Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 110 Mr. Pei's publicity method

After hearing Bao Xu's words, Lu Mingliang was both excited and heavy.

I was excited because he felt that he was participating in a great cause, making a great game that was of historical significance and could leave a strong mark in the development history of the domestic game industry!

The heavy thing is because I am even more worried about the prospects of this game.

Can such a game that is not kitsch and does not please players achieve commercial success?

If you are not careful, you may face the double failure of business and reputation. It is really an adventurous attempt!

"I didn't expect that President Pei made such a life-and-death decision while he was chatting and laughing!"

"If this game loses, it will be a waste of millions and will be criticized!"

"If it were me, I might be worried and unable to sleep well, right?"

"But Mr. Pei was calm and calm. He was indeed a person who did big things!"

With great respect, Lu Mingliang prepared to return to the workstation to continue testing the game.

"By the way, how do you plan to promote this game?" Bao Xu suddenly thought of this question.

I'm not worried that "Game Producer" will be in a mess, but mainly because I'm curious!

This time, what unique way will Mr. Pei use to promote his game?

It's really exciting!

Lu Mingliang was stunned for a moment: "Uh... this, I haven't asked yet, I'll ask."

...

...

In Pei Qian's office.

Lu Mingliang secretly observed Mr. Pei's expression.

I really didn't see the nervousness!

Do you put life and death aside?

Or are you full of confidence and confident?

No matter which one it is, it is admirable!

Pei Qian is thinking.

Lu Mingliang came to ask for instructions on how to promote "Game Producer".

Originally, Pei Qian didn't think too much, and thought it would be better not to promote it.

But now after careful consideration, I feel that this idea is very wrong!

We must look at problems from a development perspective, and we cannot seek swords!

Before the production of the two games, "Lonely Desert Highway" and "Ghost General", Tengda was still an unknown small company. If you want to lose money, it is a good way not to promote it.

But now it's different!

With two games, "Ghost General" and "Fortress on the Sea", players will definitely find out even if Pei Qian doesn't take the initiative to promote "Game Producer".

This matter cannot be hidden!

That's the case...

Then why not just promote it?

Can you spend more money!

But how to promote it specifically needs to be considered carefully.

What if the game is popular in accordance with the conventional publicity method?

Therefore, the best choice should be to spend the money without any publicity effect.

It even has a negative publicity effect, which is the best.

There are actually only a few options for promotional methods at present.

Buy recommendations, buy advertisements, find endorsements...

Pei Qian will definitely not do these things.

The possibility of making money by these promotional methods is too high!

These are very traditional promotional methods. Although the conversion rate is high and low, considering that "Game Producer" has a particularly distinctive art style, it is still very easy to attract attention.

Just like many web games that cheat on your father, buy a web psoriasis advertisement, and attach completely stolen video materials, such as "I keep taking a bath, where is the greasy senior sister?"...

Or you may ask for an endorsement and spend a lot of money to ask celebrities to give a line that is "I am Zhazhahui, my brothers will come to kill me." Although I spend a lot of money, this kind of sand sculpture advertisement has a wide influence.

What about just raising Kun? It's just a simple picture, simple cutouts, and rough splicing. As long as the website traffic is large enough, it can still divert a large number of players!

If this sand sculpture advertisement becomes popular, Pei Qian has no place to cry.

You can't take this risk.

Therefore, Pei Qian does not intend to use similar methods, and the possibility of making money is too high.

He thought for a moment and said, "Let's go to the video website and find video authors to promote it."

"Video Author?"

Lu Mingliang was stunned for a moment.

He didn't expect this level.

Mainly, compared with other promotion methods, the promotion of video author Chefan is basically the lowest priced and worst-effect promotion, which is not very similar to the level that Mr. Pei would consider.

It is now 2010, and many well-known video writers, such as Qiao Liang, are still in a state of hunger and fullness.

Like Huang Sibo and others, "People's Daily Life" has accumulated millions of views, but all they can receive are just some very garbage advertisements, and "high-end customized videos" are simply ignored.

It cannot be said that everyone is not aware of the goods. The key is that the current video advertising effect is indeed not enough.

If you really have money, just go to the video website to buy advertisements and place them accurately.

Players click on a game video and broadcast an advertisement at the beginning. Maybe a lot of people click in to watch it. Isn’t this much better than finding a video author to make a meal?

So, Lu Mingliang didn't react for a while.

However, he immediately realized: "I understand! Mr. Pei, what you mean is to ask directors Huang Sibo and Zhu Xiaoce to customize a special promotional video for our game, and use the popularity of "Mr. Pei's Daily" to promote "Game Producer", right?"

Pei Qian: "????"

When did I say I wanted to find Huang Sibo and Zhu Xiaoce?

Don't misinterpret what I mean!

I will never ask Zhu Xiaoce and the others to customize the video, absolutely not!

Because it's too cost-effective.

Feihuang Studio is a wholly-owned subsidiary of Tengda. If Pei Qian gives them 100,000 yuan to customize an advertising video for "Game Producer", then the 100,000 yuan will become Feihuang Studio's profit, and some of the funds in it will still have to return to Tengda!

Turning the left pocket to the right pocket is equivalent to a super discounted price, so how can it be done?

Moreover, Zhu Xiaoce is a genius director. The themes of "Game Producer" and "People's Daily Life" are so consistent. If you create a hit, wouldn't it be a single corpse and two lives?

By then, "People's Daily Life" will become popular, and "Game Producer" will become popular, and Pei Qian will vomit blood on the spot!

Thinking of this, Pei Qian shook his head.

"Don't look for Huang Sibo and the others. The short videos of "People's Daily Life" are still a critical period of accumulating reputation. We should not let the game advertisements affect their reputation and disrupt their plans because of short-sightedness."

"Yes." Lu Mingliang nodded and thought to himself that he still lacked a global perspective.

Mr. Pei is right. At present, the most important thing about Feihuang Studio is to accumulate popularity and should not be too fucked.

Especially since the relationship between the two companies is too close, you have to avoid suspicion.

"Then...why should I contact the more famous and more fans of the video author on the market?" Lu Mingliang asked.

Pei Qian thought about it.

"Let's do this. I'll give you a list tomorrow, a press release and a quote. You can do it all according to this."

Lu Mingliang nodded: "Okay, Mr. Pei."

Alas, Mr. Pei still doesn’t believe in my ability. He does everything himself, and I have to continue working hard!

Lu Mingliang couldn't help but feel a little ashamed.
Chapter completed!
Prev Index    Favorite Next