Chapter 15 Academic discussion between two people
"Luo Fangyi, you are a talented student. Let me ask you, as a news media, how can you balance the relationship between the uncrowned king and the Qianjun in the pen?" Xiangbei sat on the stone bench next to the trail and raised a professional topic.
Master is testing me? Hehe, this is not a problem for me. We have this knowledge in our professional courses.
"Ahem, let me think about it," Luo Fangyi also sat down, pretending to be deep. "In 1947, Columbia University Press published a book called "Free and Responsible Media". The book mentioned the theory of social responsibility for the first time, advocating that the freedom of the press should be regulated by social responsibility, and the media has the responsibility to provide certain and important news to the society. If the media ignores its public responsibility, the government can control it to a limited extent. At the same time, when the news media exercises social responsibility, they must be self-disciplined, pay attention to the quality of professionalism, and be committed to objective and fair reporting."
"Well, I'm memorizing it, the Western news view. It seems that your usual test scores should be good."
"Hehe, that's okay. The top few in the class receive scholarships every year." Luo Fangyi looked proud.
"Then tell me, are there any prerequisites for the so-called social responsibility theory? Or, Western media often place themselves on the moral high ground. They think that their news reports are the most fair and objective, and they think that they have put aside all prejudice. What do you think?"
"Even if they insist on an objective and fair position, they actually have the bottom line of the Western system. This bottom line cannot be touched, so they are not absolutely objective and fair." Luo Fangyi's answer this time did not quote the classics, but based on his own understanding.
"They have no objective and fairness, they are just proclaiming themselves. I browse news reports from some foreign media every day, and their position is obvious, especially their reports on some Chinese news. No matter what field of news, after being exaggerated, they can be linked to black China. Are they objective and fair? These foreigners are really shameless. What is most atrocities are that in many cases, domestic peers can only collectively lose their voices in the face of their so-called righteous words. In terms of voice, we still have a long way to go."
Luo Fangyi did not expect that it would arouse Xiangbei's sensitive emotions, and even made him indignant. Luo Fangyi was at a loss and stood there.
"We won't discuss such a realistic issue. Let me ask you again, how does a manuscript spread and influence the society in which people live?" Xiangbei continued to ask. "This should be what journalists care about the most. Anyone, even the emerging media today, hopes to expand their influence and create hot products."
"Well, American political scientist Harold Laswell once proposed the famous 5W model, namely the communication process and its five basic components, who, who; what, what, to whom; what channel through, what, what, what, what, what, what, what, what effect. I think that if a report is to succeed, you must first have a good idea or angle, and then write about what readers or audiences want to see the most. On the Internet, there are too many channels, and as long as you have good products, it will always be spread."
"What about the impact? What do you think the media plays a role in people knowing and understanding something?"
"Because people have limited energy and attention in their actual activities, it is impossible for them to maintain empirical contact with the entire external environment and many things they are concerned about. For things beyond their personal perception, people can only understand and understand cognition through various ‘news supply institutions’. In this way, human behavior is no longer a reaction to the objective environment and its changes, but a reaction to a certain ‘mixed environment’ prompted by news organizations. In fact, sometimes news reports are not a ‘mirror’ reproduction of the real environment, but a display after the media selects and processes events or information and restructures them." Luo Fangyi talked endlessly.
“Perfect, it seems that the text is memorized very well.”
"Hehe, I just finished the exam and it was all in my mind." Luo Fangyi pointed to his head playfully.
"If I were a teacher, I would give you full marks. It's just that I am a field army, not a college. I didn't study journalism during my college years, and I didn't understand any major theories. But there is one suggestion for you. When you go to an interview in an immersive way, how to control your own words, how to balance your emotions and even the different opinions and positions of various interviewees, so as not to be kidnapped by public opinion, this is a very difficult thing. It requires knowledge, experience, and more importantly." Xiangbei explained, "Whether news reports can be objective and fair, the level of reporters is very important. Also, no report should turn yourself into a title party in order to attract attention. That is not a hit product, it is a smashing reporter's signature."
"Master, although I don't understand what you said, I remember it all. I am still young, and I will slowly understand it in the future and ask Master to atone for my sins." Luo Fangyi joked, and suddenly looked sad. "Everyone said that what you have learned is applied, but how to learn and apply it may take several years to slowly polish it. Alas, what should I do? Maybe I am not suitable for this profession."
"I admit defeat before I even started? This is not like what you, Luo Fangyi, can do. In fact, if you have concentration, you may be able to understand it in three or five months. If you do not have concentration, or your thoughts are not pure enough, you may not be able to do it in three or five years, and you may even make mistakes in a few decades." Xiangbei said, "Take the incident in Luohe Village as an example. Out of emotion, the media often sympathizes with farmers, including netizens. Every time there is a similar incident, everyone tends to support the disadvantaged."
"Oh, those farmers are really pitiful. They don't want their lives to defend their own land!" Luo Fangyi felt the same way.
"Farmers rely too much on land, so their deepest feelings for land. This feeling can even be quantified into every handful of soil and grass, and we may never be able to understand it. However, we can be emotionally biased. The manuscript must be objective and the facts should be written as they are. This is our bottom line! But in terms of the registration, editing and publishing process, how to grasp and grasp the factors involved in all aspects is difficult to control, and may even exceed the scope of the reporter's own ability."
"Through this interview, I realized that the journalist's industry is really hard to do. Master, I feel that this report is quite difficult. I am afraid that I can't help you."
"Don't put pressure on yourself. You are very smart and learn things very quickly. In fact, some things are easy to learn, but some things cannot be learned, such as why do we do this business? This is simple, for ideals and for justice, but once all kinds of interests and temptations are placed before you, it may not be so easy. After all, we are not saints, and we all have to be in the world."
"Well, I know, Master. Uh, there's one more thing."
"What's wrong? Hesitant."
"I'll introduce my family to you another day."
Family? Why introduce me? I don’t need a blind date. Xiangbei finds it ridiculous. Could it be that you, Luo Fangyi, have drunk too much, "Okay, no problem."
"He may be helpful to this interview." He may feel guilty because he couldn't help Xiangbei, but Luo Fangyi didn't know whether he should say this.
The deeper the night, the colder the wind became. Even with white wine, the cold wind still blew up through the thick clothes. Looking north, Luo Fangyi was trembling and wrapped her clothes tightly.
"Go back and have a rest. By the way, there may be new interviews tomorrow, waiting for me to hear from."
"High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-High-
The two stood up and left, but were stopped.
The voice is a bit familiar, yes, it is that fat man.
"Pang Dong, why did you come out?"
"Go out and have a breeze, wake up, hehe." Pang Dong still looked smiling, but the white wine made his chubby little face redder, "Hello, brother, you guys."
"Hello, Pan Dong, how about you? You haven't drunk too much."
"This little wine is nothing. Just call me Pangdong. Fang Yi, give it to me."
"What?"
"chocolate."
"If you don't eat, you're afraid of getting fat."
"It's okay to eat one. Brother Xiang, you can eat one too," Pang Dong put two chocolates into their hands, took out one from the down jacket pocket, and filled it into his mouth. "I love chocolate the most, and after eating it, I can have a good sleep, haha."
"No wonder you are so fat." Luo Fangyi curled her lips.
"Pangdong, have you taken any interesting pictures these two days? Have you posted all the manuscripts?" Xiangbei talked about the Luohe Village incident, and he needed to understand the situation of his peers.
"Don't mention it, Brother Xiang. You also know that the most important thing in TV reports is the picture. There is nothing to be taken in Luohe Village. I wandered around the village for a day today, and I took empty shots like the farmlands of the street villagers squares. I also interviewed several villagers and took pictures of the gathering of villagers, but you also understand, how could such a picture be on the news? Alas, I sent a brief message yesterday, and today it was a verbal broadcast. I think I can't post anything tomorrow."
"There is no way, there are many TV reports, but the text reports are fine, we can handle them during the manuscript." Xiangbei comforted, "Don't be discouraged, maybe you can take better materials tomorrow. Do it well, the China News Award is waving to you."
"Don't make fun of me, Brother Xiang, we are just the early news of a local channel. Besides, just our equipment, a small DVD, is not even an Ex; look at our staffing configuration, there is only one bar, I have to hold the microphone while patting. Do you think this job can be done well?"
Xiangbei also saw several TV reporters interviewing in Luohe Village in the past two days. This is true. First, the TV station has more lives and fewer people; second, if one more person participates, the workload will be half the cost, which is useless for their own assessment. Therefore, most of the time, they are "fighting" alone.
"Pangdong, I'm a few years older than you, let me tell you my point of view. Never underestimate yourself. To make others look down on you, first of all, you have to be able to look down on yourself. Especially in front of some strong interview units and interviewees, we must maintain our dignity. This is not to put on the scene or put on airs, but to make others respect us and make the interview more smooth."
Chapter completed!