Early the next morning, Pei Qian came to the company directly after breakfast.

Today is Friday, and tomorrow is the holiday, so you have to arrange money burning as soon as possible.

After watching the press conference between Finger Company and Longyu Group yesterday, Pei Qian only spent half an hour thinking about a plan to counterattack.

Anyway, as long as it involves spending money, Pei Qian is more active than anyone else. The original procrastination immediately disappears, and is replaced by extremely high action efficiency!

Because this plan involved many departments, Pei Qian directly called Assistant Xin.

"This is the general planning plan for the '515 Game Festival'. Take a look, improve it slightly, and then arrange for relevant departments to do it."

Pei Qian handed a document directly to Assistant Xin.

Assistant Xin reached out to take it and took a quick look.

Her always calm expression also showed a slight fluctuation.

Assistant Xin Ke said: "Mr. Pei, is this the measure taken to deal with the price war of Longyu Group?"

Pei Qian nodded: "Well, I can understand it so."

Assistant Xin hesitated for a moment and said, "Mr. Pei, I think it is necessary to remind you that if we follow this plan, our capital chain will have certain risks."

"My idea is that this series of activities can be done, but it is best to match some revenue activities, which is more secure."

"Of course, it depends on your arrangement."

In most cases, Assistant Xin would not express his opinions, but this plan really made her feel that something was wrong, so she couldn't help but remind her very restrainedly.

The plan given by Mr. Pei can be seen as a variant of the previous "1024 Digital Festival", but the focus is different.

The previous 1024 Digital Festival is summarized in three words, which is "big rewards", subsidizing customers in various industries, burning money to earn popularity, and increasing brand awareness.

However, the 1024 Digital Festival is mainly concentrated in the real industry, such as: discounts on fish takeaway dishes and no delivery fees; express delivery fees can be reduced and exempted by sending express delivery through counter-wind logistics, and the commission for picking up parts of other express companies will be cancelled; rof installation free door-to-door service and installation fees can also be upgraded randomly...

After that, the 1024 Digital Festival was basically done according to this plan every year, but some new content was added, such as after the e1 mobile phone was established, subsidized mobile phone purchase activities were also held during the 1024 Digital Festival.

Because the official promised that the e1 phone would not be priced, I still bought it for the original price, but after buying it, I would like to give you some gifts.

For example, after having the hosted gym and sloth apartment business, customers can also get certain discounts when spending in these industries during the 1024 Digital Festival.

But even if there have been some changes in this 1024 Digital Festival, its main focus is on physical stores and digital products.

This time, the "515 Game Festival" given by Mr. Pei shifted the focus of the discount activities to games and game-related industries.

The specific regulations are as follows.

The 515 Game Festival lasts a week, from May 15 to May 22.

During this period, if you play with friends in online games such as "Fortress on the Sea" and Gog, you can get a gift pack every day and randomly get props in the game, including epic weapons, rare skins and other props.

During this period, anyone who buys stand-alone games such as "Returning to the Storm", "Struggle", "Mission and Choice" has a certain chance of free orders.

Accumulate online time in any Tengda game. As long as you reach one hour a day, you can get a random red envelope cashback, with a minimum of 01 yuan and a maximum of 888 yuan. And it is not given tokens, but directly to cash!

Watch the GPL game on Tuwei Live, you can receive reward gifts from the website. All of these gifts are paid gifts. After rewarding the anchor, the anchor can receive real money.

Watching the game on GPL live, there is still a chance to win the prize, which may be free on the spot, or it may be to obtain rare skins or limited figures, etc.

Another very important thing is that it requires g1 mobile phones and smart fitness clothes racks to be stocked in large quantities.

In addition, there are some complicated details, but these are the main ones.

For Assistant Xin, she could see that these regulations were obviously intended to deal with the price war between the Finger Company and the Longyu Group.

At yesterday's press conference, the Finger Company and Longyu Group came in full force, and Mr. Pei responded quickly, which was a very normal behavior.

However, there are two very obvious problems in Mr. Pei's series of measures.

The first question is that almost all activities have no threshold, and these activities are not discounts, but are given for free.

There is a big difference between discounts and free gifts!

Take the game as an example. Whether it is the main body of the game or the skins and props in the game, if it is discounted, even if it is 10% off, the game company will still make money.

After all, after the game was developed, no matter how many copies sold, it would be cost-effective. It was nothing more than copying and pasting the same code countless times.

Therefore, most game manufacturers often engage in discount activities, and no matter how strong the discount is, they still make money.

It is even possible that because the discount is relatively strong, it attracts more players, and instead makes more money than the original price.

But Mr. Pei’s behavior was not a discount at all, but a free gift!

There is no discount promotion at all, but you can get something when you log in, or even give it cash directly!

Although it doesn't seem to cost much, the player who originally planned to buy a certain item was given the item, which means that his money will not be spent again, and for the game dealer, he still overdraws his future income.

In short, they are all spending money to buy popularity, and this behavior basically cannot recover. The popularity caused by burning may not be converted into income in the short term, and even make many people feel too happy for free and dispel their consumption.

The second question is, why did Mr. Pei specifically emphasize that G1 mobile phones and smart fitness clothes drying racks are stocked? What does this have to do with the "515 Game Festival" event?

These two questions are actually one question in the final analysis, which means that the money is under a lot of pressure!

Assistant Xin is very clear about the company's current financial situation. Although Tengda Group has always had a rich foundation, recently, "Mission and Choice" invested a lot of money, but it was temporarily unable to recover the money. Then Chixing Studio invested a lot of money. In addition, the complex expenses of artificial intelligence laboratories and other projects, the company's funds available to use are actually not as abundant as before.

The subsidies for this "515 Game Festival" are all real money and can't be defeated. I'm afraid it will be in units of 100 million. If the stock of mobile phones and smart fitness clothes racks is added, the amount of funds required will be even more terrifying.

Although Tengda's various industries are still making money so far, this behavior is like dancing on the tip of a knife. It is easy to have problems without turning over the funds quickly.

What's more, if the finger company and Longyu Group hold another press conference and have to burn more money, then will Teng follow or not?

Although this risk can be solved, it is ultimately just one sentence: there is no need for this.

Anyway, it’s just burning money. If you can burn money safely, why take risks?

So Assistant Xin couldn't help but say, hoping that it could be done in conjunction with the operation activities, and blood transfusions were carried out while recovering blood. This would be safer.

Pei Qian smiled slightly: "With the operation activities? Of course not!"

"What is 'Festival'? The meaning of a festival is to celebrate the whole world and be happy. If you are doing a lot of marketing activities, should you celebrate the festival for customers or make money from customers' pockets in disguise?"

"We can usually hold discount activities, but in the '515 Game Festival' and '1024 Digital Festival', all we have to do is to give full subsidies, give back to customers, and pay out of our own pocket to get 100 real benefits!"

"If you secretly carry out operation activities and make money while subsidizing, it will go against the original intention of this festival. This so-called "festival" will not be highly recognized by customers, and will eventually become a "big promotion" that other ordinary merchants often have, and no one will remember it."

"Wouldn't that be the act of picking up sesame seeds and throwing watermelons?"

"As for the funds, don't worry at all."

"Tengda's industries are still making money continuously. Even if there is really some funding to solve it, there are solutions. For example... Isn't it enough to sell buildings?"

Pei Qian's wishful thinking has long been a shocking sound.

Of course, he knew that this combination of punches would put a lot of pressure on Tengda's funds, but the problem was that if Tengda's funds were not under pressure, he would be under a lot of pressure when he settled!

When others calculate these questions, they will subconsciously give more in advance.

For example, if the company has 100 million yuan in its account, at most it will only cost 60 million yuan, and at least 40 million yuan will be left for emergency response.

What if something happens to urgently need money?

But Pei Qian considered it and calculated too much.

If there is 100 million in the company's account, then you have to spend 130 million.

Because facts have proved that Tengda Group has inexplicably made money too strong. This 100 million yuan has just been spent, and maybe Tengda Group has made another 50 million!

So, Pei Qian gave enough in advance this time.

As for the risks, it is nothing more than insufficient funds, and some activities can no longer be promoted in half.

But this risk is nothing to Pei Qian, because he bought several buildings to build a sloth apartment before, and these buildings have all appreciated.

According to the rules of the system, fixed assets are equivalent to a large reservoir. When Pei Qian has too much system funds, they can be quickly consumed by buying a house; and when Pei Qian has insufficient system funds, these buildings can be sold and re-turned into funds.

The only question is that if you buy too many buildings, it may lead to excessive proportion of system funds occupied by fixed assets and a shrinkage of personal property converted from loss of money.

Selling one or two buildings can reduce this risk, why not do it?

What's more, Pei Qian also has a back-up, which is the mysterious reward of the system this cycle: consuming personal property can increase the amount of concessions for a certain industry, with a ratio of 1:100, and a maximum consumption of 100,000 personal property.

In other words, if the money cannot be burned, Pei Qian gritted his teeth and angrily spent 100,000 yuan, and then instantly increased the amount of 10 million yuan in concessions to a certain industry, giving it all for free.

This ten million is purely concession without reason. Even if it is given to customers for free cash, the system will not stop it.

At present, Pei Qian has not used this rule yet.

Because that's 100,000 yuan. If you can spend all the system funds without using this rule, why pay out of your own pocket?

The current money-burning policies are within the scope permitted by the system. Because Tengda Group is facing external competition, it is normal to be forced to burn some system funds as a counterattack. After dynamic evaluation, the system believes that this is a reasonable behavior.

In other words, if there is no money-burning competition between the finger companies and Longyu Group, the system will not approve activities like the "515 Game Festival".

That's why Pei Qian thanked Eric so much, because Eric's behavior was simply a timely help!

Even Pei Qian couldn't wait to see Eric burn more money, because the more money it burned there, the more money the system allowed Pei Qian to burn. In addition, the unreasonable amount of pure concession, Mr. Pei would lose money and suffer losses!
Chapter completed!