"In my opinion, the bus area of ​​B station is still like a wasteland, but it also means that it is a blue ocean, and there is a lot of room to imagine."

Alibaba said seriously: "This is also the reason why I have done my best. Although there are not many excellent marketing cases, some car brands have made attempts, and many cross-border gameplay are worth thinking about."

Ding Xu nodded. There were not many successful cases of the brand's official promotion. The most active one was Lynk & Co., which was positioned as a trendy brand. The user group and the tone of Bilibili were in line with the cool style.

I am Lynk & Co., like a fake one (*w)”

The second is Wuling. As a national magic car, there is a special team of magic cars to shoot programs, and you can even find the once popular shaking shoulder dance. It is rare for private enterprises to have such avant-garde marketing vision, and it is rare to put down their body and play with users of B stations.

Of course, compared with traditional car companies, new car manufacturing forces are more like new up owners. Not long ago, Xiaopeng P7 was launched and has a lot of interactions with B station. It is also the most fun and magical one.

"Do you know that there is actually an advertising area on Bilibili?" Ali smiled and said, "Many times when inspiration is exhausted, they go there to find creativity."

"Either wins in the plot or in the brain, it may be funny or touching. Nowadays, young people do not reject brand advertising, the key is whether the content is interesting or not."

As a young man, Ding Xu naturally understood that every generation has its own memory of the times. Generation Z prefers animation. As an indigenous person in the Internet, stubborn jokes are codes and even more a kind of culture.

Thinking of this, I couldn't help but say: "Cross the border, break the circle, real!"

"Especially true, today when the Internet is developed, any flaws will be skinned by those who are interested, so..."

"That's right!" Ali raised his thumb and said, "Heroes have similar views."

"It is not easy to cross the border, and it is even more difficult to break the circle than to reach the sky. Many times, it depends on luck, so reality is the kingdom of our self-media."

Ding Xu smiled. In his opinion, Bilibili is a creative platform, but it is not driven by content, but by ecosystem.

The first thing B station needs to do is to maintain the ecology well, so members need to answer questions for screening. The barrage pays attention to etiquette and reports, and concentrates on rectifying a large number of marketing accounts.

Setting up an interactive mechanism for likes, coin collection is more credible than simple playback volume and can better reflect user preferences. Under the filtering of rules for users to vote with their feet, we encourage better product creation.

There are no advertisements when watching videos on Bilibili. If fans of Bilibili go to other video sites, they must first force the 60-second advertisement to watch, which is likely to turn against each other.

This also poses new challenges to advertisers who hold coins and are waiting to sell. What kind of content can not only explain the brand characteristics and product points, but also make Bilibili users not reject it and accept it happily?

If a rough advertising carousel has no effect, then you need to create a stylized video of B.com.

However, when leading the brand, it is likely to go astray. It is better to clarify the division of labor and directly cooperate with the up owner who matches the tone. Because the up owner is more aware of the likes and dislikes of young people and is more likely to be friends with young people.

Traditional video content such as car, car review, and comparison shopping guide may be suitable for vertical platforms such as Autohome or Dongchedi. If it is directly posted on Bilibili, it is likely that the road is wrong.

Because users still choose vertical platforms when looking at cars. Their core is the model library, as well as a series of contents, traffic diversion and clue promotion around the model library. In the eyes of OEMs, the clue conversion effect looks more direct.

What's more, are most users of Bilibili really trying to see cars?

How can the long legs beside you feel?

"The self-media wants to make a living after all, it depends on the face of the financial owner's father. What's sad is that many old guys don't know creativity and imagination, and they are unwilling to learn to put down their figures, and in the end..."

Ali said depressedly: "Oh!"

Ding Xu shook his head. Whether the product is good or not, how good is, first of all, the brand must put down its figure. After all, friends need to be heart-wrenching, talk about some real things, and show some emotional content.

Are fans stupid?

Young people are actually very keen nowadays. Can you tell whether it’s good to have a look at the water video?

The average age of members is only 20 years old. Will they immediately become direct users who buy cars?

Therefore, the commercialization of Bilibili is mainly concentrated in the fields of games, peripherals, digital and fast-moving consumer goods, and the automotive field...

This is futures, and the bet is three to five years later!

When this group of users begins to accumulate wealth and enters the centralized car purchase period, will they remember the platforms and brands that have always been with them?

Do you think of the values ​​that were subtly conveyed by car brand content that were either thoughtful, interesting, or informative?

Will those brands with a dark history on Bilibili be rejected by Bilibili users?

This is the necessity for brands to make advance arrangements on Bilibili. They try every means to participate in Bilibili's circle of friends as soon as possible, be friends with users, and accompany their growth. This emotional investment is a business that can make a stable profit without losing money.

The time was almost the same. After following Alibaba's team out for a scene, everyone came to a closed section and Ding Xu met the protagonist today.

demon!

demon!

"The monster that accelerates by 2.8 seconds per 100 kilometers!" Ali touched the red car paint and introduced to Ding Xu with excitement: "This car has been looking for for a long time, and today I finally have the opportunity to control nine hundred beasts!"

Ding Xu felt the other party's passion. To be fair, he was far less passionate about cars, so this may be the biggest difference.

Standing silently beside him, Fat Hu ran to exchange experiences with other cameras, watching various details of the operation of Alibaba's team, and stealing the stolen skills.

Today's protagonist is not just a demon, but also a legendary Porsche GTR. After introducing the details, Alibaba started racing and put two magic cars together PK.

result?

Gtr was pressed to the ground and rubbed desperately!

"It's so fucking fun!"

Alibaba walked out of the car door, shouting with excitement on his face, and through the camera, she let the fans fully understand their mood at this moment.

"This is a wild beast dedicated to straight lines!"

"Ali has driven so many sports cars. To be fair, this demon accelerates by 100 kilometers is the absolute king!"

"Not one!"

"This is the purest American muscle car!"

"Violence!"

"brutal!"

“Wild!”

“Give up all elegant and luxurious aesthetics!”

"Everything is for one purpose!"

“Faster!”

Looking at Alibaba, Ding Xu finally understood the difference between him and real players, not only professionalism, but also the uncontrollable love and impulse in his heart. He deeply understood one sentence:
Chapter completed!