Zhao Xuming thought for a while and asked, "What do other persons in charge say?"

Zhang Nan: "They were envious, but they didn't say anything. After all, since Mr. Pei had decided to give us the money, he must have some intentions."

Ten million in concessions are not a small amount.

Because it is not marketing funds or subsidy funds, but concession funds.

Marketing funds are spent to achieve publicity effects, to sell more goods and make more money.

Subsidy funds are essentially a promotional method, which can be small profits but quick turnover, or expand market share.

But the money Mr. Pei gave this time was very clear, which is called "concession funds", which means giving concessions to consumers.

To put it bluntly, it’s just for nothing!

The usage of marketing funds and subsidy funds is fixed, and results must be seen after spending; while the concession funds are not the case, and the results and returns are completely ignored.

This funding does not consider the marketing effect or whether it can be earned back. It is just a pure thank you to the players and give them concessions.

Many other departments are jealous of wanting this money.

But it was the gog project team, so the least you need this money!

On the one hand, the gog project team is already the most profitable project team in the entire Tengda Group. Its revenue is high, and the resources available in its hands and publicity funds are the best in all departments.

Let’s not talk about money. With the current size of GoG, you can just post an announcement in the game to advertise your own industry, which will affect millions of players.

Therefore, the people in the gog project team unanimously agreed that they had developed so well and had been tilted by so much resources from Tengda Group, so there was no reason to compete with other departments for such valuable concessions.

On the other hand, the gog project team has already taken it once before!

Gog had been engaged in a coin sprinkler activity before. Although the response was pretty good at that time, afterwards, the effect of spending money was just like that. It may have had a little effect on publicity and market expansion, but the effect was not as obvious as it could be perceived.

Even if this activity is not carried out, gog's market share and number of active players are increasing rapidly.

It is precisely because of these two considerations that Zhang Nan, Eric and Zhao Xuming reached an agreement, and the concession funds will not be mixed up this time, so as not to leave Mr. Pei with a bad impression of "insatiable".

Unexpectedly, Mr. Pei took the initiative to give the money without submitting the application report!

For ordinary people, since the funds have been approved, then use them. There is nothing to worry about.

But for the person in charge of Tengda Group, this is obviously a signal, which shows that Mr. Pei has completely overturned their previous statement!

After thinking for a moment, Zhang Nan said, "I think Mr. Pei gave this money to us to have something to do: our department actually needs this money very much, even more than all other departments."

"Otherwise, Mr. Pei would never force the money to us without applying."

Eric and Zhao Xuming nodded in agreement.

Indeed, this should be the only reasonable explanation.

In terms of resource allocation, Mr. Pei has always done a perfect job.

Although sometimes Mr. Pei would invest a large amount of resources in areas that were not important, marginalization or even had nothing to do with existing business seemed to be a waste of resources on the surface, almost all cases afterwards proved Mr. Pei's overall view and forward-looking nature.

Looking at the problem from a partial and one-sided perspective, you will naturally feel that Mr. Pei’s resource allocation is messy and does not play according to common sense; but if you look at the problem from a holistic and comprehensive perspective, you will be amazed at Mr. Pei’s strong layout ability.

It seems that there is no structure, but in fact everything is under control.

"Then the question is...why is this money really important to us."

"To be honest, I can't think of it."

"Gog's current situation is good. For us, this money can indeed give players benefits and enhance our reputation a little. But our reputation itself is already very good, and there is actually not much room for further improvement."

Zhang Nan is still a little confused.

Eric said after a moment of silence: "If we have no problem with ourselves, we have to look for the reasons from our opponents."

Zhang Nan's eyes lit up: "Are you talking about... ioi?"

Eric nodded and began to analyze carefully: "Mr. Pei gave us a weapon, so this weapon can either make a huge improvement to us or cause huge damage to the enemy."

"Since the former is impossible, it can only be the latter."

"Everyone knows that life is not easy after the ioi World Championship. The winning of the FV team made all the preparations done by the Finger Company in vain, and the discussion on the FV team's transformation to GoG became a hot search."

"Although the finger company has been pretending to be dead and the FV team has not made any excessive reactions, which has not further intensified the anger of domestic players, players are still losing."

"In order to restore the current unfavorable state, the finger company must take action, otherwise it will just sit back and wait for death."

Zhao Xuming nodded: "Well, it makes sense!"

"But... we don't know what actions the finger company is going to do. There are too many options for them, such as discounts and promotions, filming promotional videos for the champion team, or specializing in special activities to appease the players of the national server... we can't determine what they want to do."

"You can't go to find the original acquaintance to spy on the information, right? Mr. Pei will never support this behavior. We must win the right way!"

After thinking about it, Zhang Nan said: "It is possible to sell discounts, but the possibility of shooting promotional videos is slim."

"Because the Finger Company has always been disliked by the FV team, now that she can't help but lick the FV team, she can't save domestic players. Instead, she seems very garbage. And after all the hardships in suppressing the FV team before, isn't it all in vain?"

"I think the Finger Company will only give the rewards that the FV team deserves and do not give unreasonable rewards, and even do a good job. It will give the fans of the FV team and the players of the national server a little explanation. The rewards that can be given will definitely not be given at all."

"And without giving unreasonable rewards... are actually champion skins."

Zhao Xuming suddenly realized: "Yes!"

Zhang Nan is now preparing a championship skin for Gog, so he naturally thinks of this aspect.

Eric asked: "How long will the champion skin come out?"

Zhang Nan thought for a while: "Gog is next month. Judging from the situation last year, the development speed of ioi is similar to ours, but this year ioi should be eager to take this opportunity to save players who have lost their domestic servers, so it may be launched next month."

"I can check with the FV club again, and they will definitely get the news."

Zhao Xuming nodded: "Then this time will be right!"

"Next month, I will definitely have a series of supporting marketing activities. But I boldly predict that these activities will definitely not include direct concessions like us."

Eric smiled and said, "Does this still require bold predictions? Dayak Group and Finger Company will never give concessions to players as unreasonable as Tengda. This is determined by the nature of the two companies."

Zhang Nan: "So by that time, our concession activity will be a big killer for the finger companies! They have no way to resist at all."

"Not only that, we can also directly target ioi's activities, so that their activities will be greatly reduced or even have a counterproductive effect. Then, be prepared to receive the last batch of ioi refugees..."

After analyzing this, all three of them fell silent.

After a while, Eric breathed a sigh of relief and said, "President Pei is indeed President Pei."

This is obviously a picture of the picture, and I am ready to kill all the ioi!

Although everyone knows the principle that it is better to pursue the defeated enemy with courage, it is difficult to be so determined when implemented.

Because after achieving a phased victory, most people will feel that they have earned enough, and they will stop when they are full.

But Mr. Pei was not the case at all considering the problem. Whether to continue to launch an attack does not depend on the results he has achieved, but on the enemy's movements.

So what if you have achieved fruitful results?

Be braver and the results of the battle can continue to expand!

"I'll prepare the plan now!"

Zhang Nan turned around and left, and Eric and Zhao Xuming quickly began to get busy.

Mr. Pei has issued the general offensive order, and the next step is to work together to achieve success in one battle!

...

...

Thursday, January 17.

Pei Qian just opened the official game platform on his mobile phone and received a notification message.

"Shangyang Game's new work "Safe and Civilized Driving" will be released soon! [Click to view]"

Pei Qian couldn't help but feel excited.

Finally here!

After a closer look at the time, the game was released at 8 o'clock tonight, and the promotional resources have only been released now, which further confirms Pei Qian's previous speculation.

It must have been the first time Ye Zhizhou was responsible for the publicity plan, so he was in a hurry.

Hurry up and click in to check.

After many games, Shangyang Games is no longer the little follower behind Tengda Games, but has become a developer account that also occupies a place on the official game platform, and has an important position.

This time the official platform also gave enough face, and the various publicity resources on the platform were quite generous.

Shangyang Games will definitely go to other websites to buy some advertisements and other things to promote the game.

Pei Qian has become accustomed to these things.

After all, there is no way to stop such a thing.

The key now is, what kind of promotional materials has Shangyang Game prepared?

As long as the level of publicity materials is not good, it won’t be possible to give so many publicity resources, and it won’t be able to push it anyway.

After clicking on the game details page, Pei Qian quickly noticed some key slogans.

"Everyone can become a car god!"

"Enjoy the fun of driving without leaving home!"

“Diverable driving experience, highly concentrated driving experience!”

"Take arbitrary action and have an infinite driving world!"

Such things.

When I saw the first two sentences, Pei Qian felt that it was a bit rustic, but the style was still normal.

Considering that Ye Zhizhou has no marketing experience at all, it is already very good to come up with this kind of rustic slogan.

At least it shows the selling point of the game truthfully.

But looking back, Pei Qian was also confused.

Something is wrong, I haven’t given Ye Zhizhou any advice?
Chapter completed!