As the end of the year approaches, Huasheng Technology is ushering in a major day as the year is about to end, to be precise, Peanut Network.

Since the government appointed a special research team to Huasheng Technology for inspection and investigation, the troublesome problem of anti-monopoly has been temporarily solved, and to be precise, it is not that aggressive.

Qiao Hongwen and Li Chuan have basically concluded that on this point, the government gave Huasheng Technology a green light without violating the principles and anti-monopoly law. This is too critical for Huasheng, which means that you don’t need to invest too much energy in public relations, and you can focus all your energy on Peanut Network and technical operations.

Huasheng Technology.

A senior meeting is being held within the company. Basically, all the company's senior executives were present, with a total of 28 people. Among them, eleven female executives, including Li Ruolan, were female executives, which occupied half of the sky.

Huasheng Technology's chief operating officer reported: "As of now, the number of users of Peanut.com has reached 127 million, still ranks fourth among domestic online video websites. The top three are iQiyi, Penguin Video and Youku, while Peanut.com's daily active users have reached 51.24 million, ranking second, second only to Penguin Video."

Li Chuan, who was ranked in the conference, nodded with satisfaction. The growth rate of Peanut.com can be described as a rocket soaring. Even if it is a barbaric growth, it is not an exaggeration to describe it. The domestic online video field currently has about 700 million users, and Peanut.com has become one of the heavyweight players.

Before Peanut Network went online, the market in the field of online video was basically divided by the three major websites. The remaining little soup was left for the other seven major video websites, but they were just optional supporting roles. This field was originally a three-legged team, with 290 million, 250 million and 190 million users respectively. Of course, there must be some overlapping users among them.

With the launch of Peanut Network, a gap was torn apart in less than a year, from a three-legged tripod to a strife in all directions. Peanut Network is a real tiger-headed food because there are only so many users.

Obviously, Peanut.com relies on new content that is constantly online and is updated seamlessly. Several major phenomenal films and TV series this year have settled in Peanut.com, which has triggered countless topics and popularity, and naturally has driven the growth of Peanut.com's user base, which means a huge traffic entrance to Peanut.com.

The online video industry regards content as its king, and users cannot be retained without content. Peanut.com has such a terrifying growth momentum, which is also due to high-quality and high-yield new content.

Just talking about long dramas, the content updated every day can’t be finished even if you hold the website around the clock. It can be seen that Peanut Network can reach the second place with the number of users with the fourth place, but the number of daily active users has reached the second place, which is reasonable.

The biggest thing on today's agenda is Peanut Network, which is also the foundation of Huasheng. Lichuan also attaches great importance to it. This area must be operated well, because in the future, Peanut Network will have to serve as the "money tree" of Huasheng Technology for a long time.

After the COO briefly reported the company's recent operating conditions, Li Chuan pondered: "Today's meeting is mainly to determine the next big move of Peanut Network. It is approaching the end of the year and it is a good time. We cannot miss the popularity and traffic of the New Year holiday. Isn't it? Who will report on the preparations of Peanut Network?"

Chen Yiyun is one of the main persons in charge of Peanut Network. Hearing this, he said: "We discussed and discussed with Mr. Qiao for a long time at the meeting last week and determined the specific plan for the next step. With the launch of Peanut Network, especially after the unexpected equipment was sold for half a year, hundreds of thousands of video author numbers have produced the first batch of content."

Chen Yiyun was a little excited: "In just over half a year, more than 56,000 original content works have been produced, covering 16 popular types such as science fiction, war, fantasy, animation, fantasy, history, etc., and everything is available. Among them, there are 15,000 long dramas and 41,000 movies. For this reason, the Guangzhou Bureau also set up a review team to join our company to work overtime to deal with a large number of content submitted for review, but it is still overwhelmed. So far, 11,000 content works have passed the review and can be launched at any time."

I am afraid that there will be more in the future, and the reviewers will inevitably be reorganized if they do not expand. In fact, the Radio and Television Bureau has begun to discuss the issue of reorganizing in response to the changes of the times and keeping pace with the times. This is an imminent problem, otherwise the reviewers will be exhausted.

With such content production efficiency, as long as Peanut Network does not make common sense mistakes, I really can't imagine how to lose to its competitors. Even if other online video websites join forces, it is like being a mantis armed in a car.

Feelings and other things are nonsense. Without enough new content, it is impossible to retain users.

Chen Yiyun continued: "The 11,000 dramas that have passed the review have been included in our simultaneous launch plan, and there are also some coupon recharge contents that are launched at the same time. After comprehensive analysis and consideration, we can consider the online payment model. In the future, the free content and paid content of Peanut Network will each account for half of the market."

Huasheng Technology is not afraid of using free content to affect paid income. As long as the user opens Peanut Network, he can generate income. Free content can also be monetized through advertising and other forms of traffic.

Li Chuan asked: "Let me tell me about the content payment model."

Chen Yiyun nodded and replied: "A user can become a member user by rechargeing points, and recharge 1RMB=100 coupons."

"You can upgrade to a VIP user by recharge of 365 yuan within one year. You can become a VIP user by recharge of 3650 yuan within one year. You can become a high-level VIP user by recharge of 3650 yuan within one year. You can enjoy a 68% discount when you spend paid content, VIP users can enjoy a 10% discount when you spend content, and there is no discount when you spend content."

"All paid users of Peanut.com interrupt all hard-direct advertising push when watching free content. In short, as long as they are the privilege of VIP users, they will not receive any mandatory advertising information when logging in to Peanut.com. There is no advertisement information for a second, and there is no advertisement information at all. All the information they see is pure content, but the user needs to spend no less than 365 yuan last year."

"In terms of paid content, the standard for serialized long dramas is 50 minutes per episode. The first episode of paid content is free, and the subsequent content is paid for viewing. Member users spend 55 points in one episode to unlock. VIP users and advanced VIP users are all consumed according to the corresponding permanent discount. The first ten minutes of paid movies are free, and subsequent content is paid. Member users spend 500 points in a coupon to unlock a movie. VIP users and advanced VIP users enjoy discounts and free privileges on the entire site."

"Paid serialized anime content is based on the standard of 22 minutes/episode. The first episode is free to watch. Paid content member users can use 20 points to unlock one episode. VIP users and advanced VIPs enjoy discounts and free privileges on the entire site."

“In addition, there is a reward mode.”

"All paid content on Peanut.com will be permanently unlocked after the user unlocks the corresponding content, which means that the account will review the content twice or even review it multiple times in the future without additional consumption."

Li Chuan nodded. If a long drama is watched by about 45 to 50 episodes, all subscriptions will be about twenty yuan. You should know that the unit price of a long drama genuine CD is around 100 to 200 RMB, while foreign genuine CDs are even more expensive. In the past, many movies failed in box office, but they could make a profit by selling CDs around the movie.

The content payment model of Peanut.com is basically a high-quality imitation of Qidian.com. Comparing the monthly consumption data of genuine paid users of Qidian.com is almost the same. Of course, this is a regular user, and rich users are not included.

You should know that one is consumption of text content and the other is consumption of video content. The cost of video content production is not comparable to that of novels.
Chapter completed!