After the production of "Infernal Affairs" is completed, it will be submitted for review and will be released.

Hao Huan doesn’t have to do the promotion and theater cooperation by himself. He is now going to Good Luck Pictures just to explain these things personally.

Now, there are only 20 days left before the summer vacation, and "Infernal Affairs" is about to be released during the summer vacation. As the saying goes, it is neither tight nor slow.

...

Good Luck Pictures.

In the office of the marketing department and the promotion department, Hao Huan ordered: "This time, the share of theaters can only be given at most 45%, and the distribution share of Haolu Film is still 10%. The share of theaters is reduced this time. On the basis of 45%, you can press as much as you can. At that time, the share of the savings can be divided into Haolu Film."

Gu Zhaohong nodded and said, "I will personally negotiate the cooperation between the theater chain. This time, the star lineup of "Infernal Affairs" is unprecedentedly strong. No major theaters will miss this pie, so they should be acceptable for a 40% share. However, in terms of ticket prices, they may increase the price slightly. Which range do you think the ticket price is better this time?"

Hao Huan said: "Just follow the ticket price of "Returning the Soul"."

"good."

Gu Zhaohong recorded it and then reported: "This summer vacation is even more intense than the Spring Festival. "Time and Space 3" produced by Mollywood Lionsgate Film and Television should be the strongest opponent!

The first and second parts of "Space and Space Crack" both received more than one billion yuan in box office in China. According to my investigation, the special effects cost of "Space and Space Crack 3" will exceed the sum of the special effects costs of the first two movies, so the 3D experience of this movie will definitely be particularly shocking, far exceeding the previous two movies.

The advantage of 3D movies is that during the release period, the loss-making effects caused by the pirated party can be avoided, because the quality of the 3D movies' candid shooting is very vague.

Compared with "Space and Space Crack 3", our 2D version of "Infernal Affairs" is a bit of a loss in this regard.

In addition, the star lineup of "Infernal Affairs" is so luxurious, there will definitely be many pirates targeting "Infernal Affairs" and then publishing pirated resources online as soon as possible.

This is unavoidable at present. I can only send people to keep an eye on the Internet and strive to ban it as soon as I discover pirated resources."

Hao Huan nodded and said, "This is indeed a headache. It seems that I have to consider 3D movies in the future."

Gu Zhaohong asked: "What are you going to arrange the promotion of "Infernal Affairs"?"

Hao Huan signaled: "I want to hear your suggestions."

Gu Zhaohong said: "I suggest you take the starring team to participate in those popular variety shows, with 4 actors and 1 actress bonus. Any variety show wants to take advantage of this wave of popularity. In this way, the promotion of variety shows does not cost money. Even if these variety shows pay a little appearance fee, they will be happy. If you want to promote the show, I can contact major variety shows immediately and negotiate with them."

Hao Huan narrowed his eyes: "To be honest, I don't want to participate in variety shows, but when you say that, it seems to be a sure profit and no loss.

4 actors and 1 actress. Under normal circumstances, it would cost at least tens of millions of yuan to invite them to record a variety show, right?"

Gu Zhaohong said: "Under normal circumstances, it is necessary to pay so much appearance fee. Take Huang Hao as an example. The variety show he participated in was 2.4 million yuan per episode, which is actually considered cheap. After all, the old actors and the popularity and traffic are not as good as those well-known young actors. Those well-known young actors, the most expensive appearance fee is called for 10 million yuan to record an episode."

"Awesome!" Hao Huan also admired.

Gu Zhaohong continued: "But this also requires watching variety shows. Some variety shows invite celebrities without paying the appearance fee. For example, "Star Camp", as a representative of domestic traffic variety shows, many celebrities participate in the recording with zero pay. Because of the large traffic and high exposure, even if there is no appearance fee, many celebrities want to appear on this show.

If the crew of "Infernal Affairs" wants to go to "Star Camp", they will definitely welcome it, but even if they are willing to give it, they won't give it much. It's estimated that if they are overwhelmed, they will only have 10 million yuan. This appearance fee will probably be paid by the sponsor."

Hao Huan thought carefully and said, "This way, contact a few popular variety shows to see what they think. If I lead the starring team to participate in their show, I don't mind it," he said.

Gu Zhaohong said: "Okay, I'll contact you later. Anyway, there are still 20 days before the movie is released."

Hao Huan asked: "Apart from variety shows, what else do you think needs to be promoted in other places?"

"Energy media promotion and online promotion cannot be saved. My suggestion is that offline promotion can be omitted, focusing on online promotion. This time the promotion cost is actually no longer too much, because now your fame has been successfully produced through "Returning the Soul Night"!

Now, "Returning the Soul" has been broadcast on Aiyi Video for less than a month, and its online box office has been 530 million yuan, setting an astonishing record of more than 100 million paid users!

Therefore, online promotion, Aiyi Video can invest a lot of publicity funds, and other social platforms' promotion, and it is enough to have Haolu Film's self-media and navy promotion."

Hao Huan nodded and said, "Then let's arrange it as you said. Please contact the variety show before telling me the situation. Then I will consider whether to notify the star stars to participate."

"Okay, then how about the online promotion cost this time is about 50 million? It is similar to the promotion cost of "Happy Ghost", but the effect will definitely be stronger than "Happy Ghost"."

"no problem."

Everything is ready. Before preparing to leave, Hao Huan reminded again: "I remember the cooperation between theaters and the box office share is up to 45%. If Dynasty Cinemas can directly share 45%, other theaters can be less, and in short, it is impossible to share 50% of them."

"I understand." Gu Zhaohong answered solemnly.

"Well, if there are any problems or progress, just contact me directly then."

Hao Huan left Good Luck Pictures.

He now has box office guarantee and is qualified to fight for more benefits from major theaters in theaters.

So it is understandable to win more benefits for yourself. Although the 5% extra box office share feels like that, his films have more works, and over time, it is not a small amount of money!

At least, this additional 5% box office share is enough for him to pay all employees of Honger Film and Television Company a year's salary.

While driving, Hao Huan was looking forward to the arrival of the summer vacation. But when he thought that the summer vacation "Time and Space 3" would also be released, he realized the pressure.

For movies with big productions, big scenes and special effects, as long as the plot is not too mentally retarded, the box office will not be much lower.

"I have to consider 3d for the next movie! 2d quality movies are indeed too easy to be targeted by pirated manufacturers."

Hao Huan habitually muttered to himself, just like "Returning the Souls". It premiered on the morning of the first day of the Lunar New Year, and many gun version videos appeared in the evening. The gun version videos here refer to pirated videos recorded in the theater and released online first.

Most of the videos of this kind are very blurry, but sometimes, some pirated merchants can shoot high-definition gun version videos, so many viewers who have watched pirated movies will not go to the cinema to watch them.

And 3D movies can avoid this situation.

"However, if Haolu Group is watching the pirated version, it is still easy to ban the pirated resources from the entire network."

Hao Huan is actually not worried that piracy can have excessive impact, but he just thinks that 3D movies will be much better in terms of anti-theft.

The reason why "The Decisive Battle" achieved such a high box office and set a new domestic box office record is because it is a 3D movie, so the pirated videos are so blurred that they can't bear to look at them. If those viewers who want to watch this movie want to have a comfortable viewing experience, they can only go to the cinema to watch.

On the way back to the company, Hao Huan hesitated for a while and decided to go to Shudian Film and Television City to visit the shift and see if Wang Lexin has been filming "Saw 2" for two months. Is there any obvious progress?

Speaking of which, there have been days when I haven’t seen this idiot!

Recently, I have been busy with the post-production of "Infernal Affairs". She is busy filming "Saw 2". In the past two months, I have never seen her except for reporting some shooting progress and some difficult problems encountered on the phone and mobile phone.

If it weren't for trusting this guy, Hao Huan would have suspected that she had already run away with the money!

After arriving at the film and television city.

In order to avoid being recognized, Hao Huan took the initiative to wear a mask this time and walked towards the filming set of "Saw 2".

It was already 4:30 pm.

After quietly hiding into the set, Hao Huan monitored Wang Lexin's directorial work on the outside.

"Crack! The expression is more natural, don't be too stiff! Let's start over!"

"Stop! Fear is not like this. Look at how the actors of "Returning the Soul" express their fear. Compare your process. Look at how exaggerated your emotional reaction is and how embarrassing it!"

"No, you still don't know where your problem comes from! Come and see how others look when they perform fear, and then look at the way you just performed! The details are too poor, the reactions of eyes, facial muscles, and limb movements are all details that reflect fear. You can feel it well!"

Wang Lexin criticized seriously. Hao Huan felt that the tone was quite familiar, a bit like imitating his tone when criticizing an actor, but he lost to himself in his aura. The way he pretended to be serious and fierce was compared to the real serious and really fierce self, it was simply the difference between a real tiger and a paper tiger!

The actor was about to collapse, and he suddenly said, "Director Wang, I heard that when director Hao Huan criticized the actors for their poor acting skills, he would come out to demonstrate and teach. Otherwise, you should also come out to demonstrate and direct me, otherwise I wouldn't know how to act well in this scene!"

Wang Lexin said fiercely: "I won't show you! I don't know how to perform either! I only know that your emotions are not expressed properly, and you just need to obey the director's arrangements and think about how to act well in this scene!"

The other party smiled bitterly, "Okay, you are the director, you will be whatever you say!"

"Prepare, come again."

Immediately afterwards, Wang Lexin's tone eased a little: "This time it's better, you'll brew your emotions and think about what you're afraid of. It's best if you're in the role and think that you're going to be killed in the next second! In this way, you can act out this emotional reaction!"

The male actor has gone from collapse to irritability. How many times have he acted this scene?

Didn’t you deliberately make things difficult for others?

He said dissatisfied: "I tried my best, I can only act to this point. I can understand everything you say, but I really don't know how to adjust!"

Wang Lexin had a headache. She didn't know how to let the other party play this scene well. She only knew that this actor failed to express his fear and fear when performing this scene of escaping death!

At this moment, a familiar and reassuring voice suddenly came to my mind. Hao Huan took off his mask and said in a cold tone: "Now, do you know how to adjust?"

A loud bang!

The male actor's face turned pale in an instant, and invisibly, the nervousness and fear were expressed perfectly!

Wang Lexin turned around suddenly, and when she saw Hao Huan standing behind her, her pretended serious face instantly became ecstatic.

"boss!"
Chapter completed!