Zhu Xiaoce was stunned for a moment.

He clearly remembered that there were not many similar discussions yesterday, but only on a small scale and there was basically no heat.

But after just one day, various discussions suddenly increased!

The release date of the movie "Mission and Choice" has been confirmed. Apart from some of the most basic information, there are not many trailers released, but this does not affect the enthusiasm of netizens at all.

The game "Mission and Choice" is even in a state of pure "doubt", but players have already guessed it with their intelligence and talent. Some even have contacted the "Fantasy War Remake" released on April 14!

Moreover, the heat of discussion is still growing. If this momentum can really be maintained for two days, it is hard to say!

Zhu Xiaoce's expression quickly changed from frustration to accident, and then from accident to surprise.

"It's only one day, how come there are so many people discussing it?"

"If you only look at the effect of this day, it's really not bad!"

Huang Sibo's face was full of excitement: "I understand!"

"This is Mr. Pei's cleverness. He seems to have done nothing on the surface, but in fact he has done a lot!"

"The reason we think the advertising and marketing department did nothing is because we subconsciously used traditional publicity methods to solve them. But this time the publicity obviously did not use traditional methods!"

"Although the traditional promotional method is simple and has direct effects, it is difficult to inspire players to participate."

"Interested players will only understand a little, and then wait patiently for the movie to be released and the game will be released, so they will not discuss it too much."

"And those players who are not interested will not deliberately understand these issues. If they want to pay attention to it, it means investing a lot of publicity funds, because of the principle of diminishing marginal effects, this cost-effectiveness is actually very poor."

"And Mr. Pei's publicity plan is an 'interactive' publicity method!"

"Just like the puzzle-solving activities that were used to promote "be         quiet", this method can better stimulate players' sense of participation, and has a completely different effect from the traditional promotional method!"

"In simple terms, it means setting up traps through the 'ripper man' method and waiting for careful players to take the bait. Once these players take the bait, they will actively share with others, thus achieving a 'tap water' effect!"

Zhu Xiaoce also showed a sudden expression.

“Inspire players to participate?”

"Hey, it makes sense!"

He carefully recalled the promotional plan related to "Mission and Choice" and suddenly realized that all the seemingly unrelated contents were connected together!

The advertising and marketing department requires strict confidentiality of projects related to "Mission and Choices". No information is allowed to be leaked within the company, and the content of the game is not leaked at all.

Although the movie has been scheduled and submitted information, it has not taken the initiative to carry out large-scale publicity, so most viewers have not noticed it, so naturally there has been no extensive discussion.

Immediately afterwards, the advertising and marketing department began to make noises bit by bit!

First of all, we spent a lot of resources to promote the "Collection of Domestic Classic Games", and hid "Mission and Choice" very cleverly in this collection. On the surface, it seems that the money is not worth spending, and it has no effect at all, but in fact it has played a role in popular science.

The games in the "Collection of Domestic Classic Games" are familiar to the players. The "Shame of National Games" of "Mission and Choice" was once again pulled out to whip the corpse. The more players discussed the discussion, the more players would understand these inside stories.

After this shameful mood was mobilized again, it provided an excellent soil for the release of "Mission and Choice"!

Secondly, through exclusive interviews from the official platform, the two concepts of "incubation base" and "domestic classic game collection" were tied to Tengda Games. An unexpected photo triggered players' unlimited imagination about Tengda's new game.

Immediately afterwards, the advertising and marketing department shot a fake shot and deliberately released fake news, using "Fitness Battle" to cover up "Mission and Choice", causing players to fall into a state of confusion again.

At the critical moment when the players were quarreling, Fanqi Media’s magical assist came. After the news of the movie “Mission and Choice” was disclosed, it was decided, making all the players’ previous suspicions become facts!

During the whole process, Mr. Pei was like a beauty who was still holding a pipa and half-covered. He always left a handkerchief and a token inadvertently. The players' expectations were getting higher and higher in the constant arguments and self-doubt.

Until the end, what they found was no longer a handkerchief, a token, or a small flower that was picked, but an invitation letter.

A beauty who had always doubted whether it existed before said in the letter that she invited players to gather at the pavilion on the mountain. Who can withstand this temptation?

So, the publicity that had been laid for so long before finally came to an end, and the players' eyes were all gathered!

Moreover, unlike traditional promotional methods, interested players will try to guess the specific content of the game and movie through various clues, while uninterested players will also be interested because of a large number of players' discussions.

The topic will continue. In the next few days, discussions about "Mission and Choice" will inevitably emerge one after another, and will completely explode in a short period of time, forming a super-large hot event!

Compared with traditional publicity methods, the biggest advantage of this publicity method is saving.

There was not much publicity funding, and the players were completely voluntarily asking the bottom line and understanding this information!

After Huang Sibo and Zhu Xiaoce reviewed this, they immediately felt that Mr. Pei’s promotion was amazing!

Although the plans were all made by Meng Chang, anyone with a discerning eye could see that this was not Meng Chang's style? It must have been given guidance from Mr. Pei!

It’s not that Meng Chang is so stupid. The key is that Meng Chang’s brain circuit is not so long. This idea is completely contrary to his habits.

Just like in some martial arts novels, the smarter the magical skills, the harder the learning of many people.

Meng Chang is such a smart person. If it weren't for Mr. Pei's guidance, he would never have come up with such a wonderful solution in his life!

And strictly speaking, Meng Chang's intelligence is a little cleverness, and Mr. Pei is not only smarter than Meng Chang, but also smarter than him!

"So, Pei is always confident in "Mission and Choice", so he dares to use this publicity plan that uses small profits and risks to fill the risk factor."

"But even so, the problem of congenital deficiency in publicity is still not able to be solved well."

"Especially for movies, the data on the first day's schedule and attendance rate are too critical, and they cannot be improved by the quality of the movie alone. Many high-quality movies have died suddenly due to insufficient publicity. There are still great risks!"

Zhu Xiaoce once again raised new concerns.

From the moment, this plan is not perfect, its problem is that it is too ideal.

It’s okay to say that the game is a thing. The wine is not afraid of the deep alley. It will always become popular over time, and it doesn’t matter if you wait for a few months. But the movie is different. If the initial publicity level is not enough and the attendance rate is not high, the theaters will further cut the films, and then the daily box office will continue to decline, and it will fall into a vicious cycle!

Compared with traditional publicity methods, the current popularity brought by this method is still not enough.

Because traditional publicity plans are very intuitive, if you spread out the overwhelming advertisements, you should brag about it. The more money you spend, the better the effect will be.

However, although the publicity plan that Mr. Pei now uses saves money, the initial effect is definitely not as good as the traditional plan. Its characteristics are that the user's loyalty, high participation, and sufficient momentum, but many passers-by will never be attracted from the beginning.

This kind of discussion must continue to spread and form a trend to spread to the passers-by.

If the game or movie does not have the effect as it should be released, then the chain of transmission will break out of thin air, and that will be done.

Huang Sibo and Zhu Xiaoce are both very smart, and after a moment of thinking, they understand the truth.

"So, the initial exposure is still needed, and judging from Mr. Pei's current plan, everything is perfect. The only problem is that the current discussion has not yet broken the circle."

"If this kind of discussion lasts for three or five days, it is still possible to break the circle, but now it is obviously too late..."

Zhu Xiaoce frowned.

He originally thought that the turnaround had been completed, but now when he thought about it carefully, he felt that a very critical link was missing: the initial popularity.

This is likely to affect the success or failure of the entire project!

Huang Sibo nodded: "Well... this is indeed a very serious problem."

"But now, we can't do anything."

"I can only say that Mr. Pei must have the problem we want. Perhaps Mr. Pei is ready to get the problem."

"Let's do our job well and wait patiently."

The two of them discussed for a while, but they didn't figure out how to solve the final problem, so they had to give up.

At this time, I can only choose to believe Mr. Pei!

...

At the same time, Meng Chang was lying in his residence.

He did not go to work today because he had completely lost the motivation to go to work.

Until now, he still cannot accept this tragic fact.

I'm afraid the commission this month is a lot of luck!

What's the difference between not going to work in the next half month? Anyway, it's all about fate.

When games and movies become popular, he can’t get a commission for a penny;

The games and movies are gone, and it depends on luck to how much commission he can get.

What's more, Meng Chang worked at high intensity in the first half of the month and overdrawed all his enthusiasm. Now, except that he was paralyzed in bed, he didn't want to do anything at all.

“Buzz…”

While lying on the corpse, the phone at the head of the bed rang.

Meng Chang looked blankly at the ceiling for a few seconds, then shook his hand and touched his phone, and said weakly: "Hey?"

Yu Yao's voice came from the other side of the phone: "Brother Meng, you didn't come to work today. Are you feeling uncomfortable?"

Meng Chang: "I'm fine, I'm just a little tired and need a rest."

Yu Yao: "Well, indeed, Brother Meng, you have worked hard this month. I have something to report to you. Didn't you ask me to communicate with various departments before and say that you should keep the matter of "Mission and Choice" secret?"

"Min Jingchao just called me and asked me if I still want to keep it secret? There is a new hero on their side to be released, and it has been delayed for a long time. The players are waiting in a hurry, so it is hard to continue to drag it on."

"And now the rumors about "Mission and Choice" have spread. It should be harmless to have a new hero on Gog, right?"

Meng Chang was silent.

If he came to ask two days earlier, his answer would definitely be refusal.

But now Meng Chang is in a state of losing his can.
To be continued...