Chapter 154 Making money...
Back to the topic of cake.
The producer and publisher have a total of 555 million.
The issuer needs to draw 10% as the most basic rule.
The release method of "Charlotte's Troubles" Wanda, Xinli Media.
Generally speaking, the publisher will agree with the producer to charge the most agency issuance fee of 5 to 15 percentage points.
However, considering the huge potential of Mahua, the issuer may give in part of the profit, but it will not give in too much. After all, there are industry rules!
Some films are at a competitive disadvantage in a certain period. In order to increase the number of films scheduled, the producer promises to rebate the cinema or theater chain, which usually has 3 to 5 points.
In other words, the producer will return 3 to 5 points of his own to theaters and theaters.
These are all small ways to be on the table, and truly high-box office works will not do this!
To some extent, it has also helped the theaters to strengthen the strength...
After deducting the issuance fee, it is the turn of investors including novice to share the remaining 400 million yuan.
How to share accounts between the film company and the investor?
The producers are sometimes investors, but in most cases they are not one.
Many movies have large investments, and one producer is unable to invest, so he often invites multiple companies to jointly invest.
There are as many as 21 investors in "Journey to the West", more than a dozen investors in "Kung Fu Yoga", and "Operation Red Sea" is jointly produced by 32 companies!
How many investors share the box office depends on the position, primary, secondary, and share of each investor in the total investment amount. The industry calls it the "main investor" and "follow investor".
The main investor is the controlling party, and can only be one; the follower investor is the shareholder, and there are often multiple companies, and the main investor is the producer that the issuer has to face.
In any case, only by investing in real capital can you be considered an investor after investing money. Companies that do not invest in currency are not investors.
Many movies have "co-produced" and "co-produced" companies. Not necessarily each company will be considered an investor, but some are just producers who have a false reputation in order to promote the publication.
In order to make clear responsibilities and facilitate operation, no matter how many investors there are, the producer must be one at the distribution stage, and the publisher selected by the producer must also be one at the same time, but the publisher can choose from multiple theaters.
Xiaobai invested 5 million yuan, accounting for one-quarter of the production cost. He can get more than 100 million yuan. Of course, some of them are profitable, don’t forget to pay taxes…
Even if you pay taxes, you can make a big profit.
It’s all based on the movie’s box office hit!
For example, "The Return of the Great Sage" was invested by 89 individual investors, and a total return of more than 30 million was obtained in several months.
So what if the box office is not a big hit or just passes the passing line?
At this time, the individual investor is at a disadvantage!
In addition to box office, domestic films and co-production films, there are many ways to recover funds, collectively referred to as "non-box office revenue", such as TV copyright, online copyright, overseas sales, ZF subsidies, industry subsidies, including business cooperation and other methods!
For investors with copyright, as long as the box office of the movie can reach more than twice the production cost, they will try their best to make a profit, and individual investors will not be treated like this!
Think about it, Bai Xiaofei is a screenwriter, starring or investor, and has no right to participate in the subsequent copyright sharing...
The main reason is that the status is not enough. If it is Feng Xiaogang, the eldest brother, you can try it...
...
After calculating the score like this, Chen Baolian became a little jealous!
The theaters did nothing, just screened movies, and could share nearly 800 million. Why?
"Sister, the account is not settled like this. The theater chain provides venues. No, do you know how much it costs to build a theater chain?"
After rolling his eyes, Xiaobai felt it was necessary to popularize it with her.
Why can theaters always have the advantage of box office sharing? The main reason is that at the beginning, most people with insight think that the foundation of domestic cinemas is too weak and the number of screens is still too small. It will take several years for the development and construction of cinemas to be developed. To increase the proportion of accounts too early will affect the speed of cinema construction and development.
But I didn’t expect that China’s theater construction was so fast, from 2011 to 2017, it jumped to the world’s first place in just seven years!
The theater industry is used to being the boss, and the producer wants to increase his own share ratio, so he just takes money from their pockets!
Is it possible?
In 2012, five major distribution companies including China Film, Huayi, Bona, Xingmei, and Guangxian jointly issued the "Notice on Adjusting the Accounting Rate of Domestic Films" to theaters across the country yesterday. The notice requires that the issuer's box office share ratio be increased from 43% to 45%...
It’s useless, the theaters won’t even miss you!
Regarding the requirement to adjust the share ratio, the theater expressed its firm opposition: "In the current difficult period when theaters and theaters are developing, the distribution company suddenly raised the share ratio, which will cause fatal damage to the film terminal industry... If you insist, it may cause serious consequences of the cinema's large-scale refusal to screen."
The theater industry is very unified: if the proportion is changed, the screening will be refused!
However, some movies have unilaterally improved their box office share.
For example, in "1942", the box office share ratio between the publisher and the theater chain will be conducted at 43:57 within 300 million yuan, if it exceeds 300 million yuan, if it exceeds 45:55, if it exceeds 800 million yuan, if it exceeds 47:53. The time point for the adjustment of the account ratio will start from the next day of the number announced by the National Special Fund Office.
The "Twelve Zodiacs" will also be divided according to this proportion.
Of course, they are all works supported by great directors or big stars.
The key is that many theaters can make movies themselves, such as Wanda.
Do you want to increase the accounting ratio? Then don’t put your movies, they can make movies themselves!
In comparison, North America is still a more common model of accounting and guaranteed based on time ratio. For example, when the movie is released, the total box office revenue of the movie in the theater is used in the first week of the movie being released, and the necessary fixed expenses are minus the average ratio, the small number of blockbusters can reach 8:2 or even 9:1. From the second week, the movie party's accounting ratio will decrease, and the theater will increase accordingly, which may become 6:4, 5:5, 4:6, and so on.
Cinemas also like large productions. After a long screening time, they will gain more benefits, which will achieve a win-win situation with the producers, and will not harm the interests of movie fans.
Another point is that with the provisions of the Paramount Act, the producers are not allowed to operate theaters!
We, the opposite...
You said that Wanda has both theaters and can produce movies, so why don’t you think of China Film?
Although I was a little jealous, Xiaobai knew very well that this was the rule in the film and television industry, and it was impossible for newcomers to break the rules, otherwise, you would not want to be in trouble!
The film industry is not a place where you can make excellent enough movies and be rampant.
"…It takes everyone's concerted effort to do this. Wait a little longer!"
Chapter completed!