"Three Lives Three Worlds Ten Miles of Peach Blossoms", regardless of whether the original work of this drama was plagiarized or whether the drama was a bonus point in the acting skills, I would like to talk about why this drama was hyped up!

In 2015, Da Mi Mi and Huanrui ended their cooperative relationship, cashed out from Huanrui, cooperated with Shangshi Film and Television, and signed a betting agreement from 2015 to 2017, and will achieve a profit of 330 million in these three years.

The specific betting agreement is as follows: In order to obtain a total investment of 300 million yuan by Shangshi Media, Jiaxing Media has to agree to a "betting" agreement: According to the agreement, Jiaxing Media's cumulative net profit after tax in the next three years shall not be less than 340 million yuan.

At the same time, core artists are not allowed to terminate their exclusive acting agency relationship with Jiaxing Media. Otherwise, Jiaxing Media will repurchase 3.8 million shares held by Shangshi Film at an annual yield of 15%.

340 million, this is not a small number!

However, these are a little bit of a joke for Yang Mi!

As of the end of last year, Jiaxing Media has completed 210 million yuan, with only 130 million yuan left this year.

As a TV series dominated by Jiaxing Tianxia, ​​whether it can be popular is not only whether Da Mi Mi can prove herself in the field of TV dramas, but also shoulders the mission of making money.

A betting agreement itself is a means to reduce investment risks and incentivize financing companies to be proactive. But most of the time, the betting goal is exaggerated, and the betting is a bubble, which means that your current resources are difficult to achieve, and you will be forced to achieve it. In this way, you have to do what you have to do.

In recent years, in order to pay back the money as soon as possible, the stars and directors who have participated in the betting agreement have stopped "picking" the script, carefully considered their acting skills, and became puppets of capital!

So some people say that the betting agreement has become a "cancer" for the development of the film and television industry.

Can the Chinese film and television industry become so impetuous that it is now relying on the "bet agreement"?

Of course not!

A kitchen knife is not guilty, and a knife is guilty of killing someone.

As a capital investment tool, the gambling agreement is neither a cancer nor arsenic. When celebrities sign the gambling agreement, they should know the consequences! Don’t take the money and say that they have taken bad movies out of helplessness.

Frequently bad movies appear, and celebrities are acting awkwardly, and they don’t take the blame for the “bet agreement”! As for who will take the blame, who hasn’t thought about it yet?

After three years of betting, as one of the shareholders and Jiaxing's most promising artists, her upper-level leaders decide what resources the company can use to play what she plays. As one of the company's partners, what she and the company need to consider is not a drama that can truly hone their acting skills and improve their popularity, but a drama that will definitely become popular, which can ensure that Jiaxing Media's valuation will not shrink, and that they must make money to complete the bet agreement.

So we saw big IPs such as "Translation Officer", "Three Lives Three Worlds Ten Miles of Peach Blossoms", "Negotiators", "Fuyao", and other traffic artists they partnered with.

For Omi Mi, the decision of which drama she acted in was not her self-cultivation as an actor, and the announcement that she woke up early was not her sense of responsibility as an actor, but the bet agreement. So which drama she acted in and who she acted in was based on ensuring that she had to have popularity and traffic.

Maybe she didn't want to hone her acting skills, but she had no way to stop and hone her acting skills, and she had no way to choose to act in that drama, wasting time acting in those niche or undeterministic dramas that hone their acting skills, or even going abroad for further study, is a risk for Yang Mi.

After all, Jiaxing Media is just a new company with very limited resources. The artists are the most capable of making the most of their money. The sensational effects of these films on Weibo are just the operating methods behind capital. Weibo hot searches, water army, advertising and marketing are all piled up by money. Do you think that the overwhelming "There will be no more Bai Qian from the Big Mi" on Weibo is really the voice of the public? Is it really her fans crazy? It's just a marketing method!

Many people say that when Jiaxing Media develops to the level of Huayi Brothers, it is when Da Mi Mi can produce good works...

Can you stop being disgusted?

Huayi started in the early days and was mainly based on film production. It was a company with original intentions and began to commercialize its capital model in recent years!

Where is Jiaxing?

People start to go public for money! They are neither the first to try it out, nor have their own brand image yet!

If Jiaxing is really the next Huayi, there is really nothing to say!

In order to ensure the popularity of "Three Lives Three Worlds Ten Miles of Peach Blossoms", the TV series has bribed a lot of hot searches before it even started broadcasting, and the producers and TV stations have already bribed a lot of hot searches, and Mouzu has actively marketed!

‘In "Three Lives Three Worlds Ten Miles of Peach Blossoms", Big Mi Mi partnered with Zhao Youting, and the strong team joined forces to become popular before the broadcast!’

‘With the arrival of the drama king, can the ratings miracle of Omi Mi reappearance?’

‘The total cost is more than 300 million!’

...

In fact, as an IP of tens of millions, "Three Lives Three Worlds Ten Miles of Peach Blossoms" has caused a big enough sensation before it has started broadcasting!

In addition, the starring actor, Omi Mi, is a first-line female actress!

In fact, as of now, there are not many people in the field of TV dramas that can compete with Big Mi. In addition to Sun Li being a super TV drama actor, there are some of them who are going to be Big Mi and the others...

The common point of these actresses is that they have their own so-called "basic viewership ratings", which means that they can ensure that the average viewership ratings of the TV series they star in are more than 1%, and it basically doesn't matter who the male star is, nor does it matter the quality of the TV series itself (of course, if you act too many times, it is inevitable that there will be occasional mistakes). Therefore, the TV series they star in are sold very quickly, with relatively good broadcast platforms, and there are not many cases of suppressing the TV series...

"Three Lives Three Worlds Ten Miles of Peach Blossoms" was launched in just 12 hours and the total number of views on the entire network reached 600 million!

Fans had a collective orgasm - the beauty of the prosperous age...

But the ratings are a bit awkward...

The first broadcast ratings: 0.597%, ranking third...

It would be fine if I lost to "Wulin Wai Chuan", but by the way I lost to "Gu Fang Unappreciated"...

Right, it’s "Secret Pictures Without Appreciation", Yang Tianbao’s drama has a premiere viewership rate of 1!

Of course, it is incomparable to "Wulin Waiji", its ratings are already amazing. Since the ninth episode, the daily ratings have stabilized at around 7%, and the Douban score is as high as 9.4 points...

Set a series of records.

A bunch of celebrities can't wait to come out to comment on "Wulin Waizhi".

For example, Zhao Baogang said, "The high ratings may not be a good drama. Although "Wulin Waichuan" is very popular, it is not a good drama. It will only damage the audience's aesthetics. It has no meaning to the market. A responsible director should have his own aesthetic pursuit and guide the audience's aesthetics...'

Director Baosteel is definitely a good director, with his own aesthetic pursuit and a sense of responsibility, so he filmed "Struggle" and "Young Doctor"...

Many netizens also expressed their insights.

"There are too many people who watch movies but have a lot of brains. I don't really believe that many people who watch "Wulin Wai Chuan" every day can understand "Shawshank Redemption". To a certain extent, this is also a lack of the direction of entertainment for the whole nation, and a manifestation of the extreme emptiness of spiritual life. In this process, the media must bear the main responsibility. The media has forgotten its social responsibility and only knows how to pursue economic interests."

By chance, this reply was seen by Xiaobai!

Damn, people nowadays pretend to be deep and always like to use "Xiao Shengke's Redemption" as an example.

It seems that I like watching "Xiao Shengke's Redemption" with great depth!

Brainless...

If you show off, you can choose a movie that everyone doesn’t know about, you won’t even show off!

Just teach them!

"Recently, there are always people who compare "Wulin Wai Chuan" with "Xiao Shengke's Redemption". Many people say that the style of "Wulin Wai Chuan" is not high enough. What I posted this Weibo is to tell these people that in the future, don't compare the number one in film history. It's boring. The public likes you can't show your high and weak songs. If you want to show off, I tell you how to pretend, choose those who are famous but not famous; Chinese classics can say Li Yu and Yuan Mei, but not Li Bai, Du Fu, Cao Xueqin; foreign writers can

If you talk about Montalerilk, you don’t talk about Shakespeare Balzac; if you don’t talk about Chopin, Beethoven, you talk about Grig; if you can choose a long name, you don’t have short names, Goethe sounds as grand as Wittgenstein, and Lemontov sounds as stylish as Paustovsky; if you talk about works, you don’t talk about representative works, Yeats, you don’t talk about "The Wind between the Reeds", "Celtic Twilight", Calvino, you don’t talk about "The Invisible City", "Baron on the Tree", Luc Besson, you don’t talk about "This Killer Is Not Cold" and "The Subway"!"
Chapter completed!