"It's our annual mid-year book promotion soon. Do you have any key points to promote?"

Li Guoming felt that there was a lot of pressure on his shoulders. Dangdang.com was clearly a comprehensive shopping website, but it has become a professional book sales website.

When people buy daily necessities or other things, they will not think of Dangdang at all. They will only come here when buying books.

When buying books, go to Dangdang.com, which is not only an advertising slogan, but also the first choice for many people.

Standardized books have a wide variety, clear price tags, fast logistics and distribution, and simple products. They are not only the leader in online shopping of domestic books, but also have even controlled the pricing power of book publishing and distribution, which has caused traditional retail bookmakers to complain.

Even publishing companies love and hate Dangdang.

With a large sales channel, even the unpopular books that have been in stock in the publishing company's warehouse for many years can be sold through various promotional activities, such as 100-50 yuan or 50 yuan, 50% off, etc.

The domestic book market is relatively chaotic, with many publishing companies, sales platforms, and countless book stores. The online bookstore led by Dangdang.com integrates book resources and defeats book retail stores with price wars, and the entire market becomes more and more transparent and standardized.

When Goudong Bookstore joined the online book battlefield, it fought a price war with Dangdang for several months and invested hundreds of millions of dollars in book promotions, even publishing companies couldn't stand it.

Even in order to cater to consumers, these two sales platforms still have to take care of the interests of publishers.

When they fought a price war, they transferred part of the cost to publishers, and publishers were reluctant to do thankless things.

After mediation and capital consumption by multiple parties, Dangdang.com shook hands with Goudong Bookstore.

But they are also extremely hostile to each other. One wants to maintain the leading position and the other wants to continue to rush up, and conflicts are inevitable.

Last year, Dangdang.com's share in the book market had dropped to 47%, and the first time it dropped by 50%.

However, Goudong Bookstore has reached 29%, and its momentum is moving forward.

As the head of the library department, Li Guoming is under great pressure. He doesn’t want to see Dangdang.com’s share continue to decline. He must make full use of this mid-year promotion!

The mid-year promotion has a wide range and large scale, direct revenue generation, and can also maintain and attract customers.

Why do others buy books on Dangdang?

Price reasons, book types, delivery speed and service, habits!

Now you can sell 20 books per second on average, which can be increased to hundreds of books per second during the mid-year promotion.

"We have talked to major publishing companies, and they are actively preparing stocks. Everyone wants sales to be better this year."

"The supply of goods must be sufficient. Do we need to prepare some bestsellers in advance? I think Goudong Bookstore will definitely not miss the opportunity for the end of the year promotion. If you don't take the books back and put them in your own warehouse, you will always feel a little uneasy."

"It's confirmed that Goudong will fight us. You must not lose this head-on battle!" Li Guoming had already received the news early, "You must sort out the list of best-selling books and must bring most of the supply with the publishing company. Let us eat meat and let them drink some soup."

If the book promotions are all books that are not very famous and not very good-looking, the sales will definitely not be high.

It must be paired with it, including bestsellers and some ordinary books to get customers to order.

I believe many readers have similar experiences. They just went to buy a book, but after seeing something that costs 100 or 50 off, they couldn't help but buy a few more books. They obviously didn't need the rest of their works at all!

To sell a book well, just put the book on the Internet.

First of all, of course, the cover is scanned, processed, placed on the home page for recommendations, and then the relevant recommendations.

This is impossible in physical bookstores.

What other books did the people who bought this book buy, and which other books would the people who read this book read?

In addition, there are sales tracking.

For example, if a customer buys the first volume of "Zhu Xian", Dangdang.com will recommend it to him after the second volume of the third volume is released. Or if he buys books for children aged 1-3 years old last year, he recommends books for children aged 3-6 years old in two years.

Readers who prefer to read martial arts novels will get more recommendations about this type of book, which is easy to do in the era of big data.

...

"Oh, what I thought at the beginning, I actually signed this number!"

Chen Long wished he could slap himself twice.

When Chen Xu hurriedly brought the title and type of book "Suspect X's Dedication", he was unwilling to sign the contract at all.

It was still under the slander of the editor Lai Feiyu, who agreed to sign a special publishing contract in the industry, with the number of first prints being twice the pre-sale number.

As a result, more than 200,000 copies were sold in pre-sale, and the number of first prints was determined, which was 450,000 copies.

At first glance, this song is still quite printed, but apart from pre-sale, there are only 227,000 copies left!

For ordinary mystery novels, 200,000 copies may not be sold for two years.

The better the pre-sale and the higher the first print, it means that the book is getting hotter and the easiest to add prints.

Chen Long didn’t know whether he should say "Suspect x" was lucky. During the release period, he happened to meet two online bookstore giants for mid-year promotions. The staff of Dangdang.com said 100,000 copies!

Dangdang.com is a channel dealer responsible for the pre-sale of this novel, so he is naturally very clear about the needs of customers and the popularity of books.

Even if it is a suspense mystery novel, as long as customers are willing to buy it, they should prepare more in case of emergencies.

Not only "Suspect x", but even Qin Chuan's other books require open-book publishing companies to prepare more supplies.

The most important point is that in addition to Dangdang.com, Goudong Bookstore is also engaged in promotions, and it is basically certain that you will also ask yourself to get the goods here.

The number of first prints is only enough for these two online bookstores, and some other online bookstores and physical bookstores cannot get the goods at all!

This is absolutely not possible!

"I regret it! Let's talk about adding seals to Chen Xu now."

Fortunately, adding printing will not add extra costs, so it is better to use soft products now than to have no goods at that time.

The so-called printing is to simply increase the number of printing, and the pictures and text remain unchanged.

Reprinting means reprinting the original book as a void and reprinting.

Reprinting means printing the cover, content, pricing, and binding method.

Chen Long regretted the past and wished he could sign more points in one breath to save the trouble now.

Fortunately, "Suspect x" has not yet entered the printing factory, and it can directly increase its printing volume to 600,000 or 800,000 copies by printing!

At this time, Chen Long was not worried that the printed books would not be sold.
Chapter completed!