Chapter 868 Product positioning and detailed plan
Guo Licheng continued: "For most users, the home is limited and they can only have one fitness equipment. If they put on a treadmill and cycling, aerobic training will be solved, but strength training cannot be done."
"Because strength training requires at least a bench press stand and dumbbells, and after treadmills already occupy space, it is impossible for most people to put on another set of strength training equipment at home."
"But on the other hand, if the user sets up a strength training machine at home, then aerobic training can be achieved in other ways."
“For example, do aerobics with yoga mats in the living room, bobby dance, etc.”
"Since the main purpose of smart fitness clothes drying racks is to do strength training, the parts we need to exercise must be mainly core strength muscle groups such as chest and back."
"It doesn't require too many tricks. After all, those who pursue so many details of strength training will definitely go to the gym. We are targeting ordinary users, and most of them are fitness novices. This machine must be concise, easy to understand, and easy to stick to."
"First of all, it must be a chest-based device. The chest muscles are relatively easy to train, and they are effective quickly and obviously. You need a chest-climbing device, which can be used to perform three modes: butterfly chest-climbing, straight arm-climbing, and trans arm-spreading."
"The second is the back. The back is relatively simple. It is enough to make a high-pull back trainer above the equipment and a seated rower below."
"There can then be used to make a pull-up booster using the existing structure. The seats for chest clamping and back pulling can be used as support for kneeling posture when pull-up."
"Then you can do a rope curl at the bottom to exercise the biceps and brachioradialis."
"You can add a barbell with a guide rail in the middle, you can lie on the seat for bench presses, or you can fold the seat and stand on the ground for weight-bearing squats."
"In this way... the exercises this machine can do include: butterfly chest clamping, straight arm clamping, trans arm spreading, high back pulling, sitting rowing, pull-ups, rope curls, bench presses and weight-bearing squats, a total of nine exercises. Most of the muscles in the body should be able to exercise."
"Its size should be about the same as an ordinary gantry, its length, width and height should be about 2 meters, 1 meters, 4 meters, 2 meters, and the area should be about 3 square meters."
Guo Licheng took the paper and pen from the side and quickly drew a sketch.
Chang You and Wang Xiaobin came over to watch.
The main structure is a rectangular frame made of metal material, with a counterweight on the back. Except for the barbell, all strength trainings share this set of counterweights;
The seat is relatively wide, can be fixed or used as a pull-up knee support to move up and down. Of course, it can also be folded up and will not get in the way;
The upper half is stretched out two robotic arms, which can be used for chest clamping exercises. There are two cross bars above and below, which are used for high back pulling and sitting rowing;
There is a horizontal barbell in the middle, which can be used to practice bench presses, squats and shoulders.
Although Guo Licheng's painting skills are a bit bad, Chang You and Wang Xiaobin have experience in fitness after all, and they also have some understanding of the usage of various equipment, so they can still understand it.
After reading it, Changyou nodded slightly, but his brows were still frowning: "Strictly speaking, this is the upgraded version of the comprehensive fitness equipment, and there is definitely no problem in terms of function."
"But... this is obviously a clear gap with the 'smart clothes drying rack' that Mr. Pei asked for."
Guo Licheng nodded: "Well, I just designed the most basic functions, and the details must be improved."
Chang You got up and called Xiao Jiang in again.
"I'll tell you to change the method, and you can draw a simple prototype."
Xiaojiang nodded and began to change according to what Changyou said.
"First of all, since it is a clothes drying rack, the current size is definitely not suitable. The pillars on the outside of the gantry take up too much space and waste space. I think it should be designed into a 'work' shape to support the main body, including the two guide rails of the barbell, on the central vertical bar."
"The original structure of the gantry makes people feel like a cage, relatively closed, and it will be more open after modification, which is similar to the basketball rack."
"The two mechanical arms of the chest clamping device are also made into foldable, which can be folded together with the uppermost crossbar, and then set the barbell in a higher position, and then fold the seat, the center of the entire instrument will be empty. It will not affect the back and forth movement."
“Secondly, we have to do some simple designs and functions for the ‘clothes rack’.”
"The current shape is more like a normal clothes hanger. You can hang clothes on the top beam and hang them in a row. And they are layered. The top beam and the lower bar bar can hang different clothes separately."
"We will add a few fans to the top, which can not only blow clothes and speed up air drying, but also cool down users during exercise."
"The end is the 'intelligent' part."
"In addition to adding artificial intelligence AEEIS, we can also install intelligent modules in each part. For example, installing modules on the counterweight mechanism can tell the user's current counterweight; install sensors on the robotic arm and seats to know whether the user's current actions are standard; at the same time, we can also determine whether the user has restored the machine to a standard position after using it."
"The game in the end..."
Wang Xiaobin took over the conversation: "I think this game should be used mainly with this machine."
"I said before that it is a good idea to add smart modules, so that we can monitor the player's movements in real time."
"In fact, the biggest problem with traditional fitness methods is that they are boring and unable to persist. The fun of the game lies in the combination of pictures, sounds, and gameplay, which provides users with a certain amount of fun, making it easier for them to persist."
"My idea is to give these fitness movements a game package. For example, the protagonist is a warrior, and the specific fitness movements are his skills, which defeats monsters through skills. We disassemble the amount of training needed to be exercised every day into levels. As long as the player completes these levels, he can achieve the purpose of exercise."
"During the level process, we can add elements such as narration encouragement, monster provocation, etc. to inspire players' desire to fight and make it easier for them to persist."
"There is another key point that we can let players fill in their height and weight, and measure their heart rate based on the training volume, roughly determine their physical fitness, and fine-tune the training volume to ensure the best training effect."
"And these data can be communicated with the fitness data in the Tengda Life APP, including daily regular reminders, training schedules, etc., which are ready-made and can be used directly."
Changyou nodded while recording: "Well, how much is the general investment in this regard in the game?"
Wang Xiaobin thought for a while: "The investment will not be very large, two or three million should be enough. Because all aspects of action, scene, monster, etc. can be reused, and the main workload is still in level design and details."
"If the game is sold in a tied manner with the equipment, the cost can also be earned back by selling the equipment."
Chang You looked at Guo Licheng again: "Coach Guo thinks that if this device does not consider the smart module, how much does it cost?"
Guo Licheng thought for a while: "There are some similar fitness equipment online, which costs about 3,500 to 4,000 yuan. We currently need to design this set, install it on the door, be responsible for after-sales service, and the cost should be 4,500 yuan."
Chang You nodded: "Well, if you do this, add the smart module and other functions, and consider the game's bundled price, it is more appropriate to set it to be about 5,000 yuan."
"It's a bit expensive. As a home fitness equipment, the current price of mainstream equipment on the market is around 3,500, and our price does not have much advantage."
"Although the machine that sells about 3,500 yuan is far inferior to our equipment in terms of function and fun, the price difference of 1,500 yuan will still make many people hesitate."
Xiao Jiang raised his hand and said, "Mr. Chang, I have a different view."
"In fact, users who are willing to pay for home fitness equipment, the price difference of 1,500 yuan is not the primary factor they consider."
"They are mainly concerned about two things: the first is to occupy space, and the second is to be difficult to stick to."
"The housing prices are so high now that most people have limited space in their homes. Even if they put this equipment on the balcony, it will occupy about 3 square meters. If calculated at the price of 10,000 yuan per square meter, the cost of occupying land will be close to 50,000 yuan."
"Compared with 50,000 yuan, what is the difference of 1,500 yuan?"
"If you buy fitness equipment and don't use it, it's just eating dust, and it will be a big loss to make a clothes dryer."
"If you buy it, you still take up space, but it is difficult to sell it. This is the key factor for most people not to buy fitness equipment for homes."
"But the folding design of our products has vacated some space. It is easier to use for hanging clothes than ordinary fitness equipment, and it has a certain amount of fun and is easier to stick to."
"As long as we do well, we will definitely be very competitive."
"I think in terms of styling, we should be different from those traditional fitness equipment. We should not use black, but rather white with a more technological sense. In the shrinking state, we should look more like a technology product rather than a fitness equipment, and be as beautiful as possible."
"The key to this machine should not lie in its price, but in its popularity. As long as it has popularity and there are no competitors on the market, the price difference of 1,500 yuan is not a big problem at all."
"What's more, we have more features and better results, and we also come with a game."
Chang You nodded slightly: "Well, it makes sense!"
Thinking about it this way, although the smart fitness clothes drying rack is a bit silly and cannot be guaranteed to be 100% successful, at least the product positioning is clear.
Only young people will buy this kind of fitness equipment. Since this is the case, try to meet the needs of young people as much as possible and win all other competitors.
Moreover, as a supplement to the managed gym industry, it should be okay to lose early. As long as the reputation is stable and the popularity gradually increases, you will always make money back in the future.
Mr. Pei should be more tolerant of the previous losses.
While everyone was discussing, Xiao Jiang had already completed the general appearance design.
Compared with other fitness equipment, smart fitness clothes drying racks will look more beautiful and more technological.
The game will be made into a mobile game, connected to the managed fitness data in the Tengda Life APP, which can be played on a mobile phone or tablet, or it can be projected to the monitor.
There is a smart module on the smart fitness clothes rack. After connecting it to a mobile phone or tablet, you can detect the current status of the device, record user actions, etc., and provide real-time feedback in the game.
The three of them corrected the smart fitness clothes drying hanger plan and improved some details.
Chang You was very satisfied: "Okay, then let's make this plan on tentatively!"
"Everyone completes the part they are responsible for. We will maintain good communication and will definitely complete Mr. Pei's task successfully!"
Chapter completed!