Seeing this, Ding Xiyao was so impressed by this "Young Master Tian".

Although I don’t know who Mr. Tian is, judging from the content in the video, he obviously has a deep understanding of the intermediary industry and is full of insights!

Why do homeowners frequently have negative news leaked, but never hurt their bones?

It is because many people scold the home group in the wrong way!

If there is a problem with the intermediary, most people scold the intermediary practitioners for being morally corrupt and have no conscience;

After the formaldehyde room incident, the Home Group launched the person in charge of the relevant business to be a scapegoat, attracting public hatred, and instead making a hypocritical rectification, the matter passed again.

But the crux of this series of events is not the one within the company, but the senior management of the entire company.

Without the acquiescence, support or even encouragement of the senior management, these things will most likely not happen, at least they will not cause a stir before pretending to look for a scapegoat and make rectifications.

Ding Xiyao suddenly understood where the feeling of powerlessness she had when she decided to leave the home group came from.

Because the intermediary companies led by the home group have actually monopolized and kidnapped the entire industry, small companies have also begun to perform upward and downward. The intermediaries and tenants seem to have many choices, but in fact they have no choices.

They can choose this company or that company, but after choosing, the results are the same.

These large companies can also transfer conflicts by inciting opposition, allowing tenants to hate intermediaries and intermediaries to hate tenants. Then the senior executives of large companies can be easily out of the matter, thinking about how to expand the scale, not how to improve service quality, and not always being enterprising, but still making money and making mercy.

But when we got here, the video was not over yet, and the progress bar behind it was about one-quarter.

"So, I might as well make an assumption and an inference here."

"As long as the nature of domestic intermediary companies does not fundamentally change, the senior executives of these companies are still thinking about occupying the market by monopolizing housing sources, squeezing profits from tenants by condoning intermediaries to sign contracts by deceptive means, and maintaining their own public opinion environment by provoking opposition between tenants and intermediaries, then any new business they launch is just a replacement for the "eating tenants' flesh and blood" matter."

"Just like the formaldehyde room incident not long ago, the concept of 'safety room' itself is good, but in the process of pursuing interests without bottom line, 'safety room' has become 'fast-dehyde room'. He said that he wanted to provide a better living environment for tenants, but in the end he could not even guarantee the most basic health and safety in the living environment."

"Maybe in the future, these intermediary companies will have new businesses. I can't predict what business this will be, but I can predict: through the analysis of this video and through the insights into the game "Real Estate Agency Simulator", you can guess the final result of this new business."

"All the new model of 'serving tenants' and 'eliminating hatred' will eventually reveal the true face of 'pursuing profits', 'better exploitation of tenants and intermediaries', and 'inciting opposition'."

“When seeing this, many tenants may feel desperate.”

"When all intermediary companies are similar pitfalls, and even some companies that have created 'formaldehyde housing' become the leader and the industry leaders, when they occupy 99% of the housing supply in the market, form a monopoly, and leave tenants with no choice, what can tenants do?"

"It's very simple, look for companies that break out of this model."

"If not, then look forward to it."

"If it already exists, but it is not large in scale, then I hope it will grow and grow."

"I am Mr. Tian, ​​a trivial little person, an ordinary person who can sometimes see the world clearly but has no ability to change it."

"I share with you the shallow gains of my observations, hoping to attract some thoughts."

"Thank you for your willingness to calm down and listen to me say so much in this impetuous environment. We are destined to see you again!"

Compared with the first video before, the end of this video is obviously changed.

Meng Chang followed Mr. Pei's advice and found a character for Mr. Tian.

Just like Teacher Qiao's "a little funny, very stupid, and has a certain professional game trial and interpretation of UP", Meng Chang took another route, "a small person who is coldly observing the world, the content may involve any field, but some wisdom but thinks it is insignificant."

There is obviously a reason why he established such a character for "Young Master Tian".

Meng Chang had a moment of thinking about using his personality as Mr. Tian’s personality, but he quickly denied this idea.

First of all, Mr. Pei made it clear that Meng Chang would let Mr. Tian explore Mr. Tian’s personality instead of copying his own personality.

Secondly, Meng Chang felt that his character was not likable.

In terms of function, the account of Mr. Tian should be in line with the "Pei Propaganda Law" to expose the deep reality of some industries.

Then Mr. Tian’s character must be a wise and transparent character. To be more popular, it makes the audience think that this is a wise person. After watching the video, you cannot think that the person has intelligence or motivation. You cannot be stupid or bad.

It is actually quite difficult to do this. After all, communication has costs, and people are easily misinterpreted during the expression process.

Sometimes what you say is not that, but because there is a problem with the expression, the audience will think that you have received bad money or your potential three-view is revealed, which will lead to the audience's backfire.

After thinking for a long time, Meng Chang felt that if you want to do this, Mr. Tian’s character must be humble, low-key, and even think of himself as an ordinary person.

If you keep being arrogant and "educating all people", it will sooner or later fail.

Therefore, after considering all aspects of the factors, Meng Chang established a character for Mr. Tian as a "some wise but considers himself insignificant".

The more deliberately low-key the audience feels that this person is real and knowledgeable, and is willing to listen to what Mr. Tian is saying.

This is an improvement compared to the first video, because from the barrage, many viewers obviously like this character.

"That's great! It's all real stuff! It's deafening!"

"Household Group: Just report my ID card directly. Why are you doing so many twists and turns?"

"Hey, is it alluding to the new "caring butler" business of the Zunjia Group?"

"It's not a big deal, but to be precise, it should be a preview! The time when you watch the video release date is basically no different from the announcement of the "concernful housekeeper" business of the Home Group. The quality of this video must be done for several days, so either Mr. Tian has mastered the internal information of the Home Group in advance, or it happened to happen."

"If you have mastered internal information in advance, you can say it more clearly. I tend to like the latter."

"I had some expectations for the business of 'concernful housekeeper', but after watching this video, I understood that I should not have any expectations at all. Just as the UP owner said, any new model under the banner of 'serving tenants' will eventually reveal the true appearance of 'squeezing more profits from tenants'."

"It's not difficult to guess. The 'concert housekeeper' is mostly about the agency fee hikes, and then further transfers the conflict to the tenants and agents. The tenants do spend more money, but it's hard to say how much of the money they spend can be used to buy better services."

"So there is no intermediary company that is human? Alas, it's difficult for consumers to vote with their feet."

"As a human intermediary company? No. But a human rental company has a sloth apartment!"

"Yes, I heard that sloth apartment has been developing into cities outside Jingzhou recently. I hope this model can be pushed out soon!"

"I don't know much about the situation in the sloth apartment and don't live there to tell me, is it really as good as the legendary one?"

"The residents of the sloth apartment come to answer you. Actually, I regretted it after moving in. I regretted why I didn't move early, and I regretted why I didn't let my friends grab an extra rent! It's so cool to live there. Although it's more expensive than ordinary renting, it's really worry-free and you don't have to worry about anything! In addition, it's so convenient to cooperate with slutty fish takeaway and Newind Express!"

After the video was posted, the popularity quickly began to soar!

Some people are discussing the content of the game itself, while the other part follows the video guidance to discuss the real intermediary industry.

In fact, many people have analyzed the problems in the intermediary industry and home groups before, but their influence is insufficient and no hot topics of discussion are formed online.

But now it's different!

First, Meng Chang spent a lot of publicity funds after filming the promotional video and maintained the popularity of related topics; then, the Home Group spent a lot of money on the "concernful housekeeper" business, and the attention further increased; then, the VR game "Real Estate Agency Simulator" was released, and the foundation was laid; in the end, Mr. Tian's video triggered all the popularity!

Compared with blunt preaching and indoctrination, "Real Estate Agency Simulator" actually plays a guiding and buffering role, and has the effect of "teaching and entertainment".

If Meng Chang posted this video directly, the effect would definitely be very poor, because the content was too dry and most people didn’t have the patience to hear it until the end.

But after many people have played "Real Estate Agency Simulator", experienced the various tricks, made different choices by themselves, and then heard the explanation in this video, they immediately compared them one by one, and even extended them by themselves!
Chapter completed!