He An continued: "Of course, including what I want to say, there are also private goods. I hope you can understand Mr. Ma."

"Because absolutely objective and fair expressions do not exist, any thing will be influenced by the subconscious mind of the 'processor' after being artistically processed."

"It's just that the private goods I'm going to bring next is my personal vision for the development of the domestic game industry. It's best if you agree with it, Mr. Ma, and it doesn't matter if you don't agree."

Seeing that He An's expression became obviously serious, Pei Qian temporarily threw away his annoying emotions and listened carefully.

"What I want to talk about today can be divided into two parts."

"In the first part, I will talk about my successful experience in making "Landlord Games" and demonstrate how to keep restrained while sucking in the correct 'private goods'."

"In the second part, I will briefly talk about my views on the current development prospects of the gaming industry, or an initiative."

Pei Qian nodded.

He could clearly feel that He An seemed to be different from the previous two classes.

He An in the first two classes is a simple "observer". As an insider, he carefully analyzes successful cases and interprets the elements of success.

But today He An seems to have a light of preaching, learning, and resolving doubts, reminding people of those old gentlemen who are worried about the country and the people.

I don't know if this is an illusion.

He An sorted out his thoughts and said, "First, let me talk about "Landlord Games".

"Actually, the gameplay of this game is not my original creation. It comes from a board game in my enlightenment period. Its earliest origin can be traced back to an American political economist named Henry..."

Pei Qian had a very vague impression of this story, but it was not systematic at all, and he did not have a deep understanding. After He An's telling, it gradually became clear.

This political economist named Henry was born in poverty, worked as a sailor, gold digger and printer, and came into contact with countless people who were poorer than him.

In the mid-19th century, the United States rose rapidly at a speed visible to the naked eye, but this also led to an unprecedented intensification of the gap between the rich and the poor in society. Henry realized that the accumulation of countless wealth did not bring wealth to the poor, but instead made the gap between them and the rich wider. The income of 1% of the top rich people exceeded the total income of the other 50% of the civilians.

So Henry began to think about why this huge inequality arose and finally completed a theoretical book, Progress and Poverty, which revealed that the root cause of all this was the privatization system of the United States.

At the beginning of the 20th century, a female journalist named Elizabeth inherited Henry's philosophy and decided to make a board game to verify George's theory. After a long period of development, the rules of board games gradually improved.

And this is the prototype of "Landlord Game" produced by He An.

He An took a sip of coffee and continued: "In the process of making the computer game of "Landlord Game", in order to make the game more interesting, I added many interesting gameplay. For example, adding a variety of prop cards, adding special events, establishing a complete stock system, character voice system, lottery mechanism, etc., and adding different maps to carefully polish the painting style..."

"These designs are all designed to make the game interesting enough and gain the love of players."

"Obviously, the private goods included in this game are my recognition of Henry's thoughts."

"Many people interpret this game and look for elements that have been proven in reality, such as: the poor are poorer and the rich are richer; buying land emphasizes the first-mover advantage, the earlier the better, the richer; location is king; stock trading should pay attention to internal information; pay attention to unexpected events during the investment process; the essence of war is resource redistribution; people who do not have the starting funds are not qualified to enter..."

"Most of these interpretations were thought of when I was designing games; a small part was something I had vague understanding when designing games; only a very small part was that I had no clear consciousness, but in the process of making games, it was formed naturally with the continuous improvement of the rules of the game."

"Obviously, I have brought a lot of private goods in this game, but this game did not arouse the players' disgust, but instead agrees with it very much. This is a successful case."

“In general, there are three principles to follow for incorporating private goods:”

“First, convey positive value.”

"Second, make sure you have fun."

"Third, buried in moderation."

"Whether it is a game or other cultural product, the quality of itself must be achieved. In layman's terms, the game must be 'fun', otherwise it will not be a qualified game and will not be welcomed by players, and the private goods you have brought will not affect others."

"Only bury it in a moderate depth can you avoid resentment."

"Some players will try it out easily, but they have a very preliminary and superficial understanding of what you want to express, and the main fun lies in the gameplay itself."

"Some players have better understanding and will associate these game contents by themselves."

"There are also some players who will dig deep into the details in the game, fully understand the private goods you are carrying, and even in rare cases, they will over-interpret your thoughts..."

"The burial is moderately deep, so that all three different players can play comfortably."

"Of course, what I'm talking about is theoretical. In practice, you need to make decisions based on actual conditions. Don't think it's useless. The game industry, including most cultural industries, does not have a quantifiable success standard."

"If there is really such quantifiable success standards and quick methods, then everyone can make a successful game."

"It is these theories that are truly valuable. Understanding these theories is equivalent to finding the right direction, which is the first step to success."

Pei Qian nodded, and could see that these contents were all the real things in He An’s theoretical reserve.

Although it does not seem to be much operability to Pei Qian, this theory itself is valuable.

Just like many subjects of tool nature, they cannot simply and directly change your life, but they can increase wisdom and subtly change your life.

He An took a sip of coffee and continued with some emotion: "The next thing is my view on the current gaming industry."

"This only represents my personal opinion. Mr. Ma, please listen to it. It doesn't matter if you don't agree."

"I think that although the domestic game market is becoming more and more prosperous, it is becoming more and more empty. Krypton gold games that sell hatred can indeed bring players the feeling of revenge, but does it convey any positive value? No."

"Of course, I'm not saying that all games need to be educational, that's a wrong view. Games are entertainment products, and their first goal is entertainment, and there's no problem."

"However, this does not mean that the game itself should be empty and meaningless. A game that sells hatred, plays probability, and plays edge balls may achieve commercial success, but it will never become a classic game that will spread to the world and cannot win the true respect of players."

"We emphasize that the goal of the game is entertainment, which is true, but we should not laugh at the producers who express some content to players through the game. They are also essential."

"It's a pity that in the current market environment, there are fewer and fewer game producers like this."

"Everyone likes to fight and kill, like big scenes, like beautiful faces and hot figures. The competition among game dealers is like dishes with more and more seasonings, constantly increasing the taste threshold of players and diners, leaving those chefs who stick to their original tastes nowhere to go."

"So, I was considering retirement because I knew very clearly that in this market environment, even if I made another "Landlord Game", I would not be able to succeed."

"This is also why I have always admired Tengda Games so much. Pei of Tengda Games is currently one of the few producers in China who dares and is good at bringing private goods in the game. Moreover, these games are always thought-provoking."

"Mr. Ma, if you can become an excellent game producer in the future, I also hope that you are a person who knows how to properly and restrain the correct personal goods in the game."

"Of course, don't forget to carefully put the exquisite and easy-to-accept shell on this private package. It is absolutely impossible to spread the naked truth in front of the players."

Pei Qian listened silently, feeling complicated.

From He An's speech, he could hear a sense of sadness in the late twilight of a hero. He could feel how energetic and fame and fortune he was when he made the successful games of "Landlord Games". Now facing such a market environment, choosing to retire seems free and easy, but there is also some helplessness in it.

But the good news is that Pei Qian feels that he will definitely be able to lose money this time!

Is there a private product contained in "Struggle"?

Anyway, no matter whether there is any entrainment or not, Qiao Laoshi can definitely interpret the private goods.

And this game is exactly what An said, spreading the naked truth directly in front of players is a taboo!

According to He An's theory, private goods should be buried at a moderate depth and the more they dig, the more they are. If you bury a lot of dry goods in the shallow layer, it will discourage most passers-by players who just want to stop trying. This is the inducement of the failure of a game!

He An looked at the time: "Okay, let's stop here today's course."

“I hope today’s course will help you.”

"Also, remember not to spread the naked truth directly in front of the players, it will only backfire."

He Ansheng was afraid that "Ma Yang" would commit the crime knowingly, so he emphasized it again in the end.

Pei Qian nodded: "Okay, Teacher He, I'll lend you a good word!"
Chapter completed!