Wednesday, February 15.

In the conference room of Outu Technology, the "Fitness Equipment R&D Team" composed of Chang You, Guo Licheng, Wang Xiaobin and Xiaojiang gathered together.

The meeting today is to explain the work handover of Outu Technology's person in charge, and on the other hand, to further determine the design form of the product and game.

Changyou got the best employee, so he had to resign from Outu Technology.

Although Chang You took advantage of the loopholes and could actually continue to affect the research and development of Outu Technology, the regulations are that the position of the person in charge must be given up.

Chang You looked at Guo Licheng and Wang Xiaobin: "For well-known reasons, the person in charge of Outu Technology will be replaced by Jiang Yuan in the future. We have seen it a long time ago, so I won't introduce it."

"Of course, if you need me, you can also call me at any time."

Jiang Yuan nodded and said with some restraint: "Just call me Xiao Jiang. I have no experience. Please take care of you in the future."

Chang You: "Xiao Jiang was a little nervous and refused several times. Obviously he was not very confident. You can help him more in the future."

Wang Xiaobin smiled at Jiang Yuan: "It's okay. When I first became the person in charge, I was like you. I was very nervous and afraid that I would not do it well."

"But there is such a magical thing in Tengda. No matter who chooses to be the person in charge, you will be inspired by Tengda's spirit and will definitely do your job well. At the beginning, I was afraid that I would not do it well, but Mr. Pei kept giving me projects and training me, so I got better slowly."

"What's more, since Mr. Chang chose you, it definitely means that you have this potential and you can achieve something as long as you get the stage. Besides, even if something happens, we can provide you with the bottom line."

Jiang Yuan was very moved: "Thank you Brother Wang."

In fact, he just got the news two days ago, and he felt... quite bald.

Although Changyou has determined to step down as the person in charge of Outu Technology in the selection of best employees, the specific person who will take over depends on who Changyou chooses.

After Jiang Yuan knew that Chang You finally chose him, he was also very nervous. However, Chang You just changed departments and could ask for advice if there were any problems. Second, Tengda's department heads have always been so casual in choosing, and it seems that no problems have occurred until now. Instead, it is very successful. Therefore, Jiang Yuan was not confused and accepted this kind of pie falling from the sky.

Now everyone supports him so much, and he feels much more at ease.

Chang You looked at Jiang Yuan: "Now you are the person in charge, so you can host this meeting."

Jiang Yuan nodded: "Okay, let me briefly talk about the general design plan of the smart fitness clothes drying rack, and then our focus today is to discuss the game plan that matches the equipment."

Wang Xiaobin nodded, and his game design draft had been written.

Jiang Yuan distributed the initial design drawings of the smart fitness clothes drying rack to everyone, and then began to introduce them.

"After we repeatedly discussed with the foundry, we fine-tuned the previous design plan, mainly in terms of safety and some details, but the changes were not very big."

"And there were some controversies in our discussions before. I think it is necessary to further clarify the market positioning of this machine."

"Home fitness equipment itself is a niche market. Chinese people do not have much fitness habits. This kind of equipment is expensive and covers a large area. This is a natural disadvantage. It is difficult to reverse it simply by relying on products."

"It is unrealistic to expect to sell this equipment to thousands of households."

"We actually have only two choices: either make small, non-place, light and cheap equipment, or make expensive, occupying space, but highly professional equipment."

"Although the former is easy to make and relatively easy to sell, it definitely cannot achieve a good fitness effect, and it is difficult to distinguish it from the existing equipment on the market."

"So we chose the latter plan. Although it is expensive and takes up space, we must ensure its fitness effect as much as possible. As long as the fitness effect is good, reputation and popularity can be achieved, our products can go from commercial use in gyms to civilian use in ordinary families, and there is still room for profit."

"What we need to target for this product is not cheap small equipment such as yoga mats or belly wheels, but existing large fitness equipment to grab the market for these equipment."

"We don't want to buy anything we don't plan to buy. We don't have to worry about people outside of the target users. We just need to meet customers who have urgent fitness needs and are easier to stick to."

"So, the key to our product is actually two points:"

"First, how do we grab the market from other large fitness equipment?"

"Compared with these fitness equipment, our equipment has added smart modules, brought the game development cost and made unique designs, so there will definitely be a premium in price. How to make professional users accept this premium is the primary issue we need to solve."

"Secondly, after letting professional users accept it, how should we 'break the circle' and let ordinary users who do not have fitness habits buy our products."

Everyone nodded frequently while listening.

The smart fitness clothes drying hanger is actually a professional composite fitness equipment, and after being matched with the game, it will be of some interest.

Its target customers can be divided into two categories: the first category is professional users with fitness needs. They may be considering buying large fitness equipment, so how should they convince them to increase their money to buy smart fitness clothes drying racks?

The second category is that ordinary users who have certain fitness needs, but it is difficult to make up their minds to buy this big guy. How to dispel their concerns and let them buy this big guy also is also a very critical issue.

Jiang Yuan continued: "I think the key to breaking the deadlock is fun."

"People are lazy. Whether it is learning or fitness, the biggest problem is not skills, not physical conditions, but willpower and persistence."

"We need to guide customers to focus on fitness through fun and achieve better fitness results. As long as most of the first batch of users do persist and achieve fitness results, our product reputation is overwhelming, then we can continue to spread to the public users through publicity."

“Just like the gym I was hosting.”

Guo Licheng nodded.

The key to success in hosting gyms is that they are indeed more effective than other gyms.

Of course, this effect has prerequisites: most customers who cannot persist will be screened out, and users must ensure training time and must bundle healthy meals.

After solving the problem of "persistence", people who don't know how to exercise can achieve results.

Jiang Yuan looked at Wang Xiaobin: "Brother Wang, the fun aspect mainly depends on whether the game is fun or not. Whether this product can be successful depends entirely on you."

Wang Xiaobin nodded and distributed the game design plan on his hand to everyone.

"This is the design concept draft I wrote for the game. Although it is just a big framework and many details have not been perfected, the direction is already very clear."

"I said, you can look at it. If you have any questions, you can ask any questions at any time."

Wang Xiaobin paused and continued: "The name of this game is "Fitness Battle". There is nothing to say about the name, it is easy to understand, easy to remember, and easier to spread."

“What matters is the specific design inside it.”

"First of all, it is a mobile game, and it supports mobile screen projection."

"This game is used for supporting equipment. We cannot provide users with a display screen on the equipment to sell it in bundled, otherwise it will definitely not be easy to sell."

"If you make a mobile game, users can choose the display equipment according to their actual situation. If you feel that there is no need to spend extra money, use your mobile phone or tablet; if you want to get a better experience, you can specially equipped with a monitor worth hundreds of yuan or a TV worth one or two thousand yuan."

"This mobile game can be directly bound to the Tengda Life APP and communicate with the hosted gym data. It can also recommend players to buy fitness meals for fish takeaways to achieve better training results."

"The focus is on the specific design of the game."
Chapter completed!