Chapter 2772 Return to the European Market

Erhong and their military reclamation supermarkets are far from developing in other places in the United States due to their area.

Because Americans are used to centralized shopping and purchase things for a week at a time, they like to go to big supermarkets.

Kaili and Erhong also reached a consensus, that is, they try their best to avoid some duplicate products.

But Kelly is a vengeful guy. Every time he talks to Erhong, he will tease her. He has the ability to compete with me in the United States and we have withdrawn from Europe. Why don’t you dare to go? Are you afraid of being kicked out?

Erhong scoffed at this, and it was not that he didn't dare to go, but that Dasha left a way for her family, and that she agreed to her grandfather.

Now that my grandfather has passed away for so many years, her relatives are having a lot of fun fighting for property and rights.

As Lidl brand is fighting for power and profit, its reputation is declining rapidly and it is beginning to risk being swallowed up.

Although Dasha has been separated from the family, she still knows the information there, so when she talks about this situation to Erhong, the meaning in her eyes is naturally very clear.

Erhong doesn't care. The two of them have too much money to spend. The reason why they keep doing things is nothing more than doing things for the sake of doing things.

Although it has been made clear that the Military Reclamation Supermarket will definitely be handed over to Ye Feng.

But the retail industry is too complicated, and Ye Feng likes to take care of everything himself, so he has never had time to interfere in the matter here.

In fact, Ye Feng has tried his best to learn from his father as a hand-off manager, but his personality is born, and no matter how hard he tries, he can't help but relax like Ye Yuze.

Ye Yuze said that if you don’t care, you can ignore anything. This has been the case since the beginning of your business. After expressing your ideas clearly, the rest will be left to others to implement.

As for how to do it specifically? To what extent? This must be considered by the specific executor.

Yang Geyong is his copy, even more worry-free than him, and no one cares about it.

Recently, I have started looking for love again. In order to make the loved ones happy, I actually want to contribute my brothers.

When Erhong called, Ye Yuze was bored at home alone.

I have seven or eight women, but why do I always stay alone in the empty room?

Erhong originally wanted to ask Ye Yuze if he supported them in Europe to develop military reclamation supermarkets? As a result, Ye Yuze told her directly:

"Let's go, I will accompany you to start a business!"

In Europe, the largest is Schwarz Group, with a turnover of 125.3 billion euros, and its Lidl and Kaufland brands have more than 12,600 stores in Europe.

This is naturally the industry of the Dasha family. However, now it looks huge, but in fact, it has become riddled with holes due to internal strife and has begun to be eroded by other brands.

Although Dasha promised her grandfather that the Military Reclamation Supermarket would not enter the European market, she was unwilling to give up this market.

I can't compete with my family, but I will never allow you to just spend money like this. If you are not capable, you might as well let me do it.

After all, Dasha is very familiar with the European market. From there, she has complete ideas and mature experience, which is much simpler than opening up new markets.

Erhong and the others have been in Germany for a few days. At this moment, they are planning to set off from Boston and make an appointment to meet in Berlin.

When Ye Yuze arrived in Berlin, the cold wind of winter was sweeping across the city, and the streets and alleys were filled with a cold atmosphere.

As soon as he walked out of the airport, he saw Erhong and Dasha had already been waiting there.

Dasha is tall and has toughness and courage in her eyes. Even in a heavy winter dress, she can't hide her innate sharp aura.

Erhong stood aside with an iconic capable expression on her face. When she saw Ye Yuze, she raised a smile on her lips.

"It's considered that you've been waiting for you." Erhong stepped forward and said.

Ye Yuze stepped forward and hugged Erhong: "I've let you wait for a long time, will the journey go smoothly?"

Dasha nodded slightly, but her expression was a little solemn:

"It's still smooth, but the next road is probably not easy to walk. My relatives can do anything in order to protect the power and interests in their hands."

The three of them sat down in a hidden cafe and discussed their next plans.

Dasha introduces the situation within the Schwarz Group in detail. Nowadays, various factions within the group are fighting endlessly and management decisions are chaotic, resulting in market share being constantly eroded by competitors. The once stable business empire is now shaking.

"We must seize this opportunity and gradually penetrate."

A trace of determination flashed in Dasha's eyes, "Start by acquiring some small shareholders' shares and slowly increase our voice in the group."

Ye Yuze pondered for a moment and nodded in agreement: "This is a solution, but be careful. Your relatives will definitely not sit idly by. They will definitely notice it and obstruct it."

Erhong also added: "And we are in the light and they are in the dark, so we must always be alert to their small actions."

Just as they were preparing for the acquisition, there was indeed a rumor within the Schwarz Group.

Dasha's cousin Hans received news that someone was secretly acquiring the group's shares, and he immediately suspected Dasha.

"That rebellious girl dares to come back and interfere in the group!"

Hans was furious in the office, "Check it out for me, no matter who is doing something behind the scenes, they can't succeed!"

Hans quickly summoned his confidants to discuss solutions. He decided to start with the preliminary market research activities of suppressing the military reclamation supermarket in Europe, and tried to give Dasha and the others a warning.

Before coming, Ye Yuze discussed with Erhong and the others and made two preparations for this action.

The first is to directly acquire shares of Schultz Group.

The second is to directly choose to open a store in Europe, and this is also being communicated with the German government.

Although there will be some resistance, they have no reason to stop this matter. After all, it is a normal business behavior.

Moreover, they came here this time and brought people directly. They are currently recruiting a large number of market investigators in the European market to determine the location of the store.

Soon, the Military Reclamation Supermarket encountered many obstacles when recruiting market researchers in Europe.

Some originally interested candidates changed their minds after receiving a mysterious call, and some even deliberately leaked fake news, disrupting the research plan of the Military Reclamation Supermarket.

After Erhong learned about this, he was very angry: "It's too much, it's obviously they're doing it!"

Dasha seemed very calm: "According to expectations, they wanted to give us a warning. However, these little tricks are not enough to stop us."

She pondered for a moment, then said to Erhong and Ye Yuze:

"Let's change our thinking. Since public recruitment is not possible, let's poach people from the inside."

"I have some trusted old subordinates in the group. They know the situation within the group well and are also dissatisfied with the current chaotic situation. Maybe they can win their support."

With Dasha's efforts, he quickly contacted several old subordinates who were willing to help secretly.

They brought detailed financial statements and market analysis reports within the Schwarz Group, which became the key to Dasha and their next plan.

At the same time, Hans also noticed that there might be a traitor inside. He began to closely monitor his employees, trying to find out who leaked the information.

For a time, the Schwarz Group was panicked and the employees were cautious, fearing to be involved in this power struggle.

Hans's opponents did not unite at this time, but instead stepped up efforts to dismantle his power while he resisted the invasion.

Currently, Hans is the largest shareholder and is currently the chairman of the board of directors of Schultz Group.

However, his shares are only 20%, while the shares of other siblings account for 40%.

Once they join forces, Hans will have no choice. After all, the board of directors has the right to vote.

Speaking of which, Hans has 20%, and Dasha has given him 12%, otherwise he would have only 8% of his shares.

At that time, Dasha decided to support him because he was quite capable in the family.

Unexpectedly, this guy has been pretty good at the beginning since he took office. Although he has not made any major progress, he can still make the company develop steadily.

But not long after, he began to be stubborn and made several foolish moves, causing heavy losses to the Schultz group.

Most of his mistakes are in the organization of the supply. The Schultz Group's business model is that Lidl adopts a discount model to provide cost-effective products to attract consumers.

Kaufland operates in the hypermarket (large supermarket) model, with a wide variety of products and can meet consumers' one-stop shopping needs.

In other words, bulk commodities are mainly in large supermarkets, while expiring products are sold at discounts in Lidl.

This model can not only ensure the shopping quality of mid-to-high-end customers, but also meet the shopping requirements of the underlying people.

At the same time, the group can also minimize the expiration rate of expired products, which can be said to kill two birds with one stone.

However, after he took office, in order to increase profits, he began to loosen the purchase channels.

You should know that the fundamental reason for the development of the retail industry is to control quality and price. Once it is relaxed, even the old brand that has been around for hundreds of years will collapse instantly.

This is not done because you face consumers directly, and consumers are extremely sensitive to these.

Dasha and the others made a bold plan based on the information they received.

They decided to contact some core suppliers abandoned by Schwarz Group directly, put forward more attractive cooperation conditions, and try to remove the Schwarz Group from the supply chain.

When Hans learned the news, he was furious: "How dare they! These suppliers are our partners for many years, how could they easily be attracted by them!"

However, Hans underestimated Dasha's determination and means. Dasha personally met with the suppliers, elaborated on the development plans and advantages of the Military Reclamation Supermarket, and promised to provide more favorable prices and more flexible ways of cooperation.

Under the temptation of interests, some suppliers began to waver, and several even signed preliminary letters of intent for cooperation with military reclamation supermarkets.

It's no wonder they are. After all, they have long been dissatisfied with the large-scale reduction of purchases by Schultz Group.

And Dasha's ability is there, and the scale of the military reclamation supermarket is there. Once they develop in Europe, their future can be imagined.

After learning the news, Hans was so angry that he decided to take more sinister measures. He bribed a hacker team.

Trying to invade the internal systems of military reclamation supermarkets, steal trade secrets, and paralyze their business in Europe.

One night, when Erhong was processing files in the office, he suddenly found that a strange code appeared on the computer screen, and the files began to be deleted inexplicably.
To be continued...