The more Meng Chang reasoned, the more he felt it was very reasonable!

First of all, we can make sure that this is definitely not a simple charity event.

Because the content of this event has been planned very clearly and clearly. If it is just a simple charity, it will be done directly. Even if you want some good reputation, it is nothing more than spending more money on publicity. There is no technical content here, so there is no need to use Meng Chang.

But Mr. Pei put forward additional requirements on this basis, which shows that Mr. Pei must have a deep meaning!

Mr. Pei emphasized again that this deep meaning is not for making money.

That is definitely for a bigger, long-term and positive goal.

Combined with in-depth analysis of the field of business, Meng Chang gradually restored the final effect that Mr. Pei wanted to achieve.

"In other words, Mr. Pei feels that using Tengda's company to do charity is too thin and has very low efficiency after all."

"I heard that Tengda seemed to have insisted on doing charity before, but it did not attract much attention. Although it was considered effective, Mr. Pei's personality would definitely not be satisfied."

"It's not that Mr. Pei is greedy for these false reputations, mainly because Mr. Pei cannot accept such low efficiency. At this speed, when can charity be promoted nationwide?"

"Then this charity event should be considered a bold attempt by Mr. Pei."

"Although charity is a good thing, it also requires efficiency. To put it seriously, inefficient charity can be regarded as a waste of resources."

"For example, giving high-breed cows to an ordinary poor household, the original intention was to make him a dairy farmer self-reliant. However, after a few days, he saw that he had killed the cows and eaten meat. This is an inefficient charity, which not only did not serve the purpose of helping poverty, but also caused waste of resources."

"Of course, this cannot be blamed on some poor households for being short-sighted. As the saying goes, poor people have a short-sighted ambitions. Poverty often limits people's horizons and makes people narrow-minded and blind, so it is easy to do the "burn the piano and boil the crane."

“Many times, the initiator of the event must formulate a reasonable and perfect rule. Just like a game, the designer must balance the rules and freedom. If only freedom is emphasized and not the rules is emphasized, the game will definitely become very confusing.”

"Pei always knows this truth very well, of course."

"The more you want to do charity seriously, the more you need to do the benefits of charity."

"If the so-called charity is just to go to poor areas to scatter a lot of money and then post the posed photos all over the Internet, that would be boring."

"Although this is indeed a kind of charity and is more meaningful than not donating a penny, this behavior is ultimately for oneself, whether it is for reputation or to satisfy one's own love. The first purpose is not to truly do charity and help poverty."

"And true charity should push efficiency to the extreme, so that only in this way can we avoid wasting limited charitable resources."

"Only by efficiently utilizing charitable resources can it be sustainable, and the scope of charity can be continuously expanded and benefit more people. Therefore, we must pay attention to methods and methods!"

"So what kind of plan is the specific plan Mr. Pei wants me to make?"

"Well... First of all, it is best to let many companies and individuals actively participate. If you want to do this, you must give them some benefits other than economic benefits, so that they can fully mobilize their enthusiasm."

"After all, not every company puts social responsibility first like Tengda. For many companies, survival problems are still an urgent problem to be solved."

"Secondly, the publicity effect of this project must be good in the poor rural areas it covers; while in the Internet and irrelevant fields, the publicity effect must be poor. This means that you should do practical things instead of seeking fame."

Thinking of this, Meng Chang couldn't help but suddenly realize.

I understand, I understand completely!

I have to say that Mr. Pei is Mr. Pei, who is not only independent in business, but also can find a unique approach in charity!

What is very interesting is that Mr. Pei emphasizes social benefits in business, which is a win-win situation for manufacturers and consumers. However, when it comes to charity, he emphasizes adding certain commercial attributes and using commercial thinking to maximize the efficiency of charity.

This focus is very interesting.

This is completely different from some people saying "Business is the best charity".

If you have to stumble on the word, the saying "Business is the best charity" is really nothing wrong with it, because business can promote economic development and drive employment. After employment opportunities, people's income will increase, and they will naturally consume and build a positive cycle in a region.

As the economy of the entire region develops, the living standards of people in the region will naturally improve, which will achieve the goal of getting rid of poverty. It can be said that business and charity have achieved the same end result.

But the problem is that for this matter, we cannot just look at what he said, but also what he did.

If you say "Business is the best charity", put a sacred cloak of "charity" for your own money, one-sidedly emphasize, exaggerate the positive significance of enterprises in promoting regional economic development, and extend the money-making hands to the ordinary people's vegetable basket, extend to the lending interest of young people, and do not directly create value, monopolize and promote consumerism to make profits through the platform, and never mention the bad things that companies do that endanger social stability and distort young people's values ​​and the bad effects it brings, then no matter how high-sounding this statement is, it is still difficult to convince people.

But what Mr. Pei is doing now is obviously completely different.

For some companies, charity is a cover and business is the goal; for Mr. Pei, business is a means and charity is the goal.

The two behaviors seem to have certain similarities on the surface, but they are very different in nature.

After thinking through this, Meng Chang also had a general idea about how to make this plan.

He returned to the advertising and marketing department and immediately began to formulate a plan.

"This charity event is mainly based on the content arranged by Mr. Pei, which means giving primary school students in poor areas such as meat, eggs, milk, etc. On the one hand, it is to ensure the nutrition they need for their growth and development. On the other hand, it is also used to maintain their parents and reduce the possibility of these children dropping out of school."

"But on this basis, we must raise funds from the outside world in a targeted manner so that more companies or individuals can participate in this activity. Through this link of Tengda, the money can be better utilized."

"Then you have to set up a charity or charity organization, but this is easy to deal with. Tengda has a special status in Jingzhou and does good deeds, so it is easy to apply."

"All companies or individuals who invest to join this charity or public welfare organization must have certain benefits, that is, what Mr. Pei said should have a little business rules. Otherwise, it will be difficult for simple charity to achieve relatively high economic benefits."

"For example, companies participating in this charity event can carry out in-depth cooperation with Tengda on the basis of excellent quality and reliable brand?"

"Individuals participating in this charity can receive some additional benefits when purchasing Tenda products or using Tenda services?"

"There may be many types of charity projects. Can we carry out competition, improve quality and efficiency internally?"

"You can even consider poverty alleviation and bringing goods in the future? Find sales for some high-quality agricultural products in poor mountainous areas?"

"Well, these details need to be finalized. If you think of a more appropriate name, you can show it to Mr. Pei."

"At that time, I will definitely be the first to pay to support this charity event! Of course, I cannot donate all the money, so I will definitely have to leave some money to continue making money."

"As long as I continue to use the money I earn for charity, Mr. Pei should not pursue it. After all, although what I earn is ill-gotten, it does not affect ordinary people. They all make money from big companies and gambling dogs. Although it is not very glorious, it is okay to use it for charity, right?"

"Perfect!"

Meng Chang once again found the direction of struggle and began to make plans seriously.
Chapter completed!