Meng Chang opened his laptop and quickly tapped the keyboard, and his thoughts were like a spring.

With his extremely high efficiency, the general plan was quickly written out.

However, after carefully examining this plan, Meng Chang felt that there were two loopholes that must be filled.

This plan requires the cooperation of esro official platform and Tengda Games to package these classic domestic games into a collection, and then secretly stuff "Mission and Choice" into it.

In addition, Meng Chang also has to go to Tengda Games to get the demo of "Mission and Choice" and at least play it for a little while to understand.

As the saying goes, only by knowing yourself and your enemy can you win a hundred battles. An important reason for Meng Chang's failure before was that he did not deeply understand the products he wanted to promote, but instead considered them according to the inertial thinking of ordinary people.

The result is a slight difference, and it will be a huge mistake.

Facts have proved that Mr. Pei's way of thinking is completely contrary to ordinary people. There are many pitfalls hidden in these projects, and they will step in if they are not careful.

Therefore, although Meng Chang has not played several games himself and it is difficult to judge the quality of the game, at least he has to play the game patiently so that his plan can be foolproof.

As for how to get the erso official platform and the Tencent Games Department to cooperate with their plans, this is easy to do.

After all, his current official identity is the head of the advertising and marketing department, and the promotion of "Mission and Choice" was a task arranged by Mr. Pei himself.

As long as Meng Chang speaks, the Tengda Games Department will definitely cooperate with you.

Now, Meng Chang feels that his plan is only a little bit tricked when he succeeds.

And fooling has always been his strength.

So he finally improved the rough publicity plan, then got up and left, preparing to go to the Tengda Game Department to conduct a linkage with the person in charge Hu Xianbin.

...

The advertising and marketing department is also in Shenhua Haojing, which is only a few floors away from the Tengda Game Department, so it arrived soon.

Meng Chang found Hu Xianbin directly to explain his purpose.

Hu Xianbin attached great importance to it: "Promote "Mission and Choice"? Of course it's no problem! Since it's Mr. Pei's intention, Brother Meng, please make sure you have any requirements. We will definitely cooperate with you."

Meng Chang couldn't help but smiled slightly, and it seemed that the plan was going well and it developed exactly as he expected.

"First of all, please provide a demo of the game. Although I have already thought of a promotional plan, I still have to play the specific game before I can finalize some details."

"Secondly, we need to discuss with the esro official platform to hold an event to 'relive classic domestic games'. The official platform will pack all the classic domestic games from more than ten years ago into a collection, and sell them at discounts on the official platform."

"Of course, the money sold by other games has nothing to do with us, but we have obtained the copyright of "Mission and Choice", so we still sell this game at the original price, which is 158 yuan."

"When our Mission and Choice is completed, we will replace the previous game."

Meng Chang did his homework, and "Mission and Choice" was released after "Instructions and Conquest". The original price of "Instructions and Conquest" in China was 160 yuan, while the original price of "Mission and Choice" was 158 yuan.

Of course, this is the original price. "Mission and Choice" has the intention of making a bad money, so various discount activities have been carried out during the promotion and promotion process, and the lowest price is even more than 80 yuan.

But whether it was 80 yuan or 158 yuan, it was tantamount to a huge sum of money in the 1990s.

As for why we had to set a relatively high price at that time, we had to look at it based on the background of the times.

At that time, the domestic game industry was in severe turmoil, online games were rapidly emerging, piracy gradually spread, and domestic genuine stand-alone games were forced to fight price wars with piracy, but no matter how much the price was reduced, it still didn't help.

Although the development team of "Mission and Choice" was awful to make games, they knew marketing and market very well.

They know that the price of this game must not be set at a low price.

Because the development team is aware of the quality of this game, the reputation will definitely collapse after it is released. Since they want to run away with a lot of money, the price must be set to be higher to make more money.

Moreover, since this game is passionate, the higher price can also imply that players are boutique games of the same level as "Instructions and Conquest". If the price is low, players will doubt it.

Therefore, the genuine game of "Instructions and Conquest" is sold for 160 yuan in China, while "Mission and Choice" set the original price to 158 yuan, symbolically reducing it by 2 yuan.

Everyone knew the result later. The game sold more than 40,000 sets, and in the end more than 30,000 sets were asked to refund, and the remaining nearly 10,000 sets were also angrily discarded by players.

Therefore, Meng Chang also plans to let "Mission and Choice" be sold at the original price of 158 yuan, which is consistent with the historical price.

Of course, the specific price depends on what Mr. Pei and Tengda game department meant. Meng Chang himself couldn't make the decision.

Hu Xianbin couldn't help but nodded: "This idea is good!"

"The price of 158 yuan is relatively moderate. Because the initial investment of "Mission and Choice" is very large, I am afraid that I will not be able to recover the cost if I sell it cheaply. However, it will be a bit too expensive to sell it for about 200 yuan. 158 is a relatively suitable price."

"But... what's the point of binding it to the classic domestic games from more than ten years ago? Why is it that if we replace the original old game after our game comes out?"

"It seems a bit too much, right? And will this cause players to misunderstand?"

Meng Chang smiled slightly, not panic at all. Now is the time for his three-inch tongue to come into play.

"The propaganda technique I use is called "I want to promote and suppress it first!"

"First, we will do this 'revisiting classic domestic games', and then make a lot of publicity, allowing players to start to recall the era many years ago, and trigger a certain degree of discussion."

"After a certain degree of discussion is formed, we will cooperate with the official platform to promote it to increase the popularity of these classic games."

"At this time, many players will definitely curse the "national game shame" of "Mission and Choice", recalling the deception of this game to the players at that time. At the same time, everyone will also express regret for other excellent domestic games."

"Finally, we secretly replaced the new "Mission and Choice". Players will definitely not find it at the beginning, but when they find it, they will definitely feel particularly surprised. The former "Shame of National Games" has been washed away, and a garbage game has been remade into the real "Sight of National Games"..."

"This will definitely trigger a craze!"

"Compared to directly announcing that we have remake "Mission and Choice", this approach will definitely surprise players even more!"

"Of course, the only problem is that the entire publicity process may be delayed for a long time, but I think this problem is not serious. Don't you be afraid of having a good meal."

Meng Chang's words are half true and half false. The fake thing is that he wants to delay the entire publicity process until the game is released, so that he can get at least two months of commission.

As for what will happen after the game is released, he can't control it. At worst, he won't have to get the commission that month.

Meng Chang's words really convinced Hu Xianbin completely.

"It sounds like a very good publicity plan!"

"Then I'll contact the official platform now, tell them about this publicity plan, and let them cooperate!"

Needless to mention the relationship between Tengda Games and the official esro platform, it is a good treatment for the son.

This time, "Mission and Choice" is a super big production, and the official platform also attaches great importance to it. Tenda puts forward publicity requirements. As long as it is not too much, the official should be satisfied.

Meng Chang was very happy. As long as Hu Xianbin was convinced, his plan should be half successful.

"By the way, the game's demo..."

Meng Chang didn't dare to forget this.

Hu Xianbin said: "Okay, I'll find a mobile hard drive to copy it to you, but this game is still in the development stage. Try not to spread it outside, and don't use the contents as promotional materials."

"Tell me directly if you have any requirements for promotional materials and I will cooperate with the preparation."

Meng Chang nodded: "Of course, I just experience the gameplay a little."

After getting the game demo, Meng Chang immediately returned to the advertising and marketing department and then installed it on his computer.

In the next few days, he is ready to fight this game to the death.

In fact, the promotion plan this time is not very related to the content of the game, but Meng Chang's previous failure was too painful, so it's safe to do it.
Chapter completed!