Chapter 690 The workload of Yugong Yishan level (seeking the moon)
Seeing Yu Ping'an's expression extremely confused, Pei Qian smiled slightly.
Are you confused? That's right!
You are confused, which means that my model has a high chance of losing money!
Pei Qian has also carefully considered this issue. Currently, the model with relatively high chances of success is to do encyclopedia and to do Q&A, which Qiandu has already done.
It cannot be said to be successful, but it cannot be considered a failure.
Although this world is not yet powerful yet, Pei Qian can roughly introduce a less successful model based on the powerful model.
In Pei Qian's memory, the Pihu model is very successful, and its goal is to create a "high-quality social Q&A website".
There are two keywords here, "high quality" and "social", both indispensable.
In the early days, the invitation system was mainly based on the invitation system, and registration was opened two years later. In less than a year, the registered users rose from 400,000 to 4 million, and received $20 million in Series B financing a year later.
Many people believe that open registration has made the atmosphere of the entire community worse, which is an objective fact, but it is also a trade-off that this business model has to make.
The invitation system, strictly limiting the number of registered members, can indeed ensure the high quality of the entire website content, but then again, any website needs to develop a large amount of traffic and users.
The invitation system, strictly limiting the number of registered members, will indeed make the website more atmosphere better, but if you want to obtain financing, gain popularity and revenue, the website's traffic must be high.
For creators, they also need a lot of traffic to obtain exposure and convert this exposure into popularity and tangible benefits.
A successful model similar to a platform should be to find a perfect balance between user growth rate and question-and-answer quality, and neither is missing.
Therefore, Pei Qian’s approach is to not seek any balance point, do not have any popularity or traffic, and try to persuade users to withdraw as much as possible!
First of all, all users who use APP must pay and can only browse the above content after purchasing a membership.
This article directly dissuaded more than 90% of users.
Moreover, if the profit model is determined, it will play a role in fooling the system.
Pei Qian knew that even ten years later, the payment rates on similar Q&A platforms were extremely low, because most people were unwilling to pay for knowledge, which is a question of concept.
Without users and traffic, a useful APP won’t become popular.
Secondly, crack down on the behavior of reprinting, stealing, copying and pasting, on the one hand, is because Pei Qian hates this behavior, and on the other hand, it is also to further reduce the popularity.
Although the world has a strong sense of copyright and there are very few piracy in movies, games and novels, there is still no way to completely ban manuscript scheming.
After all, the cost of enforcing this thing is too high, and even if most people are scheming, it is difficult for them to discover it themselves.
What if high-quality content on the APP is reproduced in various ways and attracts users?
Pei Qian felt that he might as well prepare a lawyer team for the team that has the Utility APP. Every day, he would keep an eye on whether anyone online would scrutinize the content on the Utility APP.
On the one hand, we will prevent the secondary spread of useful APP content and increase popularity. On the other hand, we will also crack down on these borers who steal things on the Internet and act as porters, and avenge personal revenge!
When Pei Qian thought of the large number of repeated web pages he found when he used Qiandu to search information, he wanted to pick up his knife and follow the network to talk about life with these plagiarized self-media.
Finally, all real-name authentication is strictly restricted in all aspects.
Ordinary users, that is, readers, although you pay and are a member, you can only read, not express your own opinions, or even leave messages to discuss.
As for those creators, they can only answer content in their professional fields, and will be deleted once they find that the question is wrong or the answer is incorrect.
Of course, the answers I have worked hard to write will be sent to the original author through private messages, but they cannot be displayed on the useful APP.
On the surface, you can get benefits by writing answers here, and the monthly membership fee will be paid to the creators as a reward.
But the key is that under this model, few people will really pay, so the creators will not get much money.
In this way, we will fall into a vicious cycle of "no traffic - no money - no creators".
Wouldn't it be easy to lose money?
The more Pei Qian thought about it, the more he felt that this model was really perfect.
Absolutely lose money!
Yu Ping'an obviously also clearly realized this.
He originally specializes in educational projects and has a deep understanding of similar encyclopedias and Q&A products. How could he not see the fatal flaws in Mr. Pei's model?
But thinking about Mr. Pei's previous series of operations, Yu Ping'an still suppressed the doubts in his heart.
He thought for a moment and asked, "Then... Mr. Pei, can you tell me the specific way?"
Pei Qian nodded: "Of course."
"A useful APP is a combination of encyclopedia and question-and-answer models. We will also establish many entries based on keywords, including the two sections of 'core content' and 'derived content'."
“Our creators are divided into three different star ratings and have corresponding problem areas.”
“To become a creator, we must provide our auditors with certification information to prove their professionalism in the field.”
"One-star creators can only edit and interact in 'derived content', that is, they can only answer questions in their own professional field, or comment under other answers."
"Two-star creators can edit in the 'core content'. The 'core content' is equivalent to the essence of the entire concept and the index part. At the same time, they have permissions. If they think that the content of a one-star creator has factual errors, they can report it."
"In addition to the editing permissions of all content, Samsung creators can also view the historical version of each entry editing and view the addition and deletion of content by various creators. At the same time, they can process the reported content."
"Our staff have the highest authority and if Samsung creators have violated the rules, the staff will discuss and handle it after the matter."
"All one, two, three-star creators in the early stage were invited by our official personnel. After that, the review can be started, and whether they can upgrade based on the output quantity and quality of the creators."
"If a creator violates our creative regulations, such as incorrect questions, factual errors, malicious inducement tendencies, etc., they must be deleted."
"Our APP is called 'useful', which means that all the information above must be ensured to be useful."
"We may not have a certain entry, but as long as there is, we must ensure its correctness."
"For some issues that are extremely controversial and inconclusive, we must indicate that there is controversy in this issue and write down the views of both parties to the dispute; if it is some entries that are too controversial, we should not include them."
"For example, we will not do anything about emotional problems with high traffic, smart problems, and war-induced problems."
"Real-name system, membership system charges."
"Our real-name authentication must be as strict as payment software. Each account must be bound to an ID card and facial recognition, and we only have one charging mode: membership, delayed charging."
"Every month, we charge for the number of views based on the usage time of the member last month."
“If you haven’t used it at all, there’s no charge.”
"If used, the minimum fee is 1 yuan and the maximum fee is 15 yuan."
"At the same time, we must do a good job in anti-theft and anti-catch functions. For online manuscript scheming, we prepare a team of lawyers to sue at any time. The compensation recovered is a lot, and all of them are returned to the creators!"
"At the same time, creators can obtain incentives. The value of incentives mainly depends on three aspects: creator star rating, creators have editors and answers, and whether there are any violations."
"We take out 90% of all membership fees per month to use as incentives for creators. The remaining 10% is used as daily maintenance and development costs for websites. If the maintenance and development costs are not enough, I will make up for it."
"It's almost like that, is there any problem?"
Pei Qian said all his ideas in one breath and drank a sip of tea silently.
Yu Ping'an fell into confusion. He was silent for a long time before asking: "Then, Mr. Pei, where did we use the first batch of content on the APP come from? Do you need to cooperate with Qiandu Encyclopedia or some other similar websites to use their content?"
Many encyclopedia websites are directly released from the Internet, which is very common.
Pei Qian immediately shook his head: "Of course not!"
"What we need to do is absolutely original, of course we must start with ourselves! If we don't let others copy us, we naturally cannot copy others."
"All entries are edited from scratch, and they must be clearly different from Qiandu Encyclopedia."
Yu Ping'an was stunned: "Mr. Pei... This is the workload of Yugong moving mountains!"
"If you follow this approach, I'm afraid that this APP will not have any possibility of profitability in the next ten years..."
"Not even making profits, even traffic is difficult..."
Pei Qian couldn't help but feel happy.
Is that true? Do you think so too?
Very good!
You will not be profitable in the next ten years, you are more optimistic than me!
Pei Qian felt that this thing can guarantee that it will not be profitable for five years, so thank God.
Five years, at least a dozen cycles are enough to lose how much money you have!
It’s a good thing that won’t make a profit in the next ten years, so I can’t even think about it.
Pei Qian smiled slightly: "Yes, this is indeed a job at the level of Yugong moving mountains."
"But it also makes sense. We want to create a piece of garbage-free pure land for the Internet full of garbage."
"There is a saying that the best time to plant a tree is ten years ago, followed by now."
"Since the workload is so big, we have to start soon, aren't we?"
Chapter completed!