rush to Toulon to gather with the team and participate in the Toulon Cup held in France.
This is a traditional youth warm-up event, once a year, and has a certain influence in the world football world.
Wei Zhen will walk with Yang Yang. This time he followed the National Youth Team on behalf of the national television station and will follow the entire Toulon Cup event until he returns to China.
When her mother came back, she mentioned a girl named Su Ye during a chat, saying that she was a neighbor of the brothers Wei Zhen and Wei Zheng for many years. She had also gone to Gelsenkirchen to watch the Champions League final on site, but she went to Berlin early the morning of the next day of the final.
"She is such a rare and good girl. She looks like a fairy and has a gentle temperament. When she saw me crying, she kept comforting me. She heard that she is still very talented. She not only studies well, but also dances ballet and performs dramas. I think it's a blessing for anyone who has such a daughter."
After hearing this, uncle Shen Ming smiled, "Little sister, why don't you and Yongqiang work harder and give Yang Yang a sister?"
Everyone burst into laughter, but Yang Yang nodded in a hurry.
"Uncle has a good idea."
Chen Lifang's face turned red suddenly. She was so angry that she waved her hand and patted her baby's son, telling him not to talk nonsense, as she was in her forties.
But thinking about it again, according to the current situation, Yang Yang is afraid that he will play football in Europe all year round. The couple is so lonely that they are not in their arms. They just don’t want to have a second child, and they just expect to hold their grandson as soon as possible.
Chapter completed!