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【31】Shen Ran International(1/2)

"Okay, I'll give you 90,000!"

Yang Shenran frowned: "This... 90,000 is not enough to start a business!"

"Start a business? Who asked you to start a business? Jiutong, haha..."

Yang Shenran: "Hey, dad, I'm discussing business with you! Why did you start playing mahjong? You didn't have this habit before!"

Lao Yang: "As soon as I got on the phone, I knew something was wrong. I usually call you Lao Yang, but today I call you dad. Sure enough, you are in trouble. Nothing is wrong, Lao Yang, and everything is wrong, dad. You are all like this, and I and several elders

What happened to my brother playing mahjong? My life is not all about work."

Yang Shenran said: "How about I go see you tomorrow? I'll talk to you about my career map."

"Dongfeng, what kind of card is this? It's rubbish. It's not about you. What did you say? Your career map? Oh, it's about you."

Yang Shenran said helplessly: "Didn't it say that poverty-stricken support is over?"

"You are not doing well in your career now. If you sell food to the gg e-sports club now, it will be a lot of money. And your club is not profitable in nature. Haven't you looked at the club's accounts? Wait until you understand the club.

Tell me how to operate it. Like this."

The phone was hung up.

Yang Shenran was stunned: "Angel investors have turned into evil capitalists."

Everyone laughed.

Yang Shenran asked: "Sister Qianqian, I really haven't asked you yet, what is the routine of running an e-sports club?"

Song Qianqian said: "You only know how to take care of these things. It is really too easy to let go of the boss. Let me tell you this, because our team has good results and many activities, it should be the best-run club in the LPL club at present.

One, almost the same as rng. But even so, we didn't make much money. This doesn't include the stadiums in Kunlun Mountain and the construction costs of the general base in Changbai Mountain. If we calculate it, we will lose money. Throughout the year

Loss!"

As soon as this statement came out, everyone was a little surprised.

Huang Junjun: "No way, are we so extravagant and wasteful?"

Li Yu: "Did the leader's wanted order cost too much?"

Song Qianqian raised her eyebrows, these people didn't understand the operation of an e-sports club at all.

"Last year, a foreign club successfully went public. It should be the first e-sports stock. But even so, they still lose five million US dollars every year. Almost 80% of our domestic e-sports clubs are losing money.

In terms of money, the only ones that can achieve breakeven are the old teams like we, edg, and rng? And the championship team fpx? Of course we are now included in it."

Yang Youji scratched his head: "Don't you make money? Why do I feel so profitable?"

Song Qianqian counted the accounts with her fingers: "Let me calculate the accounts for you. How much does it cost to form an LPL team? In the 2017 Summer Split, the LPL became a league, and the LPL spots need to be auctioned. As far as I know? The starting price for a spot is 90 million.

.Is this just the starting price? The actual quota will be higher!"

"This is equivalent to spending nearly 100 million and only getting one ticket to play the game?" Yang Shenran was shocked? Only then did he remember that in ldl, why did he need to go through a test? After proving that Yang Shenran was capable of leading the team?

Yang Cai bought an LPL spot for the team because it was really expensive!

You mean, holy shit, Yang Shenran is feeling cold? This is all his family’s money? I feel so bad! Isn’t it good to eat, drink, and whore for yourself?

Song Qianqian continued: "Also, the salaries of players, coaches and staff are also a huge sum of money. The four kings are now worth more than ten million, and they did not change jobs to raise prices. They are really benevolent."

The four heavenly kings looked at each other and laughed.

"Also, we have not established a second team recently. In addition to the players, the basic configuration also includes coaches, assistant coaches and analysts, team leaders and managers. I am the coach and manager? The coach is the captain and team leader, and Su En is the assistant coach and analyst.

? We received one salary for both types of work? It has saved a lot of money. The second team also needs related personnel? This is also a lot of money."

"In addition, there are other staff, social media operations, video production teams, artists, translators, and photographers. We have spared the province in this aspect. The account is updated and the posters are all created by me using my mobile phone.

I can take pictures and translate in Korean and English, and photography is all about taking selfies..."

The Four Heavenly Kings and Su Enen all looked at Song Qianqian and felt very shocked.

"Oh my god, Sister Qianqian, are you a superman?" Liu Jiyang was stunned.

Li Yu: "I'm so tired. It's all my fault for this dog leader!"

Su En En couldn't help but clapped her hands: "I'm convinced, you're a workaholic, a devil in the workplace!"

Yang Shenran was a little embarrassed: "Huh? Well... keep recruiting people, it will be a loss anyway, just hire more people, don't be tired."

"So not counting the annual salary of professional players, these labor costs are tens of millions a year." Song Qianqian said: "In addition, there are rents, computers and other expenses, which are about two million a year. We rented two units in Magic City

A large villa is used as a branch base, and the rent is two million a year. The computer equipment is all high-end. Twelve computers cost more than 30,000 yuan each. So the operating cost is very high."

Huang Junjun asked: "Then we should also make money!"

Song Qianqian nodded: "The first way the club makes money is sponsorship. We have many cooperative advertisers, which is the biggest income. The second is player transfers, which has nothing to do with us. The third is the sharing of player live broadcasts and league live broadcasts.

This is also a big item. Another thing is event prize money. We have won many championships this year, and we have the most prize money. This is also a large amount of income."

"But the amount of sponsorship from advertisers is related to the popularity of the team, which is related to performance, and performance and popularity are related to the sharing of team live broadcasts and league live broadcasts." Song Qianqian said: "Fortunately, our team is very popular. Otherwise, you guys

In the past, hearses were always drifting, so why didn’t I care? Because you created a buzz, and in subsequent games, the number of viewers broke records, and the live broadcast of the game is beneficial to the team.”

This was really the first time Yang Shenran knew: "Oh, you mean, the number of live broadcasts of a team's games is also related to the team's income?"

"Yes. So in the past Mid-Season Tournament, Division Exchange Tournament, and Intercontinental Tournament, the viewing data of our team's games have repeatedly broken new highs. This is not a data, but is related to the actual share. Our related share is even more than the bonus.

Woolen cloth!"

"Oh, there are also offline door signs and peripheral products. In this regard, all the teams in the LPL combined are not as numerous as ours. We also have to thank Su En En, who is worthy of being an idol. Su En En's team uniform has been

It’s so popular that demand exceeds supply.”

Su Enen smiled: "Oh, so in future games, I have to dress beautifully on the field. This is not because I am stinky, but for the team!"

Victoria Song nodded: "That's right!"

Yang Shenran was a little worried: "Well, then I'm surprised. I'm obviously in debt, why do everyone come to play e-sports? Lao Yang also supports me so much? There are so many companies, JD.com, Suning and so on..."

Song Qianqian smiled and said: "So, you still have a lot to learn. Business matters are different from e-sports. They are all roundabout. There is only one reason why these companies invest so much money, traffic."

Yang Shenran's eyes lit up: "Traffic?"

Song Qianqian settled the accounts for Yang Shenran: "Look, if you find a small celebrity or a big star to endorse you, the annual endorsement fee will be tens of millions. Moreover, these celebrities are now flooded with traffic, and their votes are seriously cheated. But in e-sports, the annual endorsement fee is tens of millions."

There are tens of millions, but the traffic from e-sports fans is real, without a trace of moisture. Moreover, the main traffic is young people, and there are a few middle-aged people who watch e-sports games. So this traffic is not only real, but also has an obvious target group.

The potential is still huge. Young people are also the target group of these merchants. E-commerce companies such as JD.com and Suning do not rely on young people to buy and buy. Older people do not shop much online. So winning e-sports is quite significant.

Yu has captured the group of young people who have the most spending power, and these talents will be the main force of consumption in the future. This is the only thing that capital believes in."

Yang Shenran seemed to understand: "So, Lao Yang asked me to join the e-sports team for this reason, right?"

"It should be. I have to say that your father is very far-sighted and has planned this for you in advance. With your current popularity and the current popularity of the club, it will really affect the company's income. As far as I know

You know, after our club won four consecutive championships in the Spring Split, Mid-Season Split, Exchange Split, and Intercontinental Split, your company’s computer consumer base suddenly increased tenfold, which is more than the previous years combined! You said this

How much is it?”

"Every company has a special fund for promotion every year, that is, advertising fees. For example, the funds of top e-commerce companies exceed 100 million every year. Instead of using a few watered-down celebrities to endorse this money, it is better to invest in a

It is a great deal to have an e-sports team exposed on major platforms. Even if the results are good, it can directly complete the upgrade of the consumer group. So don't think that capital is stupid, people are smart!"

Yang Shenran thought about it: "I see, I mean, this is just the cost of advertising. It is given to everyone anyway. If it is effective for e-sports teams, it may still make money, and it is guaranteed to make money!"

Victoria Song nodded: "Yes!"

Yang Shenran looked at Song Qianqian and couldn't help but said: "Sister Qianqian, you are so strong. You can see these things clearly, no wonder you can manage the club in an orderly manner. If it were someone else, you wouldn't be able to see through it at all."

Victoria Song smiled and said: "To be honest, your dad came to me before, praised me, and asked me if I would like to work in the group. But I refused."

Yang Shenran's heart sank. Song Qianqian is a talent, whether in company management or business operations. The gg e-sports club is now a big business, but Song Qianqian can control it well by herself. This is real strength! It's just that

Yang Shenran didn't expect that even Lao Yang would be interested in talents.

Lao Yang is a person who distinguishes between public and private affairs. Even if the relationship between Yang Shenran and Song Qianqian is like this, he will not fall in love with her because of it. So since Lao Yang is looking for Song Qianqian, it proves Song Qianqian's strength.

Yang Shenran was a little happy. Song Qianqian was so good, so she was the one to catch her. In addition, Su En En was also favored by thousands of people. As a result... on the contrary, this proved that she was very good!

But I am also troubled, what else can Yang Shenran do? Why does he feel more and more like a waste?

Seeing Yang Shenran's expression, Song Qianqian knew what she was thinking, and said with a smile: "If you really want to open a company that makes games, just do it. I can help you do what you like. It's not me anyway.

Investment. Hehe!"

Yang Shenran was amused and pointed at everyone: "It's okay, everyone has a share. Let's get rich together! In this way, Li Yu, you are the game rule designer. Huang Junjun, you design the battle rules of the game. Liu Jiyang, you design the inside of the game.

Financial rules. Su Enen, when the time comes, you will design the appearance of the game character. Yang Youji!"

"Cousin!" Yang Youji stood up excitedly.

Yang Shenran: "I'm hungry. Please help me order takeout later."

"Damn, I am one of my own family!"

"You're kidding. Anyway, if you don't mind, let's do big things together! I've already thought of a name, it's called Shenran International! It sounds so nice!" Yang Shenran applauded alone and said, "Just do it, Lao Yang and I will continue

Negotiation. He has received so many benefits from e-sports, and I won’t agree if he doesn’t give me some benefits!”

So Yang Shenran sorted out his thoughts and talked with Lao Yang again.

This time Yang Shenran finally took the initiative, and Lao Yang was stunned for a moment.
To be continued...
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