Monday, April 2.

Meng Chang did not care much about the jokes and tricks of various jokes and tricks from April Fool's Day yesterday, but instead devoted all his enthusiasm to work on the first working day of April.

"Brother Meng, the plan I asked me to do before has been completed, please take a look."

One employee said.

Meng Chang responded, received the documents he sent, and then checked them carefully.

This time, Meng Chang personally wrote a big framework and then let his subordinates improve it. The content of the plan basically revolves around the theme of "How to promote the 'Collection of Domestic Classic Games'".

According to Meng Chang's plan, this publicity will be fully launched online and offline.

Online, the official platform will arrange a relatively precious recommendation position for this collection. On various websites such as video websites, live broadcast platforms, game media, etc., the "domestic classic game collection" will also obtain a large number of advertising resources.

The recommended position is not the best, not because the relationship between Tengda Games is not strong enough, mainly because the best recommended position requires some data support, and this collection does not comply with the relevant regulations of the official platform.

The official platform can only give the best recommendation position within the scope permitted by the rules.

Offline, Meng Chang will spend a lot of money to place advertisements in bus stops, subway stations, billboards, shopping malls, squares and other crowded places to promote the collection of domestic classic games.

If you are online and offline, you can definitely spend money like flowing water!

In addition, in order to play a better confusing role and make his routines reveal their own later, Meng Chang also hid another trick.

He has communicated with the official platform that the current "domestic game collection" is full of old games from more than ten years ago. He hopes that the official platform can continue to add some excellent domestic games to this collection.

As a result, the number of games in the "Domestic Game Collection" has been increasing, and some new games are also being updated. After "Mission and Choice" was secretly dropped, it is even more difficult for players to discover.

Because the game update content requires players to click on the game to download it, but if no one plays "Mission and Choice", who would have nothing to do to watch what content has been updated on this game?

Add some new games to make the number of games in the entire collection more and more, and the deeper the better.

In short, the routine is probably just such a routine, hidden deeper, and advertise more, and how long it can be hidden, and you can get the commission in April to complete the task.

As for the commission in May, Meng Chang felt that it could only be two words, "to go with the flow", and hoped that "Mission and Choice" was not discovered until the end of May.

But what if the game doesn't sell well?

If you can’t get the full commission, it’s not bad to get 20,000 or 30,000!

The more Meng Chang thought about it, the more he felt happy, and the corners of his mouth couldn't help but rise slightly.

After reading the entire plan, Meng Chang nodded with satisfaction: "Yes, just follow this plan."

"By the way, the publicity fund will only cost one-third of the first."

Meng Chang still hid his hand.

This time, Meng Chang took the initiative to apply and asked Mr. Pei for 30 million in publicity funds.

Mr. Pei gave it without saying a word, and even took the initiative to ask if it was enough and whether to do more.

For a moment, Meng Chang's heart appeared in his mind, but in the end he still restrained his inner demons, only 30 million.

In fact, according to the publicity funds of 3a masterpieces, 30 million publicity funds are relatively small.

The publicity funds for most European and American masterpieces are roughly the same as the development funds, and it is common to have 10 or 20 million yuan. The 30 million yuan publicity funds for "Mission and Choice" are equivalent to only 4 or 5 million yuan, which is far from the standard 3A masterpieces abroad.

The reason why Meng Chang didn't want much was mainly because he calculated the input-output ratio and felt that it was unnecessary.

Because the actual publicity effect of "Mission and Choice" will determine his commission. According to Meng Chang's routine, as long as it is not discovered, 30 million is enough for him to get a full commission, and he will not get a more commission if he spends more money. If he is discovered, it is likely that the more money he spends, the lower the commission, which will only have a negative effect.

As for whether these 30 million are enough, whether they can have a promotional effect, and whether the game "Mission and Choice" will be ignored...

It has nothing to do with Meng Chang, so he is too lazy to think about it. It is too late to be happy if he really has that situation.

Therefore, Meng Chang planned to burn 10 million first to see the situation. If it goes well, burn the remaining 20 million. If something goes wrong, then think of another way.

The employee in charge of the publicity plan nodded: "Okay, Brother Meng, then I'll make arrangements right away."

"By the way, Meng Ge, the promotion of "Fantasy War Remake" has also been launched, and the release date is scheduled for the 14th of this month."

Meng Chang nodded: "I understand."

He was not very concerned about "Fantasy War Remake", but only knew that the release of this game would definitely have a very serious negative impact on "Mission and Choice".

The only regret is that time has staggered. If "Fantasy War Remake" is also released on May 1, it will be a decisive victory, but unfortunately it cannot be replaced.

Meng Chang didn't take "Fantasy War Remake" much to heart, and continued to stare at the employees of the advertising and marketing department to go to promote the plan.

...

...

Tuesday, April 3.

Meng Chang still came to work early in the morning and couldn't wait to check the netizens' reactions online.

Today, various online promotions have been launched, including video websites, live broadcast platforms, game websites, etc., all have updated the advertisements for the "Classic Domestic Game Collection".

Offline publicity work is also being prepared in full swing. Soon, the promotional materials of "classic game collection" will appear on subway stations, bus stations and various billboards in major cities.

The advertisements for "Fantasy War Remake" have also been spread out. Because the publicity funds are also explosive, there are more advertisements online than the "Classic Domestic Game Collection".

Open video websites such as Sweets.com, all the advertisements related to the game are basically advertisements of "Fantasy War Remake" and "Classic Domestic Game Collection", and the two advertisements are bombarded in turn.

Players have also started discussing on major forums.

What surprised Meng Chang was a little bit surprising was that although he did not think about using the "Classic Domestic Game Collection" when he was doing the promotional plan, the players naturally brought them together to discuss it.

"The Fantasy War Remake has started advertising? So excited, I can't wait!"

"It will be released on the 14th, of course we will start promoting it."

"Actually, I don't think there is any need to promote it at all. Do you need to advertise the popularity of "Fantasy War"? Many old players did not have the conditions at the time, and now they have the conditions, but they are not allowed to add tickets to collect them?"

"I can understand the advertisement of "Fantasy War Remake". This 'Classic Domestic Game Collection' is also advertising. What's the situation?"

"Yes, both of these advertisements have included the game area advertisements of the video website."

"Is this a promotion that the official platform pays for? "

"There is no reason, how could the official platform pay to promote the game by itself?"

"But other companies are even more unreasonable to spend money on advertising. These are all a bunch of games from more than ten years ago and they have long since stopped making money."

"It seems that new domestic games will be added in the future, and it may be evenly distributed by many companies."

"Hey, I feel sad when I get to this point. The game companies abroad made more than ten years ago was "Fantasy War". A dozen years later released a "Fantasy War Remake", which are all top-notch games. On the other hand, domestic game companies created such garbage as "Mission and Choice" more than ten years ago. As a result, more than ten years later, there were no games that could be shown. I can only miss the old antiques more than ten years ago. Alas... I feel sad."

"Yes, many domestic games are money-making games that force krypton to make money. If you want to play, it is really not as good as the classic domestic games more than ten years ago. You are so crazy that you are getting back to life!"

"The players abroad are so happy that they can stir-fry cold rice and they will taste good; we are so unlucky that we can't stir-fry cold rice even if we want to stir-fry cold rice!"

"Strange, why don't there be any Tenda games in this collection? If you want domestic games, I think there should be no problem with adding games such as "Look Back to the Side" and "Struggle", right?"

"Maybe it's because these are all collections of old games?"

"It may also be because Tengda has too much influence and has become a self-contained person, so there is no need to mix with other games to promote it."

"When I was right, Tengda hasn't released a new game for a long time recently. Didn't it be the same one for a few months before? I've been waiting for so long this time, and it's so hard."

"Jiu Laoshi's B has been on the grounds that 'Tengda cannot make a new game' for a long time..."

"Indeed, I didn't hear any news. I'm so weird, I'm doing a very good job of confidentiality."

"It may be that Mr. Pei is being held in a big move, but he encountered some difficulties? If you wait patiently, Mr. Pei must have a clear idea of ​​it, and it is useless to be anxious."

"Hey, forget it, I won't talk anymore, it's meaningless. Let's wait for "Fantasy War Remake" to be released."

Players discuss everything, but overall they are still immersed in a more melancholy mood.

Although the release of "Fantasy War Remake" is a good thing for domestic players, the flawed and scattered Chinese games still have an inexplicable sadness.

Especially many players who know the development history of domestic games have begun to talk about the catastrophes that domestic games have encountered and the current situation of "congenital badness and acquired deformity".

After reading the discussions among netizens, Meng Chang temporarily felt relieved.

Although these promotional materials from the "Collection of Domestic Classic Games" have caused some confusion and doubt among players, the overall problem is not big.

"Fantasy War Remake" perfectly distracts players' attention, making everyone stop paying attention to the suspicious aspects of this "Chinese Classic Game Collection", which is a major benefit to Meng Chang's plan!

Meng Chang was temporarily relieved and was very nervous to look forward to the month that he could pass quickly, get the commission early, and put it in the pocket.

...

...

Wednesday, April 4.

Magic City, an independent game incubation base, is also known as the "East Studio of the Third Project".

Qiu Hong is having a video call with Xi Hao who is far away in the imperial capital.

"Mr. Qiu, the incubation base in the imperial capital is currently in good condition, and the development of various game projects is in progress."

"The daily fitness training and game activities of independent game designers are also arranged normally. Now the designers are getting healthier and healthier, and there are even a few who have developed some small muscles."

"The current content of "Ink and Wash Clouds" has been fully developed and the official platform has been contacted and will be officially released in the next two days."

Qiu Hong nodded: "Well, the official seems to attach great importance to "Ink and Wash". Not only did he arrange a recommendation seat, but he also wanted to hold an exclusive interview."

"But...it's fine if you give me an exclusive interview to developer Wu Zhicheng, why do you have to give me an exclusive interview?"
To be continued...