Unlike Ding Xiyao and Cai Jiadong's slightly impatient appearance, Meng Chang is now sitting firmly on Diaoyutai and is not panicked at all.

Because he had already arranged a backup plan, including the video recorded in the name of "Young Master Tian", all of them were completed.

The reason why I didn't take action was that I still had some sympathy for the Home Group - Meng Chang basically didn't have that kind of emotion, let alone a big company like the Home Group.

Meng Chang hopes that such a large company will die soon, so he will let himself eat a big bite of meat before he dies.

I waited for these two days mainly because I haven't received the commission yet.

Meng Chang looked at the date. Today was the 28th. He was stubborn until Friday on the 30th. He waited for Mr. Pei to finish the commission in the afternoon and was about to take action.

On weekends, you can count money happily at home while watching how the home group is overwhelmed to deal with negative public opinion.

Of course, Meng Chang is not just waiting. He is also paying attention to online news and public opinion trends, whether it is the game "Real Estate Agency Simulator" or the Home Group.

Because he knew very well that the key to the "Pei Propaganda Law" lies in the precise grasp of popularity and public opinion, which is a skill of "making a big move". How to detonate these popularity, when to detonate, and how to detonate cleverly without leaving any traces, is a science.

If it is too early or too late or the movement is stiff, the publicity effect will be greatly reduced.

Meng Chang is a perfectionist. He must strive to do his best in everything he does. Of course, a subtle move like the "Pei Propaganda Method" must be more perfect.

“Everything is normal in the Real Estate Agency Simulator.”

"Sure enough, the content of this game is quite rich. Although some things are buried, it is unlikely that players can dig out all of them within two or three days."

"Let players realize that there is a problem, but they can't tell where the problem is. This state is the best and is most conducive to the "Young Master Tian" to perform."

"Look at the home group, they probably haven't made any big moves in the near future..."

"Hmm? What is this?!"

Meng Chang simply searched for new news from Home Group online. He originally thought that Home Group would continue to speculate on old topics as before.

However, he was surprised to find that the Home Group released a new official announcement and promotional video this morning!

Meng Chang immediately realized that there was something wrong with it, so he hurriedly clicked in to check it out.

"A caring butler business?"

"Home Group has launched a new business at this critical moment?"

After reading the official announcement and promotional video of the Home Group, Meng Chang couldn't help but frown slightly, which was beyond his expectations.

This so-called caring butler business is obviously the focus of publicity for Home Group in the future, and is also a new business launched to further consolidate its market position and suppress other intermediary companies.

In the words of Zujia Group, this caring butler business is to "further strengthen mutual trust between intermediaries and tenants", "establish long-term and stable cooperative relationships", "tailoring caring services to the needs of tenants", "improving team professionalism", "implementing responsibility service" and so on.

Putting aside these official clichés and understanding them in a more common way means that Home Group hopes to start from the promotion of the intermediary team and open up new breakthroughs for its business.

According to the publicity of Home Group, "concerned butler business" is a transformation and upgrading of the traditional intermediary model.

The first thing is to screen, eliminate, train the existing intermediary teams, and improve the business capabilities and literacy of the intermediary teams;

Secondly, after the business capabilities of the intermediary team are improved, they can select more suitable housing sources for tenants, comprehensively analyze their needs, and find the best rental options;

Finally, the intermediary team will provide one-on-one services to customers, and the responsibility will be assigned to the person. Before and after the tenant signs the contract, the intermediary (now called the butler) will be responsible for it. This will prevent the intermediary from trying every means to sign the contract and subsequent irresponsibility will occur.

Meng Chang couldn't help but realize it suddenly.

Why is the Home Group so urgently taking advantage of the popularity of "Real Estate Agency Simulator"? It even spared no effort to shoot promotional videos on its own and create momentum online?

Obviously, this is all purposeful!

If the Home Group has no relevant business to promote, even if it is taking advantage of the popularity, it will not be so urgent.

Obviously, the "concertified butler business" of the Home Group has been planned for a long time. The promotional video of "Real Estate Agency Simulator" has sparked heated discussions online, which can be said to be the only one who is in line with his own thoughts and completely meets the needs of the Home Group.

They just took advantage of this wave of popularity and promoted their new business!

Meng Chang speculates that the reason why Home Group launched such a new business has two main purposes.

The first is to recover the losses during the "safety aid" period and enhance the company's image and reputation.

The second is to explore new models to further enhance the competitiveness of home groups in the intermediary market.

In fact, when the "Anxinfang" business was first launched, it was also for this purpose.

The Home Group saw that most of the houses rented on the market are old and dilapidated, and young people don’t like to live in it for disrepair. Therefore, they use the “safety house” model to engage in long-term rental and simply decorate the house to tenants. This not only improves the living conditions of the house, but also makes profits from it. This is a good business model.

Originally, the reputation of "Saxinfang" was also good, but in order to pursue profits, the Home Group turned "Saxinfang" into "formaldehyde room", which caused the reputation to collapse.

But no matter what, if the business model of "Anxinfang" has not deteriorated, it can be regarded as a commercial innovation and breakthrough in the field of rental and can be successful.

Now, Anxinfang's reputation has become bad, and the name change is brewing within the home group, so it will definitely not be used as a key publicity.

That's why the home group came up with a new promotional point of "caring butler".

If you can’t make money in a house, you can only make money in people!

The home group's small abacus was very smart. The house did have formaldehyde. If it was exposed, it could only be considered unlucky. That person would not have formaldehyde, right?

Moreover, this "concertified butler" business model can also solve a major pain point in the current rental market.

Due to the existence of many small and black agents, the identity of real estate agents is indeed not so glorious. If the residence group can reverse people's view and make tenants feel that the agency of the residence group is not an intermediary, but a housekeeper with strong business capabilities and serious and responsible business, then it will definitely be a huge advantage for the residence group.

That's why Home Group has been showing the hard work of intermediary in the promotional video, and is not understood, just to create momentum for this new business.

Of course, shouting slogans loudly does not mean that they can actually do it.

Meng Chang doesn't know much about this familiar marketing flavor.

Meng Chang knew very well that it was impossible for the home group to fundamentally change the working status of the intermediary profession, at most it would be a superficial work.

Maybe it’s to change the uniform, maybe it’s to emphasize polite words, or maybe it’s to adjust the staff structure.

The best result is nothing more than implementing a superficial responsibility system.

What is "surface responsibility system"?

That is to say, if there is really a problem with the house, you can indeed find an agent, and the agent will find a way to help solve it, but this solution can only be superficial and cannot touch the actual content at all.

For example, after signing the rent contract, the tenant found that the window was leaking, so he went to find his own butler.

The butler will definitely apologize to you sincerely and promise to solve the problem, but the best way is to find someone to come to you to find some materials and simply seal the window.

Change windows? Or even change houses and refund the rent?

That is certainly impossible.

Because the root of this matter is not the agency, but the residential group.

As a listed company, Home Group pursues profits. No matter how the intermediaries sign contracts with tenants, they have already obtained the money, so don’t want Home Group to spit it out again.

The home group will inevitably find ways to transfer the conflict to the tenants and intermediaries, such as raising rents and selling "responsibility services" to tenants, telling the tenant that you have great rights. If you are not satisfied with the butler and complain, we will definitely deal with it seriously.

When there is a problem and the tenant complains, the home group deducts the money from the agency (steward). However, the agency cannot fully meet the tenant's requirements, so he can only partially solve the problem for the tenant himself, or beg for the tenant.

Although the house problem has not been fundamentally solved, for example, most of the air leakage is blocked, but the air leakage is still on a small scale. However, the tenant saw that the agent was so miserable, and considering that it would be difficult to have a better result if the trouble continued, he could only compromise and live there.

By this, the purpose of the home group was achieved.

Not only did he show his selflessness in front of the tenant, he puts customers first, but he also preserved his reputation as "concertified butler service" and finally made profits.

Meng Changmen is very clear about these routines. Even as soon as this business was launched, he had already thought of possible developments later.

But Meng Chang also knew very well that not everyone was as thief as him.

The "concertified butler business" of Home Group is indeed very confusing, especially compared with other rental companies, which is very competitive.

What's more, the Home Group has already made sufficient preparations and publicity before, and many people's impression of the intermediary has indeed improved.

If nothing unexpected happens, as soon as the news is announced, the stock of Home Group will rise sharply.

Meng Chang couldn't sit still.

It seems that more than two days is not long, but Pei's propaganda method has its most suitable node. It may not achieve the best results if it is too early or late.

If Meng Chang had only made a knife after the activities of the Home Group were launched for a long time, would he be bitten by the Home Group and said that this was an organized slander against the "concertified housekeeper business"?

Will the original unilateral massacre turn into a war of words with mud on both sides?

Meng Chang stood up and walked quickly in the room for a few steps.

"Can't delay any longer, if it's late, it will change."
Chapter completed!