Promotion and distribution account for a large part of the cost of other movies, which will also affect the final revenue of the film company.

The producers and publishers of some movies like to sign bet agreements, such as the producer authorizes the guaranteed distribution rights of the movie to the publisher at a total box office of 1 billion yuan, so that the producer can directly obtain more than 300 million yuan in guaranteed income.

The advantage of this is that the producer can take less risks. Even if the movie fails in the box office and loses all its money, the losses will be borne by the publisher, and the producer can still earn more than 300 million from the publisher.

But if the box office of the movie explodes and exceeds 1 billion, only a small part of the money will be given to the producer, and the big part will be taken away by the publisher.

Of course, not everyone is qualified to sign this kind of agreement. It is often a famous director's golden signboard series of movies to get such treatment.

But this also reflects a fact that in the film industry, distribution companies have a strong voice. If a movie wants to become popular, it must spend a lot of resources to promote it. When the money is finally distributed, the publisher must not take it less.

If the issuer prepaid the promotional and distribution fee for the video, the issuer will charge an agency issuance fee of 12 to 20% of the box office. If the issuer promises a guarantee, buyout issuance, prepaid production fee, etc., the agency issuance fee will be higher.

In order to reduce risks, many film companies will not bear the promotional expenses themselves, so a large amount of revenue in the final box office must be paid to the issuer as an agent issuance fee.

Many movies seem to have good box office, but the producers still lose money because of this reason.

But "Mission and Choice" is an outlier. Although the box office has exploded, it has not spent much money on promotion!

When the publisher does not bear the publicity and distribution expenses, he can only collect 5~15% of the box office attributable to the producer and distributor as the agency distribution expenses, which is converted into a shareable box office ratio of only 2%~6%.

This specific ratio will be adjusted according to the severity of both parties' right to speak.

Feihuang Studio, which has the successful experience of "Bright Tomorrow" and is closely related to Shenhua Film and Television, obviously has a higher voice.

In other words, the 1.5 billion box office achieved by "Mission and Choice" can actually divide the accounts by at least 10% more than other movies!

As for box office at this level, for every extra point score of one or two percentage points, the difference may be in the tens of millions.

What's more, these calculations are calculated based on the current box office of 1.5 billion.

The movie will be postponed for another 2 months!

Of course? According to conventional experience? Even if the box office is postponed for 2 months, there will be no more fluctuations in the box office?                                                                                                             �

The box office of 1.5 billion yuan, the maximum delayed box office is 60 to 70 million yuan.

Because a movie is very fast from release to popularity? Within a month after its release, I have watched everything I want to watch? I will not watch it again if I don’t want to watch it? The box office will not be much supported by some "false fish" and the theaters will no longer be stupid enough to schedule so many films.

But the problem is that because "Mission and Choice" was not promoted in the early stage, it has sufficient momentum? The box office performance on the 30th day was still significantly higher than the average? The proportion of delayed box office is mostly better than other movies.

This casual trick can be a box office of tens of millions!

What's more, postponing release will continue the popularity of the movie. Every time the box office is more, the box office record of domestic movies will be improved a little more. Many domestic video websites want to purchase the copyright of the video and post it to their own websites? The price codes offered should be more generous...

Pei Qian collapsed on the boss's chair and felt a little desperate.

I originally thought that the movie "Mission and Choice" was released? I should have died, so Pei Qian was about to take a look at the box office? Accept the cruel facts.

But after taking a look, I found that it was not dead yet? I still have to cremate it again? The crematorium has just begun to preheat!

"It's broken? The benefits of this 515 Game Festival are still missing..."

Pei Qian was a little overwhelmed.

The saddest thing in the world is that I thought I had successfully completed the task and spent a lot of money, but then I found that another large amount of unexpected funds were to be recorded!

what to do?

Pei Qian could only open the details of the 515 Game Festival again, considering how to make up for it slightly.

There was a feeling of sorrow in the office of the president of Tengda Group.

...

At the same time, Longyu Group has a completely different scene.

Zhao Xuming came to the conference room excitedly and met Eric.

"Good news!"

"The development team of "Eternal Hunter" just announced that due to technical reasons, they decided to postpone the official launch time of the game until next month!"

Eric put down his work and looked up: "Oh?"

The eyes were also full of surprises.

Logically speaking, it is normal for game manufacturers to skip tickets. Some people jump for one or two months, and some people jump for half a year. There are only more, not the most.

Such people who only skip for two weeks are not really big news.

But this is hugely good news for Eric and Zhao Xuming.

Eric smiled: "It's probably an excuse to say it's technical reasons. After all, "Eternal Hunter" has already conducted two rounds of tests before, and there were no vicious bugs, and the game is still running well."

Zhao Xuming nodded: "That's right, they most probably want to avoid us!"

"This is just right, we didn't want to bump into them."

"Eternal Hunter" is an action mobile game developed with huge sums of money. It has been promoted a few months ago and has a lot of events.

Before this, this game had been tested for two rounds, and its overall reputation was good and very popular.

The only problem is that the official launch time of this game is scheduled for this Saturday, which coincides with the launch time of the iOS mobile game version.

This made Zhao Xuming worried for a while.

Although he has absolute confidence in the ioi mobile game and can never lose any disadvantage when facing any opponent, it is always a bit unbeautiful if he crashes.

Because there are only these domestic channel dealers, there are only so many recommended positions.

For example, various mobile application markets will definitely negotiate cooperation with these games in advance and allocate their best recommended positions to the games launched this month.

Although the ioi mobile game can win the best recommendation position, "Eternal Hunter" will definitely be available for other good recommendations, so players will inevitably be diverted, and all data of the ioi mobile game will definitely be affected.

But now, "Eternal Hunter" has retreated!

Obviously, the people on "Eternal Hunter" also felt the pressure, and felt that the online time of the choice was not appropriate, so they decided to postpone it for two weeks to avoid its edge, so as to ensure that the game can enjoy the highest popularity after it is launched.

Eric asked: "In this way, all other games of the same period cannot be compared with ioi mobile games, right?"

Zhao Xuming nodded: "Yes! I just flipped through several application markets two days ago. The new games on the same period were all small productions, which were completely different from our mobile games and would not pose any threat."

"I have also watched several old games on the rankings. There are several evergreen mobile games in Tengda, such as gog, "Hot Blooded Battle Song", "Sea Fortress Mobile Game Edition", etc., but these games are played by fixed groups, and they should not form a direct competitive relationship with the ioi mobile game."

Eric was very happy: "Okay, then hurry up and arrange the mobile game to be launched! Players probably can't wait any longer."

Longyu Group is promoting the ioi mobile game as a key project, and it is almost blown away. It was also a big talk at the previous press conference, and the expectations of players have already reached a peak.

If you continue to drag on, the players' enthusiasm will fade away, and you won't be able to hurry up.

What's more, now it is in a critical period of Tengda's "515 Game Festival". If the ioi mobile game is launched as soon as possible, it can also divert the attention of the entire network to the "515 Game Festival" to the ioi mobile game.

Zhao Xuming immediately went to make arrangements happily.

After Zhao Xuming left, Eric took out his mobile phone, opened the Shenhua app market, and checked out the popular new mobile games.

He did not doubt what Zhao Xuming said, but just took a habitual look so that he could feel a little more at ease.

Eric himself uses a pineapple phone, but for work needs, he also has a Shenhua phone. After all, he is the person in charge of ioi in the Greater Huaxia District, and Shenhua phones occupy a large market share in the entire mainland market. The situation seen through the Shenhua mobile phone application market can also reflect some problems.

Suddenly, Eric's eyes were at the top of the recommendation position of the Shenhua App Market game page.

There is a game called "Fitness Battle"!

Eric was a little confused: "Can this kind of game be the best recommended position?"

He also flipped through the game list in the app market, including the free list and the best-selling list. He did not find this game in the top 20 of the month displayed.

He opened two other application markets and searched, and found that there were indeed "Fitness Battle" game, but it was not as good as the Shenhua application market, and its ranking on the best-selling list was very low.

"This game seems to be only available today, so it's not time to rush to the top of the list."

"It's not clear whether it makes money or not."

"It seems to have a certain relationship with Shenhua. It is not something that ordinary game companies can do to give new games this kind of recommendation positions directly."

"From the current ranking, it seems that it is not enough to pose a threat to ioi mobile games."

"I wonder if Zhao Xuming had seen this game before? Maybe he didn't see it at all, or maybe he saw it but didn't care..."

Eric didn't think much about it at first. After all, the development of mobile games is in full swing now, and almost a few new mobile games are launched every day, so there is nothing to be surprised about.

But he clicked on the details page of "Fitness Battle" and took a look at the developer's name, but became alert instantly.

This is made by Shangyang Game!

It was the critical period of fighting a price war with Tengda Group. Eric was very vigilant. Seeing the four words "Shangyang Game", he immediately put away his contempt for this game.

"No wonder Shenhua Application Market directly gave such a good recommendation position! They were wearing a pair of pants with Mr. Pei!"

"With the user size of Shenhua application market and Tengda's appeal, this game will probably soon reach the top of the best-selling list..."

Eric is not a living thing, he instantly figured out the dangers of this matter.

Maybe "Eternal Hunter" postponed the launch of the game not only to avoid the ioi mobile game, but also to avoid "Fitness Battle"!

But, what should I do next?

Also like "Eternal Hunter", postponed?

Eric quickly dispelled the idea.

On the one hand, postponement will definitely hit "Eternal Hunter", which is not easy to chew. Instead, I gave up all the markets in the second half of this month to "Fitness Battle". This time, I suffered a lot of losses.
To be continued...