Saturday, February 2.

For Gao Ming, the home group, this is destined to be another 996 weekend.

"Hey, I am so frustrated as the marketing director!"

"I can't solve these problems at all. Besides, I can use the marketing department as the public relations department and the public relations department as the floor cleaning department. How can I do this!"

Gao Ming was in his office, and there was no one around, so he couldn't help but complain a few times.

His work has been very unsuccessful recently.

When he first became the director of the marketing department of the Home Group, he was originally full of complacent intentions and smooth sailing.

If you can be the director of the marketing department in a listed company, even if it is placed in a super first-tier city like the Imperial Capital and the Magic City, it is definitely considered a big deal?

Of course, he knew that he was a senior working man, but how many people in this world are not working man?

What's more, he, a senior worker, has stocks and high salary, and is much more comfortable than the bosses of some small companies.

But... when did the situation start to change?

Gao Ming recalled that if we wanted to trace the source, it seemed that it was when Tengda founded the Slots Apartment brand.

At the beginning, Gao Ming and the senior executives of Home Group didn’t care at all because this business model was obviously not good.

But later, first, the formaldehyde room incident and the "Real Estate Agency Simulator", the repeated public relations crises caused the stock price of the Home Group to plummet, and there was a lot of curses online, and all the senior executives were all over the place.

In fact, the senior executives of the Home Group are also puzzled.

The Home Group has developed step by step from the initial small company, using this routine.

Now that the company has grown and grown, its market share is very high, and it has also been listed, the same routine should be more effective, but why does it suddenly fail?

At the end of November, "Real Estate Agency Simulator" was released. Immediately afterwards, Mr. Tian posted a video and Chi Xing Studio announced that it would cooperate with Sloth Apartment and Shenhua Real Estate to establish a reality service department, using games as a carrier to build a new rental platform. Then, Sloth Apartment also started the model of renting instead of buying, and began to enter the stage of rapid expansion...

On the home group, it’s a bit like a rainy night.

Not only is the stock price plummeting, but more importantly, two consecutive major new businesses, "Safety House" and "Content House" businesses, were all hit head-on. So much resources were invested, but in the end they only had negative effects!

Such a heavy core business is not something that can be done by doing publicity casually. It will affect the entire company's organizational structure, personnel training, business direction and many other aspects from top to bottom. Once the business is scrapped, it will easily cause damage.

This means that the home group can withstand it. If you change to other small companies, you will be finished long ago.

As the marketing director, Gao Ming has held meetings and worked overtime during this period, but they watched the real estate agency simulator become more and more popular and the number of houses is increasing. Shenhua Real Estate and Sloth Apartment's businesses are also expanding rapidly to first-tier cities, but they are powerless.

Have you tried to resist? Of course, there are.

For example, mobilize all store agents to grab property sources with the Real Estate Agency Simulator, register an account to harass the real landlords, or disguise themselves as landlords to publish property information, and want to trick the tenant over.

The result is...all were banned.

Even doubt      VR glasses were banned.

Obviously, Chi Xing Studio had long thought of this possibility and recruited many people to set up a reality service department. One of the important tasks is to supervise the platform. If you find false information, you must delete it and warn it as soon as possible.

Of course, how to verify false information is a technical job and a physical job. In addition to allowing the uploader of the information to provide sufficiently rich and detailed information, users who report false information can also receive good rewards to mobilize everyone's enthusiasm.

It is not only the residential group that wants to make the real estate agency simulator, but also other rental brands and even some small agents, but they are more active.

Because they are the most miserable because of the heavy pressure layer by layer!

After the real estate agency simulator, Shenhua Real Estate and Sloth Apartment are integrated, it will inevitably grab a large amount of market share, and these market shares are mainly high-end markets, targeting quality tenants with relatively high requirements for living conditions.

On the surface, this does not constitute a direct competitive relationship for some small rental brands and local small agents.

But the problem is, once the sloth apartment robs the market share of the home group and the profit and market share of the home group are reduced, what will they do?

I couldn't beat the sloth apartment, so I had to continue to sink and fight those small agents!

The home group has a big business. Even if the business is affected to a certain extent, relying on stores across the country, a large number of agents and houses held in their hands, they can still hold on. But these small agents may not be sure. Once the home group decides to compete with them for food, they will have to starve to death!

So, I don’t know how many people are trying their best to mess up the Real Estate Agency Simulator.

They all think that even so many rental apps have not solved the real housing supply, how can "Real Estate Agency Simulator" be able to solve the problem?

Although there are so many false housing sources on these rental apps, many of them are deliberately condoned by the platform, it has to be said that supervision in this regard is indeed very difficult.

Because posting false information to phish is a low-cost and high-yield thing, it is naturally unstoppable.

But after they went to the "Real Estate Agency Simulator" to post some false information, they found that this was not the case at all! This thing is essentially different from ordinary rental apps!

It is a VR game that requires money to buy!

Although "Real Estate Agency Simulator" has launched a game version that runs independently on VR glasses in order to take care of players, and the price has been reduced, no matter how much it is reduced, it still has a cost.

If you want to send false information or harass the landlord, you must first register a game account, bind your ID card, and purchase the "Real Estate Agency Simulator". This process is troublesome. Once the account is blocked, it will not only be wasted the money spent, but the key is that you will find another ID card to register. Wouldn't it take a lot of time?

Just to send a false message or harass the landlord, it’s such a big deal. Isn’t this a loss?

What’s even more terrifying is that doubt      VR glasses are also from Chixing Studio. If you find that the account on a certain glasses always publishes false information or is frequently reported by high-quality players, it will trigger the ultimate sanction method: ban!

This VR glasses directly permanently disable the networking function of "Real Estate Agency Simulator".

In this regard, Chi Xing Studio is still relatively kind and did not directly make the doubt        VR glasses turn into bricks, but this is an unbearable cost for intermediaries who want to cause trouble.

Either after the glasses are banned, you either keep them for yourself or sell them online at a low price. It is hard to say whether there is anyone selling them, but it is certain that you are scolded.

With this combination of punches, both intermediary companies and individuals can’t stand it anymore.

The key is that the losses are far greater than the benefits. Is this trying to mess up the "Real Estate Agency Simulator" or is it a way to make sales for Chixing Studio's games and VR glasses?

And other companies can't learn this method.

If they dare to charge their own rental app, such as placing a deposit of several dozen yuan before playing, it would definitely be a death sentence.

Because even if "Real Estate Agency Simulator" strips away its platform attributes, it is still an excellent VR game, and its quality can support this price. Moreover, with Tengda's reputation as an endorsement, it does provide a platform for real information, so players, tenants and landlords will buy it.

Other companies do not have this condition at all.

Therefore, the Home Group and other intermediary companies struggled for a long time, and in the end they were in vain. Not only did they not have a big impact on the "Real Estate Agency Simulator", they instead stocked up a bunch of banned vr glasses in their hands and could not handle them, and they could only force them to the store employees as benefits.

What's even more outrageous is that some employees played "Real Estate Agency Simulator" for work reasons and watched Mr. Tian's video. They suddenly repented and realized the characteristics of an intermediary company that can eat people and do not spit bones. The already suppressed dissatisfaction burst out instantly and they resigned!

Many stores have experienced agents running away, which instantly creates a feeling of twilight as if the sun is declining.

It can be said that the linkage between "Real Estate Agency Simulator" and Shenhua Real Estate and Slots Apartment have achieved the effect of dimensionality reduction in various senses. Each move is unpredictable to traditional intermediary companies and cannot cope with it at all!

Last month, the first batch of properties that Shenhua Real Estate and Slots Apartment cooperated with "Real Estate Agency Simulator" were already on, and they were instantly snatched up and all were rented out.

Shenhua Real Estate doesn’t care about this rent at all. They are brand-based, so the price and quality are very competitive.

As for sloth apartments, the scale of the apartments has always been limited by houses. Now long-term rentals are allowed, and the number of houses has increased. The reputation they had accumulated before and the expectations of tenants instantly became popular, which was naturally very popular.

"Real Estate Agency Simulator" has recommended these two high-quality housing sources, and has attracted more and more people to rent houses in this game.

Anyway, it's no help.

After struggling for a long time, the home group finally chose to lie down.

For Gao Ming, this is actually a good thing, because he can finally avoid being tossed by endless meetings and overtime work.

As for what to do in the future...

Who knows, I am just a humble worker.
Chapter completed!