Anyone with a discerning eye can see that the public opinion war between stumble fish takeaway and home takeaway has been significantly escalated!

The first thing to do was to attack the food delivery platform was to dismantle the basic routines of the entire food delivery platform.

Just like when analyzing Home Group and Shengyun Group, the food delivery platform actually plays the role of a middleman, and they are doing the same thing.

The takeaway platform is constantly squeezing the interests of delivery guys, merchants and customers and eroding market share, thus causing the entire company's market value to expand and eventually evolve into a giant company.

Of course, in this ever-expanding process, platform companies are also creating value, and their data algorithms and resource integration capabilities are the main value they create for society.

From this point of view alone, platform companies do have their own meanings.

Only when the benefits it gains far exceed the value it creates and the platform becomes a two-end exploitation intermediary, will it have a huge side effect on the development of the entire industry.

The counterattack of Zhaiju Takeaway is based entirely on the reality.

The reality is that the takeaway platform has not yet reached a monopoly position, so the value created by the takeaway platform is greater than the actual profits.

Since the current existence of the takeaway platform is still a relatively positive and positive image, the previous attack on Wayu Takeaway predicted the negative effects of the takeaway platform in the future, but it is not convincing enough at the moment.

Through the presentation of the delivery guy, Zhaiju Takeaway proves its own business model to a certain extent, and is understood and supported by the delivery guys and merchants!

To a certain extent, the publicity offensive of fish takeaway has weakened to a certain extent.

Teacher Wang’s paper should look at this issue from a higher perspective, so that the two sides who are constantly arguing will distinguish between the two sides!

When writing this paper, Teacher Wang had collected a lot of data and information, so he had long been confident about some of the doubts of the audience in the live broadcast room.

"First of all, I want to answer the first question. The takeaway guys unanimously oppose reducing the orders and working hours. They want to make more money. Does this mean that the model of home delivery is very popular among the takeaway guys?"

"Of course not!"

"In fact, in some factories that exploited labor, factory owners had already mastered similar methods. They had set a very low basic salary for workers and counted the majority of their extra income as overtime. In this way, workers could only work overtime to make more money, because they would not make money without overtime!"

"If you tell the workers at this time that overtime is prohibited from tomorrow, then the workers will definitely protest with excitement!"

"What they protested was not working overtime? No! What they protested was actually low wages."

"This routine is actually easy to expose, because the platform company deliberately lowers the basic salary to a minimum or even zero level! At the same time, it directly links the income of the delivery guy with the order distribution, which really stimulates the delivery guy's enthusiasm for work, but it gradually transforms the delivery guy into an emotionally accepted order tool!"

"So the life of delivery guys is difficult to guarantee. Their desperate attempt to grab orders is not because they are so happy to exchange their lives for money, but because the company deliberately sets it up, which forces them to do this!"

"Some friends may think of the second question when they hear this. That is, when customers require fast delivery and low delivery fees, and the delivery guy wants to make more money, is it wrong for the platform to formulate policies to meet both parties?"

As soon as Teacher Wang’s question was thrown out, the onlookers in the live broadcast room immediately began to discuss it enthusiastically.

"Yes, is the platform's approach wrong?"

"If you don't do this, how can you ensure a low delivery fee? This is an unsolvable problem. You can't just ask questions and not propose solutions, right?"

"I think the plan given by the platform now is not unacceptable."

"How can I say that? Takeaway platforms forcefully lower the delivery fee in order to seize the market. This is an unreasonable behavior in itself, and the delivery fee should return to its original value!"

"Many customers feel that they are now enjoying low-priced delivery fees, so they ignore this phenomenon! So, once the takeaway platform seizes the market by burning money and subsidies, and then significantly increases the takeaway fee and recovers profits, how do you choose?"

Seeing that everyone's discussion was getting more and more intense, Teacher Wang answered in time: "Solving problems is not about speaking from their own standpoints, but about starting from the overall perspective and considering them comprehensively!"

"You can't just stand on the platform just because you are a consumer and take advantage of the low delivery fee, and just stand on the platform and shout! Instead, you must clearly understand how to safeguard your long-term interests!"

"For the platform, it is indeed necessary to make profits, but this part of the profits should be generated by innovative services carried out through the integration of resources. It should not be generated by unlimited use of monopoly and information differences to squeeze merchants, consumers and takeaway guys!"

"For delivery guys, the platform cannot use various algorithms to squeeze their limits! Let them break red lights in violation of traffic rules, let them run red lights like distribution machines, without caring about life safety and improve delivery efficiency! We should provide them with guarantees, plan their working hours reasonably, so that they can get relatively generous salary and benefits under normal work intensity!"

"From the perspective of consumers, we cannot use low delivery fees to monopolize customer resources in our hands, and then continuously increase the delivery fees and then make money back. Instead, we must always keep the delivery fees within a reasonable value range."

"A platform can only be considered a perfect platform if it coordinates the interests of all parties. One-sided emphasis on the difficulties of one party without involving the distribution of interests is to confuse the public!"

"Zhaiju Takeaway seems to be doing well at the moment, but many internal problems have already emerged."

"Why do you want to ask the audience in the live broadcast room? Are you used to not paying attention to the problem before it occurs? Or are you used to preparing for the future and thinking of solutions before the problem occurs?"

Teacher Wang raised the question and continued, without waiting for the answers from the onlookers in the live broadcast room: "In my paper, the main issues that may be encountered in the future industry development and corresponding solutions."

"Big data and program algorithms can indeed greatly improve work efficiency, but this efficiency improvement has its limits. Before reaching this limit, efficiency should be given priority over guarantee, and after exceeding this limit, guarantee should be given priority over efficiency."

"The current big data and program algorithms can squeeze delivery guys without limit to improve efficiency, but it cannot provide guarantees for delivery guys!"

"And this is the biggest difference between stumble fish takeaway and home-climbing takeaway!"

Immediately afterwards, Teacher Wang used the cases and specific data in the paper to demonstrate his views, and comprehensively refuted the two directions of the attack on home food delivery.

It is reasonable and well-founded. In addition to the cold data interpretation, many of Teacher Wang’s own true feelings have been added.

Hard work pays off. In order to write this paper, Teacher Wang became a delivery boy. He experienced the delivery boy's mood in the busy and arduous work. The things he wrote were naturally very convincing.

He could feel that under the program's big data algorithm, he was transformed from an ordinary worker to a tool that continuously delivers takeaways.

This change is obviously misplaced and is the result of the lack of humanistic care.

If this kind of humanistic care is missing for a long time, over time, customers will only care about the speed of delivery and the price of delivery fees, and the couriers always actively accept this alienation in order to make more money, then this problem will only become more and more serious and will never be solved.

As for the platform, they are of course more willing to turn takeaway guys into tool guys and takeaway delivery machines.

But taking out fishing takeout is another completely different way.

Through the most basic welfare guarantees and rules, a bottom line is set for the improvement of efficiency. Only within this bottom line are the continuous optimization of program algorithms and the efficiency of distribution; and this bottom line is never allowed to be surpassed.

This bottom line is the working hours, basic salary, welfare guarantee and other factors of the delivery guy.

Although the operating model of Moyu Takeaway has increased costs to a certain extent, as long as you compare it with the model of Zhaiju Takeaway, which operating model has a more future, it is clear at a glance!

If the calculation is based on the operating model of Zhaiju Takeout, in the future, in order to pursue higher profits, the platform will inevitably continue to use big data algorithms to squeeze delivery guys and merchants without restrictions, and gradually cause extreme inversion in the entire industry. The delivery guys are suffering, and the quality of takeout that ordinary customers eat is getting lower and lower!

No matter how the fish takeaway changes in the future, as long as you continue to adhere to the original operational bottom line, you can always maintain the healthy development of the industry!

When Rui Yuchen put forward this argument in the video before, due to the lack of theoretical support, it did not resonate widely. Home takeaway can seize the opportunity and use some means to confuse the audience.

But after Teacher Wang's analysis, it clearly provided theoretical support for Rui Yuchen's inference!

It not only points out the essence of smoky takeaway and homestead takeaway, but also points out the only way for the healthy development of an industry.

A company that only focuses on efficiency and algorithms, but completely ignores humanistic care and evades social responsibility, looks like the so-called "Internet innovation" on the surface, but in fact, it is using the latest technology to exploit it in a more advanced way. In the future, such a company will definitely be abandoned by society!

...

"I didn't expect that Tengda actually had this kind of method."

"Such professional analysis and paper data are supported..."

"Okay, Mr. Pei, you won again."

Nie Yunsheng's face was gloomy. The more he watched the live broadcast, the more he felt that the situation was not good.

He realized that this attempt to save some situation through public opinion war has been completely declared a failure!

Tengda Group and Mr. Pei were like being able to predict the future, and put a huge stumbling block in the direction of the anti-Tengda Alliance in advance, blocking their way.

However, he was not scared.

Although Teacher Wang's paper provided theoretical support for Rui Yuchen's previous statement, beautifully won the public opinion war, and made the situation that Zhaiju Takeaway finally reversed was instantly beaten back, but this was not unacceptable to Nie Yunsheng.

This public opinion war was nothing more than a failure in the field where home-based takeaway food was located. The battlefield where a takeaway platform was lost, and Nie Yunsheng had other battlefields.

The biggest problem now is that this paper has expanded this public opinion war and extended the battlefield of the public opinion war from the present to the future!

Before this, the public opinion war between the Tenda Group and the anti-Tengda Alliance was still at the moment.

For example, the reason why the anti-wind logistics in the express delivery industry can completely suppress Shengyun Group is precisely because Shengyun Group has established a market advantage in the express delivery industry and has made some ugly operations, so it was caught by the anti-wind logistics.

After the previous failure in the express delivery field, Nie Yunsheng determined something.

That is: If the Anti-Tengda Alliance wants to turn the tables in the public opinion war, it can only choose Zhaiju Takeout, an industry that has more advantages at the moment, and compete with Tengda.

Because Zhaiju Takeaway has not done too many ugly food operations, its image is acceptable in the minds of all consumers.

But Mr. Pei once again understood their intentions and extended the battlefield of public opinion from the present to the future!

If this continues to argue, the underwear of companies such as the Anti-Tengda Alliance will be completely torn off, the winning rate will be greatly reduced, and even approaching zero infinitely!

Because the companies under the Anti-Tengda Alliance have one thing in common, their purpose of growing and growing is to form an industry monopoly in the future and build a huge business giant!

Tengda has not shown this trend at all. At least most consumers currently trust Tengda far more than other companies in the anti-Tengda alliance.

Once this expectation is made public, the last breakthrough of the anti-Tengda Alliance in the public opinion war will be blocked!
Chapter completed!