Chapter 1119 The humanistic connotation of the snack market!
After the greetings, Rui Yuchen introduced: "This is Zhang Yahui, the person in charge of the snack market. Next, let him take you around and introduce the situation of the snack market."
He lowered his voice a little: "Also, he was originally a stall owner selling grilled cold noodles, so you can dig deeper into this!"
Rui Yuchen obviously did not intend to steal the limelight and handed over all such things about showing off to Zhang Yahui.
After Zhang Lixian heard Rui Yuchen's introduction, her eyes were obviously lit.
Originally a snack stall owner?
Then there are too many things to dig behind this!
How did an ordinary snack stall owner become the person in charge of the snack market?
Seeing that Zhang Yahui is so young, it is definitely impossible for him to rely on his own struggle. So, is there a story about "President Pei's keen eyes to recognize people" that can be told?
When she thought of so much wonderful content to dig, as a newsman, she felt that her passion was boiling.
"Then let's hurry up and start!"
Zhang Yahui never expected that a TV reporter would come to interview him, and was not very prepared.
But at critical moments, how can you lose the chain?
After all, he does not represent himself now, but the image of Tengda Group.
At this time, if you can’t stand up, what qualifications are you to be the three words “person in charge”, and how can you be worthy of Mr. Pei’s trust in him?
What's more, he was familiar with the situation of the entire snack market. As for his experience, he didn't need to consider it. He just started talking.
Thinking of this, Zhang Yahui nodded: "No problem, let's chat while walking."
Zhang Yahui led Zhang Lixian and the camera elder brother to tour the best route.
After all, Zhang Lixian is a professional journalist. Although she has never been to the snack market before, she asked several very critical questions as soon as she opened her mouth.
Because as soon as she came in, she noticed that this snack market is completely different from other snack streets!
As a provincial capital, Jingzhou also has snack streets.
However, the snack streets in Jingzhou are not much different from those in other cities, and there is no obvious advantage.
Zhang Lixian has also reported on the content of local snack streets in Jingzhou many times, but she felt a headache every time because there was no special trigger point in the content.
But after coming to the snack market, she noticed that the decoration style, overall atmosphere, snack price, tour route planning, interactive mini-games and other aspects are all obviously different from the traditional snack street!
So, she used these aspects as the entry point, and asked Zhang Yahui questions while going to the stall to introduce and try it.
Zhang Yahui answered her questions one by one.
"The decoration style of the snack market is cyberpunk style, and the direct source of this style is a movie once popular in Feihuang Studio, "A Beautiful Tomorrow."
"We mainly consider two points when designing: the first is to connect with the movie, so that everyone can taste the food while feeling the immersive movie scenes; the second is to make different styles, and at the same time, the cyberpunk style is more in line with the spiritual core of the snack market."
"And, the design of this snack market completely relies on an enthusiastic friend of Tengda's game department. He used the game design concept to arrange a lot of interactive content for the snack market? Including regularly refreshed half-price stalls, stamping and checking in designs, etc., which greatly improve the interactivity of the entire snack market."
"I want to thank him in particular here!"
"As for why the prices of these snacks are so low... In fact, this is what Mr. Pei requested? It was only after a large amount of subsidies that it was reduced to its current level."
"Opening and rewarding guests? No, no, this price will always be the future."
"This pricing is set? On the one hand, it is to allow everyone to enjoy food without burden and no longer miss the food because they feel it is expensive? On the other hand, it is also because? Profit is not the first goal of the food market."
"The mission of the food market is to respond to the call for the transformation of old industrial zones and showcase snack culture across the country. It is not purely commercial..."
Zhang Yahui talked in front of the camera and answered in a slight manner.
Zhang Lixian couldn't help but nodded frequently.
That's very good!
Obviously? As the person in charge of the snack market, Zhang Yahui has a deep understanding of the snack market project, the positioning is very accurate, and the explanation is very easy to understand.
Then, next, we have to ask some more critical questions and sublimate the topic.
"I heard that you were also a snack stall owner before, so how did you become the head of the snack market?"
Zhang Yahui sighed with emotion? Telled his own experience.
Because of the poor family conditions, I dropped out of school after graduating from high school to set up a stall with my parents.
Fortunately, my brain is flexible? I like to study it myself and the roasted cold noodles I make are well-known in the local area.
Later? The cold noodle girl held a street stall food competition, and the roasted cold noodle made by Zhang Yahui won unanimous praise from the judges? He was hired as a food consultant.
Later? Mr. Pei promoted him to the head of the snack market in an extraordinary way? This is what happened now.
Speaking of this, Zhang Yahui sighed: "Speaking of this, I really thank Mr. Pei!"
"As an ordinary snack stall owner, I feel very honored to be promoted to the head of the snack market by exception and be responsible for such a large project."
"But, this is just one aspect."
"The more important point is that the snack market allows us stall owners to feel the warmth of home and a special humanistic care!"
"A small street stall is a means of making a living for stall owners. To put it bluntly, the street stall economy and small shop economy can also increase employment, which is a fireworks and a taste of people's lives."
"But to be honest, there are so many difficulties in setting up a stall!"
"As a stall owner, setting up a street stall means getting up early and going to bed late, and not being able to protect you. You have to start preparing before dawn in the early morning and not going back until late at night."
"Many stall owners occupy the road to operate, and the quality of snacks is uneven, dishonest transactions, littering and other phenomena have made many people prejudiced against snack stalls."
"Just like the previous street interview: most people support snack stalls and night markets, but only if they can't be downstairs in their own house."
"So, even though my income from setting up a stall before was acceptable, I have always had a very contradictory mentality, which is that I lack recognition of what I am doing."
"Is what I do a meaningful thing? Can I have some other pursuits besides making money? Will I keep setting up stalls like this in the next ten or twenty years?"
“This makes me feel confused and confused at times.”
"And the snack market not only provides a more secure life for all our stall owners, but also shows us a more orderly, healthy and civilized way of setting up stalls!"
"Here, we don't have to worry about the risks of life, don't have to worry about screening raw materials by ourselves, or be misunderstood. We just need to make good snacks carefully to satisfy the taste of customers."
"We can feel respectfully alive, feel that the future is optimistic and hopeful, and we also see that the snack stalls will not die, but will be integrated into modern urban life in a more advanced and civilized way and become part of the urban food culture."
"I think this is the idea that President Pei wants to convey through the snack market!"
Since he came to the snack market, Zhang Yahui has been thinking about the profound meaning of Mr. Pei's move.
During the preparation process, these ideas gradually emerged during communication with other stall owners.
Obviously, Mr. Pei is not opening a snack market to make money.
As Rui Yuchen analyzed, this may be to build a huge catering empire, let the snack market, the cold noodle girl and the documentary "Stand Stalls" create a snack catering brand.
But Zhang Yahui firmly believes that in addition to commercial purposes, there must be a humanistic factor in it.
This humanistic factor is to preserve, show excellent snack culture, and correctly regulate and guide street snacks so that they can survive, grow and grow smoothly, and finally integrate into people's lives, so that this fireworks can continue to burn in the increasingly cold big cities.
Facing the interview, Zhang Yahui expressed his feelings and expressed his grief and many feelings about his hardships and many feelings for being a stall owner for so many years.
Zhang Lixian's eyes lit up when she heard it.
Look, look! That's great!
It has both a very down-to-earth and resonant life experience, and has a very in-depth economic and humanistic analysis after elevation!
I have to sigh that there are top scholars in every line.
It is amazing that an ordinary stall owner can say so well.
Of course, it is not ruled out that after entering the Tengda platform, the vision has been improved.
Anyway, this interview with the snack market is so perfect!
First, we use a unique layout and decoration style to attract attention and attract high attention; then we taste affordable food and introduce the causes and consequences of the birth of the snack market; finally, we raise our ideas and talk about more macro aspects such as street stall economy, urban planning, and catering culture.
On the way back, Zhang Yahui passed by a stall where cold noodles were roasted and specially baked a portion by himself, which made Zhang Lixian praise him.
After a walk around, I returned to the entrance.
Zhang Yahui brought a stack of notebooks for check-in from the grocery store and gave them to Zhang Lixian, photographers and other colleagues on TV stations as gifts.
"Thank you so much!"
"Every time I come to interview, I get something, I'm sorry..."
"Anyway, thank you for accepting our interview!"
Zhang Lixian confirmed with the photographer that all the materials were recorded, and then she left reluctantly.
Although there are still many delicious snacks on the spot that are tempting her, you can eat them next time you come.
Anyway, they are all in Jingzhou and can come over at any time.
Now you must edit this news as soon as possible!
Zhang Lixian had a premonition that this news will definitely arouse a warm response like the previous reports on Moyu Takeaway and Mr. Li’s interview column!
After sending Zhang Lixian and the camera elder brother away, Zhang Yahui breathed a sigh of relief.
"Huh, fortunately I didn't embarrass Mr. Pei!"
Chapter completed!