In today's film market, there are those that have exceeded 400 million on the first day - "Fast and Furious 8", 410 million on the first day and 480 million on the next day...

"Nine-rank Sesame Official" scored 180 million on the first day, and it doesn't seem to be much!

Don’t forget that the high box office of "Speed ​​8" was hit by the screening rate, with 68% of the screening volume!

And there are no opponents in the same period...

What about "Nine-rank Sesame Official"?

Big Brother Cheng’s first science fiction action film "Blood of Machines", with a production cost of 60 million US dollars, and a fight scene at the Sydney Opera House. According to general logic, if you don’t get 100 million or 200 million on the first day, you’re simply sorry for Big Brother Cheng’s Oscar Lifetime Achievement Award!

The theater industry is also optimistic about Big Brother Cheng, and gave 22% of the screening volume in the morning.

"The Legend of the Demon Cat" has attracted much attention since its preparation date. It's nothing more. This is the work of Brother Chen Kai!

Who is Chen Kai? The winner of the Palme d'Or, the film "Farewell My Concubine" is enough for him to play for the rest of his life!

When the "The Legend of Demon Cat" was promoted, "Cheng Kai's best work after "Farewell My Concubine" was released, although it was a bit tricked, because Chen Chen would put forward such a slogan every time he had a new film released in recent years!

However, this time it is a bit different. The investment in "The Legend of Demon Cat" is so great that it can be regarded as the best Chinese film and television!

During the promotion, the producer put forward the slogan of "investment of RMB 970 million" - second only to "The Great Wall", but "The Great Wall" is a co-production film with a different nature.

"Seven years have passed to recreate the prosperous Tang Dynasty! After twenty years, Chen Kaige continued the legendary theme "The Legend of the Demon Cat""

Twenty years later? What was the last legendary theme?

"Jing Ke assassinate the King of Qin"!

That movie that lost a lot? It was a big loss that Beijing Film Studio almost went bankrupt!

Even today twenty years later, "Jing Ke Assassination of Qin King" can still rank among the top 20 Chinese films with huge losses!

I don’t understand where these investors got the confidence to ask Brother Chen Kai to know such a movie, which is a lesson from the past!

Of course, Director Chen’s reputation is here, and the promotion and marketing of "The Legend of Demon Cat" is done quite well. On the eve of the release, Du Niang searched for the keyword "The Legend of Demon Cat" and had a lot of movie press releases. I have to say that the soft article marketing of "The Legend of Demon Cat" is indeed quite powerful! Whether it is the preheating of soft articles in the early stage or the frequent releases of the press releases after the release, it is indeed quite large!

The poster is also quite exquisite...

In addition, Feng Xiaogang, one of the four major directors (Zhang Yimou, Jiang Wen, Chen Kaige, Feng Xiaogang), is very powerful, and theaters are willing to believe that Old Chen can make a big splash!

Therefore, the number of screens in "The Legend of Demon Cat" ranks third, with 17% of screens in total;

"The Light of the City of Psychological Crime", Deng Chao is the male lead. In recent years, the Mesozoic generations who can withstand the box office are basically Deng Chao, Huang Bo, and Xu Zheng...

The promotion and distribution of "Psychological Crime" is also very powerful. It has been previewed by roadshows in several major universities. Weibo is forwarded by famous actors. The official Weibo materials are constantly released. However, judging from the preview of the movie, the audience does not recognize this movie very much. After all, the subject matter of crime will be particularly strict. If you want to be a big hit or a small hit, the quality must be passed!

Of course, "The City of Psychological Sin" cannot be said to be a bad movie, it can be seen that he has put his heart into it, but it is very mediocre!

Once a crime-themed movie is known as mediocrity, its reputation will be greatly reduced...

The theaters are not very optimistic about this movie, but for Deng Chao's sake, they arranged 12% of the screening volume, and the remaining 12% are "Youth" and other movies!

There are many experts, and they are all old guns. With such a schedule, "Nine-Ranking Sesame Official" lost 180 million on the first day of its release...

And it accounts for more than half of the entire market!

Crushing...

...

After listening to the box office, Xiaobai breathed a sigh of relief and asked another question: "How is the reputation?"

"About 8.3 points, we have a dedicated person to maintain it!"

This is a routine operation. In addition to smearing, the navy should not be smeared by competitors...

Xiaobai was very clear about these things and reminded him: "...Well, if you don't work, find more water troops!"

Zhong Lifang became familiar with the passage early: "Don't worry, I have experience."

“Which is the second one?”

"Blood of Machines by the elder brother..."

“Where is the box office?”

“48 million!”

“What about the third one?”

"The Legend of the Demon Cat" 42 million..."

"Speak down!"

"The third is "City Light", 38 million; the fourth is "Youth", 36 million... Do you still need to continue reporting?"

"No need, Sister Zhong, the reputation must be stable and public opinion should be paid attention to. Never be led to go astray!"

"I know, the PR department is now resting in shifts, staring at the sounds on the Internet at all times!"

Hang up the phone, faced the young lady's big eyes, and kissed her big forehead: "The first day was 180 million, and you won a great victory, go to bed!"

"…good!"

Although the young lady was very excited, she still honestly lying down and continued to sleep...

There will be roadshows at 9 o'clock tomorrow morning and media meetings...

...

At the same time, a hotel in Beijing, the main creative team and publicity personnel of "The Legend of Demon Cat" were depressed, and the publicity team was basically Xinli people!

At the beginning, Xinli Media bet on investing in "The Legend of Demon Cat" to earn box office and then add some chips to its iPo. Now it seems a bit difficult...

It failed to exceed 100 million on the first day, and its reputation was not as good as "Youth". Compared with "Blood of Machines", "Nine-rank Sesame Official" is also a disadvantage.

Next week, there will be "The Worry-Thanks" and "The Second Generation of Fairy", and "The Demon Lingling" will be released. In fact, there will be only one week left for "The Demon Cat". If this week, "The Demon Cat" fails to explode, the only thing waiting for it will be slowly forgotten...

The New Year holiday is so cruel!

"It seems that the film critics are useless!"

Brother Chen Kai sighed.

Before the release of "The Legend of the Demon Cat", I spent a lot of time on PR critics...

So "The Legend of the Demon Cat" has received a lot of praise from big Vs. Now it seems that the audience is always the dominant market, and the status of film critics is embarrassing!

"The first-class picture production, but unfortunately the story is not as good as the story. The characters are all puppets... or they are still telling stories!"

Chen Hong sighed.

"The current audience does not have enough aesthetic level. They think that the story of the movie must be good. In fact, it is not the case. The essence of the movie is drama, and it emphasizes the sense of conflict!"

Brother Chen Kai said a little angry.

"What's the use of complaining to me? Can you convince the audience?"

“…How many screenings will be tomorrow?”

"It should be similar to "Blood of Machines", and our attendance rate is higher than it!"

“…specific numbers?”

“Eighteen percent!”

"Where is Bai Xiaofei's "Nine-rank Sesame Official"?"

Chen Hong sighed and answered honestly: "…forty-four percent!"

"…forty-four percent...the screening is more than twice as high as ours...I, alas!"

Brother Chen Kai really wanted to say something, but unfortunately, in the face of the box office that was directly crushed by "Nine-rank Sesame Official" on the first day, he really didn't know what to say...
Chapter completed!