Pei Qian was speechless.

The sponsorship fee of 2 million is not much. After all, Mr. Pei’s sponsorship fee to foreign clubs is $1 million.

But the key is that DGE Club is not those old clubs that have been in operation for a long time. They cannot play games and have no exposure. Who wants to sponsor it after being full?

Can you recover the money?

Pei Qian calmed down a little, clicked on the picture sent by Zhang Yuan and looked at the picture again, and found the keyword above: Waiwai Live.

"Why should the live broadcast platform sponsor DGE club?"

"Does it mean..."

Pei Qian suddenly realized that the situation was not good.

DGE Club does not really play the official game, but it does not say that it cannot be broadcast live on the platform!

Live broadcast platform, but it has its own exposure!

This is a very dangerous signal and must be interfered with!

Pei Qian knew very well that in a few months to a year, when domestic capitals enter the market, live broadcast platforms will sprout like mushrooms after a rain, and start a crazy money-burning war.

The identities of many anchors will rise at this stage, and even many sky-high contracts will appear!

What if there is such a live broadcast genius in DGE club?

Pei Qian was a little lucky, but fortunately Zhang Yuan exposed it early, so there seemed to be room for recovery for this matter.

Hurry up and take the bus to DGE Club.

...

After coming to DGE Club, Pei Qian looked at the contract carefully.

Zhang Yuan stood aside, feeling that Mr. Pei was watching very seriously, and he couldn't help but think a lot in his heart.

"It seems that Mr. Pei attaches great importance to the profits of DGE clubs. He rushed over as soon as he heard the news!"

"And I also looked at the contract very seriously. I was worried about the trap in the contract, so do you need to confirm it again?"

"I didn't get a commission for the club from Huang Wang's live broadcast contract. I don't know that General Pei's branch does not support my approach."

After a long time, Pei Qian put down the contract.

Zhang Yuan hurriedly said tentatively: "Mr. Pei, I didn't get a commission from Huang Wang's live broadcast contract, mainly because..."

Pei Qian raised his hand: "Well, you did this right!"

"Does other team members have to sign a live broadcast contract?"

Zhang Yuan shook his head: "No more, Waiwai Live signed a contract with Huang Wang, mainly because he liked his potential as an anchor: he had strength, talked a lot, had a good figure and image. Most of our other team members did not have the second point, and they were not very good at tidying up the game, so it seems that the live broadcast platform does not have that great commercial value. Even if you can sign, there would not be as much as 2 million."

Pei Qian breathed a little relieved.

fine!

Zhang Yuan’s understanding of Tengda’s spirit is still useful.

Since the club did not get a commission for this 2 million contract, it has nothing to do with him.

With this precedent, even if other players sign contracts with live broadcast platforms, they will not have an impact on the club, not to mention that other players will definitely not be able to sign such a large contract.

However, there is another hidden threat, which is what if Huang Wang’s live broadcast is effective and accumulates a large number of fans and indirectly gains a lot of attention for the DGE club during the live broadcast?

So, this person is a hidden danger!

Pei Qian silently wrote down the details that an outstanding employee like this has a big problem, so he still has to find an opportunity to make arrangements.

It's not possible now, there is no opportunity, and the situation is not that urgent, so you can make a long-term plan.

What is more urgent at the moment is the sponsorship fee issue of DGE Club!

Waiwai Live sponsored it, and it must be because it feels that sponsoring DGE Club is profitable, and it is mostly because of the "Tengda son" of DGE Club.

If there is a sponsor, there will be a second one. One of the essences of human beings is a repeater.

Two million is not a big deal, but what if it is several two million?

That would be very embarrassing.

Pei Qian set up a DGE club to burn money. If he really relies on sponsorship to offset all the expenses, wouldn’t this be a waste of work?

Of course, Pei Qian can also choose to spend money on the bottomless pit style of DGE club. After all, there are many places where you can spend money, but you must realize that bottomless pit style of spending will greatly increase the attention of the outside world and may provide the outside world with a wrong signal.

Then everyone will also raise prices wildly and provide brainless sponsorship. What should I do?

It's not that there is no such possibility.

Therefore, if you sponsor this matter, you must strangle it to death.

It makes no sense not to accept sponsorship, but it is okay to control the quantity, right?

Pei Qian thought about it and said, "DGE Club can only accept up to three sponsors at the same time."

"There can only be three parts on the team uniform that the sponsor's trademark is printed on: the right chest and the left and right arms."

"All sponsored trademark logos must be small, and their length and width must not be greater than 15cm."

Pei Qian thought about it again and added: "And, there can only be one sponsorship for the same major industry."

The last one is mainly aimed at the live broadcast industry.

Pei Qian is very worried that Waiwai Live has sponsored DGE Club now, so will ZZ Live also come in and interfere? After all, the signing is not exclusive.

If the live broadcast platform starts a money-burning war, if you have to advertise at DGE Club, wouldn’t that hurt?

Therefore, Pei Qian forced only one sponsorship in the same major industry, and directly passed all future live broadcast platforms. Even if other live broadcast platforms want to bid, it will be a year later.

As for other sponsorships, it is not at all at this time, such as keyboards, mouses, other peripherals, motherboards, etc., but often they are not as generous as live broadcast platforms.

Moreover, you only receive three sponsors at most, and as long as the quantity is not increased, you should not make too much money.

What's more, the sponsored logo is so small, which is disgusting to the sponsorship, which should also dampen the sponsorship enthusiasm of some sponsors.

Zhang Yuan thought briefly and nodded: "Okay, Mr. Pei."

"I understand, you are afraid that the DGE club will be too involved in too much business atmosphere and affect the mentality and training of the players."

"I will think carefully about the sponsorship in the future and will definitely strive for excellence!"

Pei Qian: "?"

It’s not that you can strive for excellence, but that you can take less!

But there is no way, I can't explain it.

Pei Qian’s original intention is that you will receive hundreds of thousands of sponsorships, and if the three sponsorships are full, you will be overwhelmed.

But Zhang Yuan obviously didn't understand this way. Since there were three sponsors in total and only two were left, they had to consider them carefully and sell them at a large price.

Pei Qian had no choice but to say it clearly, he could only pray that there would be no more eye-opening sponsors to make trouble.

It would be best if Zhang Yuan asked for a price all over the place, and the sponsors were not willing to be suckers, that would be the best.

...

...

Tuesday, August 9.

In the morning, Ye Zhizhou came to Tengda Games and met Li Yada, Bao Xu and Min Jingchao.

This is the journey of obtaining scriptures.

Yesterday, Mr. Pei spent a lot of money and directly helped Shangyang Games arrange a budget of more than 40 million yuan, but in the end, there were more than 20 million yuan left, leaving a small puzzle for everyone.

Mr. Pei said that there is still a big loophole in the current promotion strategy, so that everyone can find it out and fill it in.

Everyone in Shangyang game thought about it all day but had no clue.

Mr. Pei has already arranged most of the mainstream promotion methods.

I also thought of some other promotion methods, such as asking celebrities to endorse others, but after thinking about it, there is actually no essential difference between letting foreign anchors have dinner and sponsoring clubs.

These other promotion methods are not unique enough. If you spend more than 20 million yuan like this, the cost-effectiveness will be very poor, and it will definitely not be able to meet Mr. Pei's requirements.

So, today Shangyang Game sent Ye Zhizhou to ask everyone in Tengda Games for advice.

After all, this group of people from Tengda are the original team who developed GOG. They are experienced in the promotion of GOG's national service, so they may be able to think of something.

If time allows, everyone in Shangyang Game wants to complete the homework independently, but now time no longer allows it.

The publicity plan is definitely a unified whole. No matter where the 20 million yuan is spent, it will definitely have an impact on other publicity plans.

For example, if these 20 million yuan is used to find a few stars, then the endorsements of these stars must be placed on Times Square, online advertising and subway buses.

If the destination of these 20 million yuan is not finalized, the materials for other publicity plans will definitely not be determined, and they must be completed at the same time.

Therefore, Ye Zhizhou can only rely on the hope that there are too many people and the power is too great.

In the reception room, four people were brainstorming together.

After knowing Mr. Pei’s specific promotion strategy, Min Jingchao and others also fell into deep thought.
To be continued...