Under the guidance of Liang Qingfan, everyone came to the entrance of the first floor of Jinsheng Plaza, which was the corner where the square was recessed, which was also directly below the main part of the Tengda New Experience Store.

There are four floors in the mall, and the height of each floor is visually estimated to be about 5.5 meters, and the height of the entire mall is exactly no more than 24 meters.

In terms of building codes, more than 24 meters will be defined as a high-rise, and the requirements for fire protection facilities and other aspects will be increased accordingly, which will lead to a significant increase in the construction cost of the entire shopping mall, which is relatively unprofitable.

The purpose of increasing the floor height as much as possible and reducing the number of floors is to avoid customers climbing stairs frequently as much as possible and bring a better shopping experience.

The lower the floor height, the easier it is to give people a feeling of depression. On the contrary, the higher the floor height, the wider the entire scene will be, and the customer's mood will be better accordingly, which is more conducive to stimulating consumption.

Frequent climbing stairs will consume customers' patience. Most customers would rather walk a few more steps on the same floor than climb to the fifth and sixth floors.

As a relatively new square, Jinsheng Plaza obviously fully considers these aspects during design and enhances customers' shopping experience in details.

Entering the first floor, facing you is a huge atrium space that runs from the bottom to the top floor, like a small indoor square with an iconic modern sculpture.

This shopping mall overall gives people a very modern and atmospheric feeling.

After you arrive at the atrium, you can directly go to the Tengda Experience Store on the second floor through the escalator.

At the beginning of the design, this semicircular area with a large number of glass curtain walls was the most core position in the entire shopping mall, so many designs were carried out around it, including the escalator in the shopping mall, which also gave priority to taking care of this area.

After arriving at the second floor, Liang Qingfan raised his hand and introduced: "Mr. Pei, from here to the top floor, it is all about the Tengda Experience Store. Of course, it is limited to this direction behind me."

"There are three floors in total, and according to your previous requirements, they are divided into six areas."

"Each floor has a distinction between a 'regular area' and a 'core area'. The so-called core area is actually the area where the semicircular glass curtain wall is located. This area has excellent lighting? It is spacious and bright. Except for this part? The shops inside the shopping malls around it are used as regular areas."

"In this way? The regular and core areas of the three floors are combined? It can just meet your previous requirements and divide them into six different functional partitions."

"The core area of ​​the second floor is the digital area? The regular area is the gaming experience area."

"The core area of ​​the third floor is the surrounding commodity area, and the regular area is the home living area."

"The core area on the top floor is the catering area? The regular area is the movie viewing area."

Liang Qingfan took the three of them around? While introducing patiently.

This partition is obviously thought-provoked.

There are actually certain unspoken rules for floor distribution in shopping malls. The most important one is: try to arrange products that are urgently needed on the upper floor, while high-profit products that are prone to impulsive consumption should be arranged on the lower floor.

For example, catering and home appliances are generally on the upper floor? Cosmetics, jewelry, etc. are generally on the lower floor.

This is because as the number of layers increases, the flow of people will decrease accordingly.

Consumers have a fixed demand for home appliances. Generally, they come to visit only if they have a demand. It is impossible to suddenly want to buy a refrigerator when they are shopping. So even if they are placed on the upper floor, consumers will definitely go and see it.

The same is true for catering. If you have to eat when you are tired of shopping, you can’t eat it? It’s impossible to stop eating on a whim.

Putting these on the upper floor will not reduce customers' desire to consume? You can also let them visit a few more floors as much as possible to guide the traffic upwards.

Cosmetics, jewelry, etc. are often purchased because of impulse, and their profits are relatively high? So they are placed on the bottom floor? They can not only bear higher rents? They can also make good profits through huge traffic.

Liang Qingfan's plan obviously also follows this rule.

The dining area is placed on the upper floor, and customers are walking from bottom to top, and they are having a meal when they are tired of strolling. The digital products and game experience area are placed on the lower floor, which can make full use of the traffic and increase turnover.

As for the difference between "regular zones" and "core zones", the main lies in the different environments.

The core area has huge glass curtain walls, which have excellent lighting, spacious, bright, and a wide view. The entire area will not be separated and highly integrated.

Many digital product stores adopt a large amount of glass design, and the floor height is very high, just to create a high-end and atmospheric feeling for consumers and enhance their shopping experience.

Therefore, the digital area where mobile phones and other digital products is sold, the surrounding commodity area where some furniture, smart home appliances are placed, and the dining area where consumers can eat, has high environmental requirements and is chosen in the core area surrounded by semicircular glass curtain walls.

The lighting in the conventional area is much worse, and there are some separations between the areas, not a whole.

This is because the gaming experience area, home living area and movie viewing area have low requirements for lighting, and it is even more repulsive to lighting.

Whether it is experiencing games or watching movies, it requires a relatively dark environment.

Strictly speaking, the home living area is not a store, but a simulation of the situation of home placing it at home. In some scenes, it also shows the warm environment of a house in the living room at night.

Moreover, the viewing area, game experience area and home living area can be divided into several different exhibition halls, displaying different styles and contents, and need to be separated.

So these are all placed in the regular area.

In addition, there is a certain connection between each floor of regular areas and core areas.

For example, on the second floor, the digital area and the game experience area are put together. After players experience the game and the latest game equipment, they can go directly to the digital area to buy the equipment they like.

The same applies to the third floor, the home living area and the surrounding commodity area.

On the fourth floor, the dining area and the movie viewing area form a comfortable rest area. Customers can eat, drink something, or sit down to watch a movie when they are tired of shopping.

The core area of ​​each layer is about 700 square meters, and the three layers add up to a total of about 2,100 square meters; while the conventional area of ​​each layer ranges from 1,000 square meters to 1,300 square meters, and the combined total is about 3,600 square meters.

In addition, there are several shops on the first floor, with a total of more than 1,200 square meters, and they were also rented to Tengda together.

This was what the mall used to make up for Liang Qingfan, and forced it to make up 7,000 square meters.

Just in time, these shops on the first floor can be used as display areas for physical industries such as mugyu Internet cafes and anti-wind logistics. Profit is not the first goal, but mainly for display.

In short, Liang Qingfan’s arrangement is quite scientific.

The overall decoration has been completed, the floor and walls are all spotless, and the first batch of furniture and equipment, including long tables and shelves in the digital area, have been shipped.

As long as you have a few more days of preparation, the entire experience store will be open to the public.

The reason why it is very fast is that the shopping mall was originally designed by well-known architects, especially in the window area of ​​the glass curtain wall, which took a lot of thought and had been modified several times. Therefore, Liang Qingfan did not need to make major changes, but only needed to make minor repairs on some details.

This saved Liang Qingfan a lot of time and was also a key reason why he finally decided to finalize the location of the experience store here.

The first thing I came to was the regular area on the second floor, which is the game experience area.

According to the plan, computers, mobile phones, TVs, smart fitness clothes racks, VR glasses and other equipment will be placed here for players to experience, but these things are not in place yet, so it is hard to imagine the scene after these areas are officially opened by just thinking.

Going further inside is the core area of ​​this floor, that is, the digital area.

The decoration styles of the same core area, digital area, surrounding commodity area and catering area are very similar, but there are slight differences in layout.

Liang Qingfan came to the glass curtain wall and could clearly see the vast world opposite, with a very wide view.

"It is not uncommon to make glass curtain wall designs, but whether the final effect looks good is determined by the details."

"The size, color, reflectivity, transmissibility, structural system, frame material size, connection method...every detail may lead to a very different final effect than the expected effect."

"I saw this glass curtain wall the first time I saw that the designer has put a lot of effort into selecting materials and designing the entire glass curtain wall must be extremely expensive, so I took a fancy to this place."

"The ultimate effect is that no matter whether you look from the outside or from the inside, you will give people a sense of transparency, brightness and purity, both modern and simple, and a kind of Zen beauty."

"In addition, I made a little modification to the original ceiling. The original ceiling was actually very good, but the lights were too small. I specially purchased a large area of ​​embedded matte white lamps, plus dark black metal lines as embellishments to ensure that there is no blind spots in the store, and it can be bright but not dazzling at night."

Although the entire experience store has not been fully arranged, the content introduced by Liang Qingfan can already be felt full of details.

Zhuang Dong was almost dizzy when he heard it. Although he could not fully understand Liang Qingfan's meaning, he could still feel the word "awesome" in capital letters.

Tian Mo was a little worried.

Because this experience store is really great!

It covers such a large area in the most prosperous business district in Jingzhou, and the details inside are crafted by first-class architects. Even the details like lighting are full of sincerity.

It can be said that this experience store is not inferior to the stores of many international first-class technology companies, and it is still available in many places!

Compared with the real estate agency store you worked in before, it is a very different place.

When Tian Mo was excited, he felt instinctively panicked because he had no idea whether he could be competent.

If there are any mistakes in my work, wouldn’t it not only disappoint Mr. Pei’s expectations, but also waste the efforts of Architect Liang?
Chapter completed!