We must thank Lions Gate for its public relations - "Kung Fu" was almost classified as R-level!

Originally, Columbia invested in the production of "Kung Fu", which originally planned to be released in more than 3,000 theaters in the United States on a large scale. However, just before the release, the film was defined as a restricted film by the United States because there were too violent fighting scenes in the film...

Once it becomes a restricted level, the audience will be limited.

It can only be released in a few seven theaters in Los Angeles, and it gradually expanded later, but the climax is only one theater chain...

Lions Gate won the pg-13 and relaxed the audience restrictions, so 2,200 theaters can open paintings at the same time!

To be honest, 6.45 million US dollars is far from the expected results of novice!

No matter how you calculate the 2,200 theaters, you should be able to achieve a $10 million painting opening score, right?

6.45 million US dollars, converted into RMB, didn’t even get 45 million!

This "Kung Fu" has a box office in mainland China so far, and it can still earn more than 20 million in a single day!

Then David called to congratulate him.

“…What are you congratulating?”

"Not you that's great enough for you?"

"It's only 6.45 million..."

"Brother, that's Star Wars!"

"…Okay, Star Wars, awesome!"

"Let's wait and see today's box office. We have won 2,500 theaters!"

David is full of confidence!

...

On Saturday, January 14, the day after "Kung Fu" was released, "Kung Fu" appeared in the column recommendations of multiple film critics, and a bunch of scumbag media began to recommend "Kung Fu"...

Although the American Internet media is full of Chinese, traditional media still occupies a considerable position. No one can ignore the influence of newspapers, magazines, radio and television stations. Film critics rooted in these media can often influence the viewing choices of a considerable number of viewers.

What's more, Lions Gate spent nearly $8 million in 'public relations' expenses for "Kung Fu"...

"Screen Screen": "The martial arts film that ends all martial arts films, "Kung Fu" makes "Kill Bill" look like a playground melee!"

"Hollywood Reporter": "Bai Xiaofei replayed the Hong Kong-style blockbuster movies in recent years with his master's style and threw them to the audience. "Kung Fu" is definitely a postmodern version of "Kill Bill", "The Matrix" and "Spider-Man"!"

e-online website: "Kung Fu tells the loser's story like a fairy tale. Its exquisite martial arts scenes make Quentin Tarantino feel ashamed of himself! "Kung Fu" reminds people of Bruce Lee, but it is more mature than Bruce Lee's movies. "Kung Fu" is definitely one of the weirdest and most outstanding movies this year!"

In terms of media ratings, many media including Time Magazine and Hollywood Reporter have given full marks...

Time Magazine even said directly: There is no smarter, funny, and cooler movie than this!

"Entertainment Weekly": You should not only look at Kung Fu, you should dance with it and laugh from the beginning to the end.

It's actually very simple. "Star Wars" is the public enemy of film critics. When "Star Wars" was released, few critics gave high scores. Then, "Star Wars" became the largest IP in the United States and the worst series "Star Wars 2: The Empire Strikes Counter" could win a local box office of $290 million - that was in 1980...

Therefore, the film critics have almost praised the movies released during this period.

"Kung Fu" is not an exception!

Of course, the movie itself is indeed not bad.

The imdb score is 7.8 points, the freshness of rotten tomatoes reaches 90%, the meta comprehensive score is 78, and the ign score is as high as 8.4 points...

...

It doesn't take too long for the movies released in the North American market. Most of them can calculate the general trend in the future after the first day. As long as you fully collect data such as the box office, audience structure and audience reputation on the first day, it is basically clear whether a film will lose money or make a profit.

Big data!

Of course, there are some exceptions, such as "Titanic"...

But in general, the North American film market is quite mature. Whether it is the target age composition, distribution of film schedules, word-of-mouth trial and promotion, viral publicity methods, etc., there are mature operating methods.

Films with box office potential are also happy to invest resources.

Some theaters do not need to contact Lion Gate at all, so they take the initiative to increase the screenings themselves - the theaters are particularly profitable and will make corresponding adjustments based on the market response of the film.

Therefore, on January 14, "Kung Fu" opened 2,500 painting theaters, with a daily report of US$8.55 million...

On January 15, the number of theaters released by "Kung Fu" increased to 2,800, with a single-day box office of US$9.28 million...

The first weekend was $24.28 million, completely exceeding Lionsgate's previous expectations.

Judging from this box office trajectory, the total box office of "Kung Fu" is likely to reach US$70 million!

Of course, it can also be seen that 2,800 companies are almost the limit - compared with 2,500 companies, there is only a box office of less than 800,000 US dollars more...

By the way, after the Golden Globe Awards, "The Man on the Moon" was re-released on the agenda, with less than 50 art theaters, but the box office reached 380,000 in three days on the weekend - the highest box office of a single museum hit US$30,000!

This is already a very good single-stage score, and only A-level directors can do it!

"The Man on the Moon" even topped the box office of North America Week...

This is an actual result, not a result!

...

"Kung Fu" has obtained the key to the extended screening. In fact, it is useless to extend the screening. Are you not "Titanic"?

Times have changed, and the popularity of a movie is only one month at most!

Moreover, "Kung Fu" has won a box office of 6.2 billion yuan with a single daily report falling below 2 million. There is really no need to hold on anymore...

When "Wolf Warrior 2" was extended, it was criticized as a sieve...

Of course, "Kung Fu" was treated the same way, but the company's announcement explained that the general idea was that the overseas screening of "Kung Fu" only started, so wait for another month.

Related to overseas achievements, some people who read the gun version will stop talking. Of course, there are still naval forces that make trouble. "Kung Fu" has been playing the page for nearly two months since its promotion, which has long been aroused by people.

In addition, Wu Yifan is the spokesperson for capital launch!

Xiaobai is targeting him like this, just inducing a war!

On January 20, "Kung Fu" was released in North America, winning 42 million US dollars in a week of release. The news reached the country, and a group of people shut up...

The first week of Chinese-language movies is so awesome, it can be traced back to the time of "Hero". Of course, some people say "Hero" won two consecutive box offices in North America." The boss, the opponent of "Kung Fu" is "Star Wars 9"...

Not on the same order of magnitude at all!

On January 22, the 92nd Oscar nomination was announced.

"The Man on the Moon" won six nominations for Best Original Soundtrack, Best Original Screenplay, Best Costume Design, Best Actor, Best Director, and Best Picture!

The news came back to China and it was a boiling sound!

After the nomination was announced, Xiaobai finally had time to return to China...
Chapter completed!