"I finished filming "Knocking on the Gate of Heaven", and then received the award in Boston in New York, without delay at all, and returned home immediately, but the plane was delayed, so I had no choice!"

I roughly explained my itinerary.

"Knock on the door to heaven?"

"Oh, it's the American version. They liked the book and wanted me to adapt it into a movie that suits American tastes more, I agree!"

"…Well, maybe in your opinion, these things are very simple."

Sa Beining is a little speechless. Movies are very culturally dependent on the cultural heritage. They are popular in the East, and Westerners are likely to not understand them...

Therefore, Marvel movies can kill the whole world, and the plot is simple!

...

The rest of the time is considered a personal show by Xiaobai.

"Actually, it's very simple for comedy to make the audience laugh. Adults make children laugh because all the calculations and reactions of children are in the expectations of adults, but they don't know at all. Adults enjoy the superiority of playing with others in their palms. Although there is no malice, it is actually quite cruel, but this is also one of the ways for comedy to make us happy."

"Laughter is actually expressing a sense of superiority. When we feel bad after seeing someone or something, we will laugh. Simply put, it means that someone will be unlucky!"

"Every classic comedy is fully showing this. Chaplin's funny, Bean's embarrassing things, T-cats who are ravaged by Jerry, and Fan Wei who is unwilling to get up in a wheelchair. With the same truth, why is the core of humor self-deprecating?

Because self-deprecating means in a low posture to inspire your sense of superiority so that you can make you smile.”

"Boy, from today on, you are a lowly person in Washington, 9527 is your lifelong code. Start doing things!"

"This is a dialogue in "Tang Bohu's Flavor of Autumn", and it is also a sentence that the martial arts champion said to him on the first day of Tang Bohu's entry into Washington. At this moment, it was like reading a child passing by the doll's house. The audience was filled with joy and knew that the good show was about to be staged!

The vast crowds of people in Washington do not know that Hua An is Tang Bohu, but the audience knows that this is called an omniscient perspective in film creation. Comedy uses an omniscient perspective to give the audience the priority of "spoiler" and can "look down" the characters, like a master who smiles at the world, watching the characters in the play be trapped by desire, driven by greed, and tired of vanity, can they be unhappy?"

"Although the entire story structure of "Tang Bohu's Tie of Autumn Fragrance" is copied from "Three Smiles", it turns Washington from a scholarly family into a scattered vegetable market. While various characters are merciless at the same time, they are completely unaware of it. They are like derailed trains, blindly colliding, and stage endless embarrassment. The audience laughs while watching with malicious intentions."

"From this perspective, laughter is not the realm of comedy, a sense of absurdity is.

"It is said that Mr. Chaplin was trapped in depression all his life. He went to the doctor. The doctor advised him to watch more clowns and said, "You will forget those unhappy." But Chaplin said, "I am the clown who makes you happy."

So some people say that comedy is a cruel art.”

"So most comedy masters start from the perspective of "I am funny myself" to make everyone empathize and mock the solemn things. That's how Mr. Chaplin likes to dress up as Hitler!"

"But, comedy has a inherent weakness, regionality, especially after the movie has lines!"

"There are many things that are rooted in the local area, only our own people understand!"

"Brother Chen Long once said that kung fu movies can make him famous in Hollywood, and brother Chow's acting skills can make him famous in Asia, but Hong Kong comedy can only be in Hong Kong!"

"I agree with this sentence. "Lost in Thailand" and "The Heart of Flowers" include several of my costume comedies, which were not introduced in North America at all!"

"Because they don't understand our funny points! They don't bother to understand!"

"So, let's try comedy + kung fu!"

"The effect is very good. The Americans offered $12 million to buy the copyright, but I refused, but I handed over the distribution to them. Everyone is waiting to see it. The overseas results of "Kung Fu" will shock you!"

...

After ending the publicity at the Beijing University, Xiaobai was so sleepy that he didn't want to speak. He said goodbye to a few people and returned home, without taking off his clothes, and lay directly on the bed...

The company, the marketing plan for "Kung Fu" is still continuing.

Times have changed, and methods have also changed. In the mobile Internet environment, the usual marketing methods of past press conferences, trailers, behind-the-scenes, posters, patch advertisements, and outdoor advertising have been found to be very inefficient in practice!

Now is an era of content consumption upgrading. The film and television entertainment consumption tastes of young people as the main body of the film market are different from the traditional mass film and television entertainment tastes. Instead, they tend to position themselves in a fine niche field, and have an increasing demand for quality, diversified and niche content.

In the past, small and medium-sized productions were 30 million, and promotions were 10 million, and more than one million were recovered;

Now, 8,000 yuan is produced and 20 million yuan is promoted and the capital is recovered by 300 million yuan.

It seems that the promotion and distribution costs have doubled, and the market seems to have grown. In fact, the box office targets have changed and the crowd has expanded, and the promotion and distribution operations of projects are much more than twice as difficult.

Many people cannot see this problem and cannot face it.

This is a bit vicious cycle, not that I don’t want to further expand the publicity and distribution budget, but many projects use cruel facts to prove that the more budgets, the more mistakes it makes.

You can still see the money during the production process, but you don’t know where the promotion and distribution are wrong.

Instead of this, it’s better to spend less money. If you can save, you will first compare who will spend less, rather than who will spend better.

Although the proportion of the movie itself is increasing, the publicity must be grasped!

"Kung Fu" is not without rivals. On December 13, there were "Preface to Painted Skins", "Onmyoji", "City Hunter", "Looking for Qin", "Welcome to San Francisco", "Wait to ask where the way is", and several films are waiting!

Maybe it’s clear that next year’s Spring Festival is too competitive, so I’d just gather together for the New Year holiday!

The first part of "The Trilogy of the Gods" is scheduled for the first day of the Lunar New Year, costing 2.8 billion yuan. The industry is looking forward to this movie, so I didn't want to compete with him...

The company has high hopes for "Kung Fu" to break the record of "Wolf Warrior 2" and it depends on it...

"The main creator of "Base Camp" invites..."

"Forget it, let him go, it's time to curse!"

“…Then “Thirteen Invitations”?”

“That click rate is too low!”

“…I have to participate in a variety show!”

Chen Chaoyang was a little anxious.

"…Forget it, this schedule is more suitable. There are no competitive movies. We just need roadshows and Douyin and Kuaishou promotion!"
Chapter completed!