January 4, 2013, the first day after New Year's Day.

Meng Chang came to the advertising and marketing department. After he had accumulated energy, he was ready to do a big fight.

I won’t say anything, and the publicity resources on "Successor" continue to be full!

The New Year's Day holiday has passed, and the debate on "Successor" still shows no sign of quelling, but it is obvious that everyone is tired of arguing.

Because the two sides of the dispute went back and forth, the opinions they wanted to express were already very clear, and if they continued to argue, they would be nothing more than infinite repetition.

Of course, the essence of human beings is a repeater, and the essence of arguing with people online is to speak their own words.

Everyone is trying hard to convince the other party, and no one is willing to accept the other party's ideas and change their own ideas. So the final result can only be a talk between the two, the dispute escalates into insults, and ultimately blocking each other.

In other words, if you go online to discuss issues with others, you will most likely not have any results except to gain a lot of anger.

At present, "Successor" is probably in such a quarrel and tired situation. No one on both sides can convince each other. Let's just stop and have some rest.

However, the dark people represented by Qian still have the upper hand.

Because the supporters of "Successor" cannot make enough persuasive arguments to prove their own views.

Although Mr. Tian jumped out and caused a wave of hatred, he did not really start to output. Instead, he predicted a date like a charlatan, and then pretended to be dead. Anyone who @ him or sent him a private message would be in a dilemma.

At the beginning, everyone had a relatively high degree of discussion about Mr. Tian’s update, but they didn’t study it, so they slowly let it go.

Under such circumstances, Meng Chang felt it was necessary to continue to invest in publicity resources, so that the popularity would be restored, and the two sides who were already tired of fighting would ignite their fighting spirit again.

Let the war continue until the middle of the month, it is best to make a noise every weekend when the new episode of "Successor" is broadcast, and that is the ideal situation.

In fact, Meng Chang originally wanted Zhu Xiaoce to record a video himself and post it on Feihuang Studio's official account to stand up for "Successor".

Although Huang Sibo is the head of Feihuang Studio, his status in the minds of the audience is far inferior to Zhu Xiaoce. After all, Zhu Xiaoce is a director. After most people's first reaction to the director after seeing an excellent movie is to count the credit on the director, followed by actors, screenwriters, and finally investors and bosses.

Let Zhu Xiaoce stand on the stage further trigger debate and make the two sides fight a little happier.

But when Meng Chang went to inquire with Bao Xu, he realized that this matter was a bit difficult.

Because the suffering travel has ended the indoor training phase this month and has officially begun to suffer in the wild.

Compared to the previous one where I had suffered afflicted trips, I chose Shennongjia, this one of the most friendly trips, and I chose an unmanned island near Qiongzhou.

Of course, it is said that there is no one on the island.

In order to ensure the safety and health of the members, there is a boat next to it, and there are doctors on board. If there is a problem, you can send people to nearby hospitals for treatment as quickly as possible.

But there is a high probability that there will be no problem.

Because these people have made great progress in physical fitness during indoor training, even Qiao Liang, who has the worst physical fitness, has made obvious progress. At most, they suffer a little on the island. After all, the sun is very sunny and the sea breeze is very strong, so there should be no problem to persevere.

Zhu Xiaoce has already gone to the uninhabited island. His daily suffering tasks are very heavy. Moreover, there is no mobile phone or signal on the island. All communications are on the ship. How can I shoot videos?

And even if I really squeeze out time to shoot, netizens will most likely laugh when they see the environment where Zhu Xiaoce was shooting videos and the current situation of suffering. They think that Zhu Xiaoce is doing a job and his focus has completely deviated and will not have the effect that Meng Chang wants to achieve.

So after thinking about it, I'll just forget it.

If you can solve things with publicity funds, it is best not to do other tricks.

Although Meng Chang's highest goal is to complete the best effect of Pei's publicity method, burning funds is also one of the important tasks, so there is no need to save money.

So Meng Chang thought about it for a while, but gave up this idea and chose to continue to burn money without any brainstorms in the subsequent publicity plan.

I was modifying the plan, but the phone I placed on the table shook.

Meng Chang picked it up and saw that it was a message sent by Ye Zhizhou.

On the other side of Shangyang Game, Ye Zhizhou is a member of the previous group of suffering trips and has returned from suffering; and Wang Xiaobin is a member of this period of suffering trips and is suffering on an unmanned island with Zhu Xiaoce and Qiao Liang.

The two people seamlessly intersect, just like Huang Sibo and Zhu Xiaoce in Feihuang Studio.

The message from Ye Zhizhou was to invite Meng Chang to Shangyang Games to experience the demo of the game "Safe and Civilized Driving", and experience the steering wheel and other peripherals, so that the promotional plan can be better specified.

The current person in charge of Tengda Games is Yu Fei. "Ghost General 2" was developed later than "Safe Civilized Driving", but because the size is smaller than "Safe Civilized Driving", it was all developed this month.

In the "Ghost General 2", I will probably invite Meng Chang to come in a few days.

Now the heads of various departments in Tengda know that General Pei is gradually handing over all publicity work to Meng Chang, so after the project is almost completed, they will wait for Meng Chang to come to the project for inspection and formulate publicity plans.

If Meng Chang didn't come, everyone would definitely send him a message and invite him to come in a hurry.

After all, these projects have gathered the efforts of the entire department, and no one wants to see the popularity of the lack of publicity resources.

Seeing this message, Meng Chang hesitated for a moment.

Because when he went to meet Mr. Pei before, he had already said that he would not promote these two games and would continue to invest the publicity resources on "Successor", and Mr. Pei agreed.

Of course, he still has to give some promotional funds to these two games, and he can do it without him.

Since you only give money and don’t issue a promotional plan, is there any need to experience it?

Meng Chang thought about it and finally decided to go there.

Mr. Pei officially handed over the task of allocating publicity resources to him, so now he cannot only consider his commission, but also starts from the overall situation of the entire Tengda Group.

Leave nothing to do with projects that do not affect your commission?

Although Meng Chang could do this theoretically, if she really did this, Mr. Pei would definitely be disappointed.

Meng Chang did not accept the promotional plan for these two games because these two games were not very suitable for Pei's publicity method.

But there must be regular publicity that should be available.

People from Tengda Games and Shangyang Games are only good at R&D and not good at publicity, so if they only provide publicity funds and let them perform freely, the effect is actually not very controllable.

Meng Chang was thinking about helping others to the end. Since he was the head of the advertising and marketing department, he still had the responsibility to teach him.

As long as the heads of these two departments learn a little marketing knowledge, use the scraps of Pei's publicity method to make full use of these publicity resources, then these games will not be a problem.

It is better to teach people how to fish than to teach people how to fish!

Thinking of this, Meng Chang decided to go to Shangyang Games to experience "Safe and Civilized Driving", and then put forward a targeted publicity plan.

But this publicity plan will not be directly given to Ye Zhizhou, but will let Ye Zhizhou understand it by himself, just like Mr. Pei.

In this way, the natural dissemination of Pei's propaganda law was completed.

Otherwise, Tengda now has so many departments and projects, so many future departments and projects will definitely increase. If Meng Chang had to do publicity plans for each project, wouldn’t he be exhausted?

Therefore, Meng Chang's future solution will definitely be to focus on the big and let the small.

For some major projects, we should personally formulate publicity plans; for some regular projects, we should allocate some publicity funds and let the department heads issue a publicity plan themselves.

There is no need to be afraid of being unprofessional. At that time, other employees of the advertising and marketing department can help and cooperate to improve the prototype of the department head's plan, and then make comprehensive progress.

Meng Chang felt that Mr. Pei must have expected this way of placing the right to allocate publicity resources to him.

...

Meng Chang took a car to Shangyang Game, and Ye Zhizhou warmly welcomed him.

"Come on, please see, this is the complete set of equipment we have prepared for the new game!"

Shangyang Games has a dedicated game room, which is very spacious. At this time, the full set of peripherals for "Safe and Civilized Driving" has been put on.

“Our peripherals can be purchased separately, but it is more recommended to purchase a package.”

"There are three types of packages to choose from. The first is the entry-level package, which costs 5,800; the second is the advanced package, which costs 6,800; the third is the luxury package, which costs 9,999."

"If you want to get the best experience, try the luxury package first."

Ye Zhizhou briefly introduced the differences between the equipment of the three packages.

Meng Chang swept through three different combinations, and it was obviously the G-power seat in the luxury package that attracted the most attention.

The three packages all use the same steering wheel, pedal, and operating table. The difference is that the entry package only has a bracket but no seat, so you need to get a seat by yourself; the advanced package adds a handbrake, and the adjustable bracket and seat are integrated; the luxury package has all the accessories, and it is also equipped with G-power seats, which looks obviously more grand.

Needless to say, these three packages are targeted at three different player groups.

The entry-level package is relatively cost-effective and most practical, because it does not take up space. It can be placed in the study or next to the computer desk. When you want to play, you can use a computer chair to make do with it. When you don’t want to play, there will be no extra racing seat to take up space.

The price increase of the advanced package is not large. In fact, the price difference of this thousand yuan is mainly on the hydraulic handbrake and bracket seat. Its advantage is that you can use the hydraulic handbrake to get a better drift experience. At the same time, the seat and bracket are connected together, so you won’t worry about the seat sliding caused by excessive accelerator and excessive movement amplitude. Moreover, the seat seat seat must have been adjusted to the most suitable angle for driving.
Chapter completed!