Saturday, November 12th.

The "Cold-faced Girl" press conference in the imperial capital.

It was said that it was a press conference, but it did not invite many audiences on a large scale, but only sent invitations to some investment institutions and company bosses with close relationships.

Some other Internet companies always like to hold press conferences at the largest venues, hoping to get tens of thousands of people.

The reason why Meng Chang chose to hold a small press conference first was not because he was low-key, but just because he felt that holding a large press conference now might not achieve the effect he wanted.

If the time is right, he will also try to hold a press conference for 10,000 people in large venues.

After all, "entrepreneurs" like them who have Internet thinking pursue the louder the better no matter what they do.

The larger the scale, the more people you know, it will naturally have a marketing effect and bring popularity and traffic to the company and products.

But at present, the awesomeness of "cold-faced girl" is not suitable for a wide range of blowing it out.

Because for Meng Chang, investors are relatively easy to fool, but it is hard for ordinary people to fool.

Because investors are keen on "Internet thinking" and various high-level concepts of biographical words, ordinary people will only focus on the product itself.

It is easy to convince some investors that this is a piece of cold noodles with Internet thinking, but it is difficult to convince ordinary people.

Therefore, Meng Chang's plan is to first persuade some investors to get the money, and after the first store of the cold-mouthed girl opened, and then hyped up the popularity on the Internet through money-burning marketing, then it can promote it to ordinary people on a large scale.

Because of the relatively small scale, Meng Chang directly ordered the press conference in the conference hall of a luxury hotel in the Imperial Capital, and there were only a hundred seats in the audience.

Although there are not many positions, the specifications are absolutely full.

Whether it is the decoration on site, the service of the staff, the signs and gifts on the table, they are all carefully prepared and costly.

Meng Chang himself, like he had seen He Desheng before, had a style of dressing "exquisite down-to-earth": casual suits, solid color T-shirts, jeans, and sneakers. While he looked mature and steady, he was also full of vitality.

At the entrance of the scene, Meng Chang smiled and chatted with the arrival of investors and company bosses, guiding them to the press conference and each took their seats.

Although most of the people who came to this press conference completely crushed him in terms of value, Meng Chang did not feel any stage fright or inferiority complex at all, and was completely the host's attitude of welcoming guests.

"Mr. Li, Mr. Xue, please come in."

When Meng Chang saw Li Shi and Xue Zhebin arrive together, he hurriedly greeted him with a smile. Although he did not show it too obviously, he was obviously a little eager in terms of attitude.

The ability to see people's dishes is essential.

The people who came today were invited by Meng Chang carefully selected and invited them. Meng Chang has made sufficient arguments and preparations for the investment probability of these people and whether they should spend more energy to strive for it.

He knew very well that although Mr. Li’s Fuhui Capital was difficult to compare with some giant investment companies in terms of resources, it was still very considerable for the “cold-faced girl” in the early stages.

As for Xue Zhebin, although he doesn’t have many resources, he can get a lot of resources from his father.

The most important thing is that both of them follow Mr. Pei, and the chance of chasing is very high, so it is worth Meng Chang spending more energy on them.

After sending Li Shi and Xue Zhebin in, Meng Chang saw He Desheng and a person with a long face arrived.

Meng Chang hurried forward: "Mr. He! Is this... Could it be that the legendary Mr. Ma? Please come in quickly and please come in quickly. I have left the front seat for you two!"

In fact, Meng Chang didn't expect Mr. Pei to come, just invite him like this.

If Mr. Pei comes, wouldn’t he make a fortune?

Although Mr. Pei has not come now, he sent Mr. Ma, who was once in charge of the investment department, who was very mysterious. Meng Chang felt that this was already an unexpected surprise.

So we specially arranged the position of P in the VIP in the middle of the first row of the venue.

The reason for doing this is mainly for two purposes.

The first is to express sincerity to Tengda. After all, the 2 million launched was given by Tengda; the second is to convey a message to the others present: I am not selling dog meat under the guise of sheep, Tengda really attaches great importance to my project!

Therefore, Meng Chang was the most enthusiastic about He Desheng and Ma Yang, and even led to the first row of the venue in person. After watching them sit down, they were concerned again and again before returning to the entrance of the venue to welcome the others.

During the first meeting, Meng Chang didn't understand Mr. Ma's veins and didn't know what Mr. Ma's specific attitude was.

However, he also knew that caring would cause chaos. Caring too much about Mr. Ma’s feelings would easily lead to a downturn. So after seeing Mr. Ma without being close to him, he was very sensible and used the excuse to welcome the others away.

Ma Yang picked up the 10 yuan bottle of mineral water in front of him and drank two sips, and wiped his mouth with his hands with his hands.

"What is my main task today?" Ma Yang turned to look at He Desheng.

He Desheng said, "Mr. Ma, it depends on yourself. Mr. Pei just asked you to participate for him, and didn't say anything else. You just talk if you want to talk, and you don't talk if you want to talk. It doesn't matter."

"Oh." Ma Yang nodded and silently started to browse his phone.

...

Soon, the time for the press conference came.

Because it is an invitation system, the people who came had already set a list before, and almost all the seats were full, and only a few bosses did not come temporarily due to their itinerary.

The lights became a little dimmed, and after the countdown on the big screen, the promotional video of this press conference began to be played.

The picture is a pure white background. Meng Chang appears in the picture in a sitting position. She is still wearing the solid-color T-shirt, looking at the camera confidently, and speaking the opening remarks of the promotional video in English.

"As we all know, our country's catering culture has a long history and a long history."

"And the appearance of the 'cold-faced girl' will open up a new trend in diet and an opportunity to change the world."

After a simple opening remark, the iconic logo of the cold-faced girl appeared on the pure white big screen.

This film was filmed and edited in the past two days. Because the time is very tight, there are not many fancy scenes.

But just a white background BGM, coupled with Meng Chang's relaxed expression, confident body language and extremely standard and fluent English, inexplicably had a sense of high spirits.

The investors who were sitting in the back row who were just trying to come over and make soy sauce instantly became more serious.

After all, doing PPT and talking about PPT is also the core competitiveness of Internet entrepreneurs.

People who are eloquent and confident will naturally give people a sense of trustworthiness.

Ma Yang frowned, and his long face seemed to have been stretched longer.

"There are no foreigners present, what are you talking about in English?" Ma Yang was a little puzzled.

He Desheng whispered: "Now we pay attention to international thinking and vision. Fluent English is a plus in the eyes of many people."

Ma Yang curled his lips and his first impression of Meng Chang was not very good.

On the big screen, the video continues to play.

First, we will talk about the "essential difference" between the baked cold noodles made by the "Cold Noodle Girl" and other baked cold noodles, and introduce its breakthroughs in raw materials, standardized processes, sizes, methods and tastes;

Then let’s talk about the Internet thinking contained in the brand “Cold Noodle Girl”: attach importance to user experience in detail, and more advanced marketing methods to narrow the distance with users, creating a unique “Cold Noodle Culture”, etc.;

Finally, let’s talk about the subsequent expansion of the “Cold Noodle Girl” brand. It will not only be limited to a catering brand, but will expand into a lifestyle and concept, and ultimately create a brand new business model.

This video is less than 5 minutes in total, so the content is explained very briefly, but it can be seen that this should be a summary and summary of the content of the entire press conference.

The reason why it is put in front is to make the first move, so that all investors and bosses present will have a clear understanding of the content of this press conference.

After watching this promotional video, everyone present had different expressions.

Some people looked at it with relish and seriousness, some looked a little confused, and some were frowning.

But no one was dozing off.

Whether it is agreeing or disagreeing, at least everyone's attention is attracted.

Xue Zhebin was also a member of the frowning, turned his head and whispered to Li Shi: "Is it reliable to create a 'cold-face culture'?' Cold-face business model'?"

Li Shi refused to comment: "Let me tell you what he said later."

Meng Chang stepped onto the stage, smiling and walking gracefully.

His eyes swept across the audience and naturally noticed the expressions of investors.

This promotional video has completely achieved the effect he wants to achieve.

In the so-called marketing, the first priority is to make everyone notice you. Even if you gain some bad reputation, it is better than not.

Although the content of this promotional video is exaggerated, it maintains a relatively bottom-line restraint and will not seem too outrageous.

Coupled with the excellent production and Meng Chang's confident performance, it objectively played a role in subdividing the crowd.

Some people think that the film is high-end, and think that Meng Chang is very capable and very particular; some people think that it is too exaggerated and that some prospects are too far-reaching, like castles in the air.

But it doesn't matter, because Meng Chang didn't plan to conquer everyone with a promotional video or a press conference.

The routines are linked together, and this is just the first small step.

Meng Chang looked around the people in the venue and smiled slightly: "Maybe many people will feel a little confused after watching this promotional video."

"Someone may want to ask, isn't it just to make a roasted cold noodles?"

"Isn't this nonsense to braise cold noodles? "

"Of course, I know that this concept will be more difficult to accept at first and will more subvert our usual concepts."

"But I want to ask you a question here. If you hear an entrepreneur talking about a concept or model that everyone thinks is reliable, feasible, and can definitely succeed, will you dare to vote?"

"If I were an investor, I wouldn't dare to invest."

"Because everyone thinks that a reliable business model must be a model that many people have tried, and the competition is extremely fierce. It doesn't make any sense to enter as an entrepreneur at this time."

"So, the birth of a new business model must be accompanied by many doubts."

"Please listen to me patiently after this lecture. In this process, I will simply explain every step of the brand "Cold Noodle Girl".

"Even after I finish speaking, everyone doesn't have to worry about investing. You can observe first."

"After every step I have gradually come true and proves that this business model is practical, everyone can decide whether to invest."
Chapter completed!