Generally, there is a preview stage before the movie is released.

What picture should I take in advance?

At present, in China, the so-called pre-release pre-release screening is a kind of film promotion and promotion process, which is mainly used to create momentum, such as inviting media, film critics, etc. to read in advance, so it is better to write articles in advance. From the perspective of publicity needs, how can you wait until it is released before you invite media and film critics?

The second is to grab the screening, "snatch" the first day box office and the first weekend box office.

Most domestic film distributions are "one-time deals". The first-day box office and the first weekend box office are extremely important. If there is a good momentum to preview in advance, it will give theater managers more confidence and will also schedule more films for the film when it is released.

Of course, the prerequisite for these is to have confidence in the quality of the film!

Xiaobai’s previous "Knocking on the Gate of Heaven" was not previewed and was released in full!

Why?

That was a movie that Wanda directly released at the bottom of the box. The volume of screenings was enough, so there was no need to create momentum again.

This time it is different. Although the brand effect of the three words Bai Xiaofei has been initially formed, unfortunately, the recent audience has been hit by "The Great Wall", "The Ferryman" and "The Flying Tiger of Railways", and many viewers have really lost confidence in domestic movies.

Previewing in advance will help accumulate reputation and create a reputation phenomenon for the open screen of "Riding the Wind and Waves"!

Generally speaking, new films are pre-prepared in advance, especially large-scale pre-prepared in advance, and are more confident in the quality of the film. We hope to use this pre-prepared in advance to ensure that a good reputation can be maintained after the release.

Although controversial reputation can also drive up attention, such films usually choose to protect themselves to avoid too many bad reviews before release to lower the box office.

For example, "Tianji·Fuchun Mountain Residence" seems to be "good-looking", but has a bad reputation. At that time, the video with Douban score of only 2.9 points is not suitable for previewing in advance.

Therefore, there are unwritten rules in the industry. The more strictly a film is, the worse the reputation is usually.

...

As the leading film critic in China, Zhou Liming was of course invited to participate in the media scene of "Riding the Wind and Waves".

Zhou Liming's status in the film criticism industry is very high. The Los Angeles Times called him "China's Roger Ibert" (Ibert is known as the No. 1 film critic in North America and is highly respected in Hollywood); mainland media praised him as "No. 1 film critic in mainland China"!

Xiaobai used to respect him very much.

'You can comment on videos very sharply, but you cannot do personal attacks. Including the words "Zhang Yimou is dead", you should be very careful in using words like this, which is not good. I think you must have seen the work itself! If you don't like this filmmaker or discuss his previous works, you will give him a hat or give him a zero score on his new works. I think this phenomenon is something that professional critics should not have.'

This is his rebuttal to the circulating online some time ago that the statement "Zhang Yimou is dead" circulated on the Internet!

It makes a lot of sense!

In fact, film critics with real status rarely receive red envelopes, and for them, column writing is enough to support themselves.

For example, during the media scene of "Three Guns", the new video team did not allow Zhou Liming to watch "Three Guns" in advance because "they probably knew that the film was of poor quality, so Zhou Liming could not praise it."

...

There are many people coming to the media scene, besides film critics, there are also a bunch of film experts, and they also learn from sponsors - sponsors also want to know where their money is spent!

Of course, the producer and publisher of "Riding the Wind and Waves" have also come.

By the way, "Riding the Wind and Waves" was distributed by Yongsheng and Bai Xiaofei Studio participated in the release...

As usual, the people from Yongsheng were first grateful on stage, and then the lights became dimming and the movie was about to begin.

Of course, Bai Xiaofei and Zhou Liming knew about it.

He also recommended "Knocking on the Gate of Heaven" in his column. At the beginning, he said that this director knew the needs of the audience very well and was well versed in the market. He was definitely qualified to become the leader of the new generation of commercial directors. He just hoped that he would not indulge in the success of his debut work!

Later he learned that Bai Xiaofei was going back to film a TV series, and he thought this guy was pretty good and knew how to settle himself.

Few young directors can still calm down after the first movie is successful and film a TV series!

Then, around July, I heard that she was going to send a movie called "Riding the Wind and Waves"...

He feels very sorry!

Too urgent!

Most people who are anxious cannot produce good works!

However, he was looking forward to it!

Because he was a little confused about Bai Xiaofei's routine, he would emphasize that the film was prepared for a long time, and it was very common for ten or eight years. Even from the days when the idea first appeared, for example, my film had a plot of fighting with other children in kindergarten, so it was said that inspiration was creeping at that time, and it was brewing for thirty or forty years.

Audiences are very fond of this, because most outsiders can’t tell the difference between conception and production, the difference between meticulous work and procrastination.

The promotional materials for "Riding the Wind and Waves" say that it started filming only half a year before it was released, and it clearly gave critics a free crime of "hurriedly getting on the horse and shoddy"!

The movie begins…

A while ago, Deng Chao played Bai Lang and won the annual championship of the Auto Rally Championship. It is a bit difficult for viewers who don’t understand the professional terms of racing. However, the soundtrack is good and the tones are very good, especially the appearance selection is so beautiful!

Next is Bai Lang giving a speech to the camera.

"... Finally, I want to thank someone who also came to the scene. Dad, thank you for not supporting my choices, so I don't understand my hobbies, and thank you for being so disrespectful to my profession!"

The camera was aimed at a man with white hair, and Zhou Liming did not recognize who this person was...

In fact, such a beginning is a bit cliché. Most movies that represent the gap between father and son will choose similar plots: the son succeeds and shows off to his father!

"This actor played well!"

Zhou Liming's eyes lit up, and the old actors are old actors!

There is a detail that the actor who plays Deng Chao's father puts the ribbons in his pocket instead of throwing them directly on the ground...

“…Because your mother said that it is very good to be a doctor when a child grows up!”

"Did my mother say that her husband ran out to fight and kill before giving birth, and was in jail for six years, which was very good?"

Alang told his father about his dissatisfaction with him over the years, and his father could only silently ignore him...

I guess Alang wanted to take revenge, or maybe he wanted his father to see how good his driving skills were. He drove the car to him, which made his father stagger!

"Get on the bus!"

The old actor got into the car...

"It's almost done!"

Zhou Liming looked at the time and it was nearly six minutes long and he should be on the topic!

Sure enough, the next scene is the scene where Bai Lang failed to show off and directly drove and hit the train...

“…Wow! This special effect is really good 1”
Chapter completed!