Today's film and television industry is almost terrified of IP, especially after the release of the big IP of "Love Apartment".

"Love Apartment" has always been at the top IP of the post-90s as a memory of winter and summer vacations in those years.

Even if the pixel-level plagiarism is used to be called the Chinese version of "Friends" + "My Mom's Romance" + "Big Bang Them", you can still summon the dragon by combining it. On "Ace vs. Ace" cut is immediately spread to the entire network, and the movie version of the movie is immediately tens of thousands of fans, everyone is looking forward to it.

The pre-sales of the company exceeded 100 million after not released, and the box office on the first day soared by 300 million. Director Bo Geer's debut work was slapped behind him.

It’s normal. It would be strange if an IP like “Love Apartment” does not have such appeal!

The next day, the single-day box office dropped directly to 110 million, and on the third day, it dropped directly to 50 million...

The reputation almost hit the limit, with a Douban score of 2.6, which is close to "Pure Heart"...

"Teacher Bi, we were wrong. You are at least making bad movies with your heart;"

"Just like Mr. Bi is original, worth five stars, and you must be better than "Love Thieves Cemetery"!"

"I absolutely do not allow "Love Apartment" to have a higher rating than this one!"

"You should not be defeated by "Grave Robbers", go, Warriors! Take my five-star, bravely surpass the Grave Robbers Apartment and regain your glory!"

I guess Mr. Bi himself was confused and tried his best to shake the flags and shout for his works. Netizens mocked him all kinds of ridicule. Suddenly, a completely irrelevant work was released, and he won a lot of praise...

I can only say that once something like IP is added with capital, it will become a powerful tool for making money.

Since its emergence, it has been the biggest bubble in the market, a magic weapon for speculation in the circle, and a source of attracting traffic and hot money.

But IP is not the original sin, and the suffocating operation of traders is the biggest reason for bad cards.

Let’s see how the movie “Love Apartment” is promoted?

The official 30-second trailer, "Ten Years of Accompaniment" interview special, a group of viewers prepared tissues to watch their feelings, but when they entered the theater, they were forced to rob the tomb. If you are the audience, you will ask if you are angry? But this phenomenon is largely due to the common problem of IP being eager for quick success and instant profits.

The main creator must also know that "Love Apartment" is a comedy and a movie. It is difficult to do it, and it is unlikely to attract audiences to enter the theater.

So it found a tomb robber's section that could produce visual effects, and then it was suitable for visual scenes. It found a type of posting it inside.

It’s just that I have to bind to the IP to get a vote. In fact, the movie was not thought to be "Love Apartment" at the beginning, and it was called "New Dimension Adventurer" when it was registered!

After changing into a vest, the audience who was treated as a leek was forced to be cut for a while and then woke up.

It’s just because I am too ambitious. Not only do I want to cash out quickly, but I also try to use the king of playing the emotional card to drain the surplus value of the IP during the publicity period.

At most, it was just the quality of an ordinary bad movie, but it had a reputation of Douban 2.6 and "The Dream-Striving Circle". It became a pillar of shame for Chinese-language films, and even made IP movies disgusted from a small scale, expanding them to condemnation for the whole nation.

There is another phenomenon: in the face of condemnation by the whole nation, the promotion party of the "Love Apartment" movie did not make any noise!

From the perspective of professionalism and its routine, it is obviously a failure to give up!

After the word of mouth is over, they are embarrassed. They just show that they have taken the word of mouth period a day or two days ago. They are too lazy to argue about the subsequent crisis public relations or subsequent routines, and almost give up.

Alas, a good 'love apartment' has become a victim...

...

After eating something briefly, Fang Cunliang continued to conduct some interviews about Bai Xiaofei's preferences.

The topic shifted to investment.

"I heard that the studio will participate in investment in every drama you have?"

"Yes, this will also reassure other investors. If you lose, everyone will lose together!"

"But you made a lot of money in both movies!"

"…This is luck. As I said before, when I do every project, I can only try my best to ensure that I don’t lose money. Whether I can catch money or not is not within my control."

"Can you tell me how many points you divided into "Ride the Wind and Waves"?"

This topic is a bit sensitive, but once it is featured in "Three Links", it will definitely trigger discussion...

Xiaobai pondered for a moment, but replied: "...I signed a step-by-step share contract. I can only say that this drama, I won 10% of the box office share!"

“…is it a simple box office share?”

"right!"

“…”

Fang Cunliang couldn't help swallowing, ten percent of it was 180 million!

Damn, there are more than 60 million poor people in China, so are you already a billionaire?

I really want to ask him if he has any plans to do charity, but after thinking about it, he still shut up.

What does it have to do with you whether or not someone does charity?

"A last question."

"Well...you said."

"Just evaluate the actors in "Riding the Wind and Waves"!"

"I am generally not willing to evaluate a person casually, especially an actor, because a person's personality will vary according to the environment in a short period of time. For example, when you are on his crew and on another crew, the state you present is completely different!"

After a pause, he took the cigarette handed over by Fang Cunliang, took a sip, and then continued: "If it was the promotional period, I would definitely say that the actors were very good. I have known you for two years, so I will tell the truth."

"Actually, people often ask me how this actor is, so I honestly answer. Anyway, he looks like this here. I don't know other places because I can't judge what a person's personality is based on such a short period of time of interaction!"

“…But Zhang Shan and Dong Jian…”

"Of course they are very good actors, otherwise I wouldn't have found them whenever there is a show!"

"What about Deng Chao?"

"…If we only talk about their performance in "Riding the Wind and Waves" - Deng Chao is of course a very excellent and professional actor, especially when he is doing some very subtle expression management, such as a look of eyes and a corner of his mouth. What you have seen more recently may be his exaggerated comedy side, which is his way of expressing sincerity to the audience, but in my opinion, his biggest feature and advantage in performance is that he can handle delicate emotions through tiny expressions and body movements. Those who have watched this movie should know!"

"Where is Zhao Liying? I heard that she is the number one female lead you selected!"

"Liying...I dare not say too much. She is like this and has many fans, but often people tend to ignore their own abilities in performance. I have watched some dramas she acted in before, and at that time I thought she was doing well. Of course, her performance is qualified in "Riding the Wind and Waves"! It is not inferior to any professional actor."

"It's not a choice. After writing Niu Aihua, I thought about which actress is suitable, and then I thought she was good. Of course, she was indeed the first choice."

"By the way, why did you think of finding Li Ronghao?"

"His temperament is very suitable for acting, edges, appearance, cold temperament, and way of speaking. He was a little unconfident at first, but it was very natural when he was filming the second and third time..."

"Do you have any plans to continue to cooperate in the future?"

Xiaobai couldn't help but ask back: "Isn't it the last question?"

“…you should act as a gift.”

"It depends on the situation. If there are suitable roles, of course I will find familiar actors."

The meaning of this sentence is that there is basically no possibility of cooperation again...

Where is the right role?
Chapter completed!