It would be fine if all kinds of unnutritional barrage fill the live broadcast room, but what's even more excessive is that there are actually many barrages discussing the popularity of the live broadcast room.

"The popularity has increased again? But why do you feel that the amount of barrage seems to have decreased?"

"It's normal for the barrage to be diverted."

"No, after GOG's new viewing function and ** live broadcast were connected, many people went to ** live broadcast to watch it. I saw that the number of people in the live broadcast room there has increased by two or three times in the past two days."

The names of other live broadcast platforms cannot be printed on Langya Live, and there are words blocked, but all viewers know that this refers to Rabbit Tie Live.

"But the popularity of various live broadcast platforms has not decreased, but has increased."

"This is amazing, so which platform did this group of audience lose from?"

"Anyway, the number of people who live broadcasts is absolutely true. For other platforms, haha."

"According to internal rumors, the GOG broadcast rights are charged based on popularity."

"Popularity charges? Can't the platforms be adjusted artificially?"

"This is the official commercial genius of GOG! Which live broadcast platform is willing to reduce its popularity? It is just a slap in the face and is a fat man. It would rather change to high popularity and pay more money to recharge the storefront than to lower the popularity!"

"Is this wave the wishes take the bait?"

"Although this rumor is dramatic, I don't believe it!"

"It's really possible, because I noticed that the GOG competitions of several small live broadcast platforms are extremely popular. Although they have recommended positions on the homepage, their popularity is not as popular as some of the small anchors on the platform."

"If the GOG broadcast rights are really charged based on the popularity of the live broadcast room, it will be really understandable!"

"What's this? Tengda doesn't make money from the poor? A big platform is worth a lot, but a small platform is just fine?"

"No, it should be said that you just make money for face. If you are reluctant to give up, you should pay more. If you can't afford to face, you should pay less. It's very righteous!"

The game is still playing, and a small group of people are still discussing the popularity of the live broadcast platform during the game, which is also a clear stream.

After reading these people's discussions intermittently, Pei Qian fell into silence.

Because he knew that GOG's broadcast rights were indeed charged based on popularity!

But I never expected that such consequences would occur!

Not only will the revenue from broadcasting rights not decrease, but the key is also to label the platform other than Tuwei Live.

The real impression of Rabbit Tie Live data has been deeply rooted in people's hearts, because no matter how low the data was in the past, Rabbit Tie Live has never been beautified.

Taking advantage of this finals, other live broadcast platforms have been labeled.

A high-profile data fraud platform that loves face and is willing to spend money;

Those with low popularity are stingy and shameless data fraud platforms.

Anyway, it’s a fake platform back and forth, so only the data of Rabbit Tie Live is the most realistic and the viewing function is the most advanced!

This is obviously a far-reaching impact, and it will already take effect even after the GOG Global Invitational Tournament is over!

"Zhao Xuming! You cheated me!"

Pei Qian was so angry that he was so angry that he could not get out of his way.

This bad idea was come up with Zhao Xuming!

"I still regard you as a loyal minister and asked you to think of a plan, but you actually cheated me like this?"

Pei Qian almost wanted to arrange for Zhao Xuming to the third issue list.

However, he recalled the scene at that time and gave up this idea.

"Uh...wait, no, right."

Pei Qian suddenly realized that what Zhao Xuming proposed was that the broadcasting fee was linked to the real number of people on the live broadcast platform.

Pei Qian was on the whim and thought that the platform could change its popularity by itself, so he changed it to link it with popularity.

Thinking about it now, if it is linked to the actual number of people... Maybe you can really make less money!

Because a large number of viewers were stolen by Rabbit Tie Live, the actual number of people on these large platforms has dropped, so the money paid for broadcasting rights will naturally be less.

But now, the actual number of people has decreased, but the big platforms still have to slap the swollen face and fat people to continue to maintain high popularity, which has led to Rabbit Tie Live making money once, and GOG broadcasting rights making money once again...

Pei Qian fell into deep thought.

"In other words... I should actually take the blame? Did I blame Zhao Xuming for wrongly?"

"Zhao Xu is a true master and gave me a pretty good suggestion, but did I use it wrong?"

This hit Pei Qian a lot, and he felt helpless after passing the blame, he flew around and returned to his back.

"Forget it, it seems that the pot is not Mr. Zhao's, so it's okay."

Pei Qian had nothing to say and could only continue to watch the game in a silence.

I feel that the fries in my hand are no longer delicious...

...

...

Monday, December 3.

Home Group Marketing Department, Director's Office.

Gao Ming has been busy these days and has not even been able to rest last weekend.

Of course, he is not the only one who works overtime in the entire home group. The senior management is also working overtime, and the public relations department is also working overtime.

After all, the public opinion crisis and the stock price plummeted, which hurt investors, and the senior management of the Home Group will not have a good life.

Although it was the matter of the Public Relations Department to deal with this public opinion crisis, Gao Ming, the marketing department director, could not escape. After all, this was caused by him.

If the Home Group had not forced herself to take advantage of the popularity of the promotional video of "Real Estate Agency Simulator", she would probably have not been so embarrassed in the future.

But Gao Ming also felt it was unfair. How could he guess that this was actually a bait?

The "concert housekeeper" business of the Home Group is a new business model that senior management has set in the morning. This was approved by the senior management meeting. Gao Ming, the marketing director, just made publicity to cooperate with this business.

Now that things are getting worse, the Internet is full of controversy, they all point directly at the profit model of the Home Group. How can this be solved by Gao Ming?

The public relations department is also full of money, and I don’t know how many times I have scolded Gao Ming behind my back.

From the perspective of the bystander, Gao Ming was simply sending his head to the other person's knife, but in Gao Ming's own opinion, this series of operations was completely reasonable.

Who could guess that the Home Group and Chi Xing Studio have always been without grievances, but were suddenly stabbed?

And it's poked so deeply!

No morals!

As soon as public opinion broke out, the Public Relations Department of Home Group responded urgently and issued a crisis public relations draft.

The general idea is to pay close attention to this public opinion incident. The company will conduct profound reflection and self-inspection to further rectify related businesses, and promise to give the public a satisfactory reply in the near future.

In addition, there are some clichés, such as the home group helps tens of thousands of tenants solve their living problems, always paying attention to the tenants' living experience, etc.

Although this manuscript did not play much role, it at least did not add fuel to the fire and add mistakes.

The Public Relations Department has no choice but to cook without rice!

In crisis public relations, there are so-called "5S principles", namely the principle of responsibility, the principle of sincerity communication, the first principle of speed, the principle of system operation and the principle of authoritative verification.

Simply put, when a crisis occurs, the company of the crisis public relations entity cannot evade or refuse to take responsibility and should face it calmly;

We must communicate sincerely with the media and the public, and not communicate on the surface, but actually reject fooling around;

We must respond as soon as possible and make good use of the prime time of crisis public relations;

We must carry out our work in a planned and comprehensive manner, taking into account all aspects;

It is best to seek endorsement from relevant competent departments, authoritative institutions or individuals with certain credibility.

Generally speaking, if these five points can be done well, even if the crisis public relations are successful, it may even reverse the crisis and turn it into an opportunity.

The public relations of the Home Group this time of crisis have achieved the principle of taking responsibility and speed, and barely achieved the principle of sincere communication.

After all, in the short term when public opinion emerged, the Public Relations Department of the Home Group had issued a statement, not stubborn, but instead bowed his head to admit his mistake, saying that he would conduct internal self-inspection and rectification, and give an explanation to the public in the short term.

It is no longer easy to be able to react like this in the short term. It is much better than those crisis public relations that are getting worse and worse.

After all, what was denied this time was the profit model and values ​​of the Home Group. These are the most fundamental things of a company. The bad impression left by the Home Group on tenants is a bit complicated and difficult to recover. How can the announcement be reversed in just a few words?

Therefore, the crisis public relations first admit their mistakes, leave some time for internal research, and finally provide rectification plans, which is the optimal solution that can be achieved in the short term.

As for the system operation principles and authoritative verification principles, this completely exceeds the capabilities of the public relations department.

Fortunately, after working overtime for two consecutive days on weekends, I finally found a rough solution.

The current business model is definitely not likely to have any fundamental changes, because it affects the interests of the home group from top to bottom. Small changes will not only be of no use, but will also cause profits to fall, causing the stock price to become worse.

So, to put it bluntly, think about how to overcome the current difficulties first.

First, we should make a serious repentance and make superficial work. Anyway, after enduring this public opinion and when the popularity of the Internet changes and netizens gradually forget about this matter, the home group will be able to slowly recover.

This time, the Home Group decided to issue a rectification announcement, accompanied by an internal open letter.

The former proposes some rectification measures to give the public an explanation; the latter is for the company to see it internally, emphasizes values ​​and enhances internal cohesion.
To be continued...